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David Lee Feb 9, 2012, 5:23 am ET
The title of this article comes from a conversation with a senior-level HR professional who demonstrated a level of awareness that many employers seem to lack about their onboarding process.
We were talking about their need to upgrade their onboarding, and she was describing her concerns about the effects of a poorly executed process.
While she listed the typically cited negative costs of sloppy onboarding — increased turnover, longer time to productivity, etc. — she hit on one of the biggest prices employers pay for a shoddy, sink or swim, unwelcoming onboarding process:
You take someone who is initially excited and even starry-eyed about working for you, and rapidly turn them into a cynical, skeptical, eye-roller, who does not respect or trust management and their employer.
I experienced this harsh reality with the one and only corporate employer I worked for. I remember wondering why my new co-workers would roll their eyes whenever we got a directive from management and say “That’s insert name of insurance company here for yah.”
It didn’t take me too many weeks to realize where this cynical attitude came from. keep reading…
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David Lee Jan 25, 2012, 5:03 am ET
While talking about customer service on a radio program, I shared a customer service nightmare story last week that also happens to be a perfect analogy for the mistake so many employers make. More specifically, the way the business allocated resources to advertising vs. customer service mirrored the costly mistake employers make when it comes to recruiting, employer branding, and onboarding.
It’s a mistake you want to ask yourself if you’re making.
The story speaks to how often employers waste time, money, and creative horsepower when it comes to attracting and retaining talent because they put their attention in the wrong place.
So here’s the story … keep reading…
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Dr. John Sullivan Jan 23, 2012, 5:06 am ET
Note: I’m writing this “think piece” as part of a series of articles designed to expand your thinking about strategic HR.
HR and talent management leaders are constantly striving to become more strategic. But more often than not it seems that when they are presented with a strategic alternative that really breaks new ground, they retreat and stick with the status quo. However, if you are serious about making a strategic impact and you take a minute to reflect, it’s hard to think of many things that could have more of a strategic impact than increasing corporate revenues.
This is because increasing revenue or “topline growth” is on every CEO’s agenda and it is also almost always a top corporate goal and an executive success measure.
Other business functions like marketing, sales, supply chain, and product development have become corporate heroes (and are richly budgeted as a result) because they have demonstrated that they have a direct and measurable impact on this critical strategic goal.
HR has historically focused exclusively on cost cutting, but realize that increasing revenue is a far superior goal. That is because almost anyone can cut costs using an arbitrary number. However, in order to generate more revenue in the marketplace from your customers, you must meet a much higher standard, which requires that you be competitive in every aspect of the business.
Now if you are an HR traditionalist or someone who is happy to maintain HR’s status as a service/overhead function, you are probably already thinking that a strategic goal to impact revenue is a ridiculous idea. However, you would be wrong. We know that HR can directly increase revenues because several firms have already succeeded in demonstrating to their CFOs that they could directly increase revenue. At least take a minute and look at a quick example where HR has increased revenue. keep reading…
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Dr. John Sullivan Oct 24, 2011, 5:56 am ET
In Part 1 of this series I called out the need for the recruiting profession to embrace and make the business case for using market research to inform and guide recruiting efforts. In this episode, my attention turns to acting on that need.
Every recruiting leader wants top candidates, but the standard approach used by most recruiters simply doesn’t work. A more precise data-driven approach that leverages complete understanding of the attraction factors can give you a competitive edge. Market research can reveal: keep reading…
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Lee Salz Oct 18, 2011, 5:48 am ET
When a sales candidate accepts a job offer, everyone is all smiles. Yet, those smiles can quickly turn upside down if you are making any of these salesperson onboarding mistakes.
keep reading…
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Dr. John Sullivan Sep 12, 2011, 5:35 am ET

The Apple store in London
This past August Apple became the most valuable corporation in the world based on market capitalization, surpassing every firm in the technology industry and every other industry! As a consumer products company, its prolonged growth spurt is even more amazing because it has continued through economic times when consumers are reluctant to spend what little they have. Considering that Apple was near bankruptcy in 1997, its story is both extraordinary and noteworthy.
The extraordinary valuation is not a result of 30+ years of stellar performance. Apple has failed at many things. Its success isn’t the result of access to special equipment, manufacturing capability, or a great location, but rather superior leadership, access to great talent, and unusual talent management approaches.
