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Recruiting Videos Allow Potential Candidates to Feel the Passion

by
Dr. John Sullivan
Aug 11, 2008, 6:30 am ET

Everyone in recruiting and employment branding strives to demonstrate to potential candidates the excitement that can be found within their organization. Most rely almost exclusively on “words” in paid advertising, brochures, and websites, but words are “so last year.”

Each month, fewer and fewer people read newspapers and books, and more of us get our information from moving media, including online videos, film, and TV. Why? Because videos require little effort to watch but still provide a powerful message. Written “words” are weak tools for quickly transmitting the energy and the passion that your employees have for their work. A better alternative is pictures, but they too can be limiting.

If a picture is worth a thousand words…then a video must be priceless. Recruiting videos can excite by allowing potential recruits to better “see, feel, and hear” the passion and the excitement at your organization. Videos allow an outsider to “meet” your employees, to see your technology, and even to tour your facilities.

However, for some reason, despite their incredible power, videos are the most underutilized powerful electronic recruiting tool.

Let’s face it, most traditional recruiting tools are waning in power. Brochures are time-consuming to develop, hard to distribute, expensive, and seldom read. Still pictures and narratives posted on corporate websites have value but they seldom stimulate or excite the visitor.

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Assess Your Employment Brand Using an Audit Checklist

by
Dr. John Sullivan
Jul 21, 2008, 6:00 am ET

One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor when deciding whether to accept an offer.

Just five years ago, less than 1:10 Fortune 200 companies had a dedicated role to manage the employment brand, yet today more than 1:4 Fortune 200 companies have dedicated headcount and budget to the practice.

Employment branding is the practice of managing your firm’s image or reputation as an excellent place to work. Because so many factors influence how an organization is perceived, employment branding is loosely defined.

Most of the individuals involved in employment branding use a “learn as you go” approach, actively trying a market basket of brand manipulation activities to see what works and what doesn’t. Quite often, initial employment branding efforts are weak and full of elements that need serious improvement.

To have an effective employment branding function, periodically conduct an assessment or audit of the three critical branding areas:

  • Your branding program’s design elements.
  • The information that you provide.
  • The approaches used to establish each of your sub-employment brands.

Whether you want to audit your existing effort or get a new effort off on the right foot, here is a quick audit checklist you can use to judge where you are now and where you need to be.

Incidentally, if your goal is to build a powerhouse employment brand like Google’s, recognize upfront that each individual audit item is important, so don’t skip a single one.

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Improve the Candidate Experience

by
Leslie Stevens
Jul 15, 2008, 4:22 pm ET

An automated e-mail response, which roughly translates to: “Don’t call us, we’ll call you,” is the only communication most applicants receive after they’ve spent 15 to 30 minutes online filling out applications, questionnaires, and experiencing the frustration of pasting their resumes into boxes, (only to find the plain text version looks like it’s been encoded for secret transmission by the CIA).

The fact that most companies now acknowledge applicants by sending a generic e-mail is actually a significant improvement, according to the CareerXroads 2008 Mystery Job Seeker Survey, because some companies still don’t reply to applicants at all.

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100 Million Job-Related Searches on Google in June!

by
Doug Berg
Jul 11, 2008, 1:58 pm ET

For months (and years) I’ve wondered what the number of monthly searches was for job-related keywords on Google. I always knew it was a big number, but I was shocked to see it was over 100 million searches just in June — with June being the “dog days” of recruiting and job searching. The average month is more around 124 million searches.

Historically, the search engines haven’t shared numbers on how many specific keyword searches there were for targeted keywords, but recently Google has changed its external keyword research tool to show us the search numbers for the previous month and the average number of searches for exact keywords. This helps to shed light on exactly how much job- and career-related search activity is happening monthly on Google.

Anyone can access this free tool at Google by typing in this URL to view how many people are searching for jobs in your locations and/or hiring need areas:

https://adwords.google.com/select/KeywordToolExternal

Some interesting facts, which you can validate using the tool above:

TOP CAREER AREAS: (Monthly)
• Sales jobs - 2.2 million searches
• Customer services jobs - 1 million searches
• Administrative jobs - 823,000 searches
• Accounting jobs - 673,000 searches
• Human Resource jobs - 673,000 searches
• Nursing jobs - 673,000 searches
• Finance jobs - 368,000 searches
• Legal jobs - 301,000 searches

TOP LOCATIONS: (Monthly)
• Georgia jobs - 2.7 million searches
• Illinois jobs - 2.2 million searches
• Arizona jobs - 1.5 million searches
• Massachusetts jobs - 1.5 million searches
• Michigan jobs - 1.5 million searches
• New Jersey jobs - 1.5 million
• Jobs In Chicago - 823,000 searches
• Dallas Jobs - 673,000 searches
• San Diego jobs - 550,000

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The Disney Look, and More Mid-week Chatter

by
Todd Raphael
Jun 17, 2008, 6:44 pm ET

–In Illinois, a home healthcare company settles a case regarding an employee allegedly not hired for being black.

