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gamification RSS feed Tag: gamification

In a ‘League’ of Our Own’ … Introducing ‘Sourcification’

by Apr 28, 2015, 5:30 am ET

Fans celebrating at at football matchHow do you disrupt traditional sourcing?

How do you drive higher performance while making work more fun?

Can you bring the philosophical principles of gamification to sourcing?

Can something be put into play that will help revolutionize sourcing across the recruitment industry?

These are some of the questions we asked ourselves at SAP as we set out on our award-winning reinvention of sourcing. keep reading…

How to Hire People Who Think: Use Games

by May 14, 2014, 12:24 am ET
photo by Mark Chussil

photo by Mark Chussil

If you want to recruit people who have knowledge, test their knowledge. If you want to recruit people who have experience, ask for job histories. And if you want to recruit people who can think, watch them think.

I’m a strategist, not a recruiter. I’ve been around. I’ve seen people who think strategically and those who don’t. I’ve learned what kind of people I want on my team. I’ve learned what kind of person I want to be.

The way you can tell a strategic thinker is not by gender, age, education, experience, nationality, ethnicity, or industry. (There’s some evidence political preferences may reflect strategic thinking, but I’m not going to go there.) The way you can tell a strategic thinker is by observing them thinking strategically. What you want to do is to observe their thinking early and at low cost; that is, when you hire them. keep reading…

Gamification: Big Data Is Watching

by Apr 15, 2014, 5:07 am ET

Screen Shot 2014-04-09 at 2.19.13 PMRecently, ERE asked me to conduct a webinar on The Impact of Gamification on Generational Talent. It’s an exciting topicworthy of exploration by forward-thinking talent acquisition executives, and in larger context calls for examination of the role of Big Data in business and in our overall culture.

The excitement surrounding Big Data is that web-browsing, location tracking, and social networks can help deliver automated, meaningful measurement of people and predict their behaviors. With our e-mails, social network interactions and mouse clicks able to be mined for insights, and personality-based assessment tests and games that study worker behavior, the ability to measure on a grand scale promises to transform organizational management.

Can Big Data make for a smarter working world, with more efficiently run companies guided by data and analysis? Are there dependable processes for predicting behaviors, skills, and preferences? Welcome to the relatively new field of workforce science, which adds predictive analytics to a hiring and career development playing field that’s long been dominated by gut intuition. keep reading…

Moving from Transactions to Engagement — 4 Recruiting Trends

by Mar 27, 2014, 5:09 am ET

Screen Shot 2014-03-13 at 3.08.18 PMRecruiting is finally moving away from transactional thinking and beginning to understand how to better connect and engage with relevant candidates. We are not there yet, and I may be too optimistic, but many recruiters are making the transition to engage candidates and improve their experience and are therefore making more hires, increasing candidate satisfaction, and bringing in people who become productive faster and stay longer. An exemplar here is Google that has dropped many of its previous job requirements and adopted ones based on data and results.

We are moving slowly through the hype of technology into the deeper waters of understanding candidate psychology and motivation.  Over the next five years I expect to see much less focus on tools and technology, and much more use of them to really engage candidates and improve the experience they have in finding the right use of their skills.

Here are the four trends I see unfolding. They will not all be competed in 2014 but they will certainly be well underway in many organizations.  I’d love your comments and feedback.

Engagement/Experience 2.0 keep reading…

Playing Games With Candidates Might Help You Hire

by Feb 25, 2014, 5:59 am ET

atari“Turn off that Atari and get to bed!” My mom would yell up at me as I sat in my room, staring blankly at the TV screen. Like most kids do, I’d stomp my feet in protest, struggling to pull myself away from whatever video game I was immersed in … complaining under my breath. And she’d yell up to me “Life isn’t all fun and games!”

Turns out she was wrong. Sort of.

I like the idea of using technology and gaming as a way to learn more about personality. It just feels a little creepy.  keep reading…

Amazon Midway Through Rollout of Careers Site, Game, Recruiter and Candidate Features

by Feb 6, 2014, 12:08 am ET

Amazon is making significant changes to its careers website, changes that are about a year in the making. It’s also launching a short online game, built by TMP, to rev up interest in the new site pages.

