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Too many recruiters rush the closing process, trying to push the candidate across the finish line before the race has even started. If you want to win the recruiting game, stop the Hail Mary’s.

Instead, consider successful recruiting more like a well-planned football drive, where time of possession is key. If you’re not into football analogies, the idea here is that top people don’t make critical career decisions on the first call or after the first interview. And if you try to push too hard to get a commitment you’ll drive the best away. This is equivalent to a turnover.

With a great football weekend ahead, here’s what it takes to turn a successful drive into a touchdown:

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Hewitt’s latest survey shows some employers will be giving salary increases of about one percent smaller than they would have, had the economy been looking a little better.

Hewitt’s survey of 411 large companies revealed that 42 percent of companies “are revising their salary budgets and variable pay spending strategies related to the economic downturn or because of increasing cost pressures.” Of that 42%:

• 49 percent plan to reduce variable compensation payouts
• 66 percent will cut bonuses by more than 10 percent in 2008
• Salary increases will be about 3.1 percent in 2009, or about 1 percent smaller than they would have been.

Thirty-eight percent of companies are reserving part of their salary-increase budget for their highest performers. And 23 percent are creating supplemental, discretionary incentive pools for high-performers. Another 20 percent are offering employees retention bonuses for them to stay a certain amount of time.

This year in the recruiting industry there has been a lot of talk about how companies are tapping into Web 2.0 technologies to enhance their recruiting. But how is the candidate community also using these technologies for their own purposes, and what impact is it having on our recruiting strategies?

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I’ve always used a multi-factor approach to ensure candidates evaluate career opportunities across multiple factors, both short and long term. These typically included things like job stretch, impact, growth opportunities, learning, benefits, and compensation.

The idea here was to increase the likelihood the candidate would not overvalue compensation as the primary decision criteria when selecting one job over another. Since compensation was rarely ideal, broadening the selection criteria this way was a very effective recruiting and negotiating tactic. This week I learned how to make it even better – have candidates rank order the criteria when you first meet them.

As I began to consider this and try it out, I ran across a study prepared by WFD Consulting in a consortium with some major U.S. corporations. Their findings revealed that employees and candidates have varying needs that change over time depending on where they are in their career and family life-cycles. While many companies have addressed these issues in terms of retention, few have incorporated them directly into the recruiting process.

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