A problem common to most recruiters and human resources professionals today is a lack of understanding the actual job they are trying to fill. It’s really a fine line a recruiter toes, because understanding the role itself is not only imperative for sourcing talent but is also a huge advantage for closing that top passive candidate. The overall understanding of the role itself starts with the job title. If the job title is not a good fit for what you seek, you are likely in big trouble. keep reading…
Jody Ordioni wrote a prescient view about the ROI of social recruiting which posted Monday morning. Monday night I discovered first hand just how prescient, at a recruiting roundtable that marked the opening of the ERE Recruiting Conference & Expo.
I moderated two separate discussions of social media issues in 90 minutes. ROI concerns were uppermost in the minds of the recruiting leaders who joined our conversation. (More than 25 different topics were available at roundtables set aside in the ballroom of the Marriott here in San Diego where the conference is being held.)
It wasn’t surprising that these leaders who hailed from firms both very large and more modest size struggle with proving the value of social media as a source of hire. LinkedIn, I should point out, was an exception. Most of the 20 or so recruiters at the roundtable, and several others I spoke with later at the evening receptions, were enthusiastic users of LinkedIn Recruiter for sourcing. Most, though, admitted that getting their senior corporate managers and leaders to be active in posting and commenting on LinkedIn Groups is a struggle.
What was more of a surprise, and what makes Jody’s article so spot on, is that I heard emerging among recruiters a recognition that social media is a marketing and promotional tool. The effectiveness of sites like Facebook, Twitter, YouTube, even Pinterest is probably not in the number of hires or even applicants a company can trace directly to one of the social media sites. Instead, as recruiting consultants Gerry Crispin and Mark Mehler reported last year, social media is a channel of influence. keep reading…
A common mistake I see LinkedIn users making is not keeping InMail and invitations personal. In other words, don’t use InMail as another direct marketing message. It shouldn’t feel like another piece of spam for cheap prescription meds. If it does, you’re doing it wrong.
LinkedIn with its InMail tool does a good job of allowing you to create targeted, meaningful messages and save them as templates for tracking and future use. The following list will help you craft messages that get results. keep reading…
Sporting a new look and with some new features — including a recommendation engine that ‘learns’ the kind of people a recruiter most want — LinkedIn Recruiter is getting an official relaunch this morning.
The redesign itself is an update of the classic LinkedIn Recruiter look to make it more consistent with the LinkedIn homepage redesign that was introduced last fall.
Parker Barril, Linkedin’s Talent Solutions head of product, unveiled the fresh, new LinkedIn Recruiter at a live and webcast user event — ConnectIn — in San Francisco. As he put it, “the consumerization of the enterprise,” the trend toward making products and services easier to use, “is influencing a new generation of products.” keep reading…
Nowadays, just about everyone is plugged into Facebook, Twitter, and LinkedIn. These social channels have opened up a completely new way for recruiters and companies to find skilled candidates for job openings across a range of fields. Beyond those three leading platforms, recruiters have also seen an influx of new social recruiting tools, like Jobs2Web. These new developments provide substantial evidence that recruiters and organizations are searching for innovative ways to source candidates through new and existing social media networks.
It’s interesting, then, that despite this clear ambition to make the most of available social recruiting channels, recruiters and organizations continue to underuse one prominent social network, Google+.
The beginning of this year’s report spells out the demise of more simplistic views about source of hire tracking: that data is easy to get, that it is reliable across the board, and that it is clean (one source = one hire). If you’ve been in recruiting for more than a decade, you probably know that things weren’t much better before the Internet drove so much hiring activity. I remember laughably tracking sources of hire via a questionnaire we asked applicants (online and on paper) and trying to create data based on employee’s recollections of how they came to apply for their job 5-10 years ago.
So no data is perfect but this data is very imperfect. Still, it is the best set of data and analysis we have on sources of hire. With that monster-sized disclaimer out of the way, here are some of the results.
Referrals, Career Sites and Job Boards Top List Again
CEOs are frustrated. According to a ManpowerGroup survey, 34% of companies are experiencing difficulty filling mission-critical positions. Paradoxically, the Department of Labor reports that 12.3 million people are still unemployed. And so here we sit, asking ourselves, why are we struggling to find the talent?
