By Dr. John Sullivan and Master Burnett
On Wednesday, November 12, 2008, more than 900 members of the ERE community converged online for a webinar led by ERE author, Dr. John Sullivan. The webinar focused on updating your employee referral program. The popularity of the topic during a time when many staffing organizations are facing tough situations speaks to the immense role employee referral programs now play in the modern staffing function.
While several questions were fielded throughout the interactive webinar, participants submitted more than 70 questions on issues relating to program design, program operations, reward trends, and impact on organizational diversity.
To drive better understanding of world-class employee referral program practices and support continuous improvement of a sourcing channel that has become the dominant source of quality hires for many organizations, our response to the questions submitted throughout the webinar will be featured in five separate articles this week. (Where possible, similar questions were combined to reduce duplication.) The first five questions are included below, and there are 38 questions total.
Our responses to the questions proposed draw upon our advisory experience with more than 200 global organizations, an in-depth research study detailing the practices of more than 240 organizations, and an end-user research study that examined the experience of more than 7,400 employees and their respective referrals from 28 different organizations. More detailed guidance on program design can be found in a Design Workbook written by Dr. John Sullivan and available at drjohnsullivan.com.
Those interested in truly developing a world-class program may also want to check out these past ERE articles:
Operating Referral Programs on a Limited Budget
Upgrading or Reenergizing Your Employee Referral Program
Employee Referral Program Killers
Budgeting for a World-Class Employee Referral Program
Metrics for Improving Employee Referral Program Effectiveness
ERE Community Q&A
The questions proposed during the webinar covered a great many aspects of operating an employee referral program including:
- World-Class Program Design and Features
- Program Reward/Bonus Trends
- Diversity Impact
- Using Technology to Support the Employee Referral Program
- Specific Program Mentioned During the Webinar











