We’ve come a long way, baby — but not so far that women are beating down the door for a job that has to do with creepy crawlers.
Yeah, Terminix salespeople, even though they’re selling, not spraying, are mostly men. The company, owned by ServiceMaster, is working with TMP on trying to change that, preparing a campaign that will bring together “girls and bugs.”
We’ve talked about the pest-control business before: it’s not one of those industries a lot of college students, particularly women, say they’re dreaming about working in. Then again, the same could be said for urology, but that has its virtues. And people can surprise you: a car-racing company, for example, found that women were far more interested in clicking on its job ads than it anticipated.
These sorts of issues were what ServiceMaster started talking about around May of this year with ServiceMaster’s ad agency of choice, TMP. On the ServiceMaster side, Andrea Hough, in particular, was interested in reaching more females. After all, it is females of who often are the ones being sold to — the ones who make the decision to have someone douse the garage with something that’ll kill off underground domestic terrorists. keep reading…