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Findly Buying Bernard Hodes? No, I Didn’t Get That Backwards

Todd Raphael
Jul 1, 2013, 10:38 pm ET

findlyHow’s this for a sign of the times: the 43-year-old recruitment advertising agency Bernard Hodes is being bought by a San Francisco-New Zealand upstart you may not have even heard of. keep reading…

Stand Out From the Recruiting Noise by Sharing Compelling Content

James Clift
Jun 27, 2013, 6:29 am ET

message overload.jpgThe online recruiting world is a noisy place. One search on Indeed for “developer” yields more than 145,000 job postings — all of which look remarkably similar. On the flip side, great people are being constantly bombarded with messages, thanks to LinkedIn Recruiter.

How does a company stand out from the sea of bullet points and template messages? By creating and sharing remarkable content.

Here are three ways that companies are using creative content to attract top talent. keep reading…

What Your High School Crush Teaches You About Recruiting Talent

Mona Berberich
Jun 26, 2013, 6:40 am ET

Screen Shot 2013-06-18 at 11.26.54 AMWhen I was about 15 years old I discovered something that would change my way of thinking about attracting talent forever: my first high school love. We’ve all been there. Think about that boy (or girl) in high school that you adored. There seemed to be this glorious shine around him. Women wanted to be with him, men wanted to be like him. You were sure he was the love of your life (even though your best friend tried to talk you out of that). There was no doubt that you needed to be with him; otherwise you might not make it.

Thanks to chocolate and chick flicks, I’ve made it past high school heartbreak and am looking back in time to realize a striking similarity: attracting talent is like trying to appeal to your high school love. It’s possible they don’t even know your name, but you if you work hard enough to make them notice, you can score the date (or job interview). With just a few tips, you can be on your way to true (recruiting) love in no time. keep reading…

Engineers Stuck on California’s Highway 101 Can Tackle a Coding Challenge Today

Todd Raphael
Jun 17, 2013, 12:01 am ET

designCodeEval (part of HireVue), is launching a series of challenges on the 101 Freeway this summer, a very popular Northern California commuting route for technology employees.

The first billboard launches near the San Francisco airport today, and involves a commuting-related puzzle. The billboards point you online, where you have to find the shortest distance between a set of startup companies in San Francisco.

There’s a not-so-subtle message at work here: keep reading…

You Report to No One; You Are the CEO (Duh)

Todd Raphael
Jun 14, 2013, 1:13 pm ET

Screen Shot 2013-06-14 at 10.05.00 AMThat not-so-subtly large graphic at right is just as large when you land on the lululemon careers site.

Yes, the company is hiring an CEO, but unlike many other job ads, this one you’ll actually remember. keep reading…

Can a Company Infographic Rev Up Recruitment? 4 Things to Consider

Kes Thygesen
Jun 13, 2013, 6:45 am ET

With all of the buzz about social media recruiting, there may be an even better way to reel in top talent — creating quality content through a company infographic. keep reading…

The Art of Filling the Most Desired Job in History

Gail Miller
Jun 11, 2013, 6:45 am ET

mars oneINHABITANTS WANTED: Mars One, the Dutch-based, nonprofit space travel organization, is recruiting a few brave men and women to colonize the red planet.

I’m a skeptic of the Mars One mission. In fact, I think Mars One’s interplanetary initiative is based on more nonsense than facts — a publicity stunt at best (or worse, a Ponzi scheme.) Will Mars One explorers ever get off the ground, given the scope of this unprecedented scientific and technological undertaking? I doubt it.

Still, as a staffing professional, I am astonished by the early success of Mars One’s astronaut recruitment efforts. Believe it or not, nearly 80,000 video applicants have paid up to $75 for a chance to explore the heavens. While many question the motives of this so-called boundary-pushing space mission, employers can’t deny that Mars One’s unique recruitment process provides some fascinating takeaways. keep reading…

A Recruiting Ad Contest … With a Catch

Todd Raphael
Jun 10, 2013, 6:56 pm ET

wit-header_01A new contest for the best recruitment advertising in 2013 comes with a twist: the ad being submitted has to focus on hiring women. keep reading…

Celebrity Factor in Hiring: New Trend or Gimmick?

