LinkedIn introduces a new feature today that will be welcomed by businesses with multiple brands, locations, and product lines. Three years after launching company pages, LinkedIn has now made it possible to add multiple subsections to these pages.
Although LinkedIn has been inching in this direction for a while, today’s official launch of Showcase Pages gives companies the ability to create new pages for specific purposes, indexing them on the main company page and giving control over each Showcase Page to a different manager.
Until now, a company with multiple divisions or brands had to create a separate page for each. So a company like Yum had separate pages for its KFC, Taco Bell, and Pizza Hut brands (among others). Now, if it chooses, it can create a main company page on LinkedIn with subsections for each of its brands. keep reading…
LinkedIn lost money in the third quarter, yet on an adjusted basis, it again soared past what the financial markets were predicting, earning 39 cents a share on revenue of $393 million. But what it said about the future sent its after-hours stock price down $8 a share.
Despite beating Wall Street’s third-quarter estimate of 32 cents on $385 million, LinkedIn said the fourth quarter would come in as much as $23 million below analysts’ expectations. In its third-quarter financial report, released just hours ago, the company said that it expects the quarter’s revenue to fall somewhere between $415 and $420 million. Analysts were looking for $438.1 million for the quarter and a total of $1.51 billion for the year.
However, it’s not unusual for LinkedIn’s forecast to underestimate — sometimes as much as a few points — what it actually delivers during a quarter. keep reading…
The number of new LinkedIn features launched, one announced in Australia but many from its “Talent Connect” event in Las Vegas, is longer than a list of hangover cures for sale in Sin City.
A partial list of those announcements include the Talent brand index; sponsored jobs; college pages; a tool for events; “jobs for you”; LinkedIn Recruiter; and a talent pipeline tool.
LinkedIn is growing at about two members a second. About 30 percent of LinkedIn visits are coming from mobile devices, and it is those 30 percent who were the focal point of the company’s annual launches at its Talent Connect this morning in Las Vegas. keep reading…
Rob Dromgoole had a search worthy of a SourceCon Challenge.
One of the teams at Pacific Northwest National Laboratory where Dromgoole’s director of recruiting needed a nuclear engineer, experienced with fuels, who was a U.S. citizen with a security clearance and spoke fluent Japanese. Be nice if he was a physicist, better still if he knew something about the Fukushima nuclear power plant.
The req came in not long after a tsunami incapacitated the Fukushima plant, causing a meltdown. The Nuclear Regulatory Commission was a lab partner and together they were developing plans on how to respond to the disaster and, not coincidentally, what to do here in the U.S. should something similar occur. keep reading…
Everyone I know feels harassed by email which has invaded their waking and sleeping hours. –Margaret Heffernan
The ease of finding profiles on LinkedIn has made connecting with new candidates the Mount Everest of recruiting. In-demand candidates find themselves inundated with InMails from recruiters, causing many to create junk email addresses just for InMails. In other words, most are never read. Reaching out via email is tough too but can be way more effective, if done right.
When using email as your first point of contact, the onus is on you to make sure every recruiting email you send, whether to one or one hundred recipients, is well edited, straightforward, honest, polite, and relevant to the recipient; before you hit send.
The “sponsored jobs” on LinkedIn now have a more prominent home.
First launched about a year ago, they’ve previously been part of the “jobs you may be interested in.” Now, they’re part of the LinkedIn feed on the member home page. It was just announced and is explained in a blog post here.
In a blog post Saturday, LinkedIn denied charges in a federal lawsuit that it hacked into users’ email accounts collecting addresses of their contacts in order to send them marketing messages.
“Quite simply, this is not true,” writes Blake Lawit, senior director, litigation at LinkedIn.
He was responding to a class action suit filed last week that alleges LinkedIn accessed users’ Gmail, Yahoo, and other email accounts by pretending to be the account owner. On its website, the Los Angeles firm of Russ August & Kabat says, “The class action lawsuit charges LinkedIn with violations of federal and state law,” and solicits others to “Tell us your story.”
In the lawsuit, the firm cites numerous examples of posts on LinkedIn’s community site complaining about LinkedIn sending invitations to their contacts without their permission or knowledge. Typical of the cited complaints in the lawsuit is this one, posted in March to LinkedIn’s Help Center: keep reading…
Recruitment and recommendations go hand-in-hand. Where would your company be if it didn’t have a constant flow of referrals for prospective employees? On the flip side, who would want to work with you if negative reviews were floating around Glassdoor and LinkedIn?
As recruiters, we spend a great deal of time locating the perfect match for our company. But, do we truly respect the power of recommendations and how they impact our day to day activities?
Experts have shown “a 7 percent increase in word-of-mouth advocacy unlocks 1 percent additional company growth,” according to Advocacy Drives Growth, by Fred Reichheld, and Paul Marsden.
Our research (see graphic) digs deeper into this word-of-mouth advocacy and provides thought-provoking insights around how these recommendations shape the way we view brands and companies.
These results around consumer brand recommendations can be directly applied across all channels of HR and recruitment. We know all companies want a positive review from employees, but how do we get there? And what does that look like? keep reading…
If you need any more evidence that LinkedIn is the sourcing tool of choice, then look to this morning’s Jobvite survey on social media recruiting, which says 94 percent of recruiters who use social media use LinkedIn.
