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socialrecruiting RSS feed Tag: socialrecruiting

The Power of Recommendations: What Are Employees Saying About You?

by
Carol Gronlund
Sep 13, 2013, 6:19 am ET

FOR ERE.NET_Zocalo Group Infographic_RecommendationRecruitment and recommendations go hand-in-hand. Where would your company be if it didn’t have a constant flow of referrals for prospective employees? On the flip side, who would want to work with you if negative reviews were floating around Glassdoor and LinkedIn?

As recruiters, we spend a great deal of time locating the perfect match for our company. But, do we truly respect the power of recommendations and how they impact our day to day activities?

Experts have shown “a 7 percent increase in word-of-mouth advocacy unlocks 1 percent additional company growth,” according to  Advocacy Drives Growth, by Fred Reichheld, and Paul Marsden.

Our research (see graphic) digs deeper into this word-of-mouth advocacy and provides thought-provoking insights around how these recommendations shape the way we view brands and companies.

These results around consumer brand recommendations can be directly applied across all channels of HR and recruitment. We know all companies want a positive review from employees, but how do we get there? And what does that look like?   keep reading…

Fix the Top 5 Online Job Search Frustrations for Applicants

by
Rick Moore
Sep 12, 2013, 6:13 am ET

Screen Shot 2013-09-03 at 11.00.21 AMBrilliant people and companies simplify; others complicate. The evidence of this principle is all around us.  Ebay simplified the garage sale; Google distills the enormity of the Internet in seconds; and Apple has engineered the “smart” in phones so that all of its customers don’t have to be.

Conversations with employees, colleagues, and friends have often centered on ways to simplify. Want to lose weight? Burn more calories than you consume. Interested in accumulating wealth? Save more than you spend. Want to have meaningful work? Know your strengths and passions and find a job that personifies them. When approached with a challenge, train your brain to think “what is the simplest way to solve this?” This question will predominately lead to an attainable strategy. We love simple and tend to avoid people, processes, and technology that complicate.

The winning teams always execute the fundamentals better. Are you and your company doing the fundamentals better than the competition? keep reading…

LinkedIn Dominates Social Media Sourcing and Recruiting

by
John Zappe
Sep 5, 2013, 11:00 am ET

Jobvite social media 2013 popularIf you need any more evidence that LinkedIn is the sourcing tool of choice, then look to this morning’s Jobvite survey on social media recruiting, which says 94 percent of recruiters who use social media use LinkedIn.

This sixth survey of recruiters and HR professionals shows the steady increase in the use of social media for recruiting, and especially LinkedIn’s dominant position as the network of choice. From 2008, when 78 percent of respondents said they will or are using social media, to today’s report when 94 percent say that, LinkedIn’s popularity has been a constant. keep reading…

Don’t Be a Social Recruiting Zombie: Etiquette tips for the savvy recruiter

by
Pete Kazanjy
Sep 4, 2013, 6:17 am ET

Screen Shot 2013-08-28 at 12.13.54 PMNobody likes a zombie. Even if it’s a zombie bearing a job opportunity.

But with the rise of social recruiting channels, many recruiters find themselves transitioning from a more formal candidate-recruiter interaction mode to something more akin to the wild, wild, west … where the etiquette and norms haven’t been 100 percent fleshed out yet.

And as such, recruiters find themselves trying to adapt to a new venue with its, own evolving set of norms.

Don’t be a zombie. Be human and thoughtful. keep reading…

An ATS With “Emotional Engagement” Gets $10 Million

by
John Zappe
Aug 22, 2013, 12:00 pm ET

SmartRecruiters new“The ATS has to die,” says the man who built a business and made a name on that earliest technological breakthrough for recruiters, the applicant tracking system.

What’s especially ironic is that it’s on the strength of the market’s acceptance of SmartRecruiters, his free ATS, and his vision for how to evolve it, that Rembrandt Venture Partners and others are giving Jerome Ternynck $10 million.

The B series funding was announced today and follows a $5.5 million A round just a bit more than 18 months earlier. keep reading…

The Right Tweet at the Right Time: Social Media Indicators for Real-Time Recruiting

by
Will Staney
Aug 22, 2013, 6:14 am ET

Screen Shot 2013-08-12 at 3.10.45 PMYou know the old saying “the early bird catches the worm,” right? In the case of job recruiting, this phrase is particularly relevant. Any experienced recruiter knows that a highly qualified candidate who has multiple offers on the table needs to be targeted as quickly as possible.

But how exactly can a recruiter decide when it’s the right time to engage a candidate? How can recruiters monitor for indicators that a high-profile candidate may be open to a new opportunity, even before the candidate starts looking? Social media sites, because of their real-time nature, can be an incredibly helpful tool for not only building regular rapport with talent, but also helping recruiters find the right moment to engage with candidates for a new opportunity.

