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corporatecareerswebsite RSS feed Tag: corporatecareerswebsite

Charles Schwab’s New Site Is for Feeling, Not Just Transacting

by Jul 15, 2014, 3:39 pm ET

Screen Shot 2014-07-10 at 11.09.10 PMBig photos and a big emphasis on diversity, women, and veterans highlight Charles Schwab’s new careers website.

The new career pages, part of a larger “about Schwab” series of pages — play up the “people business” — not just the financial services business — that Schwab is in. keep reading…

It’s the U.S. Peace Corps’ Turn to Improve the Candidate Experience

by Jul 15, 2014, 9:36 am ET

Screen Shot 2014-07-15 at 6.31.27 AMEven the 50+ year old Peace Corps is getting a job-application makeover.

The application is shorter; what used to take eight hours and involve 60 printed pages should now take less than an hour.

On top of that, there’ll be clear dates for applying and for finding out if you’re accepted.

The process is explained in this PDF.

With New Website, Pep Boys Wants to Attract People Who ‘Put Customers First’

by Jun 3, 2014, 9:04 pm ET

pep boysPep Boys has sent a new career site live, one aimed at attracting people with a customer-service mentality.

Pep Boys, which operates in 35 states in the U.S. as well as in Puerto Rico, wants to be known for having great customer service.

That effort has been a couple of years in the making. keep reading…

Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or Craziness?

by Jun 2, 2014, 12:01 am ET

Inside Zappos profile pic - updatedThe new recruiting “no job postings” website of Zappos is truly unique.

First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in recruiting of adding but never subtracting approaches.

The new talent community declares the end to job postings and the painful transaction between applying for a specific job and getting a cold rejection. It further offers the opportunity to become “a corporate insider,” where you join the firm’s exclusive “talent community,” made up of interested prospects and applicants. In essence its own social network that the firm can use to keep in touch with applicants over time. It can also use the information that you provide during the increased interactions with recruiters to find the right job for you, even if it’s outside the typical jobs that you would have applied for.

This article critically analyzes this new approach in order to highlight possible advantages and problems with this approach for others that may be considering a similar move. keep reading…

What? No Job Postings?!?

by May 22, 2014, 2:38 am ET

Inside Zappos profile pic - updatedIf you ask my team, they will tell you that I love change and innovation. In the last couple of years I’ve helped push our team to new heights in sourcing, pioneering, and exploring new HR technology, building in efficiencies and finding unique ways to connect with potential candidates. When I look back at all of those “innovative” initiatives, I now realize that I was just iterating on a fundamentally broken process. keep reading…

Mobile Recruiting: Ignore the Waffle and Just Do These 4 Things

by Apr 29, 2014, 5:27 am ET

Before you leap to hire those mega-expensive web developers to work oh so hard on a mobile-optimized website on your behalf, stop and read this and save yourself a lot of money. There are just four simple things you need to do. keep reading…

Amtrak Redoing Career Site, Analytics, Brand Message, and the Whole Candidate Experience

by Apr 1, 2014, 12:02 am ET

After about a year of work, Amtrak will today relaunch both the front and back ends of its careers website, sprucing up the user experience for candidates, and moving to a new system for recruiters to manage those candidates.

It’s working on better analytics, more visuals, smoother ways of sharing job information on social media, a clearer employer brand, and an easier way for candidates to use the site from a smart phone (heck, those candidates just may be on a train).

Here's the previous version - what you got if you clicked on "careers" from Amtrak's home page.

Here’s the previous version – what you got if you clicked on “careers” from Amtrak’s home page.

Before now, if you went to Amtrak.com and clicked on “careers,” you’d get a landing page that was up side-by-side with the train ticket-buying area (see graphic). If, from there, you clicked on a job search, you’d get a less-than-lovely job search page; there was also a page at careers.amtrak.com that was ripe for revision.

No longer. keep reading…

Big Ideas for Recruiting Leaders — What if Davos Covered Recruiting?

by Mar 10, 2014, 5:58 am ET

world economic forumForward-looking executives seeking truly big ideas understand the value of the Davos World Economic Forum, where only thought leaders and the most senior executives at top global firms are invited to attend. If there were to be a Davos-type “big-idea session” covering strategic recruiting, this article covers the big idea topics that I would propose for the agenda.

