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Are You Ready for the Changes Coming to Social Media?

Jody Ordioni
Apr 16, 2014, 5:17 am ET

Screen Shot 2014-04-13 at 6.16.22 PMMaybe it’s spring cleaning. Virtually every major social network is changing its interface or functionality.

Twitter Becomes More Like Facebook keep reading…

Informal Survey: 1 In 10 IT Recruiting Inquiries Do Not Suck

Paul DeBettignies
Apr 15, 2014, 12:39 am ET

MinneBar 9Frankly I could have written this anytime the past two years, but I was hoping that as more of our industry talks about best practices in using social media and best ways to promote “employer brands” or “recruiter brands,” that things would get better.

I was wrong.

Really, really wrong. keep reading…

LinkedIn’s Job Suggestions Will Show Jobs at Your Own Company

Todd Raphael
Apr 10, 2014, 3:47 pm ET

Internal_JYMBI_ModuleWhat’s now an old standby — the “jobs you may be interested in” on LinkedIn — is getting a tweak.

Companies with 100 or more job slots can now do what LinkedIn’s calling “Internal Job Recommendations.” keep reading…

Big Ideas for Recruiting Leaders — What if Davos Covered Recruiting?

Dr. John Sullivan
Mar 10, 2014, 5:58 am ET

world economic forumForward-looking executives seeking truly big ideas understand the value of the Davos World Economic Forum, where only thought leaders and the most senior executives at top global firms are invited to attend. If there were to be a Davos-type “big-idea session” covering strategic recruiting, this article covers the big idea topics that I would propose for the agenda.

The hectic world of day-to-day recruiting is often dominated by having to solve tactical functional problems like cutting cost per hire or identifying the correct recruiter req load. However if you are a recruiting leader who wants to make quantum improvements of more than 25 percent in your results, step back and focus exclusively on a few big ideas. Big ideas by definition are potentially high-impact strategic actions that are barely emerging, that are extremely difficult to implement, and that may become essential as the business or recruiting environment evolves and changes. Also because they require a dramatic change in thinking, almost all big ideas are instantly rejected by shortsighted individuals in recruiting.

The Top 15 Future-focused Big Ideas for Recruiting Leaders to Contemplate keep reading…

Opportunity Knocking: Super-Passive Candidates on the Decline

Brendan Browne
Mar 5, 2014, 10:26 am ET

We recently completed our largest survey to date on job seeking (more than 18,000 professionals in 26 countries) to shed light on the workforce’s attitude toward job satisfaction, new opportunities, and career evaluation. We discovered that while 75 percent of professionals identify themselves as passive candidates, only 15 percent are “super passives,” or folks who are happily employed and unwilling to consider changing jobs. That’s down 25 percent from 2012.

Why the decline? One of the reasons is that social/professional networks and other online resources have increased transparency — giving professionals and recruiters immediate access to jobs and prospects. But other forces are at play as well: some economies are improving, causing companies to open reqs and gainfully employed professionals to weigh their options.

Regardless of the causes, super-passive candidates declining means opportunity is knocking for recruiters like you and me. Here are the most important things my team has done and is doing to capitalize on the growing pool of what I like to call “approachable candidates”: keep reading…

Never Underestimate the Power Of Social Media

John Zappe
Mar 4, 2014, 5:56 am ET

Not Kelly BlazekBeing Kelly Blazek has got to be so hard these days. When other Kelly Blazeks have to change their LinkedIn profiles to say they aren’t that Kelly Blazek, you just know things must be nasty for the Kelly who is that Kelly.

The Kelly who is that Kelly and the self-proclaimed “House Mother” of the Cleveland Job Bank became the target of international scorn after her nasty response to a 26-year-old marketing communications hopeful went viral. Besides denying Diana Mekota access to the popular local job bank, Blazek fired off a drippingly sarcastic email calling her “a total stranger who has nothing to offer me.” keep reading…

LinkedIn Was In China, But Now It’s in Chinese

Todd Raphael
Feb 27, 2014, 10:59 am ET

Screen Shot 2014-02-27 at 7.44.04 AMLinkedIn has about four million members in China already. But with the company saying the Chinese market “represents roughly one in five of the world’s knowledge workers,” it is now offering a LinkedIn beta in Chinese and not just English.

More news and new recruiting tech companies: keep reading…

LinkedIn Buys Job Matching Company as It Plans for Jobs Posting Boom

John Zappe
Feb 6, 2014, 7:22 pm ET

4th Q job board financials 2013LinkedIn made a sort of history today. For the first time since going public three years ago the company’s stock price dropped even though LinkedIn beat Wall Street’s expectations for earnings and revenue, and, for good measure, announced it had acquired a fast-growing matching-based job board for not much cash.