This sixth survey of recruiters and HR professionals shows the steady increase in the use of social media for recruiting, and especially LinkedIn’s dominant position as the network of choice. From 2008, when 78 percent of respondents said they will or are using social media, to today’s report when 94 percent say that, LinkedIn’s popularity has been a constant. keep reading…
Nobody likes a zombie. Even if it’s a zombie bearing a job opportunity.
But with the rise of social recruiting channels, many recruiters find themselves transitioning from a more formal candidate-recruiter interaction mode to something more akin to the wild, wild, west … where the etiquette and norms haven’t been 100 percent fleshed out yet.
And as such, recruiters find themselves trying to adapt to a new venue with its, own evolving set of norms.
Don’t be a zombie. Be human and thoughtful. keep reading…
What’s LinkedIn planning to buy?
The speculation that the giant, and hugely profitable, business network is planning to make a major acquisition began moments after it announced it was planning to sell $1 billion worth of stock.
In a filing this afternoon with the Securities and Exchange Commission, LinkedIn said it intended to use the money from the sale
…primarily for general corporate purposes, including working capital, further expansion of our product development and field sales organizations, international expansion, general administrative matters and for capital expenditures, including infrastructure. In addition, we may use a portion of the proceeds from this offering for strategic acquisitions of, or investments in, complementary businesses, technologies or other assets. keep reading…
With LinkedIn making seemingly weekly launches, updates, and other moves, and now thinking about your 13 and 14-year-old kids as well as college profiles and updates to groups, we could probably devote a whole section of this site to just LinkedIn news. Alas, there’s more that’s been going on in recent weeks, including a new site for those techie employees getting the itch to move on. keep reading…
Can geeks be good programmers and developers and network admins, and also be good looking?
Everyone in The Social Network was, but that’s Hollywood and Facebook. LinkedIn thinks no, and so did a bunch of IT and hacker-types, who, we are lead to believe, complained about the good looking women Toptal used in its job ads.
Now, this is the same group that rushes to download games like SoulCalibur, whose central character is the very busty, not to mention anatomically improbable, yet stunningly iconic Ivy Valentine. But never mind that. The harrumphing over the use of “suggestive” models in Toptal’s ads prompted LinkedIn to block the ads and lock out Toptal, creating a public kerfuffle when the developer networking site’s CEO blasted the action on the company blog. keep reading…
An update from LinkedIn will make it easier for job candidates to use their LinkedIn profiles to apply for jobs. It’s explained more here. The upshot is that if you’re a LinkedIn Recruiter user, and you post a job, it should be easier for candidates to apply.
Those candidates can hit an “apply” button, make any updates to their profile after it’s called up, and then submit the application into Recruiter. It’s being launched today for English-speaking members.
Some other tiny tidbits in recent days: keep reading…
LinkedIn this afternoon reported another amazing quarter, handily beating Wall Street’s expectations on every metric and surpassing Monster in recruitment revenue.
So consistent has LinkedIn’s money-making ability been since it went public two years ago, that the tech site All Things D described it today as “the Internet company that can seemingly do no financial wrong.”
The company reported earning 38 cents per share on 2nd quarter revenue of $363.7 million. Of that, recruitment accounted for 56 percent, or $205.1 million. A year ago, the company had recruitment revenue for the same quarter of $121.6 million. keep reading…
People who work in marketing have been at the forefront of social media — flogging everything from Apples (not computers — the company has a very limited presence on social media) to zoos. But success, i.e., sales. have been elusive. Only a minority of marketers claim that their companies have increased sales through social media and then after as much as three years of effort! The recently released Social Media Marketing Industry Report documents many of the challenges and frustrations marketers have experienced and the lessons they have learned — useful for any recruiter working with social media.
Some key insights are: keep reading…
America’s recruiting leaders say their top priority this year is finding and hiring highly skilled workers, and the places they’re turning to find them with increasing urgency are social networks.
In the three years LinkedIn has surveyed talent acquisition leaders on their priorities and industry trends, the percentage of respondents who say professional social networks are the place to find “key quality hires” has gone from 29 percent to 42 percent. Social media now ties with the company career site as a candidate source, and both aren’t too far behind employee referral programs.
LinkedIn’s U.S edition of its 2013 Global Recruiting Trends survey shows American recruiting leaders to be not too different from leaders around the world. Both groups see the use of social media for sourcing talent as a long lasting trend; 36 percent for the U.S. compared to 39 percent globally. keep reading…
Just give me one thing that I can hold onto. — Bonnie Raitt
It bothers me that LinkedIn sells the fact that I have viewed someone’s profile to people who are willing to pay for Upgrades.
It just does.
Maintaining your trust is our top priority, so we adhere to the following principles to protect your privacy: keep reading…
Always in motion is the future. — Yoda, Star Wars Episode V: The Empire Strikes Back
If Facebook is the social lounge, then LinkedIn is the post-conference after party. It has disrupted the recruitment profession in the way recruiters perform their work. It’s one of the more valuable sourcing tools in the toolkit (see graphic). It’s not the only but currently the most important. keep reading…