In this post I’m going to talk about a few ways I have used social media in the past to find real-time indicators for recruiting talent with the right timing. For the sake of brevity, I’ll be focusing on Twitter and Facebook (though this could easily be used for other social networks, too).

Opportunity Indicators on Twitter keep reading…

Recruiting ‘Trends’ Are Not Trends At All: Beware of Impractical Advice, and Remember Effective Metrics

by
Stephen Lowisz
Aug 21, 2013, 5:48 am ET

I keep seeing articles about the “hottest trends in recruiting” that are, in reality, of little value to the recruiting community.

These articles list “new” recruiting concepts and ideas, but there’s a hitch: most of the “trends” listed have been talked about for years. What’s more, the kinds of ideas that are named must actually be paired with traditional practices and are not enough to effectively drive results on their own. This kind of misinformation can be dangerous for recruiters, particularly those who are just starting out and looking for guidance.

Let me explain a couple of the “trends” mentioned in these types of articles that are most bothersome to me and make note on why they aren’t really trends or, if they are, how to take advantage of them. keep reading…

Qualified Healthcare Candidates Exist — You Just Have To Find Them

by
Judith Russell
Aug 13, 2013, 6:25 am ET

HC-Metrics-Infographic_07During a recent meeting with a client who was struggling to find candidates, I was asked what they could do differently. The same tried-and-true methods were no longer yielding results, and their tactics were sporadically successful at best.

This client was hardly alone.

To perform at the highest levels of standards and quality, a hospital must be properly staffed to meet the needs of its patients.

For more than a decade, healthcare has experienced a shortage of workers, most notably experienced registered nurses. As the recent Bernard Hodes Group Healthcare Talent Metrics survey indicates, healthcare organizations can increase their chances of hiring more qualified employees by implementing employer brand-driven strategies and tactics that reach and engage the candidate audience more consistently.

Qualified Candidates: Where Did They Come From? keep reading…

A WOW Recruiting Opportunity — Micro-Videos on Twitter and Instagram

by
Dr. John Sullivan
Jul 8, 2013, 6:39 am ET

Screen Shot 2013-06-28 at 11.57.03 AMBy now everyone knows that the future of recruiting will require the effective use of both the mobile phone and social media. However, you may not be aware that new features on social media giants Twitter and more recently on Instagram now provide the opportunity to effectively sell recruits with short micro-videos that are sent to their mobile phones. keep reading…

Maybe a Facebook Photo of Someone Drinking a Beer Isn’t So Bad

by
Todd Raphael
Jul 3, 2013, 2:27 pm ET

ncsuEmployers who screen out people because they’re pictured on Facebook drinking may be screening out perfectly fine people, according to one new study.

Lori Foster Thompson, a North Carolina State University psychology professor, co-authored a paper about Facebook screening. A Ph.D. student, Will Stoughton, is a lead author. “Companies are eliminating some conscientious job applicants based on erroneous assumptions regarding what social media behavior tells us about the applicants,” Stoughton says.

Being “conscientious” and “responsible” isn’t directly correlated, the study finds, to whether you’re captured on a social media site with a Corona.

The problem — weeding out people for perhaps the wrong reasons — is worse for companies looking to hire extroverts.

keep reading…

Back to the Blog: Insights on Social Media From Marketers

by
Raghav Singh
Jul 2, 2013, 6:06 am ET

Screen Shot 2013-06-17 at 7.05.21 PMPeople who work in marketing have been at the forefront of social media — flogging everything from Apples (not computers — the company has a very limited presence on social media) to zoos. But success, i.e., sales. have been elusive. Only a minority of marketers claim that their companies have increased sales through social media and then after as much as three years of effort! The recently released Social Media Marketing Industry Report documents many of the challenges and frustrations marketers have experienced and the lessons they have learned — useful for any recruiter working with social media.

Some key insights are: keep reading…

What Recruiters Are Tweeting, Retweeting, and Reading

by
Todd Raphael
Jun 28, 2013, 6:10 am ET

Ever wondered what recruiters are tweeting about, and whose tweets are most being retweeted?

A company called Leadtail put together a report for us on just that. Leadtail studied 310 U.S.-based recruiters (about half in house, about half from agencies) from March 21 to June 20 of this year, totaling 55,576 tweets.

These recruiters reached 835,336 followers. Here are some of the findings. keep reading…

Stand Out From the Recruiting Noise by Sharing Compelling Content

by
James Clift
Jun 27, 2013, 6:29 am ET

message overload.jpgThe online recruiting world is a noisy place. One search on Indeed for “developer” yields more than 145,000 job postings — all of which look remarkably similar. On the flip side, great people are being constantly bombarded with messages, thanks to LinkedIn Recruiter.

How does a company stand out from the sea of bullet points and template messages? By creating and sharing remarkable content.

