Microsoft has embarked on an ambitious overhaul of its recruitment marketing that is matched only by an equally ambitious overhaul of its recruitment technology.
When the decision was made a couple of years ago to update its talent acquisition system by tying together all the company’s far flung offices with an SAP system, Microsoft decided it was a good time to rework its global careers face. As happens with companies that grow from a bright idea to a 100,000 worker worldwide enterprise in barely 30 years, Microsoft’s recruitment efforts had sprouted dozens of online iterations for different countries, different regions, and even for different business units.
Bewildered candidates looking for opportunities around the world had to visit multiple sites since there was no central jobs listing. Behind those career sites were different tracking systems, making it challenging for Microsoft to manage promising candidates.
Even in the U.S., where centralized recruiting has been the rule, Microsoft’s online recruiting presence has become so bloated that candidates can become lost in the navigational maze. The sheer breadth and depth of the content can become an obstacle itself, causing information overload that could keep job seekers from getting to what they wanted to know.
In the words of the woman whose job it is to bring order, and consistency, and, yes, excitement to Microsoft’s global recruiting presence, “We wanted a consistent global message for Microsoft; consistent storytelling and improved transactional capabilities.”
Margie Medd, Microsoft’s director of employment branding, says the work to update the software company’s online recruiting began about two years ago, when the company decided to invest in a new talent acquisition system. It made no sense, she explains, to roll out a global ATS, “but then have all these separate sites.”
Thus was born the recruitment marketing initiative that Medd leads. Her team includes recruiters, recruitment marketers, web developers, a validation group, and representatives from some of the countries where Microsoft has a recruiting presence. Not all of them work on the project fulltime (about 10 do that), but all of them have a part in developing the new Microsoft global careers site. keep reading…