Welcome to the Great Talent Gap of the 21st Century
In an article for Inc.com, Keith Cline wrote, “The demand for top-tier engineering talent sharply outweighs the supply in almost every market, especially in San Francisco, New York, and Boston. This is a major, major pain point and problem that almost every company is facing, regardless of the technology ‘stack’ their engineers are working on.”
If you’re a hiring manager or a recruiter in the trenches, you’re not seeing a way out of it any time soon You may need a production manager who knows calculus, or an experienced software developer, or a technology strategist with cloud-based computing experience; and you need them yesterday. Oh and, by the way, you need them at a “competitive salary” (i.e., the lowest wage possible).
To begin to close the gap, we first need to recognize that the talent gap of the 21st century is made up of smaller fissures. Second, we need to understand the interrelated economic and organizational forces which formed these cracks. And lastly, we need to get started now. keep reading…
Many search engine marketing experts today agree that videos and images drive more traffic in search engines than simple text-related results. In fact, a study done by Socialbakers, a leader in social media marketing and statistics, showed that as of December 2012, image-related posts led Facebook interaction by a whopping 89 percent. In 2012, according to Reuters, YouTube had an average number of four billion views per day.
With a multitude of free mobile image and video posting apps that are available for smartphones today, the ability to reach the public through multimedia has grown significantly, and today many companies take advantage of these major marketing channels. So what does this information mean for recruiters? keep reading…
While confusion seems to reign among recruiting leaders on how to build effective sourcing strategies, Donna Quintal at Sears Holdings Corporation has been able to craft a powerful set of analytics over the past few years to help predict where hiring will occur before the requisitions appear and what sorts of candidate communities should be cultivated to meet expected needs.
What Donna has done anyone can do — she started small, made a business case for what she did, and because of her practical and business-focused approach was able to get additional resources and expand the usefulness of her analytics.
It is not necessary to have sophisticated analytic tools or exceptional expertise. These are useful, but they are not necessary to get started. Even simple data can be powerful, and is often more useful in the beginning because it is easier to see the connection between the data and the results that business leaders respect.
Donna started with simple tools — just an Excel spreadsheet and Survey Monkey. She gathered basic data from surveys created in Survey Monkey. She gathered data about the needs and issues the hiring managers had, especially from areas where there were problems. Once she had this data, she was able to look for common issues and target areas for improvement. This was then shared with recruiters and HR for action.
I have laid out a simple model of how you could begin to set up a sourcing strategy that is both effective and that does not require great expertise. keep reading…
Recruiting, as many of us know it, has undergone a transformation in the last few years. In fact, there are recruiters coming in to the workforce now who only source within LinkedIn Recruiter, or who’ve never had to keep a physical (read: paper) file on a candidate. Some of the changes that have rocked our industry over the last six to eight years have been great ones. Some could use a keener eye, but I’m not here to criticize.
What I want to do is point to the things that haven’t changed; I want to talk about getting back to recruiting basics. Because not everyone can afford the fancy social recruiting suites and very few can veto the boss when he says no to a perks program. These are the skills that every recruiter should know and all recruiters used to know. These things obviously work with the new tools and platforms … but they’re effective without them. So let’s get back to the basics.
Here are five things not to forget in the social recruiting fervor. keep reading…
There are many different things a phone sourcer says everyday, but there are some that are said most everyday.
You have maybe three seconds to engage a Gatekeeper.
What you say in those first few, fatal moments will determine in what direction your sourcing call will go.
The following are the most used words and sentences you’d hear if you could sit next to a phone sourcer for a day. keep reading…
Update: SilkRoad says there are errors in the report it published Thursday on which the post below is based. The most significant appears to be charts on pages 8, 11, and 15 and in the infographic on the SilkRoad blog showing some sources produced more hires than they did interviews. A company spokesman said in an email: “The issue concerning the numbers on Craigslist was an error and has been changed. In regards to the information on page 15, that chart only represents the percentage of interviews and hires as a percentage of all external sources and does not take into account internal or offline sources.” Additionally, “There were no sources in our findings with a larger number of hires over interviews. The issue with the image on page 11 is with the chart and Craigslist.” Note that as of this update, it does not appear the updates to the charts have been made.
