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corporatecareerswebsite RSS feed Tag: corporatecareerswebsite

NPR Cranked Out This New Career Site in About a Month

Todd Raphael
Jun 5, 2013, 2:35 pm ET

nprFrom the department of quick turnarounds comes NPR’s new career site, one that Lars Schmidt had wanted to redo since he arrived two and a half years ago but ultimately took just a month.

Schmidt is the senior director, talent acquisition and innovation. He has been using social media to create an employer brand that’s … well, more cutting edge than NPR’s old career site was. So, he was anxious for a new site to reflect what he felt NPR was all about. keep reading…

Think You Know Social Recruiting? Take a Lesson From the Military

Michael Overell
May 30, 2013, 6:19 am ET

image001 - Royal marinesA recent analysis of who is winning the talent war in social media showed some surprising results. In particular, the strong showing of the military compared to large private sector companies. Who knew the public sector could beat Google at its own game?

We’re used to mocking government departments for their slow uptake of technology and innovation, in everything from administration processes to marketing and communication. In the area of recruitment, however, some military organizations are mopping the floor when it comes to using social media to connect with potential recruits.

So … think you have a handle on social recruiting? Take a lesson from these military organizations. keep reading…

Smokey Bones Helped Inspire This Career Site

Todd Raphael
May 3, 2013, 12:42 am ET

Screen Shot 2013-05-02 at 9.35.32 PMIn addition to making you hungry, the Smokey Bones website accomplished something else: it was one of the sites that helped one company’s recruiting department when it was looking for models for a new career site. keep reading…

Game on for Employee Gamification

Jody Ordioni
Apr 26, 2013, 5:12 am ET

Screen Shot 2013-04-20 at 5.10.32 PMWhile speaking at a recent HR conference in Las Vegas, I had occasion to meet Jane McGonigal, game designer, speaker, author, and probably the world’s biggest advocate for gamification, the idea of adding game incentives like points and prizes to non-game activities.

While within the HR community gamification is still catching on (I find a number of my clients don’t even know recognize the word) gaming, in all forms, is incredibly popular. When the latest Call of Duty video game was released in November, one in four workers planned to call in sick. Look at it from a productivity standpoint: The amount of hours it took to create all of Wikipedia’s content in 12 years … is spent every three weeks playing Angry Birds.

During Jane’s keynote speech, she cited the 2012 Gallup study that found that 71% of American employees aren’t fully engaged in their work, making it “impossible to innovate” and costing $30 billion in lost productivity annually.

It’s no surprise that she believes gamification can help. Evidently she’s not alone. A study by gamification company Gigya showed that gamification increases website engagement by 29 percent, website commenting by 13 percent, and social media sharing by 22 percent. Here are some recent employee gamification success stories. keep reading…

Source of Hire Report: Referrals, Career Sites, Job Boards Dominate

Lance Haun
Mar 22, 2013, 12:43 am ET

CareerXroads released its annual source of hire report this week and, as usual, the report is full of information about the broader talent acquisition landscape. We’ll get to that in a moment.

The beginning of this year’s report spells out the demise of more simplistic views about source of hire tracking: that data is easy to get, that it is reliable across the board, and that it is clean (one source = one hire). If you’ve been in recruiting for more than a decade, you probably know that things weren’t much better before the Internet drove so much hiring activity. I remember laughably tracking sources of hire via a questionnaire we asked applicants (online and on paper) and trying to create data based on employee’s recollections of how they came to apply for their job 5-10 years ago.

So no data is perfect but this data is very imperfect. Still, it is the best set of data and analysis we have on sources of hire. With that monster-sized disclaimer out of the way, here are some of the results.

Referrals, Career Sites and Job Boards Top List Again

keep reading…

Reaching Tomorrow’s Workers Takes a Multichannel Approach

John Zappe
Mar 20, 2013, 3:01 pm ET

PotentialPark Rankings 2013To reach tomorrow’s corporate leaders, companies today not only need to have robust career sites, but they need to be as multichannel present as are the young men and women who want to work for them.