Reporting its fourth-quarter financial performance after the markets closed this afternoon, LinkedIn said it earned 39 cents a share on revenue of $447.2 million. The company simultaneously announced it had acquired, a two-year-old startup that matches jobs to seekers by scoring the latter on how well they fit the position.

The $120 million price will only require LinkedIn to come up with about $36 million in cash, a pittance for a company with $803 million in the bank. The balance will be in LinkedIn stock, which, after dropping more than 7 percent in after-hours trading, is now around $207 a share. keep reading…

LinkedIn to Start Charging for Mass Mailing to Groups

John Zappe
Jan 10, 2014, 6:46 pm ET

LinkedinLogoTransparentLinkedIn is making a change to the way recruiters can reach out to members of a group. Beginning Tuesday LinkedIn will charge for sending mass mailings to group members.

InMails recruiters send from Recruiter to fellow group members who aren’t first-degree connections will be deducted from their allotted monthly InMail credits. keep reading…

Overused LinkedIn Buzzwords … Are Job Descriptions and Recruiters to Blame?

Paul DeBettignies
Dec 13, 2013, 9:45 am ET

LinkedIn came out with “Top 10 Overused LinkedIn Profile Buzzwords of 2013.”

As usual there has been a lot of attention given to this yearly list including articles giving advice on how not to use these words. I am sure speakers and trainers have already updated their slide decks.

So I wrote a blog post and sent it to Todd here at ERE with a bit of a rant about how I think job descriptions are to blame.

And how I wish LinkedIn would do the same thing with job descriptions.

Guess what? LinkedIn did, sort of.

Todd pointed me to The 10 Buzzwords Recruiters Overused in 2013 (scroll down here). It’s a look at Recruiter profiles and buzzwords.

And guess what …  you ready for this? keep reading…

Now You Can Create Subsections For Your LinkedIn Company Pages

John Zappe
Nov 19, 2013, 9:02 am ET

LinkedIn introduces a new feature today that will be welcomed by businesses with multiple brands, locations, and product lines. Three years after launching company pages, LinkedIn has now made it possible to add multiple subsections to these pages.

Although LinkedIn has been inching in this direction for a while, today’s official launch of Showcase Pages gives companies the ability to create new pages for specific purposes, indexing them on the main company page and giving control over each LinkedIn showcase pagesShowcase Page to a different manager.

Until now, a company with multiple divisions or brands had to create a separate page for each. So a company like Yum had separate pages for its KFC, Taco Bell, and Pizza Hut brands (among others). Now, if it chooses, it can create a main company page on LinkedIn with subsections for each of its brands. keep reading…

LinkedIn Has Strong Quarter But Forecast Disappoints

John Zappe
Oct 29, 2013, 6:07 pm ET

LinkedIn 3rd Q 2013 revenueLinkedIn lost money in the third quarter, yet on an adjusted basis, it again soared past what the financial markets were predicting, earning 39 cents a share on revenue of $393 million. But what it said about the future sent its after-hours stock price down $8 a share.

Despite beating Wall Street’s third-quarter estimate of 32 cents on $385 million, LinkedIn said the fourth quarter would come in as much as $23 million below analysts’ expectations. In its third-quarter financial report, released just hours ago, the company said that it expects the quarter’s revenue to fall somewhere between $415 and $420 million. Analysts were looking for $438.1 million for the quarter and a total of $1.51 billion for the year.

However, it’s not unusual for LinkedIn’s forecast to underestimate — sometimes as much as a few points — what it actually delivers during a quarter. keep reading…

This Year, LinkedIn’s Annual Updates Focus on Mobile Phone Users

Todd Raphael
Oct 16, 2013, 12:34 pm ET

Screen Shot 2013-10-16 at 8.55.38 AM

The number of new LinkedIn features launched, one announced in Australia but many from its “Talent Connect” event in Las Vegas, is longer than a list of hangover cures for sale in Sin City.

A partial list of those announcements include the Talent brand index; sponsored jobs; college pages; a tool for events; “jobs for you”; LinkedIn Recruiter; and a talent pipeline tool.

LinkedIn is growing at about two members a second. About 30 percent of LinkedIn visits are coming from mobile devices, and it is those 30 percent who were the focal point of the company’s annual launches at its Talent Connect this morning in Las Vegas. keep reading…

Beyond the Keyword and Past the Social Media Referral to Find Purple Squirrels

John Zappe
Oct 7, 2013, 6:45 am ET
Rob Dromgoole

Rob Dromgoole

Rob Dromgoole had a search worthy of a SourceCon Challenge.