The hectic world of day-to-day recruiting is often dominated by having to solve tactical functional problems like cutting cost per hire or identifying the correct recruiter req load. However if you are a recruiting leader who wants to make quantum improvements of more than 25 percent in your results, step back and focus exclusively on a few big ideas. Big ideas by definition are potentially high-impact strategic actions that are barely emerging, that are extremely difficult to implement, and that may become essential as the business or recruiting environment evolves and changes. Also because they require a dramatic change in thinking, almost all big ideas are instantly rejected by shortsighted individuals in recruiting.

The Top 15 Future-focused Big Ideas for Recruiting Leaders to Contemplate keep reading…

This Is What Iowa Looks Like

by Mar 5, 2014, 1:34 pm ET

Screen Shot 2014-03-05 at 10.15.32 AMAn Iowa City company has put up two webcams to show potential employees that Iowa is a bit more than just cornfields. keep reading…

New Deloitte New Zealand Videos Use Humor to Stand Out in Competitive Market

by Mar 4, 2014, 12:01 am ET

Screen Shot 2014-03-03 at 4.04.08 PMDeloitte New Zealand has been one to watch for some time, whether it’s taking a cue from Miley Cyrus on Facebook, or the 2013 intern and grad campaign.

That last one in particular got such good feedback, according to Deloitte New Zealand Talent Acquisition Manager Laura Wiltshier, that the firm “wanted to try something different but keep momentum building.” keep reading…

Amazon Midway Through Rollout of Careers Site, Game, Recruiter and Candidate Features

by Feb 6, 2014, 12:08 am ET

Amazon is making significant changes to its careers website, changes that are about a year in the making. It’s also launching a short online game, built by TMP, to rev up interest in the new site pages.

Some of these updates are going into effect over the next few days, and other changes are likely coming around the end of Q1.

Screen Shot 2014-01-13 at 1.40.45 PM

This is the previous Amazon career site. Notice that if you’re not paying close attention, you might think you’re searching for a job, but you end up searching for an Amazon product … something some at Amazon didn’t think worked too well.

With the previous Amazon career site (at right), a candidate found themselves on pages that felt similar to product pages.

The old site reflected the decentralized nature of Amazon. If a user came in through the Brazil marketplace, they might have a different experience than if they came in through the India marketplace, and that experience could be better or worse than the India marketplace job seeker.

The bottom line: there wasn’t one great, global place to find out about jobs at Amazon. keep reading…

New York Company Squarespace Playing Up Its Location to Design and Engineering Recruits

by Feb 4, 2014, 5:22 pm ET

Screen Shot 2014-02-04 at 2.14.04 PMA SoHo company is trying to hire 30 engineers and product designers in about five or six weeks, and what it’s emphasizing to candidates can be summed up in two words: New York.

Squarespace has 260 employees, and hopes to have 450 by year’s end. Its career page links to a new microsite, one talking about the museums, dining, music and style of the Big Apple.

Pictures Dominate New Careers Site From London Travel Company Thomas Cook

by Feb 3, 2014, 1:53 pm ET

Careers_Website_High_ResOut of the UK, Thomas Cook is out with a new corporate careers site aimed at desktops, tablet computers like iPads, and smart phones. It’s heavy on video and visuals, lighter on words. keep reading…

You’ve Got 6 Minutes to Capture People on Your Career Site

by Jan 21, 2014, 5:54 am ET

We’ve taken a look before at the days of the week desktop and mobile users are most likely to search for jobs.

New data from Peoplefluent shows how much time people spend on career sites.

Let’s take a look. keep reading…

Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies

by Jan 20, 2014, 5:45 am ET

Screen Shot 2014-01-16 at 10.35.36 AMUnless you tailor your bait, you’ll never attract the very best prospects

It might sound silly on the surface, but fishing and recruiting have a lot in common. Any seasoned fisherman or woman would tell you without hesitation that the same bait that effectively attracts small fish simply would have no impact on attracting the harder-to-land big fish.

In recruiting, the need to match your “bait” or attraction features to your target is no different. The job and company features that would attract the average Joe to a job (I call them “paycheck jobs”) would barely get the attention of top performers, techies, and innovators. For example, the average Joe might be excited about the fact that you have good benefits while an innovator may be more interested in how often you take risks and fund innovative ideas.

