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branding RSS feed Tag: branding

1 Brand: Build an Employer Brand Fortress by Integrating With Your Corporate Brand

by
Jody Ordioni
Oct 4, 2013, 6:16 am ET

Employer branding has been heating up. According to last year’s LinkedIn report on U.S. 2012 recruiting trends, recruiting leaders are fearful their competitors are investing more heavily in employer branding than they are. No surprise. Employer branding done well brings in qualified candidates who are pre-sold with your organization’s mission, vision, and work rewards, making a recruiter’s job much easier. For larger organizations, having a well-articulated employer brand architecture ensures consistency or messaging- where everyone, from employees to recruiters, is singing in one voice.

There is one question that gets asked repeatedly, in every employer branding workshop that we hold.  “But where does our employer brand fit with our corporate brand?” keep reading…

How Cool Is Your Office?

by
John Zappe
Sep 20, 2013, 9:45 am ET

HR Tech starr conspiracyThis week, we’re talking cool. Maybe it’s because Fall starts Sunday or maybe it’s because the coolest show in HR — HR Tech — starts a week after that. Mostly, though, it’s because this PR email came in about the coolest offices in the world, which really isn’t about the whole world, but the offices are, well, not like yours and mine.

First, though, is this advice from The Starr Conspiracy to the vendors who will be exhibiting at the HR Tech show in Las Vegas:

Don’t get caught with a pile of stress balls and a profoundly vapid event strategy.

The Starr Conspiracy is a cool marketing firm that works only for HR vendors and which had an Airstream trailer for a booth at one HR Tech show. It put together a show guide: “Burn After Reading: The Vendor’s HR Technology Conference & Exposition Manual.” It offers bits of wisdom about the four essentials of the show: keep reading…

Mayo Clinic Wants People Who Want to Change Lives

by
Todd Raphael
Sep 18, 2013, 1:00 pm ET

ere-falllogo-facebookMayo Clinic. It’s one of those organizations that seems to always get mentioned when people reel off the names of of the organizations they respect and admire. At least one study has it listed in the top 10 places that honor students want to work for.

But that didn’t mean it was easy for Mayo to create an employment brand and to make that brand mesh well with the company’s consumer brand.

keep reading…

Google, EY, Goldman Sachs, and PwC Top This Most-attractive Employers List

by
Todd Raphael
Sep 17, 2013, 11:00 am ET

You may have heard this song before, but Google is atop a list of desired employers. After that comes, in order, Goldman Sachs, PwC, Microsoft, Apple, Deloitte, KPMG, Coca-Cola, and P&G.

Universum Global surveyed 200,000 students and put together two rankings of the world’s most attractive employers, one for business students and one for engineering students. The students were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, and USA.

Here’s a look at the business list (left) and the engineering list (right) of the “world’s most attractive employers.” keep reading…

The Top 10 Best Approaches for Winning The ‘War For College Talent’

by
Dr. John Sullivan
Aug 26, 2013, 6:00 am ET

3381_Wyatt Hall WindowStudents 2011College recruiting has been in the doldrums during most of the economic downturn, and as a result there have been few strategic changes in it, even though the rest of the recruiting function has undergone major shifts during the downturn. And just in case you haven’t seen it yourself, I am predicting that college recruiting demand is about to explode and the competition will soon reach previous “war for college talent” levels.

This resurgence of interest in college hires is due to a reviving economy but also because of the urgent need in a VUCA world for employees who are creative, innovative, fast-moving and who are comfortable with new technology.

If you are one of the corporate talent leaders who want to get and stay ahead of the competition, the time is ripe for re-examining your college program to see what needs to be done to update it. Start with the college recruiting staff. Make sure that it is staffed with data-driven, experienced recruiting professionals prepared for real change, rather than simply enthusiastic young people whose primary qualification is that they themselves are recent college grads. I’ve put together a list of the top 10 categories of strategic change that could literally propel your program into dominance. They are listed with the most impactful strategic changes appearing first.

Action Steps to Win “the War for College Talent” in 2014 keep reading…

Qualified Healthcare Candidates Exist — You Just Have To Find Them

by
Judith Russell
Aug 13, 2013, 6:25 am ET

HC-Metrics-Infographic_07During a recent meeting with a client who was struggling to find candidates, I was asked what they could do differently. The same tried-and-true methods were no longer yielding results, and their tactics were sporadically successful at best.

This client was hardly alone.

To perform at the highest levels of standards and quality, a hospital must be properly staffed to meet the needs of its patients.