One of the teams at Pacific Northwest National Laboratory where Dromgoole’s director of recruiting needed a nuclear engineer, experienced with fuels, who was a U.S. citizen with a security clearance and spoke fluent Japanese. Be nice if he was a physicist, better still if he knew something about the Fukushima nuclear power plant.

The req came in not long after a tsunami incapacitated the Fukushima plant, causing a meltdown. The Nuclear Regulatory Commission was a lab partner and together they were developing plans on how to respond to the disaster and, not coincidentally, what to do here in the U.S. should something similar occur. keep reading…

Top 10 Things to Avoid When Recruiting via Email

Jeff Wood
Oct 1, 2013, 6:23 am ET

Everyone I know feels harassed by email which has invaded their waking and sleeping hours. –Margaret Heffernan

Screen Shot 2013-09-25 at 9.37.42 AMThe ease of finding profiles on LinkedIn has made connecting with new candidates the Mount Everest of recruiting. In-demand candidates find themselves inundated with InMails from recruiters, causing many to create junk email addresses just for InMails. In other words, most are never read. Reaching out via email is tough too but can be way more effective, if done right.

When using email as your first point of contact, the onus is on you to make sure every recruiting email you send, whether to one or one hundred recipients, is well edited, straightforward, honest, polite, and relevant to the recipient; before you hit send.

Top 10 Things to Avoid keep reading…

LinkedIn’s Sponsored Jobs Now Part of Feed

Todd Raphael
Sep 23, 2013, 8:07 am ET

The “sponsored jobs” on LinkedIn now have a more prominent home.

First launched about a year ago, they’ve previously been part of the “jobs you may be interested in.” Now, they’re part of the LinkedIn feed on the member home page. It was just announced and is explained in a blog post here.

Lawsuit Accuses LinkedIn of Hacking Users and Spamming Their Contacts

John Zappe
Sep 22, 2013, 1:32 pm ET

linkedinIn a blog post Saturday, LinkedIn denied charges in a federal lawsuit that it hacked into users’ email accounts collecting addresses of their contacts in order to send them marketing messages.

“Quite simply, this is not true,” writes Blake Lawit, senior director, litigation at LinkedIn.

He was responding to a class action suit filed last week that alleges LinkedIn accessed users’ Gmail, Yahoo, and other email accounts by pretending to be the account owner.  On its website, the  Los Angeles firm of Russ August & Kabat says, “The class action lawsuit charges LinkedIn with violations of federal and state law,” and solicits others to “Tell us your story.”

In the lawsuit, the firm cites numerous examples of posts on LinkedIn’s community site complaining about LinkedIn sending invitations to their contacts without their permission or knowledge. Typical of the cited complaints in the lawsuit is this one, posted in March to LinkedIn’s Help Center: keep reading…

The Power of Recommendations: What Are Employees Saying About You?

Carol Gronlund
Sep 13, 2013, 6:19 am ET

FOR ERE.NET_Zocalo Group Infographic_RecommendationRecruitment and recommendations go hand-in-hand. Where would your company be if it didn’t have a constant flow of referrals for prospective employees? On the flip side, who would want to work with you if negative reviews were floating around Glassdoor and LinkedIn?

As recruiters, we spend a great deal of time locating the perfect match for our company. But, do we truly respect the power of recommendations and how they impact our day to day activities?

Experts have shown “a 7 percent increase in word-of-mouth advocacy unlocks 1 percent additional company growth,” according to  Advocacy Drives Growth, by Fred Reichheld, and Paul Marsden.

Our research (see graphic) digs deeper into this word-of-mouth advocacy and provides thought-provoking insights around how these recommendations shape the way we view brands and companies.

These results around consumer brand recommendations can be directly applied across all channels of HR and recruitment. We know all companies want a positive review from employees, but how do we get there? And what does that look like?   keep reading…

LinkedIn Dominates Social Media Sourcing and Recruiting

John Zappe
Sep 5, 2013, 11:00 am ET

Jobvite social media 2013 popularIf you need any more evidence that LinkedIn is the sourcing tool of choice, then look to this morning’s Jobvite survey on social media recruiting, which says 94 percent of recruiters who use social media use LinkedIn.

This sixth survey of recruiters and HR professionals shows the steady increase in the use of social media for recruiting, and especially LinkedIn’s dominant position as the network of choice. From 2008, when 78 percent of respondents said they will or are using social media, to today’s report when 94 percent say that, LinkedIn’s popularity has been a constant. keep reading…