–Meanwhile, Disney is sued for allegedly not hiring someone who didn’t have the “Disney look.”

–Who says the newspaper is dead? Well, I do, often. But Brian Hauswirth of the Missouri Department of Corrections tells me the paper’s the main reason why his career fair just surpassed all expectations. “When we ask people, ‘where did you hear about the career fair?’ the no. 1 reason is the newspaper,” he says. About 165 people attended the fair, he says, and about 103 applied for Corrections Officer 1 positions at a new prison. They still need to pass background checks, but Hauswirth says the results are “very promising.” Those with military experience make up about a quarter of corrections officers.

–Cellular South has completed a redesign of its careers site. It’s no EY site, but the company does use video to try to get applicants who fit its culture: fast-paced, challenging, competitive. It had Bernard Hodes (profile; site) help out (after realizing that consumer marketing and employment branding are cousins, not siblings, so Cell South can’t just use its in-house marketing folks), but still uses Sonic (profile; site) to track applicants.

Barb Miller, VP of human resources for the 1,000-employee company, one of the largest privately held wireless companies in the U.S., says the employees you see on the site are indeed employees, not actors, though Hodes and Miller’s team did discuss the idea of using actors (some Cellular South employees underperformed on camera, resulting in an SVP filling in at the end). Cellular South will measure results of the site through the “capture rate” (who leaves the site?); quality of hire (performance reviews, retention); traffic; and productivity (how many customers they can get with a certain number of employees). I asked Miller about the company’s snooze-inducing job descriptions. “You hit on something good,” she says. “That will be the next phase of what we do.”

Your Corporate Website Is Boring Applicants

by
Dr. John Sullivan
Dec 21, 2007

In this final installment of the four-part series, I tackle a critical issue: making content on your careers site seem genuine. When candidates are asked about careers sites and their shortcomings, one of the biggest issues identified is the lack of candor nearly every site presents. Most candidates know that it would be nearly impossible for an organization to adequately describe every aspect of what it would be like to work for the company, but they also know that not every firm can be a recognized leader. They are looking for more than marketing points; they are looking for facts and honesty. In addition to tackling this issue, we will finish off the feature categories and briefly cover metrics for assessing your efforts.

Features That Bring the Firm to Life and Make the Firm Appear Genuine

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Your Corporate Website Is Boring Applicants

by
Dr. John Sullivan
Dec 19, 2007

Numerous studies have confirmed that nearly everyone who eventually gets hired by an organization visits the organization’s corporate careers site at some point prior to being hired. Most leave disappointed, having had received no value whatsoever from a site that is supposed to be all about them. The first two parts of this series presented a lot of ideas about how to change that, but we are only half way there.

This article focuses on gathering information from visitors and on presenting content to sell visitors on the prospect of joining the organization.

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Your Corporate Website Is Boring Applicants

by
Dr. John Sullivan
Dec 10, 2007

Currently, the most underperforming corporate recruiting tool is the careers or jobs webpage. Honestly, taking your own for example, is there any chance it conveys the energy and excitement that you encounter on a regular basis as an employee? You and I both know that the answer is probably not, because 99% of corporate careers sites are just plain ugly and boring. It’s truly unfortunate that one of the primary channels of communication that both applicants and candidates experience is so poorly managed.

I realize that right now some of you are nodding your head in agreement, while others are getting defensive. Before you start spewing defenses, I realize that most corporate careers sites do receive a lot of traffic, and some actually receive more traffic than the parent site itself. This shouldn’t come as a surprise given that study after study has identified that nearly all applicants, regardless of their application channel, visit a company’s website to learn more about it or to verify that what they have heard about the firm is really true either before applying or shortly thereafter.

