To reach tomorrow’s corporate leaders, companies today not only need to have robust career sites, but they need to be as multichannel present as are the young men and women who want to work for them.
PotentialPark, the Swedish recruitment market research firm, says college students and recent grads turn in large numbers to corporate career sites for information about companies for whom they may want to work. But they also expect those companies to have a presence elsewhere, especially on places like Facebook, LinkedIn, Twitter, and on blogs, too.
The career site is fine for providing fundamental information about the company, but it’s one-way communication. Young adults want more interactivity, so they expect their future employer to talk with them on social media channels. keep reading…
We have all seen the stats: more and more people are using smartphones and tablets to connect to the web. We probably all use our own mobile phone to interact online every day. But what does this mean for recruitment? Do people use their handheld devices to research companies and find their next job? keep reading…
In this, the ninth year of the ERE Recruiting Excellence Awards, finalists include a New York hospital that’s a finalist in two categories, a flower delivery company, a big technology and a big banking company, government contractors, management consultants, and a fast-growing home-loan organization.
“It really brings me hope to see people doing excellent things,” one judge wrote to me, about the industry’s leading awards for talent acquisition.
We made a few changes since last year’s ERE Recruiting Excellence Award winners and finalists were announced. For the first time we have an onboarding category. We split the “department of the year” into large and small companies. We altered the “careers website” a bit to encompass more than just a company’s own site, but social media and similar sites as well. And, we added an “innovation,” award, which will be announced at the upcoming Recruiting Innovation Summit.
The other winners will be announced at the ERE Recruiting Conference & Expo in San Diego, where the finalists will up on stage in a perennially popular q-and-a session for the audience.
Here are those finalists in alphabetical order within the categories: keep reading…
Out of Silicon Valley, Sunil Mehta is re-branding Nimblecat as Throng, which he calls an “always-on cloud-based mobile service that alerts job seekers to nearby jobs.”
It uses “semantic search” rather than a keyword search. Job candidates describe the jobs they’re looking for, and Throng finds open positions near them.
It’s available on iPhones and Android phones, and is first tackling jobs in the western U.S.: California, Oregon, Washington, Nevada, Arizona, and Utah. Other states will be added next.
The launch is planned for February 12.
An IT recruiting tool. An internship community. A new branding/careersite company. A video interviewer.
A website for “challenges” students can take, leading to a job.
And, two big new launches from the applicant tracking company Jobvite.
All below. keep reading…
I lived without my smartphone for a whole week once. It was brutal.
I told that with a straight-face to a friend while my wife sat adjacent to me, violently rolling her eyes. It shouldn’t be news now that smartphone use is big (and is getting bigger). In late 2012, estimates pegged the number at over a billion smartphones with that number doubling by 2015.
If you’re a smartphone user, you’ve probably increased your reliance on the device steadily. I now expect my device to do everything but poach my morning eggs.
When you send an applicant or someone in your talent community or on your mailing list a notice of a new job, what are they going to see when they click through on their mobile device? Will they be able to do anything with it? And if you’re not there, how do you start and what does an optimal solution look like? keep reading…
A new tech company launches today, aimed mainly for the recruiting needs of small and mid-sized companies. It says it has “sliced off the front-end of the recruiting firm.” That, and a new company in the mobile-phone-recruiting genre. And more, below. keep reading…
The average smartphone user in the U.S. now spends a little over two hours a day on mobile apps. That’s a number that’s starting to rival the amount of time people spend watching TV — about three hours on average (who are these people?). To state the obvious, mobile is where we’re headed, as web access through desktops declines. Recruiting will change as a result, but a failure to recognize how mobile platforms are different can mean a long and arduous journey marked by hard lessons. keep reading…
We’re always looking for new ways to engage with candidates; we want to be first, and get there faster and more effectively. This year, we saw three key shifts in how job seekers consume career information that we foresee carrying over into the New Year.