Almost everyone in business is aware of Apple’s amazing product success and the extraordinary leadership of Steve Jobs. Some authors have described the firm’s approach to HR, but few have analyzed the firm close enough to identify why the approaches work. Visits to the headquarters and interviews with HR leaders convinced me that there are lessons to be learned from this company. After two decades of researching and analyzing Apple’s approach to talent management, I have compiled a list of the key differentiators. keep reading…
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Cassandra Denny Aug 31, 2011, 5:40 am ET
I had my first shot at management last year, and like every newly promoted doe-eyed employee I was on a quest to be the best manager ever! However, I had no management experience and no playbook as to how I was going to go about winning over my team. I went through my mental rolodex of previous bosses to draw inspiration; after all, the one benefit to the amount of job-hopping that I have had is that I have met quite a few characters along the way. I have had some great mentors in the past, and inevitably, some not-so-great ones. One mentor comes to mind who I have now followed to three different roles and honestly would follow her just about anywhere. She believes in me enough to do anything to help me be successful (Best Boss Ever — yes I still feel the need to brown-nose her).
But as I examined some of my other supervisors, I devised a list, or manager playbook of rookie mistakes that I vowed never to repeat. Below I’ll walk through some of the things I have seen personally. The stories you are about to read are true. Only the names have been changed to protect the innocent. keep reading…
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Dr. John Sullivan Aug 22, 2011, 5:20 am ET
In Part 1 of this series we looked at the first 35 of 70 exceptional employee referral program features. This episode continues with 36-70 and covers features related to program responsiveness, communications, special needs/populations, technology, and process management.
V. Program Responsiveness Features
Being responsive to those who refer and the referrals they submit are critical features that drive program loyalty, participation, and engagement.
- Rapid response to a referral is critical – a lack of responsiveness to employee referrals is the #1 program killer. The best programs set a target of getting feedback to the referrer and the referred individual within 48 – 72 hours of submission (Aricent & AmTrust Bank).
- Expedited interviewing – some firms make a commitment to decide whether to interview/not interview all referrals within a week. Others make a more narrow commitment, which is to actually schedule an interview with all “A” quality employee referral candidates within a week of receiving their referral (Owens Corning).
- Referrals must be tagged and the processing expedited – in the best programs, all referral applications are tagged in order to measure program effectiveness. In addition, the tagged referrals are given a priority for processing (i.e. fast tracked). This is necessary in order to ensure that both the employee and the referred individual feel like they are “special” (Accenture).
- “On the spot” screening – consider developing a process where resumes collected at the referral desk undergo instant screening followed by instant feedback to the employee and the candidate (Tata consultancy).
VI. Communicating with employees and applicants
High-performing referral programs require frequent and effective communications. keep reading…
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John Zappe Jun 6, 2011, 1:54 am ET
As important as the first days of a new job are to an employee, onboarding is the unglamorous stepchild of the hiring process. Paperwork has to be filled out, a workspace assigned, gate passes issued, and introductions made.
Even in shops at the top of their game in recruiting, onboarding itself can make or, as was the case with Morgan Hoogvelt’s friend Herb, break the budding relationship.
“Most corporate onboarding programs are designed from the HR administrator’s perspective,” wrote Dr. John Sullivan in a 2008 article on the subject. That’s one reason why HR vendors have focused on automating the form filling part. That’s transactional onboarding.
The few that offer more — Kenexa is one that stands out here — incorporate social components and cultural acclimation into the onboarding program via externally accessible intranets. The best employers provide the new hire facility maps, profiles of their new colleagues, and welcome messages among other information.
But in the end, as Kevin Wheeler wrote, “a manager who takes time to discuss issues with a new employee, who shows concern over that person’s assimilation, and who knows what the employee can do and wants to do, will make wiser decisions and build loyalty over time.”
Now PeopleAnswers, the assessment firm, is introducing a behavioral onboarding component to its assessment software suite. It’s one of those tools that make sense the minute you see it. In a crisp, direct handful of paragraphs it gives a manager guidance into how best to work with the new employee and make their first few months productive. keep reading…
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Morgan Hoogvelt May 31, 2011, 5:00 am ET
May 15th marked the 1-month anniversary for my friend Herb who was the focal point of my previous article regarding onboarding. Herb has settled into the role and he is starting to feel a little bit better about his decision than he did at first. However, the fact remains that he views his current role more of a stepping stone versus the career he initially imagined. How amazing is it that the little steps in the onboarding process can have such a profound effect on a new hire? keep reading…
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Brendan Shields May 25, 2011, 2:43 pm ET
This week, David Lee spoke on how to create a more inspiring, pride-inducing, and welcoming onboarding experience using the science of human nature and a “designer’s mindset”
For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!
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Lee Salz May 2, 2011, 12:34 pm ET
You’ve hired your rainmaker! The hard work is over and now it’s time for the dollars to roll in. After all, you’ve just hired a great salesperson. Take her to the office, hand her a prospecting list, and success is imminent!
