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millennials RSS feed Tag: millennials

Millennials and Leadership: What It All Means

by Nov 21, 2014, 6:14 am ET
leadership graph

Millennials: What do you consider most attractive in a manager/ leader role?

For the last decade or so, it seems that just about everyone has been talking about the millennial generation. They’re spoiled, they’re lazy. They shirk responsibility while also demanding rapid career advancement. They’re idealists, they have unrealistic expectations about work, they never grow up. They want work/life balance, they crave feedback, they quickly jump from job to job.

There is a lot of information out there, as well as a lot of stereotypes — and for many of you who recruit, hire, and work alongside millennials, you’ve probably experienced some of this first hand. You’ve probably also experienced another side of millennials — one that is eager, quick thinking, passionate, and ambitious.

In an effort to get to the root of this generation, Universum, INSEAD, and the HEAD Foundation recently partnered to conduct the largest global survey of millennials. Some of the results confirmed what we already knew to be true — millennials do want work/life balance! — while others revealed some real surprises. keep reading…

The Scoop on the Millennial Workforce: What Business Leaders Need to Know

by Nov 21, 2014, 5:51 am ET

Screen Shot 2014-11-17 at 12.52.22 PMMore than 1.6 million students graduated from college this year and many are still searching for their first post-college jobs. If you’re running a business and looking to hire, wouldn’t you want to hear how these millennials have performed on the job or in the classroom — straight from the mouths of those who have worked with them, supervised them, and taught them? It just might help you pick a winner out of the crowd.

In fact, past performance is one of the best indicators of future workplace success, so we got the inside scoop from references for thousands of entry-level job candidates — mostly the candidates’ previous managers and professors. What we learned might surprise you. keep reading…

Recruiting in the Purpose Economy

by Oct 10, 2014, 12:45 am ET

Psychology TodayPurpose.

It’s what employees and job candidates, particularly the millennial generation, want in their work. And it’s what companies need in their teams to produce the goods and services millennials and others want to buy.

Employers are starting to find clues to help them attract people with purpose. keep reading…

Inside the Millennial Mind: A Gen Y Recruiter Speaks Out — Part 2

by Sep 17, 2014, 12:01 am ET

Employers and talent acquisition professionals are still trying to grasp what it takes to retain the millennial generation, making sure that they are unleashing the full human potential of Gen Y. Clearly this topic of engaging and retaining millennials in the workplace is proving to be an ongoing struggle for those in corporate America and around the globe. In fact, a Bentley study found that about two-thirds of employers (63 percent of business decision makers and 68 percent of recruiters) say their organizations struggle to manage millennials. According to the U.S. Bureau of Labor Statistics, by next year, millennials will account for 36 percent of the U.S. workforce and by 2025, they will account for 75 percent of the global workplace.

Using what I shared in my first article to attract millennials into your organization, below are ideas to keep them retained and engage the full potential of Gen Y. keep reading…

Employer Branding Beats Consumer Branding for Young Job-Seekers

by Aug 5, 2014, 12:29 am ET

Screen Shot 2014-07-21 at 7.31.34 AMTwo studies recently came out that provide interesting perspectives on how a brand is viewed by the general public and by young workers looking to start their careers. These surveys illustrate both the connection and disconnection between branding and employer branding.

The first study was conducted by CoreBrand, which annually surveys more than 10,000 business decision-makers from the top 20 percent of U.S. businesses. This is a survey of peers, not of average consumers. It determines two factors: Familiarity, based on whether respondents could name a brand’s verticals or subsidiaries; and Favorability, based on respondents’ opinions of the brand’s overall reputation, perception of management, and investment potential. CoreBrand considers brands with the highest scores in both categories to be the “Most Respected.” The top 10 of 2014 are: keep reading…

How to Start Planning for Recruiting Gen Z

by Jul 17, 2014, 12:56 am ET

Screen Shot 2014-07-02 at 12.57.22 PMDigital Generation. Gen Z. Silent Generation. Second generation in the Millennial cohort. The “coming demographic tsunami.”