For more than a decade, healthcare has experienced a shortage of workers, most notably experienced registered nurses. As the recent Bernard Hodes Group Healthcare Talent Metrics survey indicates, healthcare organizations can increase their chances of hiring more qualified employees by implementing employer brand-driven strategies and tactics that reach and engage the candidate audience more consistently.

Qualified Candidates: Where Did They Come From? keep reading…

What Trends in Film-going Tell Us About Employer Branding

by
Jim Wexler
Aug 9, 2013, 6:24 am ET

Screen Shot 2013-07-29 at 10.17.25 AMHollywood’s summer season is in full swing, and a Monday morning review at our company of the weekend’s box office led to an impromptu employee survey about appreciation of movies beyond the multiplex.

The interest level in old films is nonexistent among our 20-something graphic designers and account managers. None of them have ever really seen a black-and-white film or any of cinema’s best from decades past, which says something important about their relationship with films. Their generational disinterest in traditional narrative carries important implications for employer brand marketing. keep reading…

When You Want to Show Your Culture, Attract Attention, and Have Fun Recruiting, Here’s the Video You Make

by
John Zappe
Aug 1, 2013, 6:45 am ET

SpareFoot

Competing for tech professionals is tough enough for an established company, let alone a startup. Even those with a sexy idea, angel funding in place, and promises of stock option wealth have a hard time finding developers. Now imagine you’re a startup in the storage unit rental business and you need to add staff, including tech help. And, oh yes, you’re in Austin, one of the U.S. premier tech centers.

What do you do? keep reading…

Pick the Right Recruitment Ad Agency and Get the Most From It

by
Jennifer Umali
Jul 17, 2013, 5:49 am ET

External recruitment marketing companies are not one-size-fits-all. The key to a successful collaboration with an outside agency is finding the right fit for your company and needs. Consider the following three questions when determining whether an agency is the right fit for your company: keep reading…

How to Become an Employer of Choice

by
Jody Ordioni
Jul 15, 2013, 6:08 am ET

A recent Gallup study found that only 47 percent of American workers are completely satisfied with their jobs. A MarketTools study found that 21 percent of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers.

How do you make them look at you? More importantly, how do you make your current employees stay with you?

Or, in short, how can your company become an employer of choice?

Becoming an employer of choice means that applicants are eager to work for you, that people envy your employees, that you receive unsolicited resumes, and that your most talented workers stay with the company throughout their careers.

It’s the holy grail for every employers. So do you achieve it?

There’s no single answer to that question. In fact, coming up with the answer may require answers to more questions. Here are a few you should tackle: keep reading…

If You Ever Wanted To Be In Pictures, Here’s Your Chance

by
John Zappe
Jul 12, 2013, 6:16 am ET

The recruiterAre you a rockstar recruiter? Can you sell a Facebook developer on a future with My Space? Or charm an NSA gatekeeper out of a list of cryptanalysts with top secret clearances?

You might have a shot at an appearance on Top Recruiter. (Assuming the FBI doesn’t get you for that little bit of NSA rusing.) The job req isn’t at all detailed. But anyone who has watched the online-only show will immediately see that it helps to be attractive, talk in clever sound-bites, and pretend you’re only goal in life is to help the jobless get work. keep reading…

A WOW Recruiting Opportunity — Micro-Videos on Twitter and Instagram

by
Dr. John Sullivan
Jul 8, 2013, 6:39 am ET

Screen Shot 2013-06-28 at 11.57.03 AMBy now everyone knows that the future of recruiting will require the effective use of both the mobile phone and social media. However, you may not be aware that new features on social media giants Twitter and more recently on Instagram now provide the opportunity to effectively sell recruits with short micro-videos that are sent to their mobile phones. keep reading…

Back to the Blog: Insights on Social Media From Marketers

by
Raghav Singh
Jul 2, 2013, 6:06 am ET

Screen Shot 2013-06-17 at 7.05.21 PMPeople who work in marketing have been at the forefront of social media — flogging everything from Apples (not computers — the company has a very limited presence on social media) to zoos. But success, i.e., sales. have been elusive. Only a minority of marketers claim that their companies have increased sales through social media and then after as much as three years of effort! The recently released Social Media Marketing Industry Report documents many of the challenges and frustrations marketers have experienced and the lessons they have learned — useful for any recruiter working with social media.

