Receive daily articles & headlines each day in your inbox with your free ERE Daily Subscription.

Not logged in. [log in or register]

branding RSS feed Tag: branding

Are You Ready for the Changes Coming to Social Media?

by
Jody Ordioni
Apr 16, 2014, 5:17 am ET

Screen Shot 2014-04-13 at 6.16.22 PMMaybe it’s spring cleaning. Virtually every major social network is changing its interface or functionality.

Twitter Becomes More Like Facebook keep reading…

Your Employer Brand: It’s Serious Business

by
Michael Savage
Apr 11, 2014, 5:27 am ET

brandingIs your company or category going through a major transformation?

Are you in the midst of launching a new consumer brand promise?

Do you have trouble articulating your employment story to candidates?

If you answered “Yes” to any of the questions above, you may want to consider re-evaluating your current employer brand. Here’s why.

keep reading…

The Who-What-Where-Why-How of Vying for Talent

by
Mark Tortorici
Apr 10, 2014, 5:33 am ET

Every few years or so, it happens. Someone declares a “War for Talent,” battle lines are drawn, and then candidate poaching begins. While some of this is a little sensationalist, it’s also very true. Any company who wants to attract the best and brightest, and also the best personality and culture fit, must set themselves apart. Since there are many companies all vying for the same types of candidates, the landscape can get cluttered.

So let’s talk about who, what, where, why and how: keep reading…

Big Challenges for Recruiting Leaders — The Top 10 Upcoming Recruiting Problems

by
Dr. John Sullivan
Apr 7, 2014, 5:23 am ET

Those who follow my articles know that I frequently write on the positive trends and the big ideas that recruiting leaders need to be aware of. However, I have not often written about the biggest strategic challenges or problems that corporate recruiting leaders face. Of course no one wants to dwell on the negative. But since I am predicting that during the next few years we will all encounter a completely transformed world of recruiting, it only makes sense to at least be aware of our largest current and upcoming challenges. If you don’t act proactively to mitigate these major challenges, they unfortunately may grow out of control, causing exponential damage to your firm.

The Top 10 Highest-impact Strategic Recruiting Challenges keep reading…

Pigeon Wi-Fi, Emojified Email, Speedier Typing: April Fool’s From the Big Brands

by
John Zappe
Apr 1, 2014, 12:28 pm ET

pigeon wi-fiAlready tired of the same old April Fool’s gags that get pulled in the office every year? Then get inspired by the pranking from some of the world’s best known brands, rounded up by the folks at Pocket-lint.

BMW, Google, Domino’s and Samsung have all weighed in this April 1st with videos and products, some of which we wish were real, and others which almost could be believable. (Into that latter category falls Samsung’s plan to outfit pigeons with wi-fi routers. Not as weird as it first seems when you consider Google is flying blimps over cities for that same purpose.) keep reading…

How 25 Years of the Internet Has Re-Shaped HR

by
Jody Ordioni
Mar 20, 2014, 5:52 am ET

The Internet is celebrating its 25th birthday this week. 1989 was also the year the Berlin Wall came down, protests rocked China’s Tiananmen Square, “The Simpsons” debuted on TV … and HR was changed forever.

The Internet has transformed employer branding, internal communications, and talent acquisition in ways we hardly imagined in 1989. Many of the changes — even the beneficial ones — were disruptive, forcing HR professionals to alter how they operated. In honor of the Internet’s silver anniversary, I thought I’d look at the challenges brought about by two-way computer revolution — and how HR has adapted.

Employer Branding keep reading…

The 2014 ERE Recruiting Excellence Award Winners

by
Todd Raphael
Mar 19, 2014, 5:07 am ET

ere-awards-logo-2014You saw the list of finalists — a group that, like I said in that post, really all are honorees given how close of a call most every category was, and how many good applications there were that didn’t make the final cut.

Now let’s look at the final winners. Thanks again to the judges.

Best College Recruiting Program keep reading…

The Top 1% Recruiting Gap — Why Most Firms Have Surrendered to Google

by
Dr. John Sullivan
Mar 17, 2014, 5:09 am ET

A think piece designed to stimulate your thinking on competing against the top 1 percent firms for top talent

If you’re an executive interested in recruiting, here is a scary thought to consider. For the first time in your lifetime: As a result of their compelling approach to managing talent, the elite 1 percent of firms now have a powerful recruiting brand advantage. The resulting “recruiting brand gap” between the top 1 percent and the remaining 99 percent of firms is now so wide … that most firms have given up trying to match the talent approach of the 1 percent.

