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Transportation Is Facing a Talent Shortage. How Will Employers Find the Candidates They Need?

by Oct 9, 2014, 5:47 am ET

transportationIf you’re hiring in transportation today, finding the talent you need in the coming years might seem a bit daunting.

More than in the labor market overall, employment in transportation related occupations are highly attuned to economic fluctuations. Acting as a bellwether of the nation’s economic health, that employment fell dramatically during the Great Recession. As the economy began to recover, transportation hiring outpaced other industries for two years starting in 2011. Now, consumer spending continues to improve and the energy industry is booming, meaning that demand for drivers is higher than ever. keep reading…

The Pros and Cons of Texting for Talent

by Jul 31, 2014, 5:07 am ET

Screen Shot 2014-07-10 at 9.18.31 AMMany HR departments are at a crossroads with their recruiting effort, wondering how to improve staffing and wondering which technologies they should implement into their process. Using texting as a means of candidate communication is an option being explored by a growing number of firms. But for every supporter there is a critic — and for good reason.

Sure, texting can improve the candidate experience and speed up the process when handled properly. However, many firms do not have the infrastructure or resources to implement a centralized texting platform, integrated solution, or structured texting campaigns. In many cases, without a thoughtful strategy, texting for talent can become a major detriment to an organization’s recruitment brand.

Let’s take a look at the bright side of texting for talent: keep reading…

Air New Zealand Launches Career Site on Mobile

by Jul 3, 2014, 2:29 am ET

Screen Shot 2014-07-02 at 10.53.57 PMA very brief follow-up on Air New Zealand, which I’d said was “working on its mobile offerings.” (The company received the 2014 ERE Recruiting Excellence award in the “best corporate careers websites” category.)

Air New Zealand’s now live with the first iteration of its new mobile site. keep reading…

Indeed Buys MoBolt

by Jun 24, 2014, 12:00 pm ET

Screen Shot 2014-06-23 at 11.46.44 AMThe arms race among job boards and job aggregators continues today, as Indeed buys MoBolt to try and make it easier for employers to accept job applications from smart phones. keep reading…

Jobvite Introduces Mobile Career Site Service

by Jun 24, 2014, 12:00 pm ET

Jobvite mobile resume screenshotJobvite cut the ribbon this morning on a mobile career center service that if the reality is as cool as the screenshots, is at once simple and convenient, and brings mobile recruiting about as close to what job seekers want as any service now out there.

This is not an app, but a full-fledged career site tool that is specifically configured for mobile users, particularly those who job search on phones and small screens. Instead of merely shrinking down a full-sized site or abbreviating what already exists, Jobvite has considered the usability issue, which is one that is ignored by too many employers. keep reading…

Predictions for the Future of Digital Talent Acquisition: Mobile (Part 3 of 3)

by May 22, 2014, 12:09 am ET

Screen Shot 2014-05-06 at 5.11.37 AMThis is the third part of a three-part series on the future of digital talent acquisition. Previously, I looked at the power of content and social media. While content has power in itself, that power is enhanced when driven via social channels. Today, I move from content to content’s best friend: mobile technology.

It has been a long-running joke in digital circles that it has been the “Year of Mobile” for five years now. And while mobile technology is one of the fastest-growing technologies since the invention of the wheel, we’re nowhere near done. keep reading…

Predictions for the Future of Digital Talent Acquisition: Social Media (Part 2 of 3)

by May 21, 2014, 12:06 am ET

Screen Shot 2014-05-06 at 5.12.46 AMThis is the second part of a three-part series on the future of digital talent acquisition. In part one, I looked at content. Content will be the watchword of the next few years and there are some very specific ways talent acquisition professionals can ride that wave. But content is a spark waiting for gasoline in the shape of social media.

It has only been a few years since social media escaped the dorms and became the communication and financial powerhouse we see today. To some extent, we’ve seen social media complete its maturation process to compete with TV and display ads. No longer is social media a means for people to talk to each other that happens to have ads on it. Now, it is a medium for ads that happens to allow you to connect with friends.

