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HR Manager: A Top 20 Job; Recruiter? As Good As a Doctor

John Zappe
Apr 18, 2014, 12:48 am ET

best worst jobs from careercast-2014For your recruiting entertainment, today’s Roundup opens with a quiz: What do lumberjacks, newspaper reporters, garbage collectors, and flight attendants have in common?

They are among the 10 worst jobs in the U.S., insists CareerCast, operator of a global  network of job boards. The reasons are straightforward: diminishing job prospects, low pay, or high stress levels or danger.  Or a combination of these. All crunched together in some fashion to come up with scores.

At the other extreme, the No. 1 best job for 2014 is mathematician. Good job prospects; average pay of $101,350; not much risk of injury; and, unless you mistake inches for centimeters, not a lot of stress.

Just behind mathematician on the “best jobs” top 10 is university professor. Or, more precisely, “University Professor – Tenured.” Average pay at $68,970 is decent, especially for working only part of the year. But that job security! Can’t beat tenure. keep reading…

Time for Job Offers to Be as Exciting as College Admissions

John Zappe
Apr 3, 2014, 5:05 am ET

college acceptance videoJust like a job finalist waiting for a decision, college-bound teenagers have been watching the mailbox for the telltale thick envelope that means “Yes.” Thin ones are usually bad news.

Some schools email their decision. Last week, the Ivies simultaneously released their decision online at 5 p.m. EDT Thursday. Other schools send confetti, or links to an acceptance video.

None, though, were more creative than the University of Southern California’s brand new Jimmy Iovine and Andre Young Academy for Arts, Technology, and the Business of Innovation. The accepted applicants each received a personal video with congratulations from Iovine and Young, better known as the hip-hop artist Dr. Dre. Iovine, Dre’s longtime associate, is a successful and well known music producer. keep reading…

Moving from Transactions to Engagement — 4 Recruiting Trends

Kevin Wheeler
Mar 27, 2014, 5:09 am ET

Screen Shot 2014-03-13 at 3.08.18 PMRecruiting is finally moving away from transactional thinking and beginning to understand how to better connect and engage with relevant candidates. We are not there yet, and I may be too optimistic, but many recruiters are making the transition to engage candidates and improve their experience and are therefore making more hires, increasing candidate satisfaction, and bringing in people who become productive faster and stay longer. An exemplar here is Google that has dropped many of its previous job requirements and adopted ones based on data and results.

We are moving slowly through the hype of technology into the deeper waters of understanding candidate psychology and motivation.  Over the next five years I expect to see much less focus on tools and technology, and much more use of them to really engage candidates and improve the experience they have in finding the right use of their skills.

Here are the four trends I see unfolding. They will not all be competed in 2014 but they will certainly be well underway in many organizations.  I’d love your comments and feedback.

Engagement/Experience 2.0 keep reading…

New Deloitte New Zealand Videos Use Humor to Stand Out in Competitive Market

Todd Raphael
Mar 4, 2014, 12:01 am ET

Screen Shot 2014-03-03 at 4.04.08 PMDeloitte New Zealand has been one to watch for some time, whether it’s taking a cue from Miley Cyrus on Facebook, or the 2013 intern and grad campaign.

That last one in particular got such good feedback, according to Deloitte New Zealand Talent Acquisition Manager Laura Wiltshier, that the firm “wanted to try something different but keep momentum building.” keep reading…

Video Interview Best Practices for Employers

Andrew Gelina
Feb 12, 2014, 12:54 am ET

If you Google “video interview best practices” you will see a lot of ”how to look your best on-camera” articles for job seekers. This article is instead aimed at HR professionals who are wondering how their colleagues are using it, and what some best practices might be. I will detail how the technology is being used (and misused), and how to get the most out of it using a Q + A format. keep reading…

HireVue Buying Reschedge

Todd Raphael
Jan 9, 2014, 7:00 am ET

Screen Shot 2014-01-08 at 4.23.35 PM

Those boundaries we mentioned are being pushed a little further.

HireVue is buying the interview-coordination company Reschedge, a firm whose product helps set up live interviews, in-person interviews, and onboarding meetings.
keep reading…

Never Look a Candidate in the Eye

Kevin Wheeler
Nov 12, 2013, 6:25 am ET

How much recruiting can be done virtually rather than face-to-face? Video interviewing, online simulations, talent communities, and the use of tools such as Twitter or Snapchat are heatedly debated for their value versus a face-to-face encounter. Is one way better than another?

