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corporatecareerswebsite RSS feed Tag: corporatecareerswebsite

Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies

by Jan 20, 2014, 5:45 am ET

Screen Shot 2014-01-16 at 10.35.36 AMUnless you tailor your bait, you’ll never attract the very best prospects

It might sound silly on the surface, but fishing and recruiting have a lot in common. Any seasoned fisherman or woman would tell you without hesitation that the same bait that effectively attracts small fish simply would have no impact on attracting the harder-to-land big fish.

In recruiting, the need to match your “bait” or attraction features to your target is no different. The job and company features that would attract the average Joe to a job (I call them “paycheck jobs”) would barely get the attention of top performers, techies, and innovators. For example, the average Joe might be excited about the fact that you have good benefits while an innovator may be more interested in how often you take risks and fund innovative ideas.

There lies the problem in corporate recruiting. Almost all the information provided by corporate recruiting is designed to be general to meet a larger audience. But unless there is a separate message on your site or external to it that has “bait” that is tailored to attract this more desirable and harder to land target, they will never view your firm as desirable. keep reading…

Employer Branding: Don’t Get Taken in By the Waffle

by Dec 26, 2013, 6:35 am ET

bpEvery few years our business lexicon gets invaded by a new cliche. Management speak like “big data” and “social hiring” … vague terms that no one can really define but are liberally trotted out typically by vendors, consultants, and conference speakers trying to impress you. The king of the management cliches at present and one that makes my skin crawl is employer branding. There. I said it — well wrote it — but I was cringing when I did.

If you ever hear someone wittering on about employer branding I dare you to interrupt them and say, “define employer branding.”

I bet most won’t give you a very good definition and will be suitably aghast that you even questioned one of recruitment’s current sacred cows, but challenge it you must. Prick the pomposity bubble that we get sucked into. I read one article recently that urged all companies to create a “compelling employer value proposition.” There were few details on what that meant or how to implement it. In short it was just waffle. Companies spend fortunes and waste thousands of hours (I know, I was part of one) designing internal value propositions to allow company recruiters to become “front-line brand ambassadors.” This is nonsense. Stop wasting your time and money.

Let’s examine what exactly people are referring to when they talk about employer branding. Let’s cut through the waffle and look at some specifics that you can actually do to boost your organization’s perception among job seekers. keep reading…

7 Questions About Your Career Page

by Dec 12, 2013, 6:00 am ET

Screen Shot 2013-12-05 at 9.59.31 AMThe career page is such a huge opportunity to show candidates exactly what you want them to see. This is the one corner of the world wide web where employers have complete control over their brand, image, and message. A career page that simply displays job listings is such a wasted opportunity.

The career page will usually be the first real impression of the employer that the candidate will get. This page should be engaging, easy to navigate, and full of information. With a little love and a lot of care, your company career page could become a powerful recruiting tool. keep reading…

Company Career Sites Have Come a Long Way, Baby

by Nov 20, 2013, 1:23 pm ET

Screen Shot 2013-11-20 at 10.13.49 AMScreen Shot 2013-11-20 at 10.16.10 AMMark Mehler and Gerry Crispin, through their CareerXroads firm, have analyzed company career pages for years, and they’ve generally been a tough crowd.

Screen Shot 2013-11-20 at 10.14.22 AM

So when Mehler and Crispin say things are getting better, that’s good news. And in their latest report, which I’ve embedded below, on the career pages of the Fortune 500 in the U.S., CareerXroads has at least some good news:

  • “Less than half the firms in 2006 had links or content for college students — the largest pool of talent for many companies — compared to about 75 percent today.”
  • In 2006, “it was more difficult to find the button to the careers pages and took more clicks to find a job. Thirty-five percent of the time it took five or more clicks, while today it only requires that many clicks about 15 percent of the time. “

That’s not to say CareerXroads is giving companies an A plus. keep reading…

A San Diego Consultancy Pulled This Site Together for a Couple Hundred Bucks

by Nov 7, 2013, 5:14 am ET

Screen Shot 2013-11-06 at 3.11.18 PMCumming may have only 255 employees, but its new website looks like one built for a company a bit bigger, all for a budget of a couple hundred bucks. You’ll be disappointed if you want slick career-site pizzazz, but not if you’re happy with fairly clear messages, a simple look, and some symbolic art of a tree with fingerprints.

