Just last month here on ERE Matthew Jeffery concluded his remarkable series on the future of recruiting — Recruitment 5.0 — saying “5.0 is all about… Personalization, self-sufficiency, predictability, big data, and back to basics.”
“Big Data,” he writes, “will become the central point of competition, driving productivity growth, innovation — and this applies to recruiting.”
Before big data can, as Kevin Wheeler put it a year ago, “change everything” about recruiting, recruiters will need to have access to it and know how to use it. Considering how few tap the full power of their own ATS, that’s a task on a par with getting PC users to see their first computer as more than just a word processor.
“Even if you have the tool,” says CareerBuilder’s Brent Rasmussen, “They don’t use it correctly; they don’t use it efficiently.”
Rasmussen wasn’t talking about anyone or group in particular; he was talking about the challenge of introducing a whole new way of dealing with information. In September, CareerBuilder bought employment and labor data and analytics firm EMSI (Economic Modeling Specialists International). It’s Rasmussen who has responsibility for integrating the EMSI data with CareerBuilder’s products, principally its Supply and Demand Portal. keep reading…