If you don’t believe it, take a look at your Facebook feed. If you stripped out updates for games like Farmville and Candy Crush, updates from brands, links to other websites and videos, and updates from other social media channels like Instagram, Pinterest and Spotify, what’s left? Not much. Not much at all.

But that doesn’t mean social media is dead. It means that it is changing and evolving. Maturation of the content channel coincides with a maturation of the business model: many of the feed updates are paid for. It used to be if you were a fan of Coke or Bucky Badger, their updates would show up on your feed because you are a fan. Now, only about 1 percent of all brand updates organically (read: free) make it onto peoples’ feeds. Everything else gets paid for.

So look at your Facebook feed again. Think about how many of those updates were paid for and what they cost. Think about how much time and effort goes into all those Upworthy, BuzzFeed, and Huffington Post “articles” that flood your feed. Think about the amount of actual conversation that is taking place on your Facebook feed and you’ll agree: Facebook has changed a great deal in just the last four years. This means that in the near term, any Facebook campaigns you’re considering will be more expensive just to maintain the same reach. This means that in the long term, maybe Facebook isn’t a social media platform as much as it’s an ad platform. This should change your thinking of if and how to use it. keep reading…

Our Recruitment Marketing Is Kinda Unreal

by May 6, 2014, 5:27 am ET

photo 3At ASB Bank in New Zealand we wanted to do something different. Our talent acquisition team has a social media mantra of #leadnotfollow, and we wanted to make some noise in the market.

In brief the goal was:

To stand out from the crowd and to attract the best people, to create a first within the New Zealand recruitment industry, a 3D interactive digital experience designed to capture the attention of job seekers and that could be shared within professional networks.

I had an idea when watching marketing videos on YouTube. One particular video marketing fruit juice caught my attention. From this research a recruitment campaign was born. keep reading…

Mobile Recruiting: Ignore the Waffle and Just Do These 4 Things

by Apr 29, 2014, 5:27 am ET

Before you leap to hire those mega-expensive web developers to work oh so hard on a mobile-optimized website on your behalf, stop and read this and save yourself a lot of money. There are just four simple things you need to do. keep reading…

The Current State of Mobile Recruitment in the Netherlands

by Apr 11, 2014, 12:38 am ET
Screen Shot 2013-12-18 at 10.07.26 AMIn the last quarter of 2013, Intelligence Group studied the situation of mobile recruitment in the Netherlands.” The results of this study are published in the whitepaper embedded below, ”What is the current state of mobile recruitment?” The study has two viewpoints: the perspective of the job seeker and the perspective of the employer.

A New Recruitment Moment Is on the Rise keep reading…

Mobile Sites Win the Battle Against Apps But Leave an Apply Time bomb

by Mar 17, 2014, 12:11 am ET

statistics_smallWe tracked the mobile recruiting efforts of 100 firms over the last three years. Mobile-recruiting-native apps (those you download and install) are in decline, while mobile-optimized websites are on the increase.

Here’s what else we learned: keep reading…

Marriott’s Latest Mobile Recruiting Supplier May Surprise You

by Jan 27, 2014, 2:10 am ET

mobile applyA short update on Marriott, since we’ve mentioned its “10 Days of Shoes” on Facebook; its career pages overhaul; and its iPad application for Europe.

The hotel chain is now out with a new “mobile apply” feature for mobile phones. keep reading…

How Does Your Mobile Strategy Compare to the Fortune 500?

by Jan 7, 2014, 12:09 am ET

What do companies like McDonalds, Macy’s, Dow Chemical, General Motors, AT&T, and Wal-Mart have in common? Well, aside from being some of the world’s most successful companies, with internationally recognized brands and billions in annual revenue, these are the only six companies who met all of the criteria in the third edition of the “Corporate Mobile Readiness Report.” This report is the third installment in an ongoing study conducted by iMomentous to specifically analyze the Fortune 500 regarding how prepared they are for the increasing volume of mobile job seekers.

