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A quick update on PwC, which we mentioned last spring had revived the Disney component of its intern program. Now it’s planning a week-long “customizable personal brand experience” on its campus website, February 6-10.

Students can go to the site each day and take an assessment and use other tools to get feedback on their careers. Monday, they’ll decide based on their strengths what path’s best for them. Tuesday it’ll focus more on their passions. Wednesday, the tool will be about their values, and what volunteer opportunities fit for them. Thursday is a day for their online reputation, and Friday they’ll create a “brand plan” — for themselves.

PwC recruits on Facebook, Twitter, and YouTube.

The New Year is an opportune time to “raise the bar” by doing something strategic in talent management. In many corporations, new plans and budgets take effect at the first of the year, so the holiday period preceding the New Year is an ideal time to review the potential strategic actions to put in front of your team. Unfortunately, many talent management leaders are risk adverse, and although they constantly talk about the need to “be more strategic” they all-too-frequently find excuses that indefinitely postpone those dramatic and strategic actions.

The leadership set aside at least half the day for the team to identify upcoming problems and opportunities and the resulting strategic moves that need to be made. This article is merely a checklist of the strategic talent management actions that I have found that the very best corporations should have on their potential to-do list.

The Top 15 Potential Strategic Actions to Consider in Talent Management

If you’ve decided to stop fighting fires and to do something major with a strategic impact, here is a list of possible programs and actions that you should consider. keep reading…

College hiring is about to ramp up again — and the very best college recruiting organizations would argue it ramped up several months back — so now is an opportune time to conduct an ROI analysis to determine when and where you should hire college grads instead of experienced hires. Understanding the unique competencies and skills that college students bring to a business is important not just in determining the number needed, but where to place them.

As a college professor and someone that advises firms on the design of college recruiting programs, I have come up with a long list of the advantages of hiring recent graduates. keep reading…

Monster is adding some new features to its BeKnown social network, enabling companies to post jobs and creating some 3,500 college pages.

Built on the Facebook platform, BeKnown is a jobs-oriented network that allows users to build career profiles and connections separate from those on Facebook itself. By adding jobs to corporate sites and including colleges, Monster is encouraging users to conduct their job hunting within BeKnown. keep reading…

Intel is working on a flurry of online recruiting activity, with the biggest being a new technology for its recruiters to manage college recruits, a new mobile application for all job candidates, as well as changes to its Facebook pages.

First to college recruiting. Tavish Ledesma is one of the key players on this one. He comes from a software-engineering background, with less than a year on the human resources side. What he found when starting with HR, and going to campuses last spring, was a “laborious process for processing resumes.”

Intel receives 20,000 paper resumes per year in the U.S. “They were were shipped to a Intel shared service center where they were processed,” says Allen Stephens. “The candidate data would not be available in our system for a couple of weeks, resulting in a delay before our candidates would hear back from us.”

Ledesma put together a proposal, with some screen shots, for streamlining that process, and Intel, up to the CIO’s office and the HR VP, bought in.

Among the goals is to help recruiters collect information from candidates, and shorten the time between when a candidate and recruiter meet, and that candidate gets an email from Intel about applying for a job. keep reading…

One small business that’s hiring is in the pest-control field, saying it can’t find enough people to fill jobs as service technicians, customer service representatives, service managers, and sales managers. It even had to cut back its radio ads recently, as they were driving sales that could not be serviced due to a lack of employees. “We couldn’t recruit people fast enough,” says Anderson Pest Solutions president Mark O’Hara.

Anderson is a family-owned outfit, started in 1913 and handling tens of thousands of homes and businesses. It has just under 200 employees but wants to grow about 25% over the next few months, adding 25 “co-workers,” as it sometimes calls them, by the end of the year, and about 25 more early in 2012.

And not only is it hiring, but human resources is part of its marketing to prospective customers. keep reading…

Citigroup has turned parts of its college recruiting site into an iPhone application for students, with added features only for the smart phone users — a project handled in house in 27 days.