However you refer to them, Generation Z (born 1995-2010) is the young, fresh round of talent you’ll be recruiting very soon, which will be a different experience than generations before them.

Gen Z was born into a digitized economy and, according to a study by New York-based marketing agency Sparks & Honey, 37.8 percent hope to “invent something that will change the world.”

The connected quality of the older Millennial generation will only be amplified by Gen Z, so be prepared to adjust your recruiting strategy as you begin to connect and communicate in new ways when you start recruiting Gen Z: keep reading…

Recruiting High School and Non-degreed Top Talent — A Missed Corporate Opportunity

by Mar 3, 2014, 5:43 am ET

Screen Shot 2014-02-26 at 12.55.50 PMIn case you didn’t hear about it, college football powerhouse Alabama recently offered a scholarship to eighth-grade football player Dylan Moses and LSU offered a scholarship to a ninth grader. Before you react in shock as a parent might, consider the fact that teenage talent may be the last remaining untapped corporate recruiting pool.  keep reading…

Coming Up: Take Your Parents to Work and Get Them to Do It For You Day

by Jan 17, 2014, 12:03 am ET

First we had Bring Your Daughter to Work Day. Then the boys wanted equal time so now we have the tongue-stumbling Take Our Daughters and Sons to Work Day.  As the childless Millennials crept into the workforce, they began bringing their dogs to work, which led to Take Your Dog to Work Day.

In the last couple of years, as childless and dog-less Millennials infiltrated America’s workplaces and tried to explain to mom and dad (with whom they were still living) just what they did as a UI architect, someone decided how cool it would be to have a Take Your Parents to Work Day.

But now (and I took the long way ’round the mountain to get here), now we’re hearing reports of the kids bringing mom or dad, or sometimes mom and dad to the job interview. keep reading…

Inside the Millennial Mind, From a Gen Y Recruiter

by Jan 16, 2014, 1:40 am ET

There have been many articles written about my generation — the millennials, or Generation Y — and the disconnect we have with employers. We’ve been called lazy, entitled, and even job-hoppers looking for the next best opportunity.

As a millennial myself, I view this as a rite of passage that each new generation experiences when they enter the workplace. There’s tension that exists between the newcomers and the veterans, and some negative stereotypes get all the attention. Like each generation, millennials have unique experiences and backgrounds that shape who we are, how we behave, and our expectations. Understanding these nuances will help employers see that many of us are driven and want to make a bright future for ourselves and our organizations. You just need to take the time understand how we engage and interact. keep reading…

4 Trends to Watch for in 2014

by Nov 28, 2013, 1:50 am ET

As 2013 draws to a close, we can’t help but wonder what 2014 is going to bring. The world of employer branding has been rapidly growing and evolving — just think of how many companies have added a role specifically for this purpose in the last few years. Yet, it still remains a challenge area for many organizations. Companies invest millions of dollars each year in marketing their consumer brands, but employer branding investments are lagging behind.

So, what’s on the horizon for 2014? Here are my four predictions: keep reading…

Helicopter Employers

by Nov 26, 2013, 6:33 am ET

helicopterAnother recent article popped up in my email asking how well we, the employers, are measuring up to the expectations of the millennial generation. You know what my answer is to that? Enough already!

Please give me a moment to breathe, and then the rant will continue.

Ready? Yes? So am I. keep reading…

The Boss Fight, 2013 Style

by Nov 15, 2013, 7:47 am ET

In videogaming, a Boss Fight is a challenge at the end of a stage or level. A generation of game players has grown up fighting a boss enemy often far stronger and larger in size than them.   Now, economic conditions point to a real Boss Fight looming for so-called Gen Y or Millennials ages 22 and 29 who grew up playing these games, at 80 million the largest generation in the country’s history.

Study after study has depicted Millennials as entitled and coddled narcissists who endlessly post to social networks. Stereotyping labels have also targeted Gen X, Baby Boomers, and earlier generations.

