Taleo officially joins the ranks of the repositioned today, declaring that its “next era of talent management” shall henceforth be known as “Talent Intelligence.”
In a word, what that means is analytics, or, if you prefer, metrics.
What’s so special about that, you may be asking, that it merits more than a mention? If it was merely a rebranding of talent management (and it is partly that), it probably wouldn’t. However, it is part of an industry-wide effort by vendors to educate employers, especially those with a “C” as the first letter of their title, to the value that lies within their HR systems.
Where the first wave of TM products were positioned as electronic assistants, providing easy storage and retrieval of employee records, products have now matured so far that they can be valuable tools in managing the business.
As Taleo’s VP of Product Marketing Ashley Stirrup said last week, companies spend billions ($100 billion according to the Taleo demo) buying and operating their ERPs, CRMs, and SCMs. When it comes to people management, Taleo says the spend is 2 percent of that.
With the pie chart showing those numbers up on our WebEx screen, Stirrup observed, “It really highlights how little companies know about their employees.”
One reason for that is that except in a few areas — sales comes to mind immediately — quantifying performance is difficult. Another reason is that it has only been the last few years that the software systems have become sufficiently sophisticated and integrated to allow managers to extract relevant employee information and link it to operational and production data.
HR hasn’t done enough to promote these capabilities and show the CFOs and CEOs how to use the power of these systems to advise their business decisions. For that matter, line managers and directors barely know about this. In fact, there’s a better than even money chance that most HR professionals themselves don’t know how to use their systems for business intelligence. keep reading…