There lies the problem in corporate recruiting. Almost all the information provided by corporate recruiting is designed to be general to meet a larger audience. But unless there is a separate message on your site or external to it that has “bait” that is tailored to attract this more desirable and harder to land target, they will never view your firm as desirable. keep reading…

Employer Branding: Don’t Get Taken in By the Waffle

by Dec 26, 2013, 6:35 am ET

bpEvery few years our business lexicon gets invaded by a new cliche. Management speak like “big data” and “social hiring” … vague terms that no one can really define but are liberally trotted out typically by vendors, consultants, and conference speakers trying to impress you. The king of the management cliches at present and one that makes my skin crawl is employer branding. There. I said it — well wrote it — but I was cringing when I did.

If you ever hear someone wittering on about employer branding I dare you to interrupt them and say, “define employer branding.”

I bet most won’t give you a very good definition and will be suitably aghast that you even questioned one of recruitment’s current sacred cows, but challenge it you must. Prick the pomposity bubble that we get sucked into. I read one article recently that urged all companies to create a “compelling employer value proposition.” There were few details on what that meant or how to implement it. In short it was just waffle. Companies spend fortunes and waste thousands of hours (I know, I was part of one) designing internal value propositions to allow company recruiters to become “front-line brand ambassadors.” This is nonsense. Stop wasting your time and money.

Let’s examine what exactly people are referring to when they talk about employer branding. Let’s cut through the waffle and look at some specifics that you can actually do to boost your organization’s perception among job seekers. keep reading…

7 Questions About Your Career Page

by Dec 12, 2013, 6:00 am ET

Screen Shot 2013-12-05 at 9.59.31 AMThe career page is such a huge opportunity to show candidates exactly what you want them to see. This is the one corner of the world wide web where employers have complete control over their brand, image, and message. A career page that simply displays job listings is such a wasted opportunity.

The career page will usually be the first real impression of the employer that the candidate will get. This page should be engaging, easy to navigate, and full of information. With a little love and a lot of care, your company career page could become a powerful recruiting tool. keep reading…

Company Career Sites Have Come a Long Way, Baby

by Nov 20, 2013, 1:23 pm ET

Screen Shot 2013-11-20 at 10.13.49 AMScreen Shot 2013-11-20 at 10.16.10 AMMark Mehler and Gerry Crispin, through their CareerXroads firm, have analyzed company career pages for years, and they’ve generally been a tough crowd.

Screen Shot 2013-11-20 at 10.14.22 AM

So when Mehler and Crispin say things are getting better, that’s good news. And in their latest report, which I’ve embedded below, on the career pages of the Fortune 500 in the U.S., CareerXroads has at least some good news:

  • “Less than half the firms in 2006 had links or content for college students — the largest pool of talent for many companies — compared to about 75 percent today.”
  • In 2006, “it was more difficult to find the button to the careers pages and took more clicks to find a job. Thirty-five percent of the time it took five or more clicks, while today it only requires that many clicks about 15 percent of the time. “

That’s not to say CareerXroads is giving companies an A plus. keep reading…

A San Diego Consultancy Pulled This Site Together for a Couple Hundred Bucks

by Nov 7, 2013, 5:14 am ET

Screen Shot 2013-11-06 at 3.11.18 PMCumming may have only 255 employees, but its new website looks like one built for a company a bit bigger, all for a budget of a couple hundred bucks. You’ll be disappointed if you want slick career-site pizzazz, but not if you’re happy with fairly clear messages, a simple look, and some symbolic art of a tree with fingerprints.

Scott Weaver, who manages the four-person talent acquisition team, walked into the marketing department about a year ago with some concerns. keep reading…

SEO in 2014? Your Career Site Needs to be a ‘Swiss Army Knife’ for Candidates

by Oct 31, 2013, 6:42 am ET

Screen Shot 2013-10-22 at 9.38.59 AM2013 has proved to be an extremely turbulent year for search engine optimization professionals. Google has made more significant search algorithm changes in 2013 than at any other time in its 15-year history. Last month (September 2013) Google announced that it had not only updated its search algorithm, but also completely revamped it. The official word from Google is that this new algorithm, called Hummingbird, is already affecting 90 percent of searches.

Google continually makes changes to its algorithm in an effort to serve up the most relevant and useful webpages based on the query. The new search algorithm is just the next natural step in its evolutionary process — a way of adapting to changing behaviors, as users become more mobile and users voice search more often.

What This Means for Recruiters keep reading…