Referrals and the company career site are the two leading sources for new workers hired by the 1,054 companies participating in SilkRoad’s just released study of recruitment marketing effectiveness.
Between them, they produced 40% of the more than 150,000 hires the companies made in 2012.
This is the second year the HR software provider has compiled ATS data from its customers to report on their source of hire. This year, the company included interviews as a measure of effectiveness.
The data set came from companies as small as 100 employees and some larger than 10,000; 60% had under 2,000 employees, 30% fall between 2,000 and 10,000, and the remaining 10% are larger. A company spokesman said the employers represent “the entire scale. We have lots of technology, healthcare, higher education, and several other strong verticals.”
As it did last year, SilkRoad found that job boards collectively yielded more interviews and hires than did all other external sourcing efforts. (For the report, SilkRoad classified corporate career sites and inside recruiter efforts as internal, explaining “they are company resources.” Company sites were included because they are “internally controlled element of job advertising.”)
Among the job boards, Indeed yielded more interviews and hires than any other single site. CareerBuilder was second. keep reading…
The company earned 35 cents per share on revenue of $303.6 million. That was $24 million more than the average of analysts’ estimates and more than $11 million above the most optimistic projection. The average of their earnings estimates was 19 cents a share.
The numbers released this afternoon show LinkedIn brought in more total revenue for the year than did Monster and its fourth-quarter recruitment revenue alone was 90% above the same quarter in 2011. keep reading…
With the growth of the Internet, social media, and employee referral programs, finding talent is becoming amazingly easy. In recruiting, we call finding talent “sourcing,” and for nearly three decades sourcing has been the most important but difficult aspect of recruiting. After all, if you can’t find great talent, you certainly can’t interview and hire them.
But finding top talent among professionals is now becoming painless to the point where almost any firm can do it successfully. The time is rapidly approaching were nearly every professional and working individual in the developed world can be found by a recruiting function.
Finding Talent Is Easy Because Everyone Is Now “Visible” keep reading…
As online communities continue to grow, there are constantly new tools available that streamline the ability to locate talent. A recruiter who understands which tools to use has an advantage over the competition when it comes to finding truly passive candidates. The secret to sourcing success for passive candidate generation is having a diverse toolbox versus searching only the most obvious venues.
Firstly, make sure to take advantage of an abundance of online communities. Being a skilled social recruiter does not stop at LinkedIn. It is obviously a great resource today with a high Alexa traffic rating and an abundance of professional profiles; however, a large population of talent acquisition is sourcing through the same people, making many profiles more “active” versus “passive.” To reach truly passive talent, a recruiter needs to dig deeper into the less-traveled websites if they are going for the gold. These types of resources include industry specific blogs, professional forums, or even online multimedia sites. Believe it or not, YouTube and Flickr can be great candidate resources and they both allow user “messaging” with a free account.
Next, Boolean is a must today for name generation in particular. Any recruiter who knows how to use our (I work for AIRS) advanced Boolean techniques has the ability to locate passive talent a competitor may never find. This is highly beneficial when higher trafficked resources, such as job boards or LinkedIn, are exhausted. These types of sourcing techniques can uncover lists of industry professionals’ names, members of specific professional organizations, or even online resume type documents that would never show up in a simple Google search.
Finally, build and use advanced sourcing tools. RSS feeds, custom search engines, data miners, posting tools. and apps are all good things to add to a sourcing strategy for 2013. The following list can be used as a guide to follow for implementing these: keep reading…
IT career site Dice.com is unveiling a new talent aggregation search tool it calls Open Web.
Similar to TalentBin, Dice’s new service pulls together bits and bytes of information about candidates, summarizing the individual’s experience, skills, and interests in an easily scanned profile. Open Web searches the accessible parts of some 50 social and professional networks — including such tech hangouts as GitHub and Stack Overflow — and the open Web, indexing a candidate’s contributions and postings to build the profile. A series of icons tells searchers where the information was found; a mouse click takes you to the source.
