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How to Start Planning for Recruiting Gen Z

by Jul 17, 2014, 12:56 am ET

Screen Shot 2014-07-02 at 12.57.22 PMDigital Generation. Gen Z. Silent Generation. Second generation in the Millennial cohort. The “coming demographic tsunami.”

However you refer to them, Generation Z (born 1995-2010) is the young, fresh round of talent you’ll be recruiting very soon, which will be a different experience than generations before them.

Gen Z was born into a digitized economy and, according to a study by New York-based marketing agency Sparks & Honey, 37.8 percent hope to “invent something that will change the world.”

The connected quality of the older Millennial generation will only be amplified by Gen Z, so be prepared to adjust your recruiting strategy as you begin to connect and communicate in new ways when you start recruiting Gen Z: keep reading…

Woof, Woof. Fido Gets to Go to Work Today

by Jun 20, 2014, 12:09 am ET

take your dog to workToday is the one day out of the year that many offices across the country have unarguably gone to the dogs. As you suspect, it’s Take Your Dog to Work Day.

For some companies, Amazon, Google, and Procter & Gamble, to name three of the larger ones, every day is a dog day. Others, not yet ready for that much togetherness, today serves as sort of a test of what is becoming a slow, if steadily growing trend toward tolerance of furry friends in the workplace.

There’s a practical side to allowing dogs, as many companies, particularly in the high-tech world. have found. A survey conducted for Wellness Natural Pet Food found that a large majority of 18-34 year-olds want to bring their pets to work, at least occasionally. That happens to be the demographic sweet spot for tech giants and startups. The latter, especially, see allowing pets as a recruiting plus when talking to candidates with dogs. keep reading…

A Graphical Look at What’s Happened to America’s Jobs

by Jun 10, 2014, 12:06 am ET

Times - Mixed RecoveryWhen the U.S. Bureau of Labor Statistics released its May employment report Friday, it marked a recovery milestone. Six years and five months after the recession began, the U.S. has finally recovered 8.7 million jobs lost through the recession’s official end in February 2010.

The 138.463 million jobs in May exceeds January 2008′s 138.365 million by 100,000.

While certainly good news, the recovery and job creation has been uneven. In a remarkable series of interactive charts, The New York Times graphically illustrates the mixed nature of the recovery. Industry by industry, using BLS data The Times shows how both the number of jobs has changed, as well as the average salaries. keep reading…

Companies Step Up Their HR Hiring

by Jun 9, 2014, 12:20 am ET

Indeed HR jobs 5.2014With payrolls growing and the economy improving, demand for human resource professionals is rising. Online postings for all types of human resource jobs increased 10 percent from last year, with more than 50,000 — and perhaps as many as 55,000 — advertised on career sites and elsewhere at the end of May.

Wanted Analytics, which found about 51,000 HR jobs online, said the most commonly advertised position was for HR manager, followed by recruiter, generalist, director, and coordinator, the latter typically an entry-level position.

Indeed.com, in a similar type of count, found just under 55,000 HR jobs listed on the site in May, a 5 percent increase over May 2013. Go back one month, and the percentage increase was 13 percent. Four years ago, Indeed shows there were 49,000 HR jobs on its site. keep reading…

A Recruitment Revolution Is Upon Us

by May 30, 2014, 12:10 am ET

I am seeing a revolution happening in recruitment. keep reading…

Predictions for the Future of Digital Talent Acquisition: Mobile (Part 3 of 3)

by May 22, 2014, 12:09 am ET

Screen Shot 2014-05-06 at 5.11.37 AMThis is the third part of a three-part series on the future of digital talent acquisition. Previously, I looked at the power of content and social media. While content has power in itself, that power is enhanced when driven via social channels. Today, I move from content to content’s best friend: mobile technology.

It has been a long-running joke in digital circles that it has been the “Year of Mobile” for five years now. And while mobile technology is one of the fastest-growing technologies since the invention of the wheel, we’re nowhere near done. keep reading…

Predictions for the Future of Digital Talent Acquisition: Social Media (Part 2 of 3)

by May 21, 2014, 12:06 am ET

Screen Shot 2014-05-06 at 5.12.46 AMThis is the second part of a three-part series on the future of digital talent acquisition. In part one, I looked at content. Content will be the watchword of the next few years and there are some very specific ways talent acquisition professionals can ride that wave. But content is a spark waiting for gasoline in the shape of social media.

It has only been a few years since social media escaped the dorms and became the communication and financial powerhouse we see today. To some extent, we’ve seen social media complete its maturation process to compete with TV and display ads. No longer is social media a means for people to talk to each other that happens to have ads on it. Now, it is a medium for ads that happens to allow you to connect with friends.

If you don’t believe it, take a look at your Facebook feed. If you stripped out updates for games like Farmville and Candy Crush, updates from brands, links to other websites and videos, and updates from other social media channels like Instagram, Pinterest and Spotify, what’s left? Not much. Not much at all.

