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video RSS feed Tag: video

H and M’s Employees Are Stars of New Campaign As it Expands in U.S. and Beyond

by May 14, 2015, 1:43 pm ET

Screen Shot 2015-05-14 at 10.15.44 AMThe big Swedish retailer H&M is running a recruiting campaign in the U.S. called “Place of Possible” that’ll include advertising in stores, online, on billboards, as well as a college tour.

About 50 H&M employees will be featured. keep reading…

A Recruiting Technology Vendor Now Has Its Own Recruiting Video

by Apr 8, 2015, 5:03 pm ET

Screen Shot 2015-04-08 at 1.46.23 PMThe fast-growing startup ZipRecruiter, which blogs about hiring itself and is expanding into onboarding and eyeing a larger suite of recruiting and HR services, is out with a video of its own. keep reading…

This New Marines Recruiting Video Literally Breaks Down Barriers

by Apr 2, 2015, 5:29 pm ET

Screen Shot 2015-04-02 at 2.07.34 PMYou’ve read about the U.S. Air Force’s new visuals and a hard-hitting piece from the U.S. Navy. Now it’s the Marines’ turn.
keep reading…

Parents: Now That You’ve Seen ‘Frozen,’ You Have to See This Frozen Recruiting Video

by Jan 28, 2015, 6:07 pm ET

Screen Shot 2015-01-28 at 3.03.50 PMWhat to make of Frozen? One of history’s biggest movies, a billion-dollar colossus whose songs are ringing so repetitively in the heads of parents with young children many would like to annihilate their car CD players?

Yes, it was time to make a Frozen-inspired recruiting video.

This classic comes from the Norman, Oklahoma, police department, which is hiring — for the first time in forever.

keep reading…

This New, 1-Minute Navy Video Is More Tough Than Touchy-feely

by Jan 26, 2015, 4:26 pm ET

Screen Shot 2015-01-26 at 1.17.38 PMYou might have heard that in the U.S., the Navy’s “force for good” campaign didn’t go over terribly well, causing the Navy to apparently nix it.

Well, the Navy has uploaded a new commercial to Youtube, and this time around, things blow up. keep reading…

Employee Stars, Imaginative Campaigns, and Cool Referral Programs Highlight the Best in Recruitment Advertising

by Jan 14, 2015, 5:01 am ET

Apac DavenportHere are some lessons we can draw from the best and most creative recruitment advertising, which you can use to improve your own recruiting in 2015.

Read on.

keep reading…

Do These 2 Things to Attract More Candidates If You Haven’t Yet

by Jan 13, 2015, 5:39 am ET

ERE2015SpringHeroAs we go farther into the 2015, many companies I do business with are ramping up hiring.

Whether it’s to replace people who are not performing, or to add new people to the team, the search for people who are really top caliber is not easy.  Too many hiring managers blame the economy, lack of people in the pool, or other circumstances instead of looking in the mirror and ask themselves, “What can I do differently to hire the very best people?”

I’ve learned many things since getting into the hiring business nearly 20 years ago, and the more things change, the more certain things stay the same. Here are two necessary things to do that won’t change: keep reading…

The Top 10 ‘Bleeding Edge’ Recruiting Trends to Watch in 2015

by Jan 12, 2015, 5:29 am ET

Screen Shot 2015-01-08 at 2.20.29 PMMost articles that cover recruiting trends highlight what I consider to be obvious approaches that many firms have already adopted. But my perspective on trends is unique because I am focused on what I call the “bleeding-edge trends.” These trends are unique and rare because they have been adopted by less than 5 percent of the major firms. However, they are still important for all recruiting leaders to know and watch because they signal the path that all progressive firms will eventually have to follow. The top bleeding-edge trends are listed below in an easy to scan format.

The Top 10 Most Impactful Trends That May Surprise You keep reading…

This UPS Video Is Unbelievably Sweet

by Dec 8, 2014, 5:38 pm ET

Screen Shot 2014-12-08 at 2.36.56 PMA new video from UPS isn’t exclusively about hiring, but given how much the company is staffing up for the Christmas rush, a near-tear-jerker like this sure can’t hurt.   keep reading…

Do Companies Make the Most of Their Employer Brands?

by Nov 18, 2014, 6:44 am ET

Campaign marketing managerBranding goes beyond messaging and includes a company’s products and services as well. The same goes for employer branding. Can Yelp employees rate their jobs on Yelp? Do Glassdoor Employees rate their experiences on Glassdoor? Can you drop your resumé into a Dropbox to apply for their jobs?

Can You Apply for a Job at Twitter With a Tweet? keep reading…

10 Reasons a Video Interview Could Replace a Phone Screen

by Nov 6, 2014, 12:13 am ET

Screen Shot 2014-10-17 at 10.20.01 AMAfter watching over a hundred video interviews, I’ve come to believe they can replace the traditional phone screen, especially for positions with a high volume of applicants.

Recently, I reluctantly tried video interviewing for campus recruiting and found it to be a fabulous success that exceeded expectations. However, when the concept was initially presented there was a healthy dose of skepticism. It was one of those rare occasions when you communicate to your team that the trial is not really optional. Since then we’ve also been using it outside campus recruiting, primarily when the demographic is millennials or Gen Y and the applicant volume is high. Like most people, I initially stuck my nose up at the idea of losing the personal touch of a two-way conversation, but these brief interviews reveal so much about candidates.