PotentialPark, the Swedish recruitment market research firm, says college students and recent grads turn in large numbers to corporate career sites for information about companies for whom they may want to work. But they also expect those companies to have a presence elsewhere, especially on places like Facebook, LinkedIn, Twitter, and on blogs, too.

The career site is fine for providing fundamental information about the company, but it’s one-way communication. Young adults want more interactivity, so they expect their future employer to talk with them on social media channels. keep reading…

8 Steps to Fixing Your Awful Recruiting Website

Jim Roddy
Mar 8, 2013, 5:44 am ET

PrintI need you to do a little homework on my company’s website before we talk about yours. The purpose of this exercise is for you to gain some perspective on the transition we’ve made from a product-focused site to a people-focused site.

Clicking on this link will take you back to my company’s website circa 2006 before we revamped it to focus on attracting new employees rather than solely promoting our products. Now go to Jameson Publishing and check out its people-focused design.

Designed for prospective customers, our old site was all about our products. Our new and improved site still serves customers, but its main purpose is to inform and entice prospective candidates.

Implement these eight techniques to ensure that your website attracts candidates: keep reading…

Bloomie’s Goes for Passion, Fashion With New Careers Site

Todd Raphael
Feb 27, 2013, 4:27 pm ET

l_mainLogoBloomingdale’s has launched a new career site using “responsive design,” a popular style these days among developers as it allows pages to adapt to different screen sizes, including on a mobile device.

The Cincinnati company Sanger & Eby helped design and develop the site. It spent about six months on it, about 8-10 weeks of that making sure the system works with Taleo when you use your mobile phone. keep reading…

Adidas’ New Site Heavy on Visuals, Video

Todd Raphael
Feb 20, 2013, 1:22 pm ET

Screen Shot 2013-02-20 at 10.17.52 AMAdidas — officially adidas, actually, with the lower case “a” — is out with a new site meant to attract employees to its hard-to-pronounce headquarters in Herzogenaurach, Germany.

The company has 250 jobs open at the headquarters. A company blog post describes a bit about the making of the site, which features accounts of employees who’ve moved to “Herzo.”

Here’s the site.

SilkRoad Survey Shows Referrals, Job Boards Are Top Sources of Hire

John Zappe
Feb 14, 2013, 4:51 pm ET

Silkroad sourcing effectiveness chart 2013Update: SilkRoad says there are errors in the report it published Thursday on which the post below is based. The most significant appears to be charts on pages 8, 11, and 15 and in the infographic on the SilkRoad blog showing some sources produced more hires than they did interviews. A company spokesman said in an email: “The issue concerning the numbers on Craigslist was an error and has been changed.  In regards to the information on page 15, that chart only represents the percentage of interviews and hires as a percentage of all external sources and does not take into account internal or offline sources.” Additionally, “There were no sources in our findings with a larger number of hires over interviews.  The issue with the image on page 11 is with the chart and Craigslist.” Note that as of this update, it does not appear the updates to the charts have been made.

Referrals and the company career site are the two leading sources for new workers hired by the 1,054 companies participating in SilkRoad’s just released study of recruitment marketing effectiveness.

Between them, they produced 40% of the more than 150,000 hires the companies made in 2012.

This is the second year the HR software provider has compiled ATS data from its customers to report on their source of hire. This year, the company included interviews as a measure of effectiveness.

The data set came from companies as small as 100 employees and some larger than 10,000; 60% had under 2,000 employees, 30% fall between 2,000 and 10,000, and the remaining 10% are larger. A company spokesman said the employers represent “the entire scale. We have lots of technology, healthcare, higher education, and several other strong verticals.”

As it did last year, SilkRoad found that job boards collectively yielded more interviews and hires than did all other external sourcing efforts. (For the report, SilkRoad classified corporate career sites and inside recruiter efforts as internal, explaining “they are company resources.” Company sites were included because they are “internally controlled element of job advertising.”)

