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While talking about customer service on a radio program, I shared a customer service nightmare story last week that also happens to be a perfect analogy for the mistake so many employers make. More specifically, the way the business allocated resources to advertising vs. customer service mirrored the costly mistake employers make when it comes to recruiting, employer branding, and onboarding.

It’s a mistake you want to ask yourself if you’re making.

The story speaks to how often employers waste time, money, and creative horsepower when it comes to attracting and retaining talent because they put their attention in the wrong place.

So here’s the story …  keep reading…

Note: I’m writing this “think piece” as part of a series of articles designed to expand your thinking about strategic HR.

HR and talent management leaders are constantly striving to become more strategic. But more often than not it seems that when they are presented with a strategic alternative that really breaks new ground, they retreat and stick with the status quo. However, if you are serious about making a strategic impact and you take a minute to reflect, it’s hard to think of many things that could have more of a strategic impact than increasing corporate revenues.

This is because increasing revenue or “topline growth” is on every CEO’s agenda and it is also almost always a top corporate goal and an executive success measure.

Other business functions like marketing, sales, supply chain, and product development have become corporate heroes (and are richly budgeted as a result) because they have demonstrated that they have a direct and measurable impact on this critical strategic goal.

HR has historically focused exclusively on cost cutting, but realize that increasing revenue is a far superior goal. That is because almost anyone can cut costs using an arbitrary number. However, in order to generate more revenue in the marketplace from your customers, you must meet a much higher standard, which requires that you be competitive in every aspect of the business.

Now if you are an HR traditionalist or someone who is happy to maintain HR’s status as a service/overhead function, you are probably already thinking that a strategic goal to impact revenue is a ridiculous idea. However, you would be wrong. We know that HR can directly increase revenues because several firms have already succeeded in demonstrating to their CFOs that they could directly increase revenue. At least take a minute and look at a quick example where HR has increased revenue. keep reading…

Two recruiters meet at a conference:

• Laura gets 30% of her hires from referrals, has used only one headhunter in the past six months, and has a 42-day average time to fill. She filled 11 jobs last month.
• Jerry gets 20% of his hires from referrals, uses headhunters regularly, and has a 65-day average time to fill. He filled eight jobs last month.

Is Laura better than Jerry? Does Jerry suck?  keep reading…

If you are among the many strategic leaders frustrated with your inability to anticipate and handle the volatility and the speed of change in the talent management environment, you should take a few minutes to understand VUCA. VUCA best describes the volatile and chaotic business, economic, and physical environment that we all now face. Unless you have had your head in the sand, you must have noticed the chaotic business and economic conditions under which we currently operate. In fact, the last decade was so chaotic that in its cover story, Time magazine labeled it “the decade from hell.”

Many in talent management have been hoping that this chaos is a short-term phenomenon, but it is a permanent condition that we must all learn how to manage under.

Because they were designed for more predictable times, almost all current HR, talent management, and workforce planning processes fail to perform in this chaotic environment. In a VUCA environment, there are more changes, a faster rate of change, and the size of the changes are so impactful that they must be labeled as “disruptive.” So the question for talent leadership becomes, “how do you effectively hire, develop, place, and retain individuals and leaders in the volatile environment where literally everything changes in months rather than years?” keep reading…

In this webcast, we will show what the most important components of fit really are – the factors that matter in a person’s on-the-job performance. We will demonstrate how these factors impact performance. We will show what can be done and is being done to increase the likelihood that everyone in every job – not just new hires – has a high degree of fit with the position. We will describe specific steps to take, including time commitment, budgets and resources, to achieve the objective of high quality, high performing employees more likely to remain in the organization where they fit best.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!

How do you go from zero to six senior-level e-commerce pros in six weeks?

That would be a tall order in Silicon Valley or Research Triangle. How about if you were in Hong Kong, the hiring executive is in San Francisco, the job is in China, and the req asks for Chinese-speaking, retail-savvy, online experienced, e-commerce marketers?

Simon Heaton, Walmart’s managing director in Asia, admits it isn’t easy. It was, he says, “difficult to do and difficult to repeat.” Yet, starting with a “a good clear brief as to what was needed,” Heaton and his team assembled a group of candidates, qualified them, and had everything ready when the decision-maker flew in for the interviews.

At the end of that six weeks, Walmart’s new e-commerce group for China was hired and onboarded. “It requires good alignment,” Heaton modestly explains. keep reading…

No matter who you’re meeting with, make a good impression. But hiring managers even more so. You will potentially be partnering with these individuals during your entire stay at the company you are with, and potentially beyond.

During my first corporate recruiting position I felt that my role was as a “service provider” to my managers, so when they said jump, I did. Looking back on that now I realize how many opportunities I missed to set myself up as an expert in my profession of recruiting because I lacked the confidence to command a meeting and initiate a true partnership during the beginning of that relationship.

During my time as a recruiter I have run across several different types of managers and most can be intimidating. Below are some of the most common personality types that I’ve run across and ways that you can forge strong relationships with them despite some of their traits. keep reading…

Corporations increasingly place a premium on hiring recruiters who have had 3rd party placement experience. And yet, a widening gap exists between internal vs external recruiting models…as if they could not co-exist, or prosper as partners and are fated to always compete.

