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Communication and Your Business

by Jun 9, 2011, 5:40 am ET

Without effective, intentional communication, your company won’t thrive. Communication consists of three parts:

  1. Oral (Verbal)
  2. Non-Verbal
  3. Written

Each of these is necessary and they work together in concert. Your communication needs to be consistent from the CEO to the lowest levels of your organization. Without consistent, clear communication you will encounter a multitude of problems within your company. Inconsistent messaging and communication will consequently cause perception problems outside. Do you really want negative publicity running around the country? Here is an example of what I mean. It’s a bit long, but I believe it’s important to tell the whole story so you can see all the mistakes that were made.

Chelsea has just received her bachelor’s degree. She had an internship with a prominent firm in NYC the summer following her sophomore year of school. They liked her so much they invited her back the summer following her junior year. Before she went back to school to complete her senior year she was told by everyone she worked for (including HR) that they wanted to hire her after she graduated, and that she was as good as hired. They told her to reach out early this year, which she did.

The HR person she had dealt with during her internships (Mary) had been promoted and told Chelsea to contact the person who had backfilled her position (Karen). Mary said she’d let Karen know to expect to hear from Chelsea. Chelsea proceeded to email Karen to let her know that she still wanted to come to work for the company and would like to set up an interview. It took three weeks for Karen to respond to the emails (Chelsea sent two more over this time).

After finally hearing back from Karen, Chelsea said that she could be available any Monday or Friday (she was still in school) for an interview. Karen just told her to let her know when she’d be in the city and they’d schedule time to interview. Chelsea made it clear that any Monday or Friday would work. Karen still wouldn’t commit to an appointment to see Chelsea. keep reading…