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Glam Your Curb Appeal to Attract Employees

by
Maureen Sharib
Aug 24, 2007

The best companies are having trouble attracting employees. Not only are companies in different industries vying for the same candidates as the current crop of college graduates emerge, but these candidates themselves present different challenges from only a couple years ago.

The 80-million strong Millennials (also known as Generation Y/Echo Boom) are acutely discerning job seekers, understanding the value of their unique tech-savvy skills and the power in their networking achievements. Demanding, and receiving, more competitive pay and benefits, faster advancement, and more responsibility, this entry-level generation alone presents a vastly different set of challenges than any before.

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Career Site Branding on a Budget

by
Sarah White
Aug 22, 2007

A brand is a promise. An employment brand, then, is a promise about what job seekers can expect from your company when they apply and if they become employees.

As recently as five years ago, many of the companies I worked with (primarily small- to mid-size privately held businesses) assumed that employment branding was only for large, publicly held companies with high-volume staffing needs and an even larger budget.

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The Most Advanced, Innovative Career Website in the World

by
Lou Adler
Jun 22, 2007

I’m in the process of preparing a product requirement document for a state-of-the-art career website, and I need your help. While cash is somewhat limited, creativity isn’t. The client has even suggested that the product spec by shared with every other company in the world as long as they help input some ideas into the design process.

As part of this joint development effort, I’ve created a public ning.com network called “Sourcing Strategy” to capture this information. If you want to participate, just join the network, provide some creative ideas, and watch the most advanced and innovative career website get created from scratch.

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What’s the Best Thing on Your Recruiting Website?

by
Kevin Wheeler
Sep 28, 2006

A few days ago I was talking with a client who had, like most of us, spent a lot of time and money developing a recruiting website. She had put together a very functional site with up-to-date job listings and excellent information about the products and services the organization was delivering. The site had interactivity, an online profiler, and even offered some streaming audio content.

This is the kind of recruiting website that makes the reviews of good sites and attracts a lot of compliments. That’s how it came to my attention. Unfortunately, she could not provide any information about who was accessing the site or how they were using it. Increasingly, I see that recruiters have instituted a “half” website and have forgotten to include the other half, which is to track the statistics about the site that will give them feedback to make improvements.

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Hospital Uses Good Benefits, Own Website to Compete for Scarce Talent

by
J McCool
Aug 22, 2006, 10:29 am ET

A combination of issues is reshaping the war for healthcare talent in the American Southwest.

If the scarcity of healthcare talent wasn’t enough of a challenge, consider how a spate of recent deals that has resulted in the sale or closure of hospitals and California laws that regulate minimum nurse staffing levels have stressed the region’s healthcare recruiting market and increased the competition for the best talent.

Kristin W. Alexander, senior healthcare recruiter with Glendale Memorial Hospital and Health Center, a Catholic Healthcare West institution in Glendale, California, says her hospital’s top priorities are filling hard-to-recruit positions, much the same as with many of the Catholic system’s 43 other hospitals in California, Nevada, and Arizona.

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College Graduates Criticize Outdated Career Websites

by
J McCool
Jul 11, 2006, 6:10 pm ET

American college graduates are equally discerning when it comes to evaluating the effectiveness of corporate career websites as their European counterparts.

But one recent research effort suggests young American job seekers are far less likely to be swayed by employment opportunities they find online because some of corporate America’s most respected companies have failed to develop the Careers section of their websites to entice increasingly web-savvy job hunters.

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Six Best Practices in Recruiting

by
Dr. John Sullivan
Mar 20, 2006

article by Dr. John Sullivan and Master Burnett

Whether you’re a recruiter for a large or a small organization, it’s critical to keep up with the latest best practices, approaches and strategies. Through the ER Excellence Awards, ER Expos, and other niche events, ERE staffers and columnists help identify and share the leading-edge best practices in recruiting. Last week, more than 700 recruiting professionals descended upon sunny San Diego for ERE’s West Coast expo, an event that has become the pinnacle meeting point for the best and brightest of the profession. The event kicked off with several pre-conference workshops and the ERE awards dinner and ceremony, which showcased a number of organizations breaking new ground and radically redefining what strategic staffing means. As the conference chairman and a judge in the awards review process, I am privileged to be able to share with you some of the very best practices worthy of emulating. In keeping with the structure of the awards, the best practices are presented below, categorized by the award which recognizes them.