Scott Weaver, who manages the four-person talent acquisition team, walked into the marketing department about a year ago with some concerns. keep reading…

SEO in 2014? Your Career Site Needs to be a ‘Swiss Army Knife’ for Candidates

by Oct 31, 2013, 6:42 am ET

Screen Shot 2013-10-22 at 9.38.59 AM2013 has proved to be an extremely turbulent year for search engine optimization professionals. Google has made more significant search algorithm changes in 2013 than at any other time in its 15-year history. Last month (September 2013) Google announced that it had not only updated its search algorithm, but also completely revamped it. The official word from Google is that this new algorithm, called Hummingbird, is already affecting 90 percent of searches.

Google continually makes changes to its algorithm in an effort to serve up the most relevant and useful webpages based on the query. The new search algorithm is just the next natural step in its evolutionary process — a way of adapting to changing behaviors, as users become more mobile and users voice search more often.

What This Means for Recruiters keep reading…

Mystery Job Shopper Survey: Not Much Improvement From America’s Best Companies

by Aug 7, 2013, 4:54 pm ET

CareerXroadsIf God hadn’t promised Noah to never again flood the planet and start all over, most of America’s best companies to work for would be moving to higher ground about now.

After 10 years of CareerXroads reports, the launch of the Candidate Experience Awards, and untold conference workshops about the damage the resume black hole does to an employer brand, 75 percent of Fortune’s “100 Best Companies to Work For” are still leaving applicants wondering what happened to them. keep reading…

Hilton Launches New Global Jobs Site

by Aug 7, 2013, 1:05 pm ET

hilton_logo2Hilton Worldwide’s new careers site, mobile optimized and months in the making, is aimed at the 90 countries the hotelier is operating in worldwide. keep reading…

How the Role of Corporate Recruiter Is Evolving

by Aug 1, 2013, 6:09 am ET

Calling yourself a recruiter doesn’t do justice to what “recruiters” have to do. Here’s a quick overview of where the role was, where it is now, and where it’s heading. keep reading…

An IT Tech’s Blueprint For Hiring Talent Like Him

by Jul 31, 2013, 5:27 am ET

How does a team of technical co-founders recruit a top notch designer?

Maybe they realized it; maybe not. But whoever posted that question to Quora asked what every recruiter on the planet has wondered at one time or another: How can I recruit the best candidate for my job?

It’s a simple question, yet one to which there is neither a simple answer nor even consensus about just what combination of characteristics, background, skills, experience, personal traits, and so on make someone “the best candidate” or even a “top notch” candidate.

Yet right there on Quora, amidst the predictable suggestions about searching GitHub and hitting the networking circuits, is a blueprint for building a recruiting program to attract not only a coder-designer. but an entire team of tech talent. keep reading…

Chase Rolls Out New Site for Its 4,000 Openings

by Jul 22, 2013, 2:34 pm ET

ChaseLike the Saks Fifth Avenue site I mentioned here, a new careers site out today from JP Morgan Chase leans to the polished and corporate side — think blue oxford shirts and ties.

Chase.com/careers breaks little new ground. But it’s simple, navigable, and gives you at least a sense of what the application process is like.

Chase has about 160,000 employees, 5,600 bank branches, 18,700 ATMs, and about $2.4 trillion in assets, with operations in more than 60 countries.

DaVita: We’re a Community First and a Company Second

by Jun 24, 2013, 6:45 am ET

careers at DaVitaDaVita will be rolling out a new career website this week, one that’ll showcase its workplace as a very strong community, not just a company.

As I said when DaVita was named an award finalist this year, DaVita, in the kidney dialysis field, is in the Southwest Airlines genre in that it has a super-strong culture. It ended up winning that award, for military talent, and was honored as the recruiting department of the year in 2009.

Anyhow, on to DaVita’s new site. keep reading…

NPR Cranked Out This New Career Site in About a Month

by Jun 5, 2013, 2:35 pm ET

nprFrom the department of quick turnarounds comes NPR’s new career site, one that Lars Schmidt had wanted to redo since he arrived two and a half years ago but ultimately took just a month.

Schmidt is the senior director, talent acquisition and innovation. He has been using social media to create an employer brand that’s … well, more cutting edge than NPR’s old career site was. So, he was anxious for a new site to reflect what he felt NPR was all about. keep reading…

Think You Know Social Recruiting? Take a Lesson From the Military

by May 30, 2013, 6:19 am ET

image001 - Royal marinesA recent analysis of who is winning the talent war in social media showed some surprising results. In particular, the strong showing of the military compared to large private sector companies. Who knew the public sector could beat Google at its own game?

