- Employee referral posters in our hallways? Check.
- Employee referral program discussed within a new hire’s first few weeks (maybe even during our orientation)? Check.
- Employees who make referrals are recognized (with bonuses and good ol’ fashioned public recognition)? Check.
- Recruiters regularly soliciting referrals from employees? Most recruiters do. But what do the best do differently?
As consultants and trainers, we work with a lot of different recruitment teams, and regularly see companies doing more than just the referral basics these days. More than just “poster and pray,” sharing the program and bonus opportunity with new hires, or sending out recognition (from recruiting or the business leaders) to top referrers. And, individual recruiters are regularly soliciting referrals.
It’s one of the best low-hanging-fruit “direct sourcing” techniques out there. I mean, who doesn’t want warm leads for tough to fill jobs? But, how are they soliciting them? This actually matters. And the best recruiters do it a little differently.