Among the job boards, Indeed yielded more interviews and hires than any other single site. CareerBuilder was second. keep reading…

2013 ERE Recruiting Excellence Award Finalists

Todd Raphael
Feb 13, 2013, 5:51 am ET

EREAwards_2013In this, the ninth year of the ERE Recruiting Excellence Awards, finalists include a New York hospital that’s a finalist in two categories, a flower delivery company, a big technology and a big banking company, government contractors, management consultants, and a fast-growing home-loan organization.

“It really brings me hope to see people doing excellent things,” one judge wrote to me, about the industry’s leading awards for talent acquisition.

We made a few changes since last year’s ERE Recruiting Excellence Award winners and finalists were announced. For the first time we have an onboarding category. We split the “department of the year” into large and small companies. We altered the “careers website” a bit to encompass more than just a company’s own site, but social media and similar sites as well. And, we added an “innovation,” award, which will be announced at the upcoming Recruiting Innovation Summit.

The other winners will be announced at the ERE Recruiting Conference & Expo in San Diego, where the finalists will up on stage in a perennially popular q-and-a session for the audience.

Here are those finalists in alphabetical order within the categories: keep reading…

Black Hole Getting Brighter Among CandE Winners

John Zappe
Feb 12, 2013, 1:58 am ET

CandE awards posterThe resume black hole is getting a little brighter among companies that care enough about the experience of their candidates to submit their hiring process to a grueling inspection in hopes of being found worthy of a Candidate Experience Award.

This year, 37 of the 90 companies that entered won the two-year-old competition, seven of them with distinction. Most of the winners were large operations like Pepsico and Intel, with thousands or tens of thousands of employees. However, smaller firms like BTRG, with 500 or so employees, also made the list.

What all the participants share in common is a willingness to open their recruiting process to scrutiny.

Unlike almost every other HR award (excepting Great Places to Work designations), the Candidate Experience Awards are more report card than competition. Companies not only respond to a detailed survey about their recruiting practices, they also must submit their applicants — successful or not — who are also asked to complete a survey about the process. keep reading…

Now Is a Good Time to Take the Measure of Your Career Site

John Zappe
Jan 31, 2013, 5:27 am ET

click here buttonsAll across the U.S. retailers this month are doing something you should be doing. They’re counting stock and taking inventory.

They do this for a number of reasons. One of the biggest is to know what’s selling, what’s not, and how fast. Scan codes and computerized inventory management keep track of things day in and day out. Hand counting verifies the data.

Now is a good time for you to do likewise and verify your data. No doubt you know the number of hires, the time to hire, hopefully the source of hire, and likely the full cost of hire. Those are the kind of metrics every recruiter should monitor regularly.

The inventory I’m referring to here is the performance of the company career site.

Just what do you know about how well it is performing? If you were an e-commerce vendor, you would absolutely be tracking visitor counts (and repeat visitors), bounce rates and conversion rates, and abandonment rates. To see where you’re losing customers, you would want to know exit pages. To know how visitors found you, you would be checking the entrance pages and the keywords they plugged into search engines. keep reading…

7 Reasons Your Hiring Process Repels Candidates

Imo Udom
Dec 26, 2012, 5:53 am ET

The hiring process is tough on everyone, especially the job seeker. It’s even a little bit harder on them actually, since while talent acquisition and management pros are used to dealing with the complicated ins and outs of applicant tracking systems, assessment programs, video and mobile technology and much, much, more — job seekers only have to deal with the front end of those systems when they’re looking, which is not “quite” every day.

And when they do go through your hiring process, they hate it. Here are the top reasons why: keep reading…

Dot-Jobs Legal Dispute Ends With Win for Generic Job Boards on .Jobs

John Zappe
Dec 17, 2012, 5:29 pm ET

The long-standing legal dispute over the establishment of job boards using the SHRM-sponsored .jobs Internet address has been resolved in favor of the job boards.