What’s the real story? Can a recruiter effectively recruit top-quality people from entry level to mid and senior levels without any in-person interaction? keep reading…

HireVue Gets $25 Million to Help It Push the Boundaries of Video Recruiting

John Zappe
Oct 2, 2013, 7:30 am ET

HireVue Logo (no tagline) webHireVue’s $25 million investment announced this morning comes from the legendary VC firm, Sequoia Capital, and earlier investors in the video interview firm. But in a larger sense, the credit goes to broadband Internet, without which, candidates would still be traveling to in-person interviews and companies would be spending tens of thousands and more on recruiting travel.

It wasn’t that long ago that a company with a strong, but remote prospect, had two choices: Fly the candidate in; or, arrange for a video interview at a business center. Today, thanks to the ready availability of high-speed Internet service in most urban, and many rural areas, employers are saving real money and time.

Perhaps even more importantly, video interviewing expanded the field of potential candidates beyond the geographical limits imposed by budgets or candidate unavailability. Candidates who might have once had to forgo an opportunity because of work or family situations can now interview from their living room. keep reading…

When You Want to Show Your Culture, Attract Attention, and Have Fun Recruiting, Here’s the Video You Make

John Zappe
Aug 1, 2013, 6:45 am ET


Competing for tech professionals is tough enough for an established company, let alone a startup. Even those with a sexy idea, angel funding in place, and promises of stock option wealth have a hard time finding developers. Now imagine you’re a startup in the storage unit rental business and you need to add staff, including tech help. And, oh yes, you’re in Austin, one of the U.S. premier tech centers.

What do you do? keep reading…

Is Your Office a Breeding Ground for Gangs?

John Zappe
Jul 26, 2013, 3:46 pm ET

Office gang signs - freeIn today’s roundup we tackle the complicated and totally interrelated issues of lunchtime neighborhood shopping and the retention rate of hourly workers.

And then we’ll grab a beer.

But first, there’s the matter of office gangs. Got your attention with that one? Actually it’s about the workplaces where 43 percent of employees say cliques exist. (A clique is a gang you can leave without fear of your life.)

CareerBuilder’s survey de la semaine says your colleagues who were high school athletes, class clowns, or geeks are the most likely to wind up in a clique. And just like high school, these cliques exert their own peer pressure; 19 percent admitted they “Made fun of someone else or pretended not to like them.” Almost half went out drinking with the group, which, according to 46 percent of the surveyed workers, counted a boss in the gang. keep reading…

If You Ever Wanted To Be In Pictures, Here’s Your Chance

John Zappe
Jul 12, 2013, 6:16 am ET

The recruiterAre you a rockstar recruiter? Can you sell a Facebook developer on a future with My Space? Or charm an NSA gatekeeper out of a list of cryptanalysts with top secret clearances?

You might have a shot at an appearance on Top Recruiter. (Assuming the FBI doesn’t get you for that little bit of NSA rusing.) The job req isn’t at all detailed. But anyone who has watched the online-only show will immediately see that it helps to be attractive, talk in clever sound-bites, and pretend you’re only goal in life is to help the jobless get work. keep reading…

A WOW Recruiting Opportunity — Micro-Videos on Twitter and Instagram

Dr. John Sullivan
Jul 8, 2013, 6:39 am ET

Screen Shot 2013-06-28 at 11.57.03 AMBy now everyone knows that the future of recruiting will require the effective use of both the mobile phone and social media. However, you may not be aware that new features on social media giants Twitter and more recently on Instagram now provide the opportunity to effectively sell recruits with short micro-videos that are sent to their mobile phones. keep reading…

Stand Out From the Recruiting Noise by Sharing Compelling Content

James Clift
Jun 27, 2013, 6:29 am ET

message overload.jpgThe online recruiting world is a noisy place. One search on Indeed for “developer” yields more than 145,000 job postings — all of which look remarkably similar. On the flip side, great people are being constantly bombarded with messages, thanks to LinkedIn Recruiter.

How does a company stand out from the sea of bullet points and template messages? By creating and sharing remarkable content.

Here are three ways that companies are using creative content to attract top talent. keep reading…

You’re Religious? You’re Hired!

Todd Raphael
Jun 25, 2013, 5:35 am ET

Tim Tebow-PRN-099734The New England Patriots say that Tim Tebow’s “spirituality” was a factor in his hiring … as a football player. Yes, his spirituality.