Recruiting Leader of the Year, Best Use of Metrics, and Best Recruiting Process: Dan Hilbert, Valero Energy

What Dan Hilbert and his team at Valero Energy have accomplished will forever change the strategic options that recruiting directors must consider. They have developed what may be the world’s most strategic staffing approach, one that emphasizes using metrics to refine “talent pipelines” to produce a talent supply chain. Leveraging technology, advanced analytics, and process design/integration, Valero has built a talent supply chain that is virtually automated and proactive. It is clearly the most business-like recruiting approach anywhere and Hilbert is a courageous leader to even attempt it. Best practices include:

  • Predictive labor needs system. Algorithms analyze historical data that is combined with data on planned capital projects to predict future talent needs as far as three years’ out.
  • keep reading…

2010: What Recruiting May Look Like

by
Kevin Wheeler
Jan 18, 2006

February 23, 2010. Another day at DH Services, one of the largest healthcare providers in the United States, and Jamie Deal was just arriving at his office. Well actually it wasn’t much of an office — just a small cubicle with wireless technology that connected him to his sourcing and candidate relationship toolkit. DH Services had stopped assigning offices to people back in 2004-2005, and employees now had the ability to work from anywhere they wanted. They could access everything from web conferencing tools to VoIP services with just their laptop or PDA. Jamie didn’t like to work at home, as many of his colleagues did, because he had three small children. The cubicle was fine.

Jamie was responsible for recruiting all of the medical professionals for DH, which operated more than 200 hospitals and clinics in the United States. He had responsibility for hiring all the doctors, specialists, nurses, and some of the more senior technicians. He was usually at various stages in the recruiting process, managing between 50 and 60 candidates simultaneously. What a difference from his early days as a recruiter. Back then, he could barely handle a dozen open positions at a time and frequently worked more than 60 hours a week trying to fill them. Sometimes he thought back to the mid-1990s, when he was just starting out as a recruiter, and was sure glad his boss had decided to invest in both new sourcing technologies as well as candidate relationship management tools. Even up until 2005, candidate relationship management was a dream. The only recruiting tools were a telephone, an online Rolodex, a primitive applicant tracking system database, and the Internet. He spent hours searching the Internet for candidates and finding them in his Rolodex or database. He couldn’t really tell much about the candidates without interviews. If some other recruiter had interviewed the same person, it was rare to find any notes or record of the interview. Most candidates were interviewed at least twice — many more than that — and lots of great candidates slipped through the cracks and never got an interview at all.

Back in 2005, the VP of staffing at DH had decided to take a look at new networking and online sourcing tools, such as ZoomInfo and Jobster, and also invested in developing candidate relationship management tools. Jamie hadn’t paid much attention, to be honest, as he was already consumed with the 10 to 20 candidates he had. In hindsight, he realized what a brilliant decision his boss had made. The first time he encountered the power of a strategic, technology-empowered recruiting process was in late 2005.

That’s when DH began to test all professional applicants for skill and cultural fit. Although Jamie had been skeptical of testing candidates, he was soon a convert. He had thought for sure that quality candidates would not take tests and that the tests would be long and boring. It turned out that candidates loved the tests and appreciated the immediate feedback they got. And the tests were really fairly short. Jamie was amazed at how well they could tell the skill level of candidates. Once in a while he would interview a candidate and then compare his thoughts to the test results. It was clear that he wasn’t the great judge of people he thought he was!

At almost the same time that they instituted testing, DH decided to recreate its recruiting website. DH made it an interactive, marketing-focused tool that would help steer the right candidates to the right job. By asking the candidates to answer some carefully thought-out questions, DH directed them to various web pages that gave them whatever information they needed to more fully understand what the position would demand. By offering to give candidates feedback on various short tests to determine skills levels and attitudes, DH ensured very few candidates dropped out of the screening and assessment process. By the middle of 2005, DH was testing all professional candidates and giving them real-time feedback on their likelihood of being given an interview. Jamie also found that by the time he got the candidate’s information, the candidate was already well informed about DH and excited about a job possibility. As his boss was a real believer in streamlining processes, many hiring managers got to see the candidate’s data at the same time Jamie did. By 2006, hiring managers often made direct email or telephone contact with a candidate, reducing the time Jamie needed to spend in administrative details. Offers were put together based on recommendations made by software that compared market survey data, current salary ranges for that position in the firm, and the candidate’s current and expected salary. Once in a while an adjustment had to be made for the exceptional candidate, but more time was saved by using technology to improve this process. Jamie’s job changed from cold calling, interviewing, spending time selling DH, and getting candidates in front of managers, to working on making sure the talent pool was full of qualified candidates.

