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video RSS feed Tag: video

This UPS Video Is Unbelievably Sweet

by Dec 8, 2014, 5:38 pm ET

Screen Shot 2014-12-08 at 2.36.56 PMA new video from UPS isn’t exclusively about hiring, but given how much the company is staffing up for the Christmas rush, a near-tear-jerker like this sure can’t hurt.   keep reading…

Do Companies Make the Most of Their Employer Brands?

by Nov 18, 2014, 6:44 am ET

Campaign marketing managerBranding goes beyond messaging and includes a company’s products and services as well. The same goes for employer branding. Can Yelp employees rate their jobs on Yelp? Do Glassdoor Employees rate their experiences on Glassdoor? Can you drop your resumé into a Dropbox to apply for their jobs?

Can You Apply for a Job at Twitter With a Tweet? keep reading…

10 Reasons a Video Interview Could Replace a Phone Screen

by Nov 6, 2014, 12:13 am ET

Screen Shot 2014-10-17 at 10.20.01 AMAfter watching over a hundred video interviews, I’ve come to believe they can replace the traditional phone screen, especially for positions with a high volume of applicants.

Recently, I reluctantly tried video interviewing for campus recruiting and found it to be a fabulous success that exceeded expectations. However, when the concept was initially presented there was a healthy dose of skepticism. It was one of those rare occasions when you communicate to your team that the trial is not really optional. Since then we’ve also been using it outside campus recruiting, primarily when the demographic is millennials or Gen Y and the applicant volume is high. Like most people, I initially stuck my nose up at the idea of losing the personal touch of a two-way conversation, but these brief interviews reveal so much about candidates.

Our skeptics have quickly become converts. This fall alone, we’ve screened three times as many people in about 80 percent of the previous time commitment. I would never have believed it if I had not tried it. The technology still has its faults, but I certainly think it’s headed in the right direction (I’m pushing our vendor to develop more functionality).

Typically the format for one-way (asynchronous) video interviews goes something like this: after screening a resume, you send out an email invitation to a candidate to participate in a video interview. The email contains a hyperlink which takes them to a website where they view pre-recorded short video clips of people asking interview questions. After each clip, candidates have a pre-determined (and brief) amount of time to think about the question, after which their webcam automatically begins recording their answers which are then saved for your viewing. Typically there are no re-takes.

Here are 10 positives: keep reading…

Someone Had to Pull Some Strings to Make This New Recruiting Video

by Oct 3, 2014, 8:07 am ET

Screen Shot 2014-10-03 at 4.55.20 AMIf you just listened to the audio — or read a transcript — of a new recruiting video from Dropbox, you wouldn’t find it all that different from any other.

It just tells you that Dropbox is down to earth, respectable of people’s out-of-work time, diverse, and full of great perks like a gym, and a tea and scones cart. It’s a place where you can not only come to work, but come to grow, one person says.

Yada, yada, yada … you’ve heard all that before. But you haven’t seen many recruiting videos whose stars look like they do in this two-minute video, below. keep reading…

There’s Something Missing From This Great New Police Recruiting Video

by Sep 29, 2014, 1:21 am ET

Colorado state patrolIt’s not full of chase scenes, but a new 2 1/2-minute recruiting video from the Colorado State Patrol called “IAmATrooper” is equally memorable.

And it comes with a twist. keep reading…

U.S. Airforce Rolling Out New, Striking Recruitment Visuals

by Sep 10, 2014, 4:52 pm ET

Screen Shot 2014-09-10 at 1.31.59 PMThe U.S. Air Force is launching a new recruiting campaign this week featuring the slogan “Aim High,” used 15 years’ back. The campaign is heavy on visuals, including striking photos and powerful videos — see below. keep reading…

In Selling Its Jobs, Dropbox Is Selling Its Location

by Aug 1, 2014, 7:43 pm ET

Screen Shot 2014-08-01 at 4.37.22 PMIf you’re young, like music, and the outdoors, Austin’s the place for you.

That’s the message from a new video playing up jobs at Dropbox in Austin. keep reading…

If You Think Wearing Google Glass to an Interview is Weird, See Al

by Jul 25, 2014, 12:26 am ET

Google GlassBeing so awesomely culturally plugged in, I can not believe me and my little Roundup column missed the Google Glass recruiting interview video from TMP Labs.