Trend #1: It’s All About Mobile keep reading…
Update: Alex Douzet, co-founder and until today COO of TheLadders, is now the company’s CEO. His promotion was announced this morning in New York by Executive Chairman and Founder Marc Cenedella.
Looking to fill a high-paying position? Now you can search TheLadders and access the resumes of its fee-paying candidates at no charge.
A simple sign-up gives recruiters and hiring managers access to the career site’s millions of resumes, and permits them to post jobs and send alerts about those openings to targeted groups of job seekers.
It was in January 2011 that TheLadders made its posting service free to employers with jobs paying $100k or more. Called Passport, the free posting was a return to the company’s roots. When it launched in 2003, the service was free to recruiters to list their high-paying jobs; job seekers paid — and still do — a monthly fee to list their resume and access the jobs. In 2007, TheLadders started charging recruiters to post jobs.
Making the resume search also free to recruiters brings the company full-circle. keep reading…
If you are going to be strategic, you must be forward looking. Obviously forward-looking people stay aware of current trends. I’ve written extensively on recruiting trends, but the definition of “a trend” means that a significant group of firms have already implemented the practice. And that means that if you merely identify and copy current trends, by the time your firm implements them, you will have fallen behind the benchmark firms that would have continued to develop new approaches. If you are tired of simply playing catch-up and you want to “get ahead” of your talent competition, you need to move beyond current trends and instead identify “next year’s” upcoming practices long before they gain wide acceptance.
If you want to prepare for what’s next on the horizon, here is my list of “next year’s recruiting headlines” or “next practices” that will soon be adopted by leading edge firms. Don’t be surprised if you’re not familiar with some of these “next practices” because they are seldom written about and they are even less frequently implemented.
A List of the Top 20 Recruiting Headlines That You Can Expect to Read Next Year keep reading…
The recruiting technology startup Jibe was one of 30 companies selected to pitch to New York venture capitalists November 7-8.
There were more than 300 applicants in all kinds of industries. Those selected include a new doctor’s portal, an iPad magazine, and a manicurist company that works with HR departments to fancy up nails at people’s workplaces.
Jibe started a couple years ago as employee referrals and social media began to meld together. It then played up its mobile capabilities, particularly now as an antidote to poor smart-phone candidate experiences. Some experts, like David Martin, are quite bullish on Jibe as a tool to apply for jobs with a mobile phone.
AOL’s CEO Tim Armstrong, FCC Chairman Julius Genachowski, and Clear Channel’s CEO Bob Pittman will be at the New York event, which’ll include pitches and keynotes.
(This article was co-authored with Amy McKee, Sr. Director, Global Talent Acquisition, at Autodesk.)
Mobile …finally! DNA footprints in the cloud; recruiting back to basics: getting to know the candidate; the end of the traditional ATS; emerging markets dominate; augmented reality; disruptive marketing and stunt PR; the end of social media; candidate cloning and the end of recruiters as we know it!
The impact and level of debate created by Recruitment 3.0 & 4.0, certainly took us by surprise. Based on feedback, it is clear that there has been healthy discussion and many companies have re-appraised/reviewed their recruiting strategies.
Recruitment 5.0 is the final paper in the trilogy.
3.0 was all about building.
4.0 all about driving value.
5.0 is all about … Personalization, self-sufficiency, predictability, big data, and back to basics.
The defining features of Recruitment 5.0:
- Mobile recruiting finally takes off and becomes the dominant channel.
- Recruiting gets back to basics and focuses on building relationships. Included in this is a focus on personalization/humanization and dominating/driving communications.
- Footprints in the cloud. Companies obsessively get to know their customers/consumers, and recruiters do the same with their “corporate” talent pools
- Data DNA: Companies draw data to profile candidates based on online habits and trends.
- Technological developments bring an end to the traditional ATS.
- Emerging markets emerge and dominate.
- Augmented reality and disruptive marketing dominate recruiting marketing.
- As companies seek to attract the best talent in a candidate short market, they set up their own courses, universities/academies, and “clone” future employees.