The goal of Open Web, explained Chairman, President, and CEO Scot Melland, is to give Dice recruiters “as complete as possible a picture of the candidate in the geography they are searching.”
Provided for now to Dice recruiting customers at no charge, Open Web is searchable in multiple ways. Besides a typical Google-type search, you can put together a profile by name. That’s particularly useful if you have a candidate in mind who may not have an updated resume.
Melland will officially announce Open Web Wednesday morning, during the quarterly financial call with investors and analysts. Dice Holdings, Inc., which owns Dice.com, eFinancialCareers, is expected by analyst consensus to report earning 14 cents a share on revenue of $51.4 million for the fourth quarter of 2012. keep reading…
You’ve probably heard the hype about Facebook’s new search utility, which it calls Graph Search. Unveiled just a couples weeks ago, it’s already being described as everything from a LinkedIn killer to a privacy killer, and a recruiter’s new best friend. For every one of those you can find an article — or 100 — that says the opposite.
Except when it comes to recruiting. While calling it a best friend may be premature, it won’t be long before Graph Search becomes as valuable to recruiters as Google and LinkedIn.
As Stephane Le Viet, CEO of Work4 Labs, wrote in a post on Forbes, “Graph Search is about discovering people — their work history, their education, their interests and their motivations — and using that discovery to recruit better.”
Described simply, Graph Search indexes and quickly accesses all the information each Facebook user has made available. This includes their profiles, photos, comments, likes, friends, and whatever else is out there. Theoretically, what Graph Search does was always possible. In practice, sifting through the thousands of pieces of data was such a huge, time-consuming task, it was all but impossible. keep reading…
There is nothing like a good controversy to stir up one’s feelings and subsequently a fierce debate. One of my favorite things about reading articles on ERE is how some of its contributors have a wonderful ability to write articles that generate comments a mile long because of controversial subjects covered. We were barely into 2013 when Adrian Kinnersley wrote an article entitled, “Why LinkedIn will never kill the professional recruitment industry,” which was very on point.
People are so polarized around this issue, but the comments section was what really made it an interesting read for me. If I didn’t know better I would have expected a fistfight to break out. One commenter even suggested that commission-only salespeople are unable to provide independent advice to candidates, and candidates know this. This inspired me to pick up my pen (figuratively, that is) and write, which I haven’t done lately.
The Demise of the Agency Recruiter keep reading…
As an in-house recruiter or HR professional, have you ever been in a meeting with a recruitment supplier and been very impressed with their pitch and excited about the results that are going to follow, only to be completely let down by their performance? It won’t surprise you to read that you’re not the only one.
We all know that for every good recruiter who walks the earth, there are others who don’t quite make the grade. Many sell a value proposition that isn’t being followed up with action — recruiters who purport to headhunt and cold-call top people in the market, but actually only advertise their clients’ vacancies. As a client of these external recruiters you need to be in a position to make an accurate assessment of their worth — not just by what they tell you, but what they actually prove.
Many contingency-level recruitment firms haven’t evolved their value proposition as technology has evolved over the past 10 years. As in-house recruiters have been able to catch up with doing direct sourcing through job boards and social media, external suppliers should be getting more sophisticated in their approach to maintain a value proposition worthy of the fees that are charged — mapping out competitors, gathering referrals, building expertise and relationships in their chosen niche, for example. Too many contingency firms are still charging 15% to 25% for doing nothing more than advertising a poorly written or cut and pasted job spec, and it’s just not good enough.
So here are some questions to ask your suppliers next time you invite them in for an update or suppler appraisal. keep reading…
You’re at a social event, catching up with an old friend or meeting someone for the first time, and the conversation turns to your career. You say “I’m a recruiter.” Their response is likely, “Oh, like a headhunter?”
If you are a headhunter, then the conversation moves on and everyone understands each other. But if you are a corporate recruiter, your response is typically “Well, not exactly; I am a recruiter for (Insert Company Name Here). This is typically followed by a quizzical look in the other person’s eye (especially if you don’t work for a company with a household name).
If your initial response was “I’m a sourcer” or “I’m a contract recruiter” or “I’m a recruiting manager,” or something along those lines, then you’ve likely just confused the other person even more.
Sound familiar? keep reading…