The “Chief Technology Office” at Citi wanted to deliver the application before the mid-September recruiting season began. The team — mostly recent grads – worked with recruiters on the concept, prototype, and final product to get it done in less than a month.

Using the app, students at select schools see a list of nearby Citi recruiting events (there are 156 upcoming events at 72 locations); get a Twitter feed from Citi; get directions to events; view “day in the life” videos, and more. Right now, it covers North America, but will later include other events in other parts of the world. Citi’s also working on making the application available on other smart phones.

Citigroup is cutting costs and limiting hiring, but a spokeswoman says the firm has “added talent in businesses and regions that are targeted for growth.”

In honor of back to school time, let’s check out what’s new on campus. I’ve long-advised clients who desire to keep ahead of the technology curve to follow the trends in campus student enrollment. Now there’s another reason to head back to school.

If your responsible for your company’s campus recruiting efforts, Natasha Singer’s recent article for the New York Times is a must-read. The story highlights ways companies are using student Brand Ambassadors to promote products and services, and generate loyalty via social media, in-store events, and on-campus buzz.

Traditional marketing efforts like print advertising and TV spots are yielding fewer and fewer tangible results, but did you know that this fall, an estimated 10,000 American college students will be working on hundreds of campuses as Brand Ambassadors? keep reading…

College recruiting award-winner Ernst & Young is, like PwC, showing signs of better times.

It’s hiring about 9,000 students, including 5,200 from U.S. campuses, in the 2012 fiscal year, which began July 1, 2011. Those pre-recession levels cover the U.S., Canada, Israel, Mexico, and Central and South America. It’ll also use 3,900 interns, and double MBA hiring.

In the U.S., it expects to hire 3,000 grads for full-time jobs, and 2,200 interns.

The 141,000-person firm also:

• has a new internship program where interns spend four of the weeks of their internships abroad.
• is working with CampusLIVE. Later this month it will launch an ”Ernst & Young Challenge” on the site.
• is launching an new ad campaign this fall, using the tagline “See More” to encourage people to learn more about internships and jobs at Ernst & Young. Ads will run in school newspapers, wsj.com, businessweek.com, Pandora, CollegeRecruiter.com, Yahoo.com, and Experience.com.

Welcome to Labor Day and the last day of summer.

Yes, I know. Astronomically, summer won’t end for another 18 days. But, I’m talking symbolically, not scientifically. And in that context, the U.S. Labor Day marks a transition from summer white to fall brown. It’s when kids go back to school, and the pace of the office quickens as workers return from vacation.

Once a day of parades and political speeches in praise of American workers, which still occur here and there across the country, Labor Day is mostly now a time to head for the beach or the park, fire up the barbecue, and kick back.

In the spirit of years past, however, I present you some inspirational words on life and work in the 21st century, from two of the most widely seen commencement addresses ever delivered.

First, is the advice given to the graduating class of 2010 at Auburn University by  Tim Cook, then Apple’s COO and now, its CEO: keep reading…

University recruiting, like any relationship-management sourcing strategy, often requires a balanced mix of long-term investments coupled with numerous annual campus visits in order to develop a successful brand and become an employer of choice. Many organizations structure those “long-term investments” in annual or capital campaign monetary contributions, often to career centers or related offices, which have welcomed the donations as their own funding challenges have worsened. But while such contributions may have led to a significant ROI in the past, that may not be the same case in the future.

The reason is simple: students now turn more often to faculty members for early-career guidance and advice on which employers to start out with. In a way, this might make university recruiting relationship management easier: just shift the primary focus to the faculty. For the time being, until the economy really rebounds, this would be an effective sourcing model. But when the economy rebounds, nearly a majority of tenured faculty at many top-tier universities will at least be eligible for early retirement, and the new relationships forged in those few years will take time to rebuild with new replacements. keep reading…

In Part 1 of this series we looked at the first 35 of 70 exceptional employee referral program features. This episode continues with 36-70 and covers features related to program responsiveness, communications, special needs/populations, technology, and process management.