In fact, for the past three years, Jamie has been working with vendors to improve the technology he uses to stay in touch with candidates and others who are interested in positions at DH. He began by simply using email, but he learned that even that takes a lot of time. DH also uses chat rooms to answer candidates’ questions and to communicate with groups of candidates. Jamie maintains a blog where candidates can pose questions and respond to his information. These tools have really changed the quality of the interaction. DH now taps into a growing body of knowledge about candidates and has software that shows which competencies and traits specific hiring managers have sought. This software will recommend a particular candidate for a particular manager based on this history. The analytic software they purchased looks at the information in the talent pool and analyzes it in different ways. DH has found many emerging patterns. Some candidates are attracted to specific kinds of information, and the website can adapt to their likes. Certain candidates, with specific traits and skills, seem to be more likely to get offers than others. Some hiring managers with certain characteristics are more likely to hire one type of candidate over another.

Using this tool, Jamie is able to very closely match candidates with hiring managers, quickly, and that frees him up to work with other candidates. He can also tweak the website and marketing messages on a regular basis. Jamie is now spending more time looking at external and internal labor market patterns and doing “scenario plans” so that he can provide qualified candidates for almost any possible change in the market. After five years of slowly adding technology and re-engineering processes, Jamie can handle roughly three times as many candidates as he could before. The candidates are much happier with the quality of the service they get and the information they have about the company and the positions. The hiring managers are really pleased. They rarely have to wait more than a few hours for a good candidate to surface and often make the hire the same week they open the position. This has led to less “fishing” and more harvesting, saving lots of time and dollars. When Jamie was asked if he thought the technology had made the recruiting process more impersonal, he smiled. After all, what could be more impersonal than our current processes? We ask candidates to submit their life history with little information about the position, no information about the hiring manager, and with no guarantee of anything.

Over 90 percent of candidates get no real response to their application, most never speak to anyone at all, and those who do are often kept waiting for weeks for feedback. No, almost anything is better than what we have now. This technology enables quick feedback, personal communication and provides information as needed. Sometimes tomorrow is better!

Best Recruiting Practices from the World’s Most Business-like Recruiting Function, Part 5

by
Dr. John Sullivan
Oct 17, 2005

This the final article in my series profiling the benchmark recruiting best practices and strategies of the Valero Energy Corporation. After a lengthy study, I have found it to be the most business-like recruiting function, and one of the best overall in the world. Their comprehensive utilization of a “talent pipeline” model, which was borrowed from a business supply-chain approach, is truly revolutionary. This final part of the case study covers a profile of their leader, weaknesses that still need to be addressed, and my own conclusions.

Dan Hilbert, Manager of Recruiting

When you meet Dan Hilbert, manager of recruiting at Valero, you see right away that he is someone who thinks differently from the typical recruiting professional. Among the many things that prepared him for his current role were four years of Jesuit training, an all-male high school education, MBA training, a stint as a CEO, and Marine training (probably not coincidentally, Michael Homula, the best practice leader of the world-class recruiting department at FirstMerit bank, received West Point training to prepare him for his current role). I asked for Dan’s thoughts on a number of issues affecting his job and his recruiting organization. Here’s some of what he had to say:

What are your strengths?

“Confidence. I thrive in high-exposure, high-pressure, ultra-high-expectation projects. That’s why I love to build a department from scratch under tight timelines and high objectives, to turnaround underperforming departments, and to implement new mission-critical systems and processes. I cannot stand to finish second. I am driven to do anything it takes to help my company be first in its industry.”

What are your weaknesses?

“Patience, or lack thereof. Under-estimating the power of bureaucracies. Forgetting how often many business leaders lack respect for HR. Delegating critical projects. I am getting better here, slowly. I find myself wanting to automate just about everything, and I have worked myself out of multiple jobs by automating my processes.”

Who do you learn from?

“John Higham, one of the founders of Sun Microsystems who ended up at Tivoli. He’s one of the smartest men I ever met. He said that everything was going to supply chains, and I listened, bookmarked it mentally, and then pulled it out when I got to Valero.”

Have you outsourced, or are you planning to?

“We use RPO (recruitment process outsourcing) on an as-needed, temporary basis depending on workflow. We use RPO for assistance in candidate acquisition and screening. With our metrics, we assess our internal recruiting cost, speed, efficiency, and quality versus all other labor suppliers. If Valero ever chooses to outsource on a more permanent basis, we will know exactly what should be outsourced and will have the monthly metrics to measure SLAs (i.e. performance on service level agreements).”

