Round up the usual suspects. - Claude Rains, Casablanca, 1942
Movie buffs will recognize this classic line from the closing scene in the film Casablanca when the police captain issues an order and saves the hero, played by Humphrey Bogart, from arrest. The quote also accurately and, in our view, unfortunately, describes a common recruitment scenario. Organizations often will dip into the same pool of “usual” candidates, time and time again, rather than make the effort to engage highly desirable passive candidates.
It’s not that recruiters don’t want to engage the passive candidates that, by some estimates comprise 75 percent of the workforce … it’s that they often really don’t know how OR don’t have the time. By definition, highly desirable passive candidates aren’t interested in switching jobs, so getting them interested in your organization and eventually building an interactive relationship via social media with your recruiters is challenging, to say the least.
While there are literally hundreds of social networking tools available, using them to craft a solid strategy to precisely pinpoint and truly engage passive candidates requires persistence, patience, and an understanding of six classic rules of engagement, described in more detail below: keep reading…
We recently completed our largest survey to date on job seeking (more than 18,000 professionals in 26 countries) to shed light on the workforce’s attitude toward job satisfaction, new opportunities, and career evaluation. We discovered that while 75 percent of professionals identify themselves as passive candidates, only 15 percent are “super passives,” or folks who are happily employed and unwilling to consider changing jobs. That’s down 25 percent from 2012.
Why the decline? One of the reasons is that social/professional networks and other online resources have increased transparency — giving professionals and recruiters immediate access to jobs and prospects. But other forces are at play as well: some economies are improving, causing companies to open reqs and gainfully employed professionals to weigh their options.
Regardless of the causes, super-passive candidates declining means opportunity is knocking for recruiters like you and me. Here are the most important things my team has done and is doing to capitalize on the growing pool of what I like to call “approachable candidates”: keep reading…
For most recruiters, changing your recruiting strategies is a major transition. You see, we recruiters seek endlessly after the holy grail of recruiting: superior quality of hire. Most recruiters use boring, generic, job description-based postings that attract a high volume of applicants, and then we must take additional time to weed out the bad candidates. The expectation is always that maybe, just maybe, a few good people remain at the end.
Mercedes Benz would quickly be out of business if it manufactured its automobiles this way. A better recruitment strategy would be to build quality in every step of the process, rather than at the end. keep reading…
Let me repeat that: Don’t bother with employment branding. Don’t waste your time or resources uncovering and articulating your brand. At least … don’t bother unless you commit to changing your mindset about active and passive candidates. keep reading…
Everyone I know feels harassed by email which has invaded their waking and sleeping hours. –Margaret Heffernan
The ease of finding profiles on LinkedIn has made connecting with new candidates the Mount Everest of recruiting. In-demand candidates find themselves inundated with InMails from recruiters, causing many to create junk email addresses just for InMails. In other words, most are never read. Reaching out via email is tough too but can be way more effective, if done right.
When using email as your first point of contact, the onus is on you to make sure every recruiting email you send, whether to one or one hundred recipients, is well edited, straightforward, honest, polite, and relevant to the recipient; before you hit send.
How to develop a recruiter scorecard for assessing individual corporate recruiter performance
Champions insist that you keep score. If you understand that concept, you will ensure that in addition to function-wide metrics, you will supplement them with a scorecard for assessing the performance of each individual recruiter. Everyone knows that corporations are measurement crazy, so I have found that by not measuring something (in this case recruiters), you are inadvertently sending a message to executives and employees that whatever you are doing is not strategic or even important (because if it was, we would measure it).
So unless you want to purposely send a message that “having top performing recruiters doesn’t matter,” you have no choice but to develop an individual recruiter scorecard. In order to do that effectively, you first need to understand the foundation design principles for individual scorecards and then you must select the actual measures that you will use in your scorecard. In part one, I introduced the concept and provided three examples of what a scorecard might look like. In this part two, I will cover the design details and a list of the measure to consider for your scorecard. keep reading…
Recruiters have nailed the big three of social media: LinkedIn, Facebook, and Twitter, but going beyond the big three is the next step. Some of us were dragged into the social media world kicking and screaming. It has been derided and called a passing fad, but it has become apparent that social media in recruiting is effective, inexpensive, and … fun? Expanding your company’s reach via these newer social networks is the next natural step.