V. Program Responsiveness Features

Being responsive to those who refer and the referrals they submit are critical features that drive program loyalty, participation, and engagement.

1. Rapid response to a referral is critical – a lack of responsiveness to employee referrals is the #1 program killer. The best programs set a target of getting feedback to the referrer and the referred individual within 48 – 72 hours of submission (Aricent & AmTrust Bank).
2. Expedited interviewing – some firms make a commitment to decide whether to interview/not interview all referrals within a week. Others make a more narrow commitment, which is to actually schedule an interview with all “A” quality employee referral candidates within a week of receiving their referral (Owens Corning).
3. Referrals must be tagged and the processing expedited – in the best programs, all referral applications are tagged in order to measure program effectiveness. In addition, the tagged referrals are given a priority for processing (i.e. fast tracked). This is necessary in order to ensure that both the employee and the referred individual feel like they are “special” (Accenture).
4. “On the spot” screening – consider developing a process where resumes collected at the referral desk undergo instant screening followed by instant feedback to the employee and the candidate (Tata consultancy).

VI. Communicating with employees and applicants

High-performing referral programs require frequent and effective communications. keep reading…

There’s nothing that different about Millennials that age doesn’t explain. So concludes an interesting study by the Kenexa High Performance Institute on the work attitudes of Millennials.

“Millennials are, in fact, much like their older counterparts,” says the study authors, who compared the results of current surveys and historic surveys of Boomers and Gen Xers.

What they found is that contrary to the stereotype of being a malcontented, coddled, naive lot, Millennials, the Gen Y generation, are in many ways more satisfied than their older counterparts.

“The data refutes the ‘millennial malcontent’ stereotype,”  write authors Brenda Kowske and Rena Rasch. As part of Kenexa’s WorkTrends survey of some 30,000 workers in 28 countries, they asked a series of attitude questions, finding that 60 percent of Millennials are “extremely satisfied” with where they work. That’s well above the 54 percent of Boomers and Gen Xers who said that.

Millennials were also more satisfied with the recognition they receive, more satisfied with their opportunities for growth and development, and as excited about their work and their pay as Boomers and Gen Yers. keep reading…

Taking a page from the Teach for America playbook, a new program aims to put top college grads in entrepreneurial jobs in struggling U.S. cities.

Venture for America is recruiting 50 or more college seniors, and is looking for companies to match them with the students. Beginning in the fall of 2012, the students will take jobs at startups in Detroit, Providence, New Orleans, and other cities that have a hard time competing for talent with sexier locales.

Startups will hire the “fellows,” as they’re being called, for at least $32- $38,000 per year, for two years. Employers agree to pay the candidates’ healthcare benefits; contribute $2,500 into a training institute; host one event for Fellows; and more.

In return, employers are getting their recruiting partially done for them, and a job candidate willing to venture outside of the Bostons and San Franciscos of the world.

Venture for America is also going to keep a database of resumes, transcripts, and essays of candidates who apply to the program, and will make that database available to companies, even those not participating in this program otherwise, to search. I’m told it’ll be free to use the database, with a “tax-deductible contribution of $1,000 – $2,000 upon successful hire by the company.”

Source: Challenger, Gray & Christmas

More teenagers found summer jobs in June than at any time since 2007.

Global outplacement firm Challenger, Gray & Christmas says June saw 785,000 16-19 year-olds hired. Last year, 457,000 teens got jobs in June.

Considering the summer hiring season for teenagers to be May through July, the two-month total of 785,000, well ahead of last year at this point, is shy of 2009′s 809,000. July’s numbers historically are about half of June’s. But last year, July’s hiring was almost as large as June’s, a consequence, perhaps, of employers wanting to be sure they had the customers to support the summer staff.

