Receive daily articles & headlines each day in your inbox with your free ERE Daily Subscription.

Not logged in. [log in or register]

advertising RSS feed Tag: advertising

Small Santa Monica Ad Agency Trying Social Media/Pitch Hiring Campaign

by Apr 9, 2014, 3:25 pm ET

tiny rebellionA 30-employee advertising agency near Los Angeles is trying to find a potential new employee by asking people to make a video about a charitable cause and post it on Twitter with the hashtag #TakeMyJob. keep reading…

Pigeon Wi-Fi, Emojified Email, Speedier Typing: April Fool’s From the Big Brands

by Apr 1, 2014, 12:28 pm ET

pigeon wi-fiAlready tired of the same old April Fool’s gags that get pulled in the office every year? Then get inspired by the pranking from some of the world’s best known brands, rounded up by the folks at Pocket-lint.

BMW, Google, Domino’s and Samsung have all weighed in this April 1st with videos and products, some of which we wish were real, and others which almost could be believable. (Into that latter category falls Samsung’s plan to outfit pigeons with wi-fi routers. Not as weird as it first seems when you consider Google is flying blimps over cities for that same purpose.) keep reading…

This Is What Iowa Looks Like

by Mar 5, 2014, 1:34 pm ET

Screen Shot 2014-03-05 at 10.15.32 AMAn Iowa City company has put up two webcams to show potential employees that Iowa is a bit more than just cornfields. keep reading…

Guess Who’s Going to Quit Sunday Afternoon?

by Jan 31, 2014, 5:35 am ET

Go Daddy teaserLast week, Roundup informed you of the “Quit Your Job” app from The Ladders. Who knew then that Go Daddy would up the ante just a week later?

Sunday, around 4:15 p.m. PST / 5:15 p.m. MST (you centralians and right coasters figure out the time yourselves), some gal (this is a Go Daddy production after all) will quit her job before a TV audience that will be somewhat north of 111 million. The teaser video is here. keep reading…

Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies

by Jan 20, 2014, 5:45 am ET

Screen Shot 2014-01-16 at 10.35.36 AMUnless you tailor your bait, you’ll never attract the very best prospects

It might sound silly on the surface, but fishing and recruiting have a lot in common. Any seasoned fisherman or woman would tell you without hesitation that the same bait that effectively attracts small fish simply would have no impact on attracting the harder-to-land big fish.

In recruiting, the need to match your “bait” or attraction features to your target is no different. The job and company features that would attract the average Joe to a job (I call them “paycheck jobs”) would barely get the attention of top performers, techies, and innovators. For example, the average Joe might be excited about the fact that you have good benefits while an innovator may be more interested in how often you take risks and fund innovative ideas.

There lies the problem in corporate recruiting. Almost all the information provided by corporate recruiting is designed to be general to meet a larger audience. But unless there is a separate message on your site or external to it that has “bait” that is tailored to attract this more desirable and harder to land target, they will never view your firm as desirable. keep reading…

Guerilla Warfare in Recruiting

by Jan 9, 2014, 5:29 am ET

Screen Shot 2014-01-02 at 3.27.53 PMThose of us who have been recruiters in the healthcare industry always find challenges competing with the big companies. When I was a more clinically focused recruiter in the home infusion industry, it was very frustrating. Every time I go to campus pharmacy recruiting events, there are always the huge displays from CVS and Target pharmacies, enticing the students with their lavish bobble-heads, squish balls, and overly inflated sign-on bonuses to join the wonderful world of retail pharmacy. All I had was a message of practicing a more advanced level of pharmacological science, and the ability to make admixtures that would directly save someone’s life the day you mix it.

Then I started thinking about how I could slay Goliath, how I could beat the Big Dawgs to capture the best and brightest candidates, without having to compete with those huge retail sign-on bonuses, and beautiful bobbleheads they gave out at the campus events. (For full disclosure, I did take one home. C’mon, it’s a bobble head, how could I resist).

So, I benchmarked guerilla tactics. keep reading…

Time to Step Up to the Marketing Plate

by Jan 2, 2014, 5:45 am ET

Screen Shot 2013-12-19 at 3.44.24 PMI recently led a session at a recruiting conference in which I asked how many of the talent acquisition professionals present had to give an account of or provide a forecast for their budget– which was on average between $75,000 and $100,000 per year. Almost no one raised their hand!

