Despite a first quarter loss, Monster executives told analysts Thursday the company is in good shape considering the sour global economy and that it is growing in brand strength and market share.
“We are gaining market share,” declared CEO Sal Iannuzzi. “We are declining less than the competition.” Instead of splitting a million dollars among Monster and one or two other job boards, Iannuzzi said employers are spending less but giving it all to Monster.
“Competition is stiff,” he said. Price discounting so steep he called it “stunning,” is common. And though he said Monster won’t “give away the product,” his marching orders to the sales force are “take market share.”
He didn’t mention any other company, but it was unmistakable that he was talking about CareerBuilder and, to a less extent, HotJobs. Neither company reports its financials completely. CareerBuilder is a private company owned by a group of newspaper companies and Microsoft and voluntarily shares its North American revenue. (Those figures weren’t available.) Hotjobs is a division of Yahoo, which does not separately identify the revenue.
In pursuit of share Monster spent $27 million during the first quarter on marketing its redesigned site and its new features. After a five year absence Monster returned as a Super Bowl advertiser this year, and also partnered with the NFL in a fan promotion to hire a “Director of Fandemonium.”
CFO Tim Yates said the $27 million was specifically for the launch of the new Monster site and won’t be repeated again this year. Without that expense and an additional $15 million in such one time expenses as $4.6 million in severance payments and legal expenses of $3 million connected with the stock option backdating affair, Monster would have been in the black for the quarter.
Even so the loss, amounting to $10.3 million or 9 cents a share, beat Wall Street’s estimates of an 11 cent per share loss. It came on revenue of $254 million, Monster’s smallest since the end of 2005.
Monster’s expense cutting over the last several months has been significant, Iannuzzi and Yates reported. Salaries, administrative costs, and office expenses totaled $184.5 million for the quarter compared to the same quarter last year when those expenses amounted to $214.3 million. A big part of that comes from a 400 employee decline in staff.
To further reduce expenses, Yates said the company has eliminated cash bonuses, paying them in stock options, and has halted contributions to employee 401(k) accounts.
During the financial call, the marketing expense and the product launch came in for close questioning, as analysts asked about the effectiveness of the new site features with users and customers. keep reading…