But that doesn’t mean social media is dead. It means that it is changing and evolving. Maturation of the content channel coincides with a maturation of the business model: many of the feed updates are paid for. It used to be if you were a fan of Coke or Bucky Badger, their updates would show up on your feed because you are a fan. Now, only about 1 percent of all brand updates organically (read: free) make it onto peoples’ feeds. Everything else gets paid for.

So look at your Facebook feed again. Think about how many of those updates were paid for and what they cost. Think about how much time and effort goes into all those Upworthy, BuzzFeed, and Huffington Post “articles” that flood your feed. Think about the amount of actual conversation that is taking place on your Facebook feed and you’ll agree: Facebook has changed a great deal in just the last four years. This means that in the near term, any Facebook campaigns you’re considering will be more expensive just to maintain the same reach. This means that in the long term, maybe Facebook isn’t a social media platform as much as it’s an ad platform. This should change your thinking of if and how to use it. keep reading…

Predictions for the Future of Digital Talent Acquisition: Content (Part 1 of 3)

by May 20, 2014, 12:41 am ET

Screen Shot 2014-05-06 at 5.10.16 AMThere’s a Zen saying that you can never step into the same river twice. The same is true for technology. It changes every day, not just by adding new channels and platforms, but by suggesting new strategies, new tactics, new messaging, new touch points, and entirely new ways of thinking about our own jobs. What worked yesterday will not work tomorrow as you are stepping into an entirely new river.

This is as true for talent acquisition professionals as it is anyone. All of your prospects and targets have become tech savvy in their pursuit of better positions, while you are just trying to keep your head above water.

As they say, you want to skate to where the puck will be. So the better you understand how technology is changing, the better you can plan for the future. Over the next three articles, I’ll be presenting predictions on what is changing and what you should be doing about it. Today, I focus on the power of content.

Content online has been growing exponentially since its inception, but I’ve seen an explosion in the last two years. This trend is expected to continue as the amount of content will double in the next two years. As brands realize that every company is now a media company and start to build content shops in house, talent acquisition has been furiously following suit, building content around the company and various jobs. But creating content is not the same as executing a content strategy. Here are trends I think will be shaping everyone’s strategy very soon. keep reading…

Your Recruiting Job Got Harder

by May 9, 2014, 12:01 am ET

Screen Shot 2014-05-02 at 7.15.51 AMWe could go around in endless circles — and on TV and the Internet it is done — about whether the economy and the job market is getting better or whether looks are deceiving.

As far as recruiters are concerned, however, there’s evidence that the act of filling a job has gotten a bit harder over the past year. keep reading…

In-House Recruiting Survey Unveiled This Morning at ERE Conference

by Apr 23, 2014, 3:47 pm ET

Grade B slideWith a self-assigned grade of B, and an even lower C+ from the hiring managers whose jobs they fill, recruiting leaders from companies large and small heard the news there’s much to do to improve those scores, and that the road is not going to get easier in the year ahead.

Speaking to the opening session of the ERE Recruiting Conference & Expo here in San Diego, ERE’s CEO Ron Mester told the hundreds of talent acquisition leaders in direct language that “You have a lot of work to do to improve … No one should be satisfied with a C+ or a B.” At another point in his hour-long presentation of a broad and extensive ERE survey of recruiters, their leaders, their bosses, CEOs and hiring managers, Mester said it will take a rethinking of the process to get to an A. “Rethink it,” he urged. “Challenge everything that you’re doing today.”

Unveiling some of the findings of the late March survey completed by more than 1,300 during his State of Recruiting presentation, Mester turned a spotlight on the disconnect between what the respondents agree should be the key measures of recruiting’s performance and what recruiting leaders and their teams believe is where the actual emphasis lies. keep reading…

Moving from Transactions to Engagement — 4 Recruiting Trends

by Mar 27, 2014, 5:09 am ET

Screen Shot 2014-03-13 at 3.08.18 PMRecruiting is finally moving away from transactional thinking and beginning to understand how to better connect and engage with relevant candidates. We are not there yet, and I may be too optimistic, but many recruiters are making the transition to engage candidates and improve their experience and are therefore making more hires, increasing candidate satisfaction, and bringing in people who become productive faster and stay longer. An exemplar here is Google that has dropped many of its previous job requirements and adopted ones based on data and results.

We are moving slowly through the hype of technology into the deeper waters of understanding candidate psychology and motivation.  Over the next five years I expect to see much less focus on tools and technology, and much more use of them to really engage candidates and improve the experience they have in finding the right use of their skills.

Here are the four trends I see unfolding. They will not all be competed in 2014 but they will certainly be well underway in many organizations.  I’d love your comments and feedback.

Engagement/Experience 2.0 keep reading…

How 25 Years of the Internet Has Re-Shaped HR

by Mar 20, 2014, 5:52 am ET

The Internet is celebrating its 25th birthday this week. 1989 was also the year the Berlin Wall came down, protests rocked China’s Tiananmen Square, “The Simpsons” debuted on TV … and HR was changed forever.

The Internet has transformed employer branding, internal communications, and talent acquisition in ways we hardly imagined in 1989. Many of the changes — even the beneficial ones — were disruptive, forcing HR professionals to alter how they operated. In honor of the Internet’s silver anniversary, I thought I’d look at the challenges brought about by two-way computer revolution — and how HR has adapted.