Surely there are some organizations that are more ROI-focused and demand more from their recruiters, but this is clearly not the norm. The norm is comprised of vague projections, with little to no accounting for the return on those budget dolloars.

Can you imagine any other department in a business having zero accountability for how it spends its money? How would it go over if, for instance, the sales department said, “We don’t think it’s necessary to explain what we spent our budget on. We spent it, and we need more next year. Thanks.”? It would go over about as well as a lead balloon. The typical budgetary process does not support dart-throwing.

So, why is this allowed in the recruiting function? There are several culprits behind these low expectations. keep reading…

Creative Excellence Awards: the Best Recruiting Ad Campaigns

by Dec 18, 2013, 5:12 pm ET

Screen Shot 2013-12-18 at 1.33.45 PMTMP Worldwide, for its work for Walmart, ESPN, TD Ameritrade, and a NASA contractor, is one of the big winners in the Creative Excellence Awards. Among other winners are Bernard Hodes Group for its work for NYPD and Barclay’s, and CareerBuilder for its work for Six Flags.

The annual awards are broken up into categories: multimedia; interactive media (social media, mobile, career sites); print media; college communications; employee/internal communications (retention, referrals); global communications; diversity, and more.

A grand prize called a Dansker is also given (that’s what TMP won).

Here’s a look at the winners.

This Recruiting Ad’s Aimed Squarely at the Harried Working Mom

by Nov 21, 2013, 1:11 pm ET

Screen Shot 2013-11-21 at 9.58.25 AMPlenty of recruiting ads and career sites are targeted specifically at female candidates, but not a ton of those are aimed at women with children.

This one sure is. The copy in the ad is focused on people who want to return to work after having kids, but who don’t want to sacrifice motherhood.

The ad runs at Tonbridge Station for two weeks, starting this week. The company running it is called E2W, which is involved in services to the financial sector. The ad agency behind it is called Out of Home International.

Here it is, below. keep reading…

As U.S. Teachers Near Retirement, Education Department Steps Up Recruiting Campaign

by Nov 15, 2013, 7:20 pm ET

Screen Shot 2013-11-15 at 2.08.46 PMYou can tell by the Twitter account of the Education Secretary in the United States that the education department is preparing for half the teachers in the United States to hit retirement age over the next 10 years.

Arne Duncan has stepped up his tweets about the potential approaching shortage of educators. The recruitment marketing campaign looks to be taking many forms, including: keep reading…

Your Job Listings Are Trying to Tell You Something

by Nov 7, 2013, 1:50 am ET

Screen Shot 2013-10-30 at 10.16.22 AMPut yourself in your prospective employee’s shoes. What would make you apply for the job you’re listing? Are you looking for a title, more money, or career advancement? Most people want these things, and most companies claim they can offer all of them and more. So, why is it so difficult to find highly qualified candidates for your open position among the hundreds of resumes you receive from online job postings?

The answer may lie in the content and quality of your online job listing, which has to not only reflect what you want from a candidate, but what a superstar candidate would want from you. keep reading…

‘Damning’ Report Says Facebook Marketing Doesn’t Work

by Oct 29, 2013, 2:51 pm ET

facebookDescribed as “damning,” “scathing,” and “brutal,” a Forrester report says Facebook is all but useless as a marketing tool, bluntly declaring “Facebook is failing marketers.”

“Don’t dedicate a paid ad budget for Facebook,” advises Forrester. “Marketers tell us Facebook ads generate less business value than display ads on other sites. It’s time to make decisions based on facts, not on faith or fascination. You’re just buying display ads!”

In a blog post addressed to Facebook CEO Mark Zuckerberg, the author of the report says,”While lots of marketers spend lots of money on Facebook today, relatively few find success … Facebook ads were less valuable than any other marketing tactic (marketers)  could use on your site.” keep reading…

Six Considerations for Powering Your Content Strategy

by Aug 27, 2013, 6:22 am ET

stock_photography-2Advertising open positions on static company websites is no longer enough to attract top talent and raise awareness of employment opportunities. Candidates want to find content when they comb the Internet for employment and professional development opportunities and when they interact with their network. Although content marketing remains a challenge for many recruitment marketers, some simple steps can shift your content strategy into high gear.