Our skeptics have quickly become converts. This fall alone, we’ve screened three times as many people in about 80 percent of the previous time commitment. I would never have believed it if I had not tried it. The technology still has its faults, but I certainly think it’s headed in the right direction (I’m pushing our vendor to develop more functionality).

Typically the format for one-way (asynchronous) video interviews goes something like this: after screening a resume, you send out an email invitation to a candidate to participate in a video interview. The email contains a hyperlink which takes them to a website where they view pre-recorded short video clips of people asking interview questions. After each clip, candidates have a pre-determined (and brief) amount of time to think about the question, after which their webcam automatically begins recording their answers which are then saved for your viewing. Typically there are no re-takes.

Here are 10 positives: keep reading…

Someone Had to Pull Some Strings to Make This New Recruiting Video

by Oct 3, 2014, 8:07 am ET

Screen Shot 2014-10-03 at 4.55.20 AMIf you just listened to the audio — or read a transcript — of a new recruiting video from Dropbox, you wouldn’t find it all that different from any other.

It just tells you that Dropbox is down to earth, respectable of people’s out-of-work time, diverse, and full of great perks like a gym, and a tea and scones cart. It’s a place where you can not only come to work, but come to grow, one person says.

Yada, yada, yada … you’ve heard all that before. But you haven’t seen many recruiting videos whose stars look like they do in this two-minute video, below. keep reading…

There’s Something Missing From This Great New Police Recruiting Video

by Sep 29, 2014, 1:21 am ET

Colorado state patrolIt’s not full of chase scenes, but a new 2 1/2-minute recruiting video from the Colorado State Patrol called “IAmATrooper” is equally memorable.

And it comes with a twist. keep reading…

U.S. Airforce Rolling Out New, Striking Recruitment Visuals

by Sep 10, 2014, 4:52 pm ET

Screen Shot 2014-09-10 at 1.31.59 PMThe U.S. Air Force is launching a new recruiting campaign this week featuring the slogan “Aim High,” used 15 years’ back. The campaign is heavy on visuals, including striking photos and powerful videos — see below. keep reading…

In Selling Its Jobs, Dropbox Is Selling Its Location

by Aug 1, 2014, 7:43 pm ET

Screen Shot 2014-08-01 at 4.37.22 PMIf you’re young, like music, and the outdoors, Austin’s the place for you.

That’s the message from a new video playing up jobs at Dropbox in Austin. keep reading…

If You Think Wearing Google Glass to an Interview is Weird, See Al

by Jul 25, 2014, 12:26 am ET

Google GlassBeing so awesomely culturally plugged in, I can not believe me and my little Roundup column missed the Google Glass recruiting interview video from TMP Labs.

Cool as it is, and not so much a concept thing as entirely possible pretty much now, the TMP video gets beat hands down (and by 2.698 million views to 13,158) by a Google Glass interview video from Gonzaguetv. keep reading…

Gay Cop: ‘Believe It or Not, We Exist’

by Jul 23, 2014, 5:35 pm ET

Screen Shot 2014-07-23 at 2.22.47 PMIn a new recruiting video below, a self-described “30-year-old white guy” tells you why he’s diverse: he’s a gay policeman in Texas.

Chris says that being a gay detective in Ft. Worth isn’t the big deal it used to be. And, he says, he hasn’t had a single problem at work. keep reading…

Just Say “No” to Forgettable Employee Testimonial Videos

by Jul 8, 2014, 12:40 am ET

made to stickIf you search “employee testimonials” on YouTube, you will notice a theme after watching a handful of them.

They look and sound alike.

They all say basically the same thing, with variations on these themes:

“I love working here because…

  • “… I get to work with really awesome people.”
  • “… there’s such high integrity here.”
  • “… you get to grow professionally.”
  • “… you get to work on really cool projects.”

… etc, etc.

Blah, blah, blah.

If your videos are like these, they will quickly be forgotten in a sea of sameness. You will have lost an opportunity to stand out as an employer of choice.

To Be Memorable, Get Concrete keep reading…

No Words Were Needed in This Intense Police Recruiting Video

by May 21, 2014, 6:59 pm ET

midlandThis new video starts off slow, with soft music, a smiling police officer, and a children’s cartoon character.

What comes next are handcuffs, drugs, high-speed chases, and explosions.

It’s all for jobs in the Midland, Texas, police department. The video is below.

keep reading…

Predictions for the Future of Digital Talent Acquisition: Content (Part 1 of 3)

by May 20, 2014, 12:41 am ET

Screen Shot 2014-05-06 at 5.10.16 AMThere’s a Zen saying that you can never step into the same river twice. The same is true for technology. It changes every day, not just by adding new channels and platforms, but by suggesting new strategies, new tactics, new messaging, new touch points, and entirely new ways of thinking about our own jobs. What worked yesterday will not work tomorrow as you are stepping into an entirely new river.

This is as true for talent acquisition professionals as it is anyone. All of your prospects and targets have become tech savvy in their pursuit of better positions, while you are just trying to keep your head above water.

As they say, you want to skate to where the puck will be. So the better you understand how technology is changing, the better you can plan for the future. Over the next three articles, I’ll be presenting predictions on what is changing and what you should be doing about it. Today, I focus on the power of content.

Content online has been growing exponentially since its inception, but I’ve seen an explosion in the last two years. This trend is expected to continue as the amount of content will double in the next two years. As brands realize that every company is now a media company and start to build content shops in house, talent acquisition has been furiously following suit, building content around the company and various jobs. But creating content is not the same as executing a content strategy. Here are trends I think will be shaping everyone’s strategy very soon. keep reading…