Some of these updates are going into effect over the next few days, and other changes are likely coming around the end of Q1.

Screen Shot 2014-01-13 at 1.40.45 PM

This is the previous Amazon career site. Notice that if you’re not paying close attention, you might think you’re searching for a job, but you end up searching for an Amazon product … something some at Amazon didn’t think worked too well.

With the previous Amazon career site (at right), a candidate found themselves on pages that felt similar to product pages.

The old site reflected the decentralized nature of Amazon. If a user came in through the Brazil marketplace, they might have a different experience than if they came in through the India marketplace, and that experience could be better or worse than the India marketplace job seeker.

The bottom line: there wasn’t one great, global place to find out about jobs at Amazon. keep reading…

An ATS With “Emotional Engagement” Gets $10 Million

by Aug 22, 2013, 12:00 pm ET

SmartRecruiters new“The ATS has to die,” says the man who built a business and made a name on that earliest technological breakthrough for recruiters, the applicant tracking system.

What’s especially ironic is that it’s on the strength of the market’s acceptance of SmartRecruiters, his free ATS, and his vision for how to evolve it, that Rembrandt Venture Partners and others are giving Jerome Ternynck $10 million.

The B series funding was announced today and follows a $5.5 million A round just a bit more than 18 months earlier. keep reading…

What Trends in Film-going Tell Us About Employer Branding

by Aug 9, 2013, 6:24 am ET

Screen Shot 2013-07-29 at 10.17.25 AMHollywood’s summer season is in full swing, and a Monday morning review at our company of the weekend’s box office led to an impromptu employee survey about appreciation of movies beyond the multiplex.

The interest level in old films is nonexistent among our 20-something graphic designers and account managers. None of them have ever really seen a black-and-white film or any of cinema’s best from decades past, which says something important about their relationship with films. Their generational disinterest in traditional narrative carries important implications for employer brand marketing. keep reading…

Gaming Can Be More Than Fun

by Jul 23, 2013, 6:01 am ET

multipolyAs a child, I never got into it. As a teenager, I tried to forgo the boys who let it consume their whole day. As a spouse, I try to ban it from my living room, and as a mother you want to keep your children away from it as long as you can. Gaming. What is it about games or game mechanics that makes people across generations become addicted? What is it that captivates minds and captures our desire to win?

Gamification has received a lot of attention in the online world. Numbers don’t lie: A recent study by Gartner predicts that by 2014, more than 70 percent of global businesses will have at least one gamified application in their system. A Deloitte White Paper further predicts that gamification will be used in more than 25 percent of redesigned business processes by 2015. That said, there is no way to escape.

A quick recap: Gamification is the use of game mechanics in non-gaming fields. In other words, we give out points, badges, levels, lists, and challenges in a frame of compelling game mechanics to deliver an engaging user experience.

The idea behind gamification is simple: Through the use of games, we become competitive, our desire to win emerges, and we become more engaged in our work. As soon as we play the game, we become part of something bigger that pushes us that extra mile to achieve the next level, make our team proud or win for the greater cause. We stay an hour longer at work, schedule a few more meetings in, and are nicer to our clients. And because we’re being rewarded in the short-run, we increase our engagement and loyalty in the long run.

Looking at it from an HR standpoint, we could really gamify everything from recruiting to performance management. As for recruiting, our ultimate goal is clear: Attract and hire more qualified talent faster than our competitors and at much lower costs. Thanks to application numbers (quantity), cost-per-hire, and on-the-job performance measurement of new hires (quality) we have metrics that are able to track our gamification efforts.

Understanding what gamification can do for us, let’s level up our recruiting game by looking at some companies who have succeeded with it (and give gamification another chance). keep reading…

Talentral Says It’s the End of the Resume as We Know It

by Jul 16, 2013, 2:49 pm ET
talentral_logoThe end of the resume? I know, I know — you’ve heard that one before.