If you’re just getting your content strategy off the ground or looking at ways to enhance its performance, here are six considerations for boosting your content: keep reading…

Help Wanteds for Truck Drivers, Nurses, Retail Staying Online Longer

by Aug 19, 2013, 3:17 pm ET

Wanted Job posting timeBased entirely on how long a job stays online, truck drivers and nurses are the toughest jobs in the nation to fill.

The latter is not much of a surprise. Newspapers, blogs, and healthcare networks are full of reports about how tough it is to to fill nursing jobs, particularly in such specialties as surgical, critical care, and emergency.

However, the difficulty in hiring truck drivers has gotten far less publicity even as recruiting experienced drivers has become tougher.

keep reading…

Wanted: Good Looking Musicians For Flash Mob Performance In Unemployment Office

by Aug 16, 2013, 5:54 am ET

Toptal adCan geeks be good programmers and developers and network admins, and also be good looking?

Everyone in The Social Network was, but that’s Hollywood and Facebook. LinkedIn thinks no, and so did a bunch of IT and hacker-types, who, we are lead to believe, complained about the good looking women Toptal used in its job ads.

Now, this is the same group that rushes to download games like SoulCalibur, whose central character is the very busty, not to mention anatomically improbable, yet stunningly iconic Ivy Valentine. But never mind that. The harrumphing over the use of “suggestive” models in Toptal’s ads prompted LinkedIn to block the ads and lock out Toptal, creating a public kerfuffle when the developer networking site’s CEO blasted the action on the company blog. keep reading…

Industry Remembers Monster Leader, Founder of Modern Recruitment Advertising

by Aug 11, 2013, 3:49 pm ET

Bruce DorskindThe accolades and tributes continue to pour in for Bruce Dorskind, the man who so many credit with being a founder, if not the founder of modern recruitment advertising.

What Roberto Angulo, CEO and co-founder of AfterCollege.com, typical of the comments posted on brucedorskindremembered.com:

Bruce was a great connector. He knew almost everyone in the recruitment advertising industry, and he connected many of us. Because of him, companies merged, partnerships were forged, and friendships were made. He was a fountain of ideas and advice.

Dorskind, 62, who died August 2 after a long illness, was both a driving force behind the founding of Monster Worldwide and one of the global experts on baseball collectibles. His collection of baseball cards alone is one of the largest and most valuable in the world. His memorabilia has been displayed by several museums, including The Museum of The City Of New York. keep reading…

What Trends in Film-going Tell Us About Employer Branding

by Aug 9, 2013, 6:24 am ET

Screen Shot 2013-07-29 at 10.17.25 AMHollywood’s summer season is in full swing, and a Monday morning review at our company of the weekend’s box office led to an impromptu employee survey about appreciation of movies beyond the multiplex.

The interest level in old films is nonexistent among our 20-something graphic designers and account managers. None of them have ever really seen a black-and-white film or any of cinema’s best from decades past, which says something important about their relationship with films. Their generational disinterest in traditional narrative carries important implications for employer brand marketing. keep reading…

New Hershey’s Video Talks Candidly About a Recruiting Job

by Jul 25, 2013, 2:38 pm ET

My friend Bryan Chaney let me know about a new and very interesting video from Hershey’s, where you hear candidly about a talent acquisition job, and a little about the selection process. keep reading…

Pick the Right Recruitment Ad Agency and Get the Most From It

by Jul 17, 2013, 5:49 am ET

External recruitment marketing companies are not one-size-fits-all. The key to a successful collaboration with an outside agency is finding the right fit for your company and needs. Consider the following three questions when determining whether an agency is the right fit for your company: keep reading…

A WOW Recruiting Opportunity — Micro-Videos on Twitter and Instagram

by Jul 8, 2013, 6:39 am ET

Screen Shot 2013-06-28 at 11.57.03 AMBy now everyone knows that the future of recruiting will require the effective use of both the mobile phone and social media. However, you may not be aware that new features on social media giants Twitter and more recently on Instagram now provide the opportunity to effectively sell recruits with short micro-videos that are sent to their mobile phones. keep reading…