We’re used to mocking government departments for their slow uptake of technology and innovation, in everything from administration processes to marketing and communication. In the area of recruitment, however, some military organizations are mopping the floor when it comes to using social media to connect with potential recruits.

So … think you have a handle on social recruiting? Take a lesson from these military organizations. keep reading…

Smokey Bones Helped Inspire This Career Site

by May 3, 2013, 12:42 am ET

Screen Shot 2013-05-02 at 9.35.32 PMIn addition to making you hungry, the Smokey Bones website accomplished something else: it was one of the sites that helped one company’s recruiting department when it was looking for models for a new career site. keep reading…

Game on for Employee Gamification

by Apr 26, 2013, 5:12 am ET

Screen Shot 2013-04-20 at 5.10.32 PMWhile speaking at a recent HR conference in Las Vegas, I had occasion to meet Jane McGonigal, game designer, speaker, author, and probably the world’s biggest advocate for gamification, the idea of adding game incentives like points and prizes to non-game activities.

While within the HR community gamification is still catching on (I find a number of my clients don’t even know recognize the word) gaming, in all forms, is incredibly popular. When the latest Call of Duty video game was released in November, one in four workers planned to call in sick. Look at it from a productivity standpoint: The amount of hours it took to create all of Wikipedia’s content in 12 years … is spent every three weeks playing Angry Birds.

During Jane’s keynote speech, she cited the 2012 Gallup study that found that 71% of American employees aren’t fully engaged in their work, making it “impossible to innovate” and costing $30 billion in lost productivity annually.

It’s no surprise that she believes gamification can help. Evidently she’s not alone. A study by gamification company Gigya showed that gamification increases website engagement by 29 percent, website commenting by 13 percent, and social media sharing by 22 percent. Here are some recent employee gamification success stories. keep reading…

Source of Hire Report: Referrals, Career Sites, Job Boards Dominate

by Mar 22, 2013, 12:43 am ET

CareerXroads released its annual source of hire report this week and, as usual, the report is full of information about the broader talent acquisition landscape. We’ll get to that in a moment.

The beginning of this year’s report spells out the demise of more simplistic views about source of hire tracking: that data is easy to get, that it is reliable across the board, and that it is clean (one source = one hire). If you’ve been in recruiting for more than a decade, you probably know that things weren’t much better before the Internet drove so much hiring activity. I remember laughably tracking sources of hire via a questionnaire we asked applicants (online and on paper) and trying to create data based on employee’s recollections of how they came to apply for their job 5-10 years ago.

So no data is perfect but this data is very imperfect. Still, it is the best set of data and analysis we have on sources of hire. With that monster-sized disclaimer out of the way, here are some of the results.

Referrals, Career Sites and Job Boards Top List Again

keep reading…

Reaching Tomorrow’s Workers Takes a Multichannel Approach

by Mar 20, 2013, 3:01 pm ET

PotentialPark Rankings 2013To reach tomorrow’s corporate leaders, companies today not only need to have robust career sites, but they need to be as multichannel present as are the young men and women who want to work for them.

PotentialPark, the Swedish recruitment market research firm, says college students and recent grads turn in large numbers to corporate career sites for information about companies for whom they may want to work. But they also expect those companies to have a presence elsewhere, especially on places like Facebook, LinkedIn, Twitter, and on blogs, too.

The career site is fine for providing fundamental information about the company, but it’s one-way communication. Young adults want more interactivity, so they expect their future employer to talk with them on social media channels. keep reading…

8 Steps to Fixing Your Awful Recruiting Website

by Mar 8, 2013, 5:44 am ET

PrintI need you to do a little homework on my company’s website before we talk about yours. The purpose of this exercise is for you to gain some perspective on the transition we’ve made from a product-focused site to a people-focused site.

Clicking on this link will take you back to my company’s website circa 2006 before we revamped it to focus on attracting new employees rather than solely promoting our products. Now go to Jameson Publishing and check out its people-focused design.

Designed for prospective customers, our old site was all about our products. Our new and improved site still serves customers, but its main purpose is to inform and entice prospective candidates.

Implement these eight techniques to ensure that your website attracts candidates: keep reading…

Bloomie’s Goes for Passion, Fashion With New Careers Site

by Feb 27, 2013, 4:27 pm ET

l_mainLogoBloomingdale’s has launched a new career site using “responsive design,” a popular style these days among developers as it allows pages to adapt to different screen sizes, including on a mobile device.

The Cincinnati company Sanger & Eby helped design and develop the site. It spent about six months on it, about 8-10 weeks of that making sure the system works with Taleo when you use your mobile phone. keep reading…