Cool as it is, and not so much a concept thing as entirely possible pretty much now, the TMP video gets beat hands down (and by 2.698 million views to 13,158) by a Google Glass interview video from Gonzaguetv. keep reading…

Gay Cop: ‘Believe It or Not, We Exist’

by Jul 23, 2014, 5:35 pm ET

Screen Shot 2014-07-23 at 2.22.47 PMIn a new recruiting video below, a self-described “30-year-old white guy” tells you why he’s diverse: he’s a gay policeman in Texas.

Chris says that being a gay detective in Ft. Worth isn’t the big deal it used to be. And, he says, he hasn’t had a single problem at work. keep reading…

Just Say “No” to Forgettable Employee Testimonial Videos

by Jul 8, 2014, 12:40 am ET

made to stickIf you search “employee testimonials” on YouTube, you will notice a theme after watching a handful of them.

They look and sound alike.

They all say basically the same thing, with variations on these themes:

“I love working here because…

  • “… I get to work with really awesome people.”
  • “… there’s such high integrity here.”
  • “… you get to grow professionally.”
  • “… you get to work on really cool projects.”

… etc, etc.

Blah, blah, blah.

If your videos are like these, they will quickly be forgotten in a sea of sameness. You will have lost an opportunity to stand out as an employer of choice.

To Be Memorable, Get Concrete keep reading…

No Words Were Needed in This Intense Police Recruiting Video

by May 21, 2014, 6:59 pm ET

midlandThis new video starts off slow, with soft music, a smiling police officer, and a children’s cartoon character.

What comes next are handcuffs, drugs, high-speed chases, and explosions.

It’s all for jobs in the Midland, Texas, police department. The video is below.

keep reading…

Predictions for the Future of Digital Talent Acquisition: Content (Part 1 of 3)

by May 20, 2014, 12:41 am ET

Screen Shot 2014-05-06 at 5.10.16 AMThere’s a Zen saying that you can never step into the same river twice. The same is true for technology. It changes every day, not just by adding new channels and platforms, but by suggesting new strategies, new tactics, new messaging, new touch points, and entirely new ways of thinking about our own jobs. What worked yesterday will not work tomorrow as you are stepping into an entirely new river.

This is as true for talent acquisition professionals as it is anyone. All of your prospects and targets have become tech savvy in their pursuit of better positions, while you are just trying to keep your head above water.

As they say, you want to skate to where the puck will be. So the better you understand how technology is changing, the better you can plan for the future. Over the next three articles, I’ll be presenting predictions on what is changing and what you should be doing about it. Today, I focus on the power of content.

Content online has been growing exponentially since its inception, but I’ve seen an explosion in the last two years. This trend is expected to continue as the amount of content will double in the next two years. As brands realize that every company is now a media company and start to build content shops in house, talent acquisition has been furiously following suit, building content around the company and various jobs. But creating content is not the same as executing a content strategy. Here are trends I think will be shaping everyone’s strategy very soon. keep reading…

Video Job Descriptions — a Not-to-be Missed Application Accelerator

by May 12, 2014, 12:32 am ET

quickstopIf you don’t know what a video job description is, it is a short video clip where the hiring manager and team members describe the exciting aspects of a particular job in order to convince top-quality but reluctant prospects to apply. A video job description is a supplement to, rather than a replacement for, the standard and often tedious 100 percent text narrative job description. You should consider adopting video job descriptions because they are about to become “the next big thing” in convincing prospects to apply.

Video job descriptions or VJDs are a 3-for-1 opportunity for measurably improving your recruiting results. keep reading…

Long Hours; No Pay. 24 Apply Anyway

by May 9, 2014, 12:30 am ET

World's toughest job ad

If you saw that kind of ad, would you apply? Twenty four people did and were interviewed on video, which got posted on You Tube. Eighteen million views later, most of North America knows what the job is and who’s behind it.