Think bigger … or smaller, whichever way you want to look at it. You’re expanding your reach through smaller outlets like Quora, Dribble, Github, Foursquare, and Instagram. keep reading…
The nicest thing about not planning is that failure comes as a complete surprise and is not preceded by a period of anxiety. — John Preston, Boston College
When I started my sales career, I did not fully understand how to “plan for success.” My overall excitement level when it came to planning probably fell somewhere below my excitement for root canals and colonoscopies. Safe to say, I preferred doing — not planning.
Recruiting is a unique field because it has no entry barriers. Unlike most professions, you can become a corporate recruiter without any formal certification, registration, recruiting experience, or even a college degree in the discipline. Because becoming a recruiter requires no formal qualifications, you probably won’t be surprised to find out that in practice, there is a wide variation in the capabilities of individuals who hold the corporate title of “recruiter.” Many corporate recruiters are truly outstanding, but unfortunately in some corporations, many other recruiters can only be classified as what I call a “Recruiter In Name Only” or a RINO (pronounced as rhino). keep reading…
Who are the fattest workers?
Yes, yes, I know. That is so politically incorrect, but CareerBuilder started it. In 2005 the careers company did a weight gain survey discovering 47 percent of workers admitted to gaining weight on the job.
That percentage hasn’t much changed over the years, though this year only 41 percent admitted to putting on the pounds. Before you go buying into that statistic, look up “social desirability bias,” which may also explain why CareerBuilder’s polltakers reported that 59 percent of the 3,690 workers taking the online survey claim they work out regularly; 45 percent said they go to the gym three times a week. keep reading…
What did your company spend on hiring last year? If you’re really not sure, you’ve got plenty of company. Given the decentralized talent acquisition model that many companies use, it’s nearly impossible to pinpoint the actual spending — and the true return on that investment. This is just one rather startling finding that we confirmed last year when we conducted our first annual Corporate Recruitment Benchmark Survey.
Survey participants included both executives and candidates, and they shared a number of eye-opening facts including:
- There are strong disconnects between hiring concerns and priorities
- Only 9 percent of the candidates were happy and not looking
- IT had an unemployment rate of 3.3 percent
- Most companies have fewer than two recruiters
- 36 percent of companies either do not know how they track hiring or do not track at all
To illustrate some of these key findings, and other common corporate talent acquisition challenges, we invite you to meet Eleanor. Her story is fictional, but the challenges she faces are anything but. keep reading…
I decided to ask 1,582 U.S. company employees how they go their last job. I gave them four choices:
- Internal move or promotion
- Some type of proactive networking activity, or referred by someone within the company
- Contacted by a recruiter or hiring manager who found their resume or LinkedIn profile
- Responded to a job posting
I also asked if they were actively looking for a job at the time, or not. The results of this survey are shown in the graphic. Here’s a link to the survey itself if you’d like to take it and/or pass it on, and the preliminary analysis. Even though the data is not perfect, here are some obvious conclusions: keep reading…
We just updated our Recruiter Circle of Excellence Competency Model to take into account the expected surge in hiring in Q2 and Q3. There was also an interesting story by the co-founder of Meebo who concluded that most recruiters are pretty bad. Her big points: recruiters are afraid to pick up the phone and call, they don’t know the job so they sell smoke and mirrors, and most just post boring jobs or search through LinkedIn. It was a pretty scathing summary. This approach might work when you’re trying to hire the 15% of fully-employed who are looking, but totally useless when trying to hire the 85% of candidates who are passive, even the bad ones!
So as part of updating the competency model to take this 85% into account, I decided to revisit my old virtual mentor, Stephen Covey, for some inspiration. You might find the results interesting. keep reading…
On the way home from the diversity career fair, while writing job ads for the diversity publications, hiring the diversity consultants — while taking those positive steps forward you may, meanwhile, be doing things that cause you to take two steps back.
Just weeks after I wrote a piece for ERE.net about talent communities, something happened on the Internet that excited much of the tech blogs and was acknowledged by many traditional press outlets; President Barack Obama held a 30-minute “ask-me-anything” session on the self-proclaimed “front page of the Internet” reddit.com. There is an important take away here for professional recruiters.
First things first.
Closer to the election, a day before in fact, the President took some time to once again drop in on redditors to ask for their votes. Contender Mitt Romney’s reddit.com appearances? Exactly two less than Mr. Obama’s.
The President invested some of his campaign time into a site like reddit because of its demographics. Google’s Double Click Ad Planner reports that reddit traffic is overwhelmingly dominated by people under the age of 35. In addition to reddit, Team Obama also spent a lot of effort on getting content broadcast on Tumblr, another social site that hosts far more under-thirty-somethings than overs. And while it is not possible to determine specifically whether or not Mr. Obama’s reddit.com investment paid off, election results sure do look like the strategy of going where the youth vote was more than likely paid off.