Employer Branding keep reading…

Celebrate Employee Appreciation Day by Hosting an SAT Test

by Mar 7, 2014, 11:29 am ET

SAT sample testYou didn’t forget, did you? Forget that today is Employee Appreciation Day? Or forget what your high school SAT scores were?

First things first, which, for our more-or-less weekly roundup columns means that we begin with the weird, the odd, and the stuff you just gotta shake your head at. In this case, that’s the SATs.

Now, just as the company behind the Scholastic Aptitude Tests is overhauling the test, and saying it’s barely relevant, employers are starting to ask candidates for their SAT scores. It would be one thing — an odd thing, considering the test is taken in high school — if the candidates were upcoming or recent college grads. But The Wall Street Journal says mid-career people are being asked for their scores. keep reading…

Engineers Say Facebook is Dying and Won’t Last the Decade

by Feb 21, 2014, 5:43 am ET

Facebook death chartHere’s something you never heard at a recruiting conference: check your best candidate’s blood type before making an offer.

(You were expecting we’d start with the Facebook death thing? That’s what we call a teaser. Patience. It’s coming.)

If it’s B negative, you’ve got a pessimist on your hands. They might be the exactly right person for a job in disaster planning or safety officer; not so much for sales, unless fear of the failure they expect keeps them motivated.

How about an O? In the U.S., blood banks give those donors the top-tier treatment. In Japan, where this blood typing thing is totally out of control, Os are considered curious, generous, sociable, if a bit stubborn and flighty. keep reading…

This Is Not a Test — It’s the Future! Talent Assessment Trends for 2014

by Jan 28, 2014, 12:29 am ET

“Know what’s weird? Day by day, nothing seems to change, but pretty soon … everything’s different.”  – Calvin from Calvin and Hobbes (by Bill Watterson)

This quote from a cartoon hero who uses his overactive imagination to both entertain us and teach us valuable lessons about life represents a perfect summary of my thoughts about the future of the talent assessment industry.

To see the future, we have to be willing to take a good long look at what is happening in the talent acquisition world within the context of bigger picture trends. The mega trends that are shaping the future of how people do things on a global basis (i.e., empowerment via access to information, exponential growth in connectivity, ability to crunch and interpret staggering amounts of data, using collective intelligence to find truth) are all quietly at work setting the stage for major change in our industry.  keep reading…

I, Robot: How Vulnerable Are Recruiters to Automation?

by Jan 28, 2014, 12:25 am ET

self driving car

A recent study from Oxford University suggests that almost half of all job categories are at some risk of being automated within the next 20 years. That includes telemarketers (99 percent certainty); accountants (94 percent), real estate agents (86 percent); airline pilots (55 percent), and even actors (37 percent).

At low risk are jobs like clergy (0.8 percent); dentists (0.4 percent) and recreational therapists (0.2 percent). What is a recreational therapist anyway? The authors of the study don’t define the job, but it sounds suspiciously like an euphemism for a profession popular in Nevada, which would explain the low probability of the job being automated.

The study doesn’t mention recruiters except to say that big data analysis will result in better predictions of performance, especially of students, and will make recruitment more efficient. keep reading…

Where to Find Dependable, Intelligent, and Hard-Working Employees

by Jan 17, 2014, 6:26 am ET

Screen Shot 2014-01-03 at 1.25.30 PMSay hello to your newest employee Baxter.

He stands three feet, one-inch tall and weighs 165 pounds. He’s dependable and works well on teams and alone. He’s very productive especially performing tasks most employees don’t like to do such as stocking shelves and order picking. He doesn’t take breaks or vacation and doesn’t require health care and retirement benefits. He costs only about $3 per hour, less than half a minimum wage. Best of all he can work 24 hours per day, and seven days each week without violating labor laws! keep reading…

2014: The Year of the Employee

by Jan 3, 2014, 2:58 am ET

We just completed our ten big predictions for HR, talent, and learning in 2014 and the theme is “The Year of the Employee.” Global economic growth will cause the balance of power to shift, allowing top talent to exert more control. Top people with key skills (engineering, math, life sciences, energy) will be in short supply due to global economic growth. Thanks to new U.S. healthcare laws, people also will feel more free to change jobs.

For the first time in more than five years organizations are competing for talent — and the formula for success this time is different. To compete for key talent, organizations will need to adapt and innovate.

With that, the challenges and opportunities will employers face in 2014: keep reading…

CareerBuilder Jobs Forecast: Cautious Hiring Ahead

by Dec 31, 2013, 3:31 am ET

CB job forecast 2014 hiring changeInfluenced by the budget uncertainty in Washington, HR professionals and hiring managers in CareerBuilder’s annual survey of hiring intentions said they expected to increase headcount in 2014, but the numbers and the rate of hire would depend on Congressional action about the debt ceiling.

The budget bill President Obama signed last week resolved only part of the national fiscal uncertainty. The debt ceiling, which is due to come in February, is a different matter. Both parties has so far signaled their intention not to compromise on raising the federal borrowing limit. keep reading…