In case you haven’t here’s a hint: “It’s not just a job. It’s probably the most important job.” One more, “If you had a life, we’d probably ask you to give that life up.” keep reading…

6 Interview Questions to Ask Candidates in a Video Interview

by May 8, 2014, 12:05 am ET

In a one-way video interview, candidates answer employer’s questions with short video answers. These answers can be viewed at any time and for any duration. If you know immediately someone is all wrong for the job, you can move on to a better fitting candidate.

The key to making one-way video interviews work for you is to come up with a list of questions to give insight into the candidate’s cultural fit. For instance, here are some questions you might want to ask in the one-way video interview: keep reading…

HR Manager: A Top 20 Job; Recruiter? As Good As a Doctor

by Apr 18, 2014, 12:48 am ET

best worst jobs from careercast-2014For your recruiting entertainment, today’s Roundup opens with a quiz: What do lumberjacks, newspaper reporters, garbage collectors, and flight attendants have in common?

They are among the 10 worst jobs in the U.S., insists CareerCast, operator of a global  network of job boards. The reasons are straightforward: diminishing job prospects, low pay, or high stress levels or danger.  Or a combination of these. All crunched together in some fashion to come up with scores.

At the other extreme, the No. 1 best job for 2014 is mathematician. Good job prospects; average pay of $101,350; not much risk of injury; and, unless you mistake inches for centimeters, not a lot of stress.

Just behind mathematician on the “best jobs” top 10 is university professor. Or, more precisely, “University Professor – Tenured.” Average pay at $68,970 is decent, especially for working only part of the year. But that job security! Can’t beat tenure. keep reading…

Time for Job Offers to Be as Exciting as College Admissions

by Apr 3, 2014, 5:05 am ET

college acceptance videoJust like a job finalist waiting for a decision, college-bound teenagers have been watching the mailbox for the telltale thick envelope that means “Yes.” Thin ones are usually bad news.

Some schools email their decision. Last week, the Ivies simultaneously released their decision online at 5 p.m. EDT Thursday. Other schools send confetti, or links to an acceptance video.

None, though, were more creative than the University of Southern California’s brand new Jimmy Iovine and Andre Young Academy for Arts, Technology, and the Business of Innovation. The accepted applicants each received a personal video with congratulations from Iovine and Young, better known as the hip-hop artist Dr. Dre. Iovine, Dre’s longtime associate, is a successful and well known music producer. keep reading…

Moving from Transactions to Engagement — 4 Recruiting Trends

by Mar 27, 2014, 5:09 am ET

Screen Shot 2014-03-13 at 3.08.18 PMRecruiting is finally moving away from transactional thinking and beginning to understand how to better connect and engage with relevant candidates. We are not there yet, and I may be too optimistic, but many recruiters are making the transition to engage candidates and improve their experience and are therefore making more hires, increasing candidate satisfaction, and bringing in people who become productive faster and stay longer. An exemplar here is Google that has dropped many of its previous job requirements and adopted ones based on data and results.

We are moving slowly through the hype of technology into the deeper waters of understanding candidate psychology and motivation.  Over the next five years I expect to see much less focus on tools and technology, and much more use of them to really engage candidates and improve the experience they have in finding the right use of their skills.

Here are the four trends I see unfolding. They will not all be competed in 2014 but they will certainly be well underway in many organizations.  I’d love your comments and feedback.

Engagement/Experience 2.0 keep reading…

New Deloitte New Zealand Videos Use Humor to Stand Out in Competitive Market

by Mar 4, 2014, 12:01 am ET

Screen Shot 2014-03-03 at 4.04.08 PMDeloitte New Zealand has been one to watch for some time, whether it’s taking a cue from Miley Cyrus on Facebook, or the 2013 intern and grad campaign.

That last one in particular got such good feedback, according to Deloitte New Zealand Talent Acquisition Manager Laura Wiltshier, that the firm “wanted to try something different but keep momentum building.” keep reading…

Video Interview Best Practices for Employers

by Feb 12, 2014, 12:54 am ET

If you Google “video interview best practices” you will see a lot of ”how to look your best on-camera” articles for job seekers. This article is instead aimed at HR professionals who are wondering how their colleagues are using it, and what some best practices might be. I will detail how the technology is being used (and misused), and how to get the most out of it using a Q + A format. keep reading…