According to PwC’s 15th Annual Global CEO Survey 2012, talent acquisition and retention are top priorities for companies worldwide. That doesn’t surprise me, and I doubt it surprises you either. It’s a great time to be in the talent business.
What does surprise me though is that despite talent being a top priority, most recruiting products don’t work very well.
That’s because most were designed more than a decade ago for decision makers — not you, the user — and haven’t evolved much since.
Now for the good news: things are changing. Consider the case of iPhone vs. Blackberry. In 2007, BlackBerry was the go-to device for professionals. Then Apple built a smartphone that was easier to use — the iPhone. Meanwhile, Blackberry remained laser-focused on decision-maker priorities: scalability, security, and administrative control. iPhone adoption steadily increased as a result. Eventually, people started bringing iPhones to work, but were frustrated that they couldn’t access their corporate email. Fast forward to today: iPhones are increasingly common in corporate America and are supported by many IT departments.
This is a prime example of a fundamental shift in behavior: the consumerization of the enterprise. keep reading…