- As talent becomes more scarce, talent becomes more contract by nature and more flexible.
- It’s the end of recruiters as we know it … the death of the recruiting profession?
Some meaty stuff.
Reviewing these bullet points, some companies are already experimenting and executing on elements, but as time passes, these will become dominant in our thoughts, plans and strategies.
Let’s explore in more detail. keep reading…
If you’re going to be an effective recruiter, you need to continually change your mix of recruiting tools in order to stay ahead of the competition. Adopting new tools is critical because once any tool is used by everyone, it loses its effectiveness. In part one of this article, I provided a list of bold sourcing, referral, event, and college recruiting tools. In the second part, I continue the toolkit with advanced recruiting tools for the most aggressive recruiters, and bold closing tools for getting difficult to land candidates to say “yes.”
Advanced recruiting tools and approaches keep reading…
Buoyed by the early returns from the launch of its mobile-optimized career site, Microsoft is working on what for some companies is a major goal of mobile recruiting: a way for candidates to apply for jobs straight from a mobile phone, without going to their computer later in the day. The apply-from-your-phone experience is a “top priority” of the Microsoft team, one that is being pursued as its other work on mobile recruiting goes on simultaneously.
The company joined the early movers in mobile recruiting this year with the launch of its mobile career site. Those movers, among many others, include Pepsi, UPS, adidas, McDonald’s, Intel, Citi, and Sodexo. Microsoft had started working on the site last summer, 2011, and had brought on Punchkick Interactive for help. On the Microsoft side, the players included Heather Tinguely, as well as others in recruiting, staffing marketing, and the global talent labs division.
There was some interesting discussion within the Microsoft walls: keep reading…
a company page for iPhones
LinkedIn is launching a few changes. Some of the most interesting revolve around a mobile-friendly version of its company pages. Droid and iPhone users, rather than using a phone to view company pages like they do with a computer, will have a streamlined, mobile-optimized company page (see graphic at right).
Another change is that as part of people’s “Recent Updates,” the “jobs you may be interested in” will appear.
Below is an example of what those “jobs you may be interested in” looks like, also shown on an iPhone.
"jobs you may be interested in"
LinkedIn had been experiencing some pretty high bounce rates when smart phone users tried its non-optimized pages using smart phones, an issue it has wanted to address as about one of five users come to LinkedIn via a mobile device. Nineteen people-searches are done on LinkedIn every second from mobile devices, and 41 LinkedIn profiles are viewed every second from mobile devices.
Growth is particularly strongly coming from LinkedIn iPad users, who generally tend to be more in more managerial positions than other LinkedIn users.
This & That
Meanwhile, here are a few other recent tidbits about recruiting job boards, venture capital funds, databases, and more.
Loews Hotels’ award-winning mobile site
Based on a recent study by Mongoose Metrics, only 9% of all the websites in the world are optimized for mobile devices. And yet more and more people are viewing sites on smartphones and tablets. That means your site is probably failing a large part of your audience.
So you need to make your site mobile-ready. It’s not easy. You have to rethink everything.
A lot of clients I speak to think that “mobile optimization” means just shrinking their site to fit on a smaller screen. There’s much more to it. Because of the different needs of a mobile user and the different experience of a phone, the entire design has to change. This means bringing in your creative director to craft a new look and feel for the site, while keeping your branding. Seem like a big step? It’s only the beginning.
The mobile web has been a long time coming, but it has arrived and it is here to stay. The big tech players are re-optimising their mobile channels.
Google has been investing time improving search on the mobile web. It recently announced a raft of visual changes for searches such as finance, currency conversion, holidays, etc. This is clearly the start of a serious mobile optimization program. A source inside Google shared that the global search volumes for mobile were overtaking global desktop searches.
The mobile optimization effort is paying off. The search results are significantly different on mobile and currently favor mobile-optimized sites. Is your recruitment site in or out of Google’s favor — are you mobile optimized? keep reading…