HireVue, the video interviewing company, got $22 million the other day, a combination of $17 million in new investment and $5 million in an expansion of its credit.
The announcement of the new funding says it “will be focused on strategic investments in research and development, sales and marketing, client services, and global expansion.”
The $22 million, plus $6 million HireVue raised in two previous rounds, gives the 60-person company a big chunk of change. Exactly what it will be used for wasn’t explained in the announcement, and when I asked, here’s what I was sent:
HireVue also plans to increase headcount in solution development, sales and marketing and customer success to maintain its position as the leader in the digital interviewing category.
Kevin Marasco, HireVue’s CMO, offered more detail in a conversation today. HireVue already has such global, blue-chip companies as Walmart, Starbucks, Conoco/Phillips, and Rio Tinto, so a logical step is to move into Europe and Asia/Pacific, he said, mentioning Australia, India, and China.
HireVue, though, is quickly becoming more than a provider of virtual recruiting services. Its digital platform can be used — and is by some of its clients — to deliver company and branding videos to candidates. Some are already using the digital video capabilities for internal conferencing, and candidate onboarding. Marasco explained that other “extensions of the application” for training and leadership are likely.
Video recruiting is a crowded space, with at least a couple dozen companies offering video interviewing services, which tells you that online video interviewing is growing, and not a tough field to enter. In fact, anyone with a webcam (and that’s almost everyone these days) can load Skype and conduct a live interview for free. keep reading…