This means that the 40,000 site network, run by DirectEmployers Association, will continue to operate, and can even expand if it chooses. Other job boards now will also be able to use that Internet domain, an extension just like the more familiar .com, .org, and .net. A new round of address issuance is scheduled to open in January.

Industry analyst Kevin Murphy called the decision by the Internet’s addressing authority — the Internet Corporation for Assigned Names and Numbers — “opening the floodgates for third-party job listings services.”

ICANN, which issued a breach of contract notice in February 2011 over how the .jobs addresses were being used, did not explain its decision. Nor, for that matter, has it as yet posted any official notice of its decision. Instead, it posted the request to end the legal proceedings sent to an international arbitration group by registrar Employ Media. An ICANN spokesman called to say additional details were unavailable today, but there may be some tomorrow. keep reading…

UK Company Turns “Would You Rather?” Into a Recruiting Game

Todd Raphael
Nov 28, 2012, 10:35 am ET

Remember the UK company Reckitt Benckiser that launched a Facebook game a couple years’ back? The consumer-products giant is out with a new game, one that’s a takeoff on the “Would you rather?” game that — depending on your age — you may have played late at night in college. keep reading…

10 Companies With Fantastic Career Sites and What You Can Learn From Them

Nick Leigh-Morgan
Nov 20, 2012, 5:50 am ET

Following up our recent article about the 12 things you could do to improve your careers pages, we’ve listed 10 companies with great looking careers sites and one in particular that we really like. We’ll also give a few details on why we like them so much. So if your careers site is lacking a certain something and you’re not making enough direct hires, take a look at how this group do it and start copying !

My company, iKrut, reviewed more than 500 corporate careers sites which represented a cross section of as many industry sectors and types of organisation as possible. The criteria we judged them against were ease of use, the quality and quantity of information provided, how likely the site would be found by a search engine and it’s overall attractiveness. Here are the sites, alphabetically:
keep reading…

The 12 Ways You Can Improve Your Corporate Careers Site

Nick Leigh-Morgan
Nov 6, 2012, 5:15 am ET

It’s amazing how many companies say that “people are at the heart of our business.” Oh really? So how come so few employers bother to really develop their careers site to try to attract absolutely the best person for the job? How many bother to develop it beyond a simple list of current vacancies?

Most companies don’t have a very good careers site. Some suggestions follow:

Avoid Visibility and Death by Clicks keep reading…

An Awfully Nerdy New Career Site

Todd Raphael
Nov 2, 2012, 11:19 am ET

An eye-catching career site asks site users to “help our nerd drive 100 programmers to their rightful home.”

The Nerdery (yes, that’s the name of the Minnesota IT firm) has instructions for finding nerds (“Overhear a large group debating Star Trek vs Star Wars? Goldmine — send them all our way”) and a prominently displayed countdown of how many nerds have been hired to date.

Refer someone to the Nerdery and you may be eligible for a pocket protector. Plus, $100 if the candidate interviews, and $400 more if they’re hired. More here.

Career Site vs. Corporate Site: Should You Have Both?

Russell Miyaki
Oct 17, 2012, 5:42 am ET

There are many scenarios that determine whether a company should have both a corporate site and a separate career site, all of which are driven from the organization’s workforce strategies, complexity of the company, talent they seek, and the depth of the employer value proposition story that needs to be told.

What do I mean by this? I’ll explain below how the two sites differ, but in conventional behavior, job seekers would arrive at corporate sites and navigate to career content right from the corporate site’s navigation. The career site is therefore just a subsection of the corporate site. It is a subsection structured the same way as all the other subsection pages are.

A separate career site is a self contained and oftentimes separately hosted site that has its own main home page, its own priority navigation, and sub-navigation pages separate from the corporate site’s navigational pages. It has its own unique address for SEO and marketing strategies, and is linked to from the corporate site. In some cases, the career site may take on a different theme and design from the corporate site that is specific to the employer brand. But in most cases, the key core essence and elements from the corporate brand are woven into the career site design.

The Corporate Site keep reading…