Some key insights are: keep reading…

Online Networks Increasingly More Important In Pursuit of Skilled Workers

by
John Zappe
Jun 27, 2013, 7:41 pm ET

LI survey 2013 - sourcesAmerica’s recruiting leaders say their top priority this year is finding and hiring highly skilled workers, and the places they’re turning to find them with increasing urgency are social networks.

In the three years LinkedIn has surveyed talent acquisition leaders on their priorities and industry trends, the percentage of respondents who say professional social networks are the place to find “key quality hires” has gone from 29 percent to 42 percent. Social media now ties with the company career site as a candidate source, and both aren’t too far behind employee referral programs.

LinkedIn’s U.S edition of its 2013 Global Recruiting Trends survey shows American recruiting leaders to be not too different from leaders around the world. Both groups see the use of social media for sourcing talent as a long lasting trend; 36 percent for the U.S. compared to 39 percent globally. keep reading…

Stand Out From the Recruiting Noise by Sharing Compelling Content

by
James Clift
Jun 27, 2013, 6:29 am ET

message overload.jpgThe online recruiting world is a noisy place. One search on Indeed for “developer” yields more than 145,000 job postings — all of which look remarkably similar. On the flip side, great people are being constantly bombarded with messages, thanks to LinkedIn Recruiter.

How does a company stand out from the sea of bullet points and template messages? By creating and sharing remarkable content.

Here are three ways that companies are using creative content to attract top talent. keep reading…

Can a Company Infographic Rev Up Recruitment? 4 Things to Consider

by
Kes Thygesen
Jun 13, 2013, 6:45 am ET

With all of the buzz about social media recruiting, there may be an even better way to reel in top talent — creating quality content through a company infographic. keep reading…

The Art of Filling the Most Desired Job in History

by
Gail Miller
Jun 11, 2013, 6:45 am ET

mars oneINHABITANTS WANTED: Mars One, the Dutch-based, nonprofit space travel organization, is recruiting a few brave men and women to colonize the red planet.

I’m a skeptic of the Mars One mission. In fact, I think Mars One’s interplanetary initiative is based on more nonsense than facts — a publicity stunt at best (or worse, a Ponzi scheme.) Will Mars One explorers ever get off the ground, given the scope of this unprecedented scientific and technological undertaking? I doubt it.

Still, as a staffing professional, I am astonished by the early success of Mars One’s astronaut recruitment efforts. Believe it or not, nearly 80,000 video applicants have paid up to $75 for a chance to explore the heavens. While many question the motives of this so-called boundary-pushing space mission, employers can’t deny that Mars One’s unique recruitment process provides some fascinating takeaways. keep reading…

Edelman’s New Careers Video Stars 8 Really Cool Employees

by
Todd Raphael
Jun 5, 2013, 5:46 pm ET

Screen Shot 2013-06-05 at 2.36.41 PMI don’t know Edelman’s Cassel Kroll — VP of digital media strategy — but I know he looks really cool in a hat. So does Jimmie Stone, EVP and creative director.

They and a half-dozen other employees of PR giant Edelman star in this new video about working at Edelman. Edelman’s global and U.S. marketing teams came up with the idea for the video, and made it in about three weeks. The goal was to showcase the variety of new sorts of jobs that recent hires are doing at the firm.

It’s a bit more than two minutes, below. keep reading…

Celebrity Factor in Hiring: New Trend or Gimmick?

by
Shanil Kaderali
May 23, 2013, 6:12 am ET

The InternshipThere are many strategies to build a healthy employment brand: promoting jobs with social media such as your Facebook page; LinkedIn ad impressions; hiring events; recruitment videos of your CEO, and so on. Celebrities have not really been part of employment branding strategies. That changed with Google as is showcased in the new Vince Vaughn movie The Internship. We may be seeing another strategy developing that is out of box and a breath of fresh air. keep reading…

A Win-Win Way to Recruit in Silicon Valley

by
John Zappe
May 21, 2013, 10:17 pm ET

rocket fuel palindromePutting candidates on the spot with weird questions that have no real answer has been a hallmark of Silicon Valley recruiting for years.

Google made Glassdoor’s list of oddball questions with this one: “How many cows are in Canada? Salesforce made the list, asking, “If you could be anyone else, who would it be?”

Now, though, Rocket Fuel has kicked it up a notch, with a recruiting billboard along heavily traveled Rt. 101, the Valley’s main artery. It lists the company’s Internet address with an X. To get to page X, you need to solve this puzzle:

X=The largest 15 digit perfect square palindrome. keep reading…