Oh, if only this formula worked.
keep reading…
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Morgan Hoogvelt Apr 12, 2011, 1:24 pm ET
My good friend, let’s call him “Herb,” started a brand new job yesterday. Herb was very excited because it’s an opportunity with a particular financial institution that he had been coveting for some time. Rewinding two weeks … the submission and recruitment process went fantastic as Herb actually located the position online, submitted his resume, and was contacted immediately.
His initial interview was via phone on a Friday, and he did so well that he was invited in for second-round interviews that very next Monday. On Monday, Herb once again wowed the hiring managers and the very next day (Tuesday) he received an offer of employment which he readily accepted with great enthusiasm. Herb kept me up to date through his interview process with this financial institution, and even I was amazed how quick this large giant seemed to move. He told me how everything was great, the people were awesome, and how he was looking forward to day one to get going on his new role.
As I anticipated, last evening I received a phone call from Herb. I was anxious to catch up and hear about his first day in the new position. To my surprise, the tone of Herb’s voice was not that of excitement, rather that of disappointment. keep reading…
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Brendan Shields Feb 10, 2011, 4:24 pm ET
On this week’s webinar we weere joined by Madeline Laurano to take a look at what you can do to improve your onboarding strategy. We covered how to tie social media into your onboarding process to maximize your new hires’ experience and improve your employer branding to boot.
For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!
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Todd Raphael Jan 4, 2011, 2:39 pm ET
Sales consultant Lee Salz will soon launch a tool that’ll be used to better “onboard” and train salespeople. He says there are plenty of learning management systems, onboarding systems, and sales tools, but he thinks this is the first to focus on all three, to be a “learning management system applied to onboarding salespeople.” keep reading…
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John Zappe Jan 3, 2011, 3:50 pm ET
Just when it appeared the year would end without more consolidation in the talent acquisition arena, two deals managed to get in under the wire.
On the penultimate day of 2010, First Advantage was acquired by a private equity firm that also holds a sizeable chunk of Lawson Software. Symphony Technology Group, based in Palo Alto, California, bought First Advantage for $265 million in cash from owner CoreLogic.
First Advantage is involved in multiple aspects of talent acquisition, including background screening and assessments, applicant tracking technology, onboarding, and candidate sourcing and recruitment marketing. keep reading…
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Brendan Shields Sep 24, 2010, 4:16 pm ET
This week we were joined by Goerge Bradt of PrimeGenesis to discuss long term succession planning initiatives. Learn how to create a strategy that will prepare your employees to smoothly transition from role to role, from the onboarding process all the way to leadership positions.
For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!
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Todd Raphael Mar 30, 2009, 2:57 pm ET
David Lee, who has frequently spoken and written several articles about onboarding, says that if your new employees experience any of the following emotions when they join your company, you’ve got trouble. keep reading…
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Dr. John Sullivan Mar 30, 2009, 6:45 am ET
More often than not, it is the simplest things in life and in business that produce the biggest impacts. Having spent more than 30 years analyzing corporate recruiting practices and strategy, I have noticed there are some rather basic questions that, if only posed, would have a profound impact on the effectiveness of most recruiting endeavors.
Unfortunately, the questions are rarely asked, resulting in inefficient, ineffective practices.
Do not pose these questions periodically; incorporate them into your approach to build an engaging candidate experience, a more compelling offer presentation, and ultimately, a more productive hire.
keep reading…
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Brendan Shields Mar 12, 2009, 5:15 pm ET
The comic strip on the left is NOT how you want your onboarding process to go.
We were joined yesterday by recruiting thought leader Elaine Orler of Knowledge Infusion to discuss onboarding with a limited budget. With budget cuts becoming widespread in many companies, onboarding is unfortunately a process that often gets cut.
Elaine revealed that an effective onboarding process will reduce turnover in the first 30-90 days and increase productivity among new hires. In addition, effective onboarding can help your brand and reputation.
New hires form opinions of your organization starting on day one. Through bypassing redundant forms and busy work on the first day, new employees are more likely to form a positive opinion of their new role. By welcoming an employee into your business culture as soon as possible, you are in turn preparing them to succeed at their job.
Throughout the course of the webinar, Elaine covered onboarding strategies that included extending existing technology, improving collaboration and communication, and introducing new tools that can help onboarding efforts.
By using a “conversation ecosystem” with third party applications like Facebook, Twitter, and blogging, it’s possible to quickly engage a new hire into the social community of your business environment. Also, by implementing a mentoring or “buddy system” with existing employees, you can acclimate new employees to their roles. In addition many of these strategies cost little to nothing.
At the conclusion of the presentation (about 40 minutes into the video) Elaine answered a plethora of questions from the audience. Among the topics covered were how to onboard current employees into new positions, the challenges of onboarding across different countries and cultures, and different strategies for onboarding across generations. View the slideshow and archived video of the presentation below to learn more!
keep reading…