The latest company to proclaim such a thing is Talentral, launching today. It’s a platform for people to showcase their expertise, skills, and accomplishments. What Kamyar Faron, the founder and CEO, tells me is Talentral’s biggest differentiator is how search-engine-optimized the profiles on the site are. So recruiters searching for “Big 4″ or “Deloitte” or other terms will be more easily able to find people, even if, say, the candidate didn’t work at Deloitte but worked at McKinsey, a company you’d be likely interested in if you were originally searching for someone with Deloitte experience.

Faron says the company’s next phase will involve building multimedia job postings for employers.

Among some other companies I’ve heard about recently that are either new, growing, or that you just may not know of yet: keep reading…

Maersk’s Slick New Game Has People Searching for Oil

by Jun 10, 2013, 10:58 am ET

QfO-logoThe shipping-oil-gas company Maersk is out with a a new game meant to drum up interest in its careers. While the U.S. Army and others — some mentioned here and here — have tried various high-tech games before, this is of one of the more complex. keep reading…

Game on for Employee Gamification

by Apr 26, 2013, 5:12 am ET

Screen Shot 2013-04-20 at 5.10.32 PMWhile speaking at a recent HR conference in Las Vegas, I had occasion to meet Jane McGonigal, game designer, speaker, author, and probably the world’s biggest advocate for gamification, the idea of adding game incentives like points and prizes to non-game activities.

While within the HR community gamification is still catching on (I find a number of my clients don’t even know recognize the word) gaming, in all forms, is incredibly popular. When the latest Call of Duty video game was released in November, one in four workers planned to call in sick. Look at it from a productivity standpoint: The amount of hours it took to create all of Wikipedia’s content in 12 years … is spent every three weeks playing Angry Birds.

During Jane’s keynote speech, she cited the 2012 Gallup study that found that 71% of American employees aren’t fully engaged in their work, making it “impossible to innovate” and costing $30 billion in lost productivity annually.

It’s no surprise that she believes gamification can help. Evidently she’s not alone. A study by gamification company Gigya showed that gamification increases website engagement by 29 percent, website commenting by 13 percent, and social media sharing by 22 percent. Here are some recent employee gamification success stories. keep reading…

What’s New: HuntShire; Shiftgig; CareerCloud’s Social Resumes; iCIMS; WordPress

by Dec 27, 2012, 2:47 pm ET

Here’s a quick look at some of the newer recruiting-technology companies you may not have heard of, from gamification to screening to a significant new “social resume” tool launching right now. keep reading…

UK Company Turns “Would You Rather?” Into a Recruiting Game

by Nov 28, 2012, 10:35 am ET

Remember the UK company Reckitt Benckiser that launched a Facebook game a couple years’ back? The consumer-products giant is out with a new game, one that’s a takeoff on the “Would you rather?” game that — depending on your age — you may have played late at night in college. keep reading…

13 More Bold and Outrageous HR Practices That May Indicate Your Approach Is Too Conservative (Part 2 of 2)

by Aug 27, 2012, 5:06 am ET

The Hilton in Istanbul

In part 1 of this article, I highlighted my top 10 recently implemented bold and outrageous practices in HR and talent management.

The goal is not to recommend these practices, but instead to more clearly define the leading edge of current practice.

In this part 2, I will highlight 13 additional practices that define the leading and “bleeding edge” of HR. If your goal is to “push the envelope” in talent management, this list can give you an idea of where the average ends and the truly bold practices begin.

Although every firm cannot directly adopt the practices listed here (some are reprehensible), I find during my corporate presentations that merely becoming aware of these bleeding-edge practices can create great energy and a strong desire for individual HR functions to do more and be bolder.

Additional “Bold and Outrageous” HR and Talent Management Practices

Here are my selections for the remaining top recently implemented bold approaches that define the bleeding edge of HR practices. keep reading…

The Devil Nearly Took Over Until the God Particle Rescued Us

by Jul 6, 2012, 9:44 am ET

This is one amazing week. Over there in Switzerland, physicists say they’re pretty sure they’ve discovered the “God particle.” If you’re a physicist it’s a really big deal. The rest of us were all pretty happy for them, even we can’t tell a Higgs Boson from a bison.

What you didn’t know, though, is that now that they’ve found it, it won’t be long before you’ll see the effect it has on recruitment.

How’s that? keep reading…