Not only did the President dominate the youth vote nationally (see the graphic below, click to enlarge), more importantly in critical swing states he actually improved upon his 2008 performance in the youth vote (also see the figure below), something he was unable to do nationally.
The evidence suggests that the President’s investment to meet the key youth demographic where they were digitally clearly paid off.
Now to what it means to you. keep reading…
My philosophy is that the best candidate is the one who is not, and does not need to look for a position. I am finding that in the past 12 months, there are fewer and fewer candidates who are not in the market for a position. People are more willing to speak with a recruiter, there are fewer objections I need to overcome, and it has been easier to reach people. I am sure I am not alone, and that these previously “passive candidates” are also speaking to the other recruiters reaching out to them. The data supports this; the recent Careerbuilder 2012 Candidate Behavior Guide showed that 74% of currently employed individuals are looking for a position in one form or another.
There are a few reasons for this: keep reading…
Just out this morning: Jobvite’s annual Social Job Seeker Survey and this third edition says fewer working Americans are actively looking for a job, even as the survey found that most of us are open to opportunity should it come knocking.
Of the 1,029 employed workers taking part in the survey, 9 percent said they were actively looking for a job. Last year, 16 percent said they were looking.
Yet even as the active seekers declined, more employed workers moved into the “active” passive category this year. Jobvite says 69 percent of the employed are either seeking a new job or would be open to hearing about one. Last year, 61 percent were in that category.
Add in the unemployed respondents, and it turns out 75 percent of the workforce — employed and unemployed alike — are open to opportunities. Last year, that percentage was 69 percent. keep reading…
A little of what’s new, from a “matching” site, to video, to job boards, a tool to find passive candidates, a place to review employers in Australia … and a look at what might happen if LinkedIn and eHarmony had a baby.
Let’s start with Jobdreaming. In short, here’s how it works. A candidate (U.S. only for now) puts in the type of job they want (let’s say a design job making $50,000 within a certain number of miles radius of a given zip code). An employer — right now for free — sends in a job listing to Jobdreaming. It gets sent to candidates who match, along with a question of the employer’s choice. The candidate is still anonymous at this point. But, if the candidate is interested, they can express interest, and answer the question. The employer receives the contact information on the candidate, as well as the answer to the question the employer posed.
Jobdreaming has under 10 employees and is funded by two VC firms. In response to my question asking how this is different than the laundry list of matching sites we’ve chronicled on ERE, the company mentions simplicity. Instead of starting with a specific job description and trying to match a long list of personal traits with it, this begins with the “what do you want to be when you grow up?” concept.
Entelo’s Passive-candidate Sourcing, and More keep reading…
Attend any recruiting conference, or read just about any recruiting blog, and you’ll find a steady drumbeat about passive candidates: Why they’re better; How to source them; What to say to convince them to work for you, and; What you need to do to attract them and then keep them.
Active candidates are OK. But current fashion is to go find the people who don’t want your job.
Now we find that some of America’s biggest companies — collectively hiring hundreds of thousands of workers annually — hire only active job seekers, while more than two-thirds of them fill three-quarters of their jobs with actives.
These no-so-surprising revelations are in a new survey from the recruiting consultancy CareerXroads. keep reading…
When you are battling for talent in a highly competitive environment, you are likely to encounter more than your share of failures. In fact, because underperformance in recruiting is so common, I am constantly surprised when corporate recruiting leaders have no formal process for identifying specifically why their current recruiting efforts don’t produce their desired level of results. The formal method for identifying the factors that cause a process to fail is known as “failure analysis.” But unfortunately, even though it is used throughout business, failure analysis is seldom applied to the recruiting process.
I was recently reminded of the need for failure analysis while researching the extensive recruiting problems of oil and gas firms in the booming area around Alberta, Canada. I’ll be presenting my recruiting solutions at the Talent Hub Conference, Metropolitan Centre in Calgary, on Wednesday, September 19, 2012. But if you’re not involved in the petroleum industry, don’t worry because the same failure identification and prospect research processes can and should be used in any industry. If you’re unfamiliar with the term “prospect research” it is a form of market research which involves the use of surveys and interviews to identify what worked and what didn’t work during the recruiting process and precisely what factors attract and turn off top prospects.
Prospect Market Research Is Required keep reading…