Have you had any bad experiences with vendors that don’t jive with your processes and approaches? “You have touched on area ‘near’ to me. I’ve found that very few vendors have any real understanding of the needs, challenges, and problems faced by corporate recruiters. I’ve also discovered that a surprisingly high number have little technical understanding of how their products actually work. The staff augmentation and sourcing vendors come to mind quickly here. A few of the ATS vendors have savvy sales personnel, and this distinguishes them quickly. We interviewed 11 ATS vendors. The reps from HRSmart, Authoria, and Recruitmax were clearly in a separate class. “Staff augmentation and sourcing vendors’ sales personnel seldom ‘get it’ when I try to explain that we are actually using more sophisticated mining tools and posting processes than the vendor is offering. For those vendors who offer valuable services, the vendor personnel are often lacking in conversations about integration. They don’t understand that a disparate, non-integrated system is counterproductive to any supply chain — or for that matter, just about any high-production system. Vendors usually have little understanding of how difficult it is to train existing personnel in new technology. They often sell cosmic features and functions, but miss the fact that if their products are not easy to learn and use, the chance of adoption is near nil and the investment would be a waste.”

Any interesting vendor stories?

“I called one major vendor to speak to a sales rep about their ATS two years ago. After a 20-minute conversation, the sales rep decided that without getting Valero’s retail business, our company was too small for them to even consider. At the time we were Fortune 55. I was stunned. A week later I called and had the exact same conversation with a second salesperson. Ironically enough, now that we are Fortune 15, a month doesn’t go by when their salesperson doesn’t call us. In terms of staff augmentation vendors, we were referred to Novotus out of Austin. Mike Mayeux has built a superb, multi-faceted product suite. My guess is that Mike has created a standard-setting model here. The key is that they deliver.”

The Future of Recruiting According to Dan

Dan Hilbert also shared many of his views about recruiting and the future of recruiting. I find his projections to be 90% in line with my own (he underestimates the importance of brand, events, and employer referrals, in my opinion). Here are some of his profound insights on:

  • The Future of HR: “I can’t see HR existing much longer in its current design. It’s going to be a flat out war, and it isn’t going to be nice. I see half to two-thirds of HR people getting wiped out in the next decade because they simply don’t have the right skills for the new generation of global business.”
  • keep reading…

Conversations With Staffing Leaders: Doreen Collins of GE

by
Gerry Crispin
Jun 1, 2005

You cannot truly lead or make a difference at your company without all the qualities ERE authors describe every day in their articles. But there’s one more thing you must also have: an absolute passion for what it is you are trying to do. It’s this passion that my colleague Mark Mehler and I wanted to capture as we discussed with ERE the concept of partnering on a series of web-based audio conversations with staffing leaders who make a real difference in how their companies find and recruit great employees. Click either audio format to listen to this webcast:

Windows Media | RealAudio Presented by ERE, this series of interviews will attempt to shed light on how staffing leaders, in many cases working behind the scenes, overcame the challenges in front of them and led their organizations to implement best practices in recruiting. All of the interviews in this series will be conducted by either myself or my colleague at CareerXRoads, Mark Mehler. Doreen Collins of General Electric In its effort to integrate international data protection standards for job seekers, GE was able to put into plain (non-legalese) English (as well as 16 other languages) a series of “promises” to visitors to their staffing pages from anywhere in the world. For now, these promises are only required in a few countries ó but the U.S. isn’t among them. I sat down to talk with Doreen Collins recently about how worldwide privacy standards had an impact on the development of GE’s corporate careers website. Have a listen. Click either audio format to listen to this webcast:

Windows Media | RealAudio [If you experience any technical difficulties in accessing this webcast, you may need to work with your IT department to resolve firewall issues. Send us an email at help@erexchange.com if you experience any other technical difficulties.] About Doreen Collins Doreen Collins is GE’s manager of global staffing quality initiatives. In this role, she is responsible for managing the full suite of staffing tools and processes used across GE globally. She initially joined GE through its Technical Marketing Program, one of GE’s entry-level leadership programs. After spending a few years in various sales and marketing positions, Doreen transitioned to HR and held several HR positions prior to her current role. She has a BSME degree from Michigan State University and an MBA from Harvard.

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