The Top 1 Percent of Firms Have Unique Talent Differentiators keep reading…

Big Ideas for Recruiting Leaders — What if Davos Covered Recruiting?

by
Dr. John Sullivan
Mar 10, 2014, 5:58 am ET

world economic forumForward-looking executives seeking truly big ideas understand the value of the Davos World Economic Forum, where only thought leaders and the most senior executives at top global firms are invited to attend. If there were to be a Davos-type “big-idea session” covering strategic recruiting, this article covers the big idea topics that I would propose for the agenda.

The hectic world of day-to-day recruiting is often dominated by having to solve tactical functional problems like cutting cost per hire or identifying the correct recruiter req load. However if you are a recruiting leader who wants to make quantum improvements of more than 25 percent in your results, step back and focus exclusively on a few big ideas. Big ideas by definition are potentially high-impact strategic actions that are barely emerging, that are extremely difficult to implement, and that may become essential as the business or recruiting environment evolves and changes. Also because they require a dramatic change in thinking, almost all big ideas are instantly rejected by shortsighted individuals in recruiting.

The Top 15 Future-focused Big Ideas for Recruiting Leaders to Contemplate keep reading…

Make Your Employer Branding and Onboarding More Fascinating With a Compelling Origin Story

by
David Lee
Mar 5, 2014, 12:30 am ET

Jean Hoffman and CatDoes your company have a compelling Origin Story? If you do, are you  using it to its fullest advantage or is it more of a best kept secret?

If so, you’re missing out on a powerful tool you could be using to make your employer branding, hiring, and new hire orientation more fascinating and inspiring.

In a previous ERE article, 5 Kinds of Stories to Tell During Onboarding, I included the Origin Story as one of the key stories to include in your onboarding process. In this article, we will focus on this one genre and why it is such an important part of your talent management arsenal.

First, though, let’s go deeper than the obvious answer to “What is an Origin Story?”

It’s far more than a fact-filled documentary about how and when your organization got started. It’s not the workplace equivalent of the high school history classes you snoozed through because they were filled with dates and events to memorize … but no stories.

Your Origin Story is a drama and a mini-documentary. It tells of the motivation behind the creation of your organization. It speaks of the difference your founders wanted to make in the world, the problem they saw and decided to solve.

When done well, your Origin Story accomplishes three things: keep reading…

Stop Throwing Recruiting Under the Bus!

by
Melinda White
Feb 18, 2014, 12:27 am ET

There are thousands of startups in Silicon Valley who all aspire to be the next Google. Unlike Google, they don’t pro-actively invest in the resources to succeed or partner with recruiting to achieve this success. Instead they expect recruiters to work miracles in attracting top tier talent to their tiny ventures that are “disruptive.” keep reading…

Florida Rebrands State Job Sites

by
Todd Raphael
Feb 11, 2014, 1:49 pm ET

Florida job brandFifteen months in the making, Florida has consolidated a hodge-podge of workforce boards and career centers into one brand called CareerSource Florida. keep reading…

Employer Branding: Don’t Get Taken in By the Waffle

by
Nick Leigh-Morgan
Dec 26, 2013, 6:35 am ET

bpEvery few years our business lexicon gets invaded by a new cliche. Management speak like “big data” and “social hiring” … vague terms that no one can really define but are liberally trotted out typically by vendors, consultants, and conference speakers trying to impress you. The king of the management cliches at present and one that makes my skin crawl is employer branding. There. I said it — well wrote it — but I was cringing when I did.

If you ever hear someone wittering on about employer branding I dare you to interrupt them and say, “define employer branding.”

I bet most won’t give you a very good definition and will be suitably aghast that you even questioned one of recruitment’s current sacred cows, but challenge it you must. Prick the pomposity bubble that we get sucked into. I read one article recently that urged all companies to create a “compelling employer value proposition.” There were few details on what that meant or how to implement it. In short it was just waffle. Companies spend fortunes and waste thousands of hours (I know, I was part of one) designing internal value propositions to allow company recruiters to become “front-line brand ambassadors.” This is nonsense. Stop wasting your time and money.