The most shocking result of the research is that 95 percent of the Fortune 500 doesn’t have a mobile optimized job application process for candidates. keep reading…

I Know You’re Concerned About Mobile Recruiting, But You Need to Move Faster

by Dec 5, 2013, 6:36 am ET

Screen Shot 2013-12-01 at 2.34.42 PMOnline recruitment marketing has progressed slowly, moving at the pace of a sloth when compared to e-retail. Mobile web is rapidly taking over desktop web and change is now at cheetah speeds. Can recruiting catch up candidate expectations?

For the last 15 years or so recruitment has relied on the Internet to attract talent. During that time we have seen huge technological and infrastructure changes surrounding the web. Above all the largest change has been speed of connection, costs, and confidence.

In the U.S. and Europe broadband is relatively cheap and has high population penetration. The cost of a laptop has dropped from four figures to a few hundred dollars or Pounds. The consumer in the street is no longer scared to click on links and is highly confident in search and web browsing. The success of social networks relied on the timing of these three areas converging to maturity.

While the ingredients of the Internet has been changing rapidly, the basic recruitment solutions have remained predominantly static. Some aesthetics have changed in order to  remain “fashionable” but the job board works the same way and the corporate career site now has video.

I am not saying there has been zero innovation: clearly job aggregators, LinkedIn, Glassdoor, etc are innovating, but these are not the majority.

It used to be that consumers would buy a PC and keep it for five years. The interface has been a keyboard and mouse (or trackpad) for decades.

But this is all changing. keep reading…

You May Have Some Wrong Information About the Quality of Mobile Candidates

by Nov 27, 2013, 6:17 am ET

The world has gone mobile. That’s old news. You’ve doubtlessly read several articles championing the importance of mobile-optimizing online job search. Still, only 23 percent of employers consider mobile-optimizing their recruitment venues a priority, according to a 2013 CareerBuilder survey of more than 2,000 employers. This even holds true for some of the most innovative and successful companies. Of the Fortune 500, only 99 host a career site with a mobile-friendly job-search process, and only 14 of those actually allow users to apply for jobs.

Despite many employers’ lack of prioritization in mobilizing their application process, job seekers are already on board. According to ComScore, 10.9 million workers searched for jobs using mobile devices in August 2013. That number is up from 3.8 million in August 2012. On top of that, 31 percent of Google searches for “jobs” now come from mobile devices.

The quantity of job seekers is there, so why aren’t the employers? keep reading…

Why Your Recruiting Needs to Go Mobile and How to Do It

by Nov 19, 2013, 6:24 am ET

If I were looking for a job and searched one at for your company on my mobile phone, what would I find? If you are like most firms, I will find a site heavy with text and hard to read on a phone screen. If I get even get to the stage of applying for a job, I would find it impossible without going to your career site.

If that describes your firm, you might want to think about developing a mobile-friendly recruiting process. keep reading…

This Year, LinkedIn’s Annual Updates Focus on Mobile Phone Users

by Oct 16, 2013, 12:34 pm ET

Screen Shot 2013-10-16 at 8.55.38 AM

The number of new LinkedIn features launched, one announced in Australia but many from its “Talent Connect” event in Las Vegas, is longer than a list of hangover cures for sale in Sin City.

A partial list of those announcements include the Talent brand index; sponsored jobs; college pages; a tool for events; “jobs for you”; LinkedIn Recruiter; and a talent pipeline tool.

LinkedIn is growing at about two members a second. About 30 percent of LinkedIn visits are coming from mobile devices, and it is those 30 percent who were the focal point of the company’s annual launches at its Talent Connect this morning in Las Vegas. keep reading…

Why a Mobile Career Site is Vital to Reaching Diversity Candidates

by Oct 9, 2013, 6:34 am ET

al_dia_logoWhat if you built a diversity website, marketed it, but no one showed up?  This was the dilemma facing the Dallas Morning News. In an effort to reach the growing Hispanic market in Dallas, the News built and heavily promoted the targeted website “Al Dia.” Despite several months of promotion, traffic to the site was minimal, according to Russell Smeed, Dallas News sales manager. They were puzzled as to why this was happening, so they did additional market research into the Hispanic audience they were trying to target.   keep reading…