This diverse and highly experienced virtual panel will debate the causes and solutions, the trends and gaps while opening the phone lines to the audience members. Register and join in the conversation.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!

Just in Time: “’An inventory strategy companies employ to increase efficiency and decrease waste by receiving goods only as they are needed…’ –Investopedia

As a recruiter, I tend to be pulled into various recruiting projects based upon client needs. This is fine. What is not fine is when I am called in at the last minute. When I am called in because they need to hire a host of hard-to-find people fast. When their uninspired and clueless leaders failed to start recruiting before it becomes an emergency. This really bothers me and it bothers me even more when I am told to do it fast, because good work is seldom done fast. I am a recruiter, not a magician.

See the quote above? Just In Time deals with the procurement of parts, not people. It deals with inanimate objects that come to the company in boxes, not with employees who come to the company in cars. Waiting to the last minute to hire is a bad idea.

Seeing as we are talking here, do you ever wonder why companies wait too long to begin recruiting? Tough question to answer but I believe it is often out of a sense of entitlement — a type of arrogance among the uninitiated and the slow learners who honestly think that when they need Java developers, they will just interview a bunch and pick the winners. Honestly, this thinking is pitiful and it exists because leadership seldom knows how hard it is to make good hires.

Even worse, if you dig a bit deeper they usually want employees that meet three search criteria:

1. Hard to find
2. Need them fast
3. Not too expensive

Translation: fast, good, and cheap. (In reality, you can usually have two, but you can seldom have all three.) Is there anything that demonstrates failed leadership, anything that screams “I know nothing of hiring” more than this type of thinking?

New employees are your raw material and if you are smart, and your future too. You get great talent by earning great talent — by thinking ahead for a future that is coming at you hard and fast. Why so many leaders believe they are somehow entitled to have great talent simply because they need it escapes me.

Perhaps my patience runs thin but I have lost most of my faith in the belief that I will see intelligent leadership as it relates to talent acquisition. As such, I have three suggestions for recruiters to consider so they can lead the charge as opposed to waiting for direction from the slow and inept: keep reading…

Most of you are no strangers to slashed budgets over the past few years. Yet just because budgets are reduced doesn’t mean your workload is. So how do you maintain quality of hire without the budget for your preferred tools and technology? Pacific Northwest National Laboratory did just that, by developing a carefully planned strategy and thinking outside the box. Join us as Rob Dromgoole explains how they make big hires on a small budget.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!

Despite a slow economy, recruiting has picked up over the past year. Talent is hard to find in some segments, and corporate leaders talk about bringing “agency skills” to their recruiting teams. What they mean is they’d like to add the executive recruiting skill set to their existing staff. So, they hire a recruiter with an agency background.

On its face, this would seem to make sense. But it rarely works. After a while, it becomes clear that things aren’t working out as planned. The new hire either does what the other staff are doing (abandoning their agency skill set), or they quietly leave.

It’s an old story: the agency recruiter comes into an established department overseen by HR, replete with processes, advertising budgets, and clear lines of authority. Internal company recruiters, especially those working for larger employers, are adept at marketing jobs designed around the company’s brand and managed through an ATS. There are teams, matrixed relationships, and lots of processes governing recruiters. The goal here is to create reliable, repeatable service levels.

Square Pegs in Round Holes

Agency recruiters find themselves wedged into an environment which is the exact opposite of the agency model — it relies on advertising, has much higher req loads, and is a place where process trumps results. They quickly realize they have to get with the program to fill so many requisitions. This is a situation where the agency skills are not much use. The agency recruiter who wants to stay in a corporate role learns they cannot afford to use agency skills unless they have a shorter requisition list, so they can work them intensely.

Recruiters who learned their trade at a company with a strong brand never really learned to recruit. The brand does the heavy lifting. The corporate recruiter runs a different game, emphasizing ads, job distribution, and SEO, instead of digging for candidates, because its the most efficient way to meet their needs. Anyone wanting to stay will do the same. So the agency skill set falls by the wayside.

Others take a different path. keep reading…

… the last two candidates you have sent me are terrible! The agreement you sent me prior to engaging in this search requires me to pay you 25% of the individual’s first-year salary if I hire one of your presented candidates. In my case, that would be in the neighborhood of $17,000, which is a good sum of money.

I am feeling a little confused at the moment, as I was under the impression that you are to provide me the top 1% of talent available in the field of which I am seeking talent. Or, at least that is what you told me in your initial presentation of why we should use you.

Instead I opened both of the resumes you have sent me this morning, only to find the first individual, who has already applied to this position no less than eight times and we have already rejected, and the second individual has changed jobs more times in the past fiv years than runway models change outfits; am I to think this individual will stay with us any amount of time to learn our business and be a strong contributor?

When I signed up for this “executive search/recruiting” service, I was under the impression that you were going to bring me the best of the best, a game changer or an “A” player who can bring significant value and contributions to my business unit. But all I see here are average professionals and not the caliber that warrants me paying you $17,000.