Shanil Kaderali
May 23, 2013, 6:12 am ET

The InternshipThere are many strategies to build a healthy employment brand: promoting jobs with social media such as your Facebook page; LinkedIn ad impressions; hiring events; recruitment videos of your CEO, and so on. Celebrities have not really been part of employment branding strategies. That changed with Google as is showcased in the new Vince Vaughn movie The Internship. We may be seeing another strategy developing that is out of box and a breath of fresh air. keep reading…

A Win-Win Way to Recruit in Silicon Valley

John Zappe
May 21, 2013, 10:17 pm ET

rocket fuel palindromePutting candidates on the spot with weird questions that have no real answer has been a hallmark of Silicon Valley recruiting for years.

Google made Glassdoor’s list of oddball questions with this one: “How many cows are in Canada? Salesforce made the list, asking, “If you could be anyone else, who would it be?”

Now, though, Rocket Fuel has kicked it up a notch, with a recruiting billboard along heavily traveled Rt. 101, the Valley’s main artery. It lists the company’s Internet address with an X. To get to page X, you need to solve this puzzle:

X=The largest 15 digit perfect square palindrome. keep reading…

Mobile Advertising for Recruiters

Ryan Phillips
Apr 25, 2013, 5:41 am ET

fitnessAll the major mobile phone platforms today with apps also have advertising capability within the app itself. This doesn’t necessarily mean that recruiters need to become programmers, but it does mean that they have the ability to use mobile advertising within an application just as any other business does.

It may seem like a far-fetched idea to advertise within games and social media posting tools, but many businesses today are doing just this. keep reading…

In the War for Talent, a Beautiful Daughter’s Benefit Might Help

John Zappe
Apr 19, 2013, 6:06 am ET

Mr. CakeThe way Chris Holmes quit his border security job must have made Gordon Ramsay proud.

It wasn’t a bad-boy, burn-the-bridge resignation that has garnered all the attention for the 31-year-old new father whose friends and co-workers call him Mr. Cake (for reasons that will become obvious in a moment). That might have been more the Ramsay style.

Holmes let them eat cake. keep reading…

The Case for Visual Job Descriptions

Jamie Peil
Mar 13, 2013, 5:59 am ET

talent engagementOver the past five to seven years, the recruitment industry has faced great disruption due to the advent of social media recruiting and a proliferation of new software tools. These changes have been driven by demographic, economic, technology, and media trends. U.S. corporations alone spent $140 billion trying to find candidates to fill their jobs, according to a recent article in Forbes. With so much at stake, companies are increasingly seeking out new and improved solutions to a myriad of problems.

The new solutions address different stages of the recruiting life cycle. Whether it is social sourcing, candidate relationship management, or video interviewing, the common thread binding them together is engagement — the desire to find better ways to engage top talent.

However, one aspect of the recruiting process has not changed at all … the humble job description. keep reading…

You Don’t Know It, But Women See Gender Bias in Your Job Postings

Stephen Shearman
Mar 1, 2013, 5:31 am ET

Screen Shot 2013-02-25 at 9.38.36 AMAre a few gender-themed words in your job descriptions signaling women, unconsciously, to not apply?

A scientific study of 4,000 job descriptions revealed that a lack of gender-inclusive wording caused significant implications for recruiting professionals tasked to recruit women to hard-to-fill positions underrepresented by women.

This study addressed questions such as: do job descriptions that lack feminine-gender words repel female applicants? Could the lack of gender-inclusive wording in your job description influence women to opt out and not apply? Are there gender bias characteristics in your job advertisements? Could the lack of gender-inclusive words actually be perpetuating gender inequality in your organization? keep reading…

CareerBuilder Tool Tells You How Well Your Job Ad Is Doing

John Zappe
Feb 7, 2013, 5:45 am ET

CB recruit portal 1Quick quiz: Your job postings for customer service reps on average get 28 applications each. Is that good or bad?

If you answer is along the lines of “I don’t know,” CareerBuilder has a solution for you. Any employer with a job posting can now see how well their ad performs against every other similar ad in the CareerBuilder network. Free.