Here are three ways that companies are using creative content to attract top talent. keep reading…

5 Recruitment Myths Debunked

by
Tina Iantorno
Jun 25, 2013, 5:38 am ET

Let’s get right at it:

  1. Recruitment is recruitment is recruitment false. One size doesn’t fit all.  Just ask Cinderella’s step sisters. Recruitment for any job, level, or industry may start off the same — defining the need, however the lifecycle, approach, skill, and methods employed differ extensively. Another analogy is cars — ask a Range Rover owner if they believe a car is a car is a car. Automobiles have an engine, wheels, etc. in common however how these components are constructed can be quite the anomaly. Would one’s approach to building and buying a high end sports vehicle be the same as a family vehicle? Why then apply the notion that recruitment is recruitment is recruitment to drive your business forward when it comes to your key hiring practices? keep reading…

Social Media Recruiting Beyond Facebook, Twitter, and LinkedIn

by
Raj Sheth
Jun 6, 2013, 5:50 am ET

Screen Shot 2013-06-03 at 1.41.59 PMRecruiters have nailed the big three of social media: LinkedIn, Facebook, and Twitter, but going beyond the big three is the next step. Some of us were dragged into the social media world kicking and screaming. It has been derided and called a passing fad, but it has become apparent that social media in recruiting is effective, inexpensive, and … fun? Expanding your company’s reach via these newer social networks is the next natural step.

Think bigger … or smaller, whichever way you want to look at it. You’re expanding your reach through smaller outlets like Quora, Dribble, Github, Foursquare, and Instagram. keep reading…

Think You Know Social Recruiting? Take a Lesson From the Military

by
Michael Overell
May 30, 2013, 6:19 am ET

image001 - Royal marinesA recent analysis of who is winning the talent war in social media showed some surprising results. In particular, the strong showing of the military compared to large private sector companies. Who knew the public sector could beat Google at its own game?

We’re used to mocking government departments for their slow uptake of technology and innovation, in everything from administration processes to marketing and communication. In the area of recruitment, however, some military organizations are mopping the floor when it comes to using social media to connect with potential recruits.

So … think you have a handle on social recruiting? Take a lesson from these military organizations. keep reading…

Recruiters’ Favorite Wastes of Time

by
Keith Halperin
May 10, 2013, 6:39 am ET

We often read about a variety of supposedly recruiting-related topics which are designed to have in-house (either full-time or contract) recruiters “do better.” We typically work on 15-25 requisitions at a time, putting in 45-60 hours of work/week for immediate hires. Consequently, if it doesn’t directly lead to helping us “quickly and affordably put more/better quality butts in chairs,” these topics are wastes of our time.

A number of these suggested topics/tasks are useful (if not vital), and others aren’t. However, when we recruiters aren’t “drinking from a firehouse,” we’re wondering how soon they’ll lay us off, so in neither case can we work on these useful tasks. It would be valuable to have a company say to us:

We’re slowing down a bit now, so we’ll have you work on these other important tasks you haven’t had time to do up to now to keep you working for awhile.

Many companies are unable/unwilling to do this, and would rather lose our accumulated knowledge and practice and start all over again in the future with some largely/wholly new crew.

Anyway, back to those favorite wastes of time we’re supposed to do in the negative-5 to negative-20 hours of free time we have during the week: keep reading…

What Is a Talent Community in 2013?

by
Marvin Smith
May 8, 2013, 5:56 am ET

Screen Shot 2013-05-05 at 6.56.07 AMIn 2013, it seems everyone is talking about talent communities. Some people call their job alert system a talent community; some people refer to their CRM as a talent community; some people call their LinkedIn company group a talent community; and some job boards refer to their resume database as a talent community. And, it seems, there is a vendor solution for each flavor of talent community. These diverse opinions create interesting discussions and debate until it is time to seriously consider whether to invest in a community of talent; then the confusion sets in and creates the question — what is a talent community?

For me, defining a talent community is easy.  keep reading…

4 Ways to Get Hiring Managers Involved in Recruiting — Quickly

by
Scott Weiss
May 7, 2013, 6:30 am ET

Here are some ideas you can immediately implement in your organization to help get hiring managers on board with your recruiting efforts, quickly: keep reading…

The 4 Biggest Social Media Trends in HR Right Now

by
Steve Miranda
May 7, 2013, 6:29 am ET

Effectively managing the risks and rewards of social media is one of the biggest challenges faced by HR professionals and recruiters today. Many organizations have found novel ways to use social media to recruit outstanding talent, engage their in-house and virtual workforces, as well as manage their global brands. However, while the upside of using social media is quite large, without the proper policies and safeguards in place this same upside can quickly degenerate into a significant organizational liability. HR and recruiting professionals must stay up to date and in the know about social media.

Below are four of the biggest social media trends I see today. keep reading…