I know it’s your business on how you operate, but I feel as if I need to share some suggestions for you and for what I really need in a search partner… keep reading…

One of the easiest ways corporate advisors and consultants help their clients improve performance quickly is highlighting and putting an end to dumb things being done that negatively impact results. Over the years I have developed my list (some of it is shared below), but I would love to hear your thoughts on what you are seeing today that makes you scratch your head, or worse, makes your skin crawl with anger.

The Staffing Management Association of Seattle (one of the nation’s most progressive professional associations for recruiters) has selected this topic for the closing keynote session I will deliver at its seventh Annual Symposium on November 9.

I’ll incorporate your views into my presentation and share my final list with the ere.net community following the event. Helping rank my list and identify missing things shouldn’t take more than five minutes and could prove very helpful to the entire recruiting community. Look through my list of 30 dumb things and select the five that you see as the most common and most egregious. keep reading…

How does your organization look through the eyes of a candidate? The candidate experience you offer has a direct impact on the success of your recruiting efforts.

This engaging and interactive program will evaluate your organization from the candidate’s perspective. You’ll learn what factors can influence a candidate’s decision to choose your company over a competitor and discover the tools and techniques to create a unique and memorable experience that engages and captures the best talent.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!

“Technology — rather than hiring — is on the minds of most executives of mid-market companies.”

So says Mid-Market Perspectives: America‘s Economic Engine – Competing in Uncertain Times, a Deloitte survey of almost 700 executives at companies with revenue of $50 million to $1 billion.

A majority of the executives expect both revenue (61.2 percent) and profitability (52.6 percent) to increase next year, despite limited faith in any significant improvement in the national economy. What drives their optimism is a continued focus on cost controls and increased productivity.

Of the 70 percent of executives reporting an increase in productivity, the average saw a 6.1 percent improvement since the beginning of the recession. The majority of executives credit the rise to improvements in business processes (62.2 percent) and technology (50.3 percent), especially the automation of business operations and increased use of data analytics for business intelligence. keep reading…

In this educational webinar, we’ll be opening up the phone lines for you to discuss the unique challenges and strategies specific to recruiting for the healthcare field.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!

Politicians claim they never let a good crisis go to waste. Reacting to crises is how people take advantage of opportunities that might otherwise be overlooked. But, have you ever thought about how that applies to HR? Or, maybe you have not kept up with the trend to eliminate internal recruiters.

Professional recruiters are citing an increasing number of independent studies claiming there is no difference in employee quality between internal and external recruiters; so, they argue, why should organizations hire full-time internal recruiters when external ones deliver the same results … cheaper? If I were an executive looking for ways to reduce costs, that argument would resonate with me. keep reading…

Most corporate recruiting departments struggle to fully support the recruiting needs of their organizations. This is not to say that there aren’t strong recruiting functions or recruiters on the corporate side, but corporate recruiting does struggle with an image issue that is at least somewhat deserved. A couple weeks ago I published an article that stirred up conversation between corporate and third party recruiters, so I thought I’d follow up with a more detailed understanding of the corporate recruiter’s role. This perspective should be beneficial for some agency recruiters to understand why their corporate recruiting counterparts sometimes struggle to fill openings, and also suggests what corporate recruiting leaders should be fixing.  keep reading…

sixth studio album by Elton John

I really should go to bed because I have to get up very early tomorrow (by 10:00 a.m.) but my head is still spinning from my day-long attendance at the AOEP 2011 Recruiters Best Practices Summit. My thanks to Lou Gaglini and Dan Kilgore for putting up with me.

First things first: all sessions were great, but Jeremy Eskenazi’s presentation entitled “Navigating Corporate Politics” was funny and brilliant and in a sense, heartwarming — simply the best session I have ever attended.

The things I learned at the conference are endless. A quick example is Lou Gaglini’s brilliant question from his session entitled “Anatomy of an Effective Interview:”

Question: “What is an interview?” (Not really such an easy question, is it?)

Answer: “It is a very important business meeting.” (A simply inspired answer as I see it.)

I can go on endlessly about the conference, but one concept must be spoken of here and now. And that concept is “Recruiters as facilitators” — pointed out by Jeremy.

I have been in this business for a long time. I grew up in the agency biz and later moved into consulting and project work. Endless clients later I have never quite thought of it in that light. Silly me. Recruiters as facilitators is an eye-opening concept — a realistic model of the life we as recruiters must live.

Recruiters as facilitators holds sway big time because it inserts a sense of reality and clear thinking into the hiring process by pointing out what should be obvious but often times is not — that we as recruiters are only facilitators in the hiring process and nothing more. In what can often times be a long and convoluted process (should this even be a long and convoluted process in the first place? Most often no, but that is fodder for another article) that goes from the development of a position profile all the way to a candidate’s acceptance of an offer, we can only do three things: keep reading…

In this hour long webinar, we will discuss how to drive change through your Talent Acquisition organization, from the earliest stages of articulating your vision and strategy, to the tactics that are important to implement and sustain change, to measuring and analyzing metrics.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!