That alone is pretty cool, since knowing your ads for customer service reps draw fewer applications than your competitors get is important business intelligence. But as the cliche goes, “Wait, there’s more!” Besides the raw counts, CareerBuilder’s new Recruitment Performance Portal tells you at a glance how experienced they are, how educated, as well as ethnicity, gender, and a fairly broad range of other details. keep reading…

The Structure of Your Job Ad Plays a Bigger Role Than You Think

Justin Miller
Feb 6, 2013, 6:00 pm ET

Screen Shot 2013-02-06 at 2.58.08 PMAs a marketing person for a somewhat large (200 recruiters nationally) staffing firm, one of my biggest difficulties has always been ensuring consistency across the board. When it comes to things like brand standards, policies, messaging, etc., it can be difficult to police all of it so that the company image looks unified on a national front.

Thanks to my terrific marketing team across the country we have been able to manage all of this relatively easily, but the one thing that seemed to always escape our grasp was quality control of our job ads.

Up until this year, we never really had a policy on ad format. It was simply up to the recruiter to write and post their ads. Our guys didn’t necessarily write poor ads, they simply lacked a level of formatting consistency across the brand.

We spent the first few weeks of January doing a complete overhaul of our ads, explaining the importance of SEO, working out an ad template, and removing any usage of superlatives in job titles.

We saw immediate results. keep reading…

Nashville Launching Grand Ole Effort for IT Employees

Todd Raphael
Feb 6, 2013, 2:30 pm ET

Bicentennial_MallYou’ve seen it from Austin to Detroit to even Yukon. The latest locale to campaign for talent is Nashville.

Local businesses, along with some area governments like the City of Nashville, are particularly honing in on IT talent in their push for people to move to Tennessee.

They’ve put together an impressive 40-page PDF describing Nashville as far more than just one big Ole Opry, but rather a low-cost-of-living, low-tax, fun, diverse, community-service filled town. And it’s a town looking for analysts and .Net, SQL, and Java developers.

The campaign also includes a new website, with a prominent job search on the home page. There’s also a Google Plus group, LinkedIn group, Facebook page, and Twitter feed.

This Super Bowl Just Won’t be the Same. A Timely Pheromone Might Have Helped

John Zappe
Feb 1, 2013, 6:30 am ET

Super bowl commercialAlas, it’s true. For the first time in 15 years (could be more, could be less, but it’s around about that) there will be no recruitment Super Bowl commercials this Sunday.

The commercials Monster, and later, CareerBuilder produced are among the best ever shown in the 46 years the game’s been played. Sports Illustrated ranked Monster’s 1999 “When I Grow Up” ad in its top eight. (The photo to the right is from that ad.) CareerBuilder’s monkey ads often made it into the top 10. The company built a hugely successful email program called Monk-E-Mail around their simians.

So popular have the commercials become (in more than a few years more popular than the game itself), that TV specials like the one Wednesday night,are just about the ads. It had ads from both the two big job boards. keep reading…

5 Things My Vacation Can Teach You About the Candidate Experience

Justin Miller
Jan 11, 2013, 5:24 am ET

cruiseI recently took a cruise on Royal Caribbean with my girlfriend. It got me thinking about the services we provide as HR and agency recruiters. Some of these may not be a total surprise to you, but realize just how effective these five points can be if you truly invest time and energy into accomplishing them. keep reading…

Why LinkedIn Will Never Kill the Professional Recruitment Industry

Adrian Kinnersley
Jan 3, 2013, 5:02 am ET

How LinkedIn is eating the recruitment industry suggested that LinkedIn, an essential tool in a recruiter’s arsenal, is actually going to devour the recruitment sector like an aggressive parasite. This is a very popular viewpoint — and an understandable one given the state of the jobs market, the focus on reducing recruitment spending, and the undeniably impressive growth of LinkedIn’s revenues and share price.

There is undeniably a shift in behavior with regard to LinkedIn, and it has impacted the recruitment industry — but in a different way than the article suggests. LinkedIn needs recruitment to survive. Despite views to the contrary, recruitment companies still contribute the lion’s share of its revenue. LinkedIn is undoubtedly negatively impacting parts of the recruitment market. But it’s not the third-party agencies. It’s the job boards. keep reading…