July’s numbers won’t be known until August 5th when the U.S. Bureau of Labor Statistics releases its next monthly employment report. So far, no one is making predictions about what it will show. The June report had the economy adding only 18,000 new jobs, a number that surprised even the most pessimistic economists. keep reading…

Following the release of the June unemployment figures, House Speaker John Boehner released a statement that began with: “The American people are still asking the question: where are the jobs?”

Boehner is not alone. A lot of people of all political, economic, and social persuasions seem to be asking the same question. But because many of us have been exhorting for years that such a scenario was inevitable, the current job crisis should be no surprise. More importantly, it should be more than obvious that strategies that worked in the past would not work in the future. As Peter Drucker once said, “the greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.”

A new report released by McKinsey Global Institute seems to confirm that political rhetoric and populist driven strategies won’t be enough to see the United States return to full employment before 2020.

The report includes quite a few compelling statistics that I hadn’t seen before, at least not in these terms: keep reading…

Two good news developments for colleges and their students: starting salary offers are up , and a new Facebook app to help career centers promote jobs officially launches.

First, the salary news.

The National Association of Colleges and Employers reported Wednesday that the average starting salary for newly minted college graduates is $51,018. That’s up 4.8 percent from last year’s $48,661.

It’s the third time the quarterly NACE salary survey has reported an increase. It contrasts with 2010, when average starting offers were below those in 2009.

“The steady increases in starting salary offers we’re seeing this year is a good indication that the job market for new college graduates is gathering strength,” says Marilyn Mackes, NACE executive director.

Engineering graduates saw some of the biggest increases — and biggest salaries generally. Petroleum engineering graduates got average offers of $80,849, up 8.1 percent over the summer 2010 survey. The average offer to computer engineering graduates rose 7.6 percent to $64,499.

While their starting salaries were much lower, even students in humanities and social science programs saw increases. keep reading…

Would that it were as easy today as it was in 1967 when Walter Brooke gave Dustin Hoffman a word of career advice: “Plastics.”

Ironically, one word still seems to sum up today’s career advice: “Anything.”

Even with the brightest employment prospects in years, barely a quarter of the 1.6 million about-to-be college graduates had a job locked down this spring.

The percentage hasn’t changed since last year, but, says the National Association of Colleges and Employers, the numbers themselves have. Last year, with doom and gloom everywhere, only 45.5 percent of seniors bothered to apply for jobs; this year, two-thirds have.

More students received job offers this year — 42 percent vs. 38 percent — and slightly more turned down an offer this year than last, says NACE, which surveyed 26,000 graduating seniors earlier this year.

Optimism has clearly improved. AfterCollege, a job board for college students and recent grads, surveyed its visitors last month finding 78 percent described the job hunt as “difficult” or “very difficult.” Last year 85 percent of the students said that. keep reading…

If college grads of the last five years had it to do over, most would still go to school, but they would pick different majors and get more internships.

That bit of wisdom from the classes of 2005-2010 comes too late to help this year’s crop of grads. And even for underclassmen, picking a major solely because of job prospects is probably advice easier given than taken. Not everyone has the aptitude for computer science, or mathematical ability for engineering.

On the other hand, the advice about internships is spot on. The National Association of Colleges and Employers says employers in a recent survey reported 39.1 percent of their entry-level hires from the Class of 2010 came from their own internship programs. keep reading…

College hiring is looking up, which is good news for this year’s graduating seniors who have had to endure three years of warnings about their future job prospects.

The National Association of Colleges and Employers last week reported that its survey of employer plans found them expecting to hire 19.3 percent more grads this year than last. That’s a significant improvement over their plans just seven months ago, when the prediction was for a 13.5 percent increase.

“This is the first time since 2007 that we’ve seen a double-digit increase in spring hiring projections,” says Marilyn Mackes, NACE executive director. “That’s a good indication that the job market for new college graduates is gaining momentum.”

NACE also found employers are receiving fewer applications for each opening than they did a year ago, when they averaged 40.5. Now, they are getting 21 per opening.

That’s not because students are sending out fewer resumes. keep reading…