Let’s examine what exactly people are referring to when they talk about employer branding. Let’s cut through the waffle and look at some specifics that you can actually do to boost your organization’s perception among job seekers. keep reading…

The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 of 2

by
Dr. John Sullivan
Dec 9, 2013, 6:17 am ET

Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate sections. Part 1 includes two sections that cover 14 new opportunities and continuing current trends. Part 2 (to be published next week) includes the final two sections, which cover 11 remaining trends that cover new challenges and areas that will continue to diminish in importance.

Section 1: The Hottest Recruiting Opportunities for 2014 keep reading…

4 Trends to Watch for in 2014

by
Melissa Bailey
Nov 28, 2013, 1:50 am ET

As 2013 draws to a close, we can’t help but wonder what 2014 is going to bring. The world of employer branding has been rapidly growing and evolving — just think of how many companies have added a role specifically for this purpose in the last few years. Yet, it still remains a challenge area for many organizations. Companies invest millions of dollars each year in marketing their consumer brands, but employer branding investments are lagging behind.

So, what’s on the horizon for 2014? Here are my four predictions: keep reading…

Employer Branding: Recruiters Help You Tell the Right Story

by
Jody Ordioni
Nov 20, 2013, 6:33 am ET

Right now, the biggest trend in recruiting is employer branding, crafting the promise your company makes to its employees. And the biggest trend in marketing is brand storytelling, using content, examples, and experiences to bring your brand to life in the mind of consumers.

Combining these trends can bring a powerful presence to your talent acquisition. But it’s not always straightforward. keep reading…

The 4 Components of an Employee Promise

by
Julia Gometz
Nov 15, 2013, 6:36 am ET

Screen Shot 2013-11-06 at 1.16.29 PMThere are four basic components of an employee promise.

  • The job
  • The typical pay-benefits package
  • The culture
  • The brand

Each component ties first to running a successful business, and second to differentiating your workplace from others. Three of the components are quite standard (the job itself, the typical pay-benefits package, and the culture) and I will briefly describe these. However, I’m introducing a fourth component: the brand.

All four of these have an exchange of what the employer provides the employee and vice versa. Even though I discuss this as an exchange, it should not be seen as “tit for tat” or entitlement. It should be seen as honesty, transparency, and authenticity for both employee and employer, not a contract.

(I get into all this more in my book, from which this article is excerpted, pictured at right and available on Amazon).

Now let’s look first at the job. First and foremost a workforce exists because a job needs to get done. Therefore, the first part of the employee promise describes the details of a job that’s expected of the employee. keep reading…

A San Diego Consultancy Pulled This Site Together for a Couple Hundred Bucks

by
Todd Raphael
Nov 7, 2013, 5:14 am ET

Screen Shot 2013-11-06 at 3.11.18 PMCumming may have only 255 employees, but its new website looks like one built for a company a bit bigger, all for a budget of a couple hundred bucks. You’ll be disappointed if you want slick career-site pizzazz, but not if you’re happy with fairly clear messages, a simple look, and some symbolic art of a tree with fingerprints.

Scott Weaver, who manages the four-person talent acquisition team, walked into the marketing department about a year ago with some concerns. keep reading…

Don’t Bother With Employment Branding

by
Megan Stanish
Oct 30, 2013, 6:42 am ET

Let me repeat that: Don’t bother with employment branding. Don’t waste your time or resources uncovering and articulating your brand. At least … don’t bother unless you commit to changing your mindset about active and passive candidates. keep reading…

‘Damning’ Report Says Facebook Marketing Doesn’t Work

by
John Zappe
Oct 29, 2013, 2:51 pm ET

facebookDescribed as “damning,” “scathing,” and “brutal,” a Forrester report says Facebook is all but useless as a marketing tool, bluntly declaring “Facebook is failing marketers.”

“Don’t dedicate a paid ad budget for Facebook,” advises Forrester. “Marketers tell us Facebook ads generate less business value than display ads on other sites. It’s time to make decisions based on facts, not on faith or fascination. You’re just buying display ads!”

In a blog post addressed to Facebook CEO Mark Zuckerberg, the author of the report says,”While lots of marketers spend lots of money on Facebook today, relatively few find success … Facebook ads were less valuable than any other marketing tactic (marketers)  could use on your site.” keep reading…