Sure, a person’s personal life can play a role in hiring. But we don’t always admit it. Ron Katz and I talk about this in the video below. We also get into how Tebow’s signing may be a sign of the times in terms of:

  • The blurring of work and life
  • Employers’ greater knowledge of job candidates’ personal lives
  • The tension between hiring for “fit” and hiring for diversity

It’s 11 minutes, below. keep reading…

Edelman’s New Careers Video Stars 8 Really Cool Employees

Todd Raphael
Jun 5, 2013, 5:46 pm ET

Screen Shot 2013-06-05 at 2.36.41 PMI don’t know Edelman’s Cassel Kroll — VP of digital media strategy — but I know he looks really cool in a hat. So does Jimmie Stone, EVP and creative director.

They and a half-dozen other employees of PR giant Edelman star in this new video about working at Edelman. Edelman’s global and U.S. marketing teams came up with the idea for the video, and made it in about three weeks. The goal was to showcase the variety of new sorts of jobs that recent hires are doing at the firm.

It’s a bit more than two minutes, below. keep reading…

Advanced Items for Your Recruiting Agenda — What Should Google Do Next?

Dr. John Sullivan
Apr 22, 2013, 5:37 am ET

PhilipsDuring the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics should be on the agenda of recruiting leaders at elite firms?” Or as another put it “What should Google be planning to do next in recruiting?”

At least to me, future agenda items are an important topic. Because after visiting well over 100 firms, I have found a dramatic difference between the agenda items that are found on 95% of the firms (cost per hire, ATS issues, req loads, etc.) and the truly advanced subjects that only elite recruiting firms like Google, DaVita, Sodexo, etc. would even attempt to tackle.

So if you have the responsibility for setting agendas or recruiting goals, here is my list of truly advanced recruiting topics that elite leaders would find compelling but that most others would simply find to be out of their reach. If you want to be among the elite, you should select a handful for implementation. However, even if you are currently overwhelmed by your current agenda, you might still find them to be interesting reading.

25 Advanced Recruiting Topics for Bold Corporate Recruiting Leaders keep reading…

Asimov’s New 4th Law: Displace No Recruiter

John Zappe
Apr 12, 2013, 2:51 am ET

robot recruiterThis an “eyes-only” post. Under no circumstances let a hiring manager or your CFO see this. Now, close the door; darken the blinds, and be ready to blank your screen if anyone walks up to you.

Ready? There’s a robot getting ready to take your job. 

I’m not talking some automated software process like an ATS ranking algorithm. I’m talking a Robot & Frank, R2D2 cute kind of robot the Aussies have built that conducts interviews and assesses what the candidates say and their emotional response to the questions.

Sophie the robot, and her pals, Charles, Matilda, Betty, and Jack, are a joint project between La Trobe University Business School in Melbourne and Japan’s NEC Corporation, involves students and faculty from management, health sciences, sociology, psychology, and education. keep reading…

Dollars to Donuts: Time for a New Analogy

Jody Ordioni
Apr 2, 2013, 5:38 am ET

dollars to donutsWe’re all familiar with the funny image that goes by various names, but is basically “Social media explained with donuts.” As a reminder, the full list is here.

Companies, including my own, use the “Donut List” to simplify the major social sites to novices. But as these sites add features and move to our mobile devices, the differences aren’t all that clear. keep reading…

8 Tips for Creating Stellar Employer Branding Videos

Paul Peterson
Mar 29, 2013, 5:05 am ET

Screen Shot 2013-03-22 at 1.54.48 PMEmployer branding videos are beginning to pop up with greater regularity on corporate websites as companies strive to attract top talent.

But what separates the good ones from the pack?

You don’t need to spend a gazillion dollars and bring in a team from Hollywood.

Here’s a simple formula for success: keep reading…

Not Yet Video Interviewing? Now You Have No Excuse

John Zappe
Mar 28, 2013, 5:54 am ET

Video interviewingIf you aren’t already using video for interviewing, what are you waiting for?

More and more employers all the time are finding that conducting at least an initial, live interview can save them both money and time, and can give them a better sense of their candidates than even an in-depth phone screen.

The heaviest users of live video interviews are the biggest employers; 80% of those with more than 10,000 workers have used or use video interviews. But even employers as small as 100 workers are giving it a try.

A GreenJobInterview survey of corporate leaders, most of them in HR, found that nearly half of all employers with fewer than 100 workers have conducted a video interview. And almost six out of 10 employers with 1,000 to 5,000 employees use remote video interviews.

This isn’t one of those shiny new object trends. Unlike the video resume, the use of video interviews is steadily growing as the technology has become both more affordable and easier to use.

keep reading…