This group’s sheer size makes them a workforce to contend with. Recruiters can do a better job of attracting top millennial talent by understanding the economic and sociological forces that have shaped this generation’s workplace attitudes.  keep reading…

Nabbing the Best and Brightest Millennials for Your Company

by Aug 2, 2013, 6:16 am ET

west-hall-highLike most generations, millennials have been branded with a variety of stereotypes. A Pew Research Center quiz, “How Millennial Are You,” gets to the core of the stereotype by asking questions like “How many text messages have you sent/received in the last 24 hours?” and “In the past 24 hours, did you read a daily newspaper or not?” and then delivering a score based on how much you align with the millennial mindset. A lot of people take these quizzes for fun (including myself, who scored a 77 … should I be concerned?). But with millennials expected to make up half the workforce by 2020, understanding their common behaviors and preferences, especially in a workplace context, is no joke. keep reading…

Coming Soon — One:Me Marketing

by Feb 12, 2013, 1:49 am ET

bigstock-I-like-me-32089523I hear from clients a lot asking me “What’s next?” How can we get better at reaching the right person at the right time? How should we optimize our messaging to appeal to passive candidates? Millennials?” Before we talk in depth about the one:me, individualized, personalized market that’s next, first understand where we were and where we are to get a better sense of where we will be.

For a very long time, in the marketing world, we have lived, very comfortably in the one-to-many marketing space. keep reading…

Hire My Wife. She’s Not a Millennial

by Sep 14, 2012, 3:36 am ET

This is probably only something a man who carries a gun could get away with, putting your wife’s picture on a billboard under the heading “Please Hire My Wife.” Oh, the embarrassment of it all.

We don’t know just what, exactly, Holly Stuard said to her deputy sheriff husband, when she first saw herself on a Toledo billboard. A few days later, what she told a Toledo newspaper was, “I didn’t know what to make of it … I had to go back and look.”

The MBA grad — which may explain a lot – had not heard from any employers at the time of the newspaper interview, so, good sport that she must be, said, “I’m going to try to have fun with it.”

And so are we.

When We Were Your Age keep reading…

That Young Sales Clerk Might Just Be a Neuroscientist

by Aug 30, 2012, 1:26 am ET

Gen Y workers are a surprising group. They’re almost twice as likely as all workers to have majored in neuroscience or bioengeering, yet nearly five times as likely to be working as a merchandise displayer or clothing sales clerk.

More than twice as many of them work at a company with fewer than 100 employees than work for one with more than 1,500.

Their median pay is $39,700, which compares handsomely to the $26,400 median pay of all U.S. workers. Yet some — those working as petroleum engineers ($98,100), or software engineers ($80,600), or account directors ($76,200) — earn three or more times the national median and twice that of their peers generally.

Despite the variety of their jobs, and the companies they work for, Millennials share (no surprise here) a common interest in social media. The job skills they most share  all center around blogging, content authoring, and social media marketing. keep reading…

Rest Assured Stripping and Elvis Are Part of This Week’s Roundup

by May 18, 2012, 7:15 am ET

A new “matching” site, a new social media/employee-referral site, and the negatives of stripping.

Yes, it’s our regular roundup of recruiting and HR happenings, below.

Social Referrals keep reading…

7 Questions You Wouldn’t Expect During a Millennial Interview

by May 18, 2010, 12:27 pm ET

The task of recruiting millennials/Gen-Yers continues to be an exercise in expecting the unexpected. Because this demographic views the worker-supervisor relationship differently than previous generations and has a unique sense of transparency, recruiting millennials/Gen-Yers continues to challenge both recruiters and hiring managers.

In search of the job that suits their lifestyle, they are asking questions that would have seemed out of bounds by traditional standards. In fielding these questions, recruiters and hiring managers should understand the thinking behind the reasoning — and then ultimately determine if there is a correct fit.

The following seven questions are from actual interviews. The responses are intended to provide some context to recruiters and hiring managers, so they can understand why those questions were asked and to ultimately make a sound evaluation of a candidate’s potential. keep reading…