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College Recruiting: Is a Tipping Point Coming?

by Apr 24, 2015, 5:08 am ET

Screen Shot 2015-04-21 at 3.47.28 PMThe world of college recruiting is rapidly evolving as more and more employers spend more and more resources attempting to hire the best recent graduates and students, yet more of those are doing so in new and innovative ways.

In this webinar, I talk with Todd Raphael about the changes which are quietly occurring in this recruiting niche.

We also get into:

  • If there’s still a “stigma” or “asterisk” when someone’s degree is online
  • Whether elementary-middle-high school is keeping up with the times
  • Big corporations vs. smaller businesses … what they look for in new hires
  • Is going to college less important than it once was, in terms of getting a job? keep reading…

Corporate Career Sites: Watch Where the Money Goes

by Apr 21, 2015, 5:08 am ET

Screen Shot 2015-04-20 at 3.22.02 PM 1While time, money, and energy are spent on the videos, audios, photos, and blogs on corporate career websites, applicants sometimes are thinking, “Where’s that job I want to apply for?”

And, says Derek Gillaspy, that desire to simply search and apply is being overlooked by companies.

Gillaspy and I talk about that in the video below, as well as:

  • whether companies should say more about the hiring process on their sites
  • CRMs and talent communities
  • advertising a company’s brand on social media vs. focusing on a company’s own career site
  • the letdown of a fancy career site that ends in a weak job description or job post keep reading…

Parents: Now That You’ve Seen ‘Frozen,’ You Have to See This Frozen Recruiting Video

by Jan 28, 2015, 6:07 pm ET

Screen Shot 2015-01-28 at 3.03.50 PMWhat to make of Frozen? One of history’s biggest movies, a billion-dollar colossus whose songs are ringing so repetitively in the heads of parents with young children many would like to annihilate their car CD players?

Yes, it was time to make a Frozen-inspired recruiting video.

This classic comes from the Norman, Oklahoma, police department, which is hiring — for the first time in forever.

keep reading…

This New, 1-Minute Navy Video Is More Tough Than Touchy-feely

by Jan 26, 2015, 4:26 pm ET

Screen Shot 2015-01-26 at 1.17.38 PMYou might have heard that in the U.S., the Navy’s “force for good” campaign didn’t go over terribly well, causing the Navy to apparently nix it.

Well, the Navy has uploaded a new commercial to Youtube, and this time around, things blow up. keep reading…

This UPS Video Is Unbelievably Sweet

by Dec 8, 2014, 5:38 pm ET

Screen Shot 2014-12-08 at 2.36.56 PMA new video from UPS isn’t exclusively about hiring, but given how much the company is staffing up for the Christmas rush, a near-tear-jerker like this sure can’t hurt.   keep reading…

There’s Something Missing From This Great New Police Recruiting Video

by Sep 29, 2014, 1:21 am ET

Colorado state patrolIt’s not full of chase scenes, but a new 2 1/2-minute recruiting video from the Colorado State Patrol called “IAmATrooper” is equally memorable.

And it comes with a twist. keep reading…

In Selling Its Jobs, Dropbox Is Selling Its Location

by Aug 1, 2014, 7:43 pm ET

Screen Shot 2014-08-01 at 4.37.22 PMIf you’re young, like music, and the outdoors, Austin’s the place for you.

That’s the message from a new video playing up jobs at Dropbox in Austin. keep reading…

Gay Cop: ‘Believe It or Not, We Exist’

by Jul 23, 2014, 5:35 pm ET

Screen Shot 2014-07-23 at 2.22.47 PMIn a new recruiting video below, a self-described “30-year-old white guy” tells you why he’s diverse: he’s a gay policeman in Texas.

Chris says that being a gay detective in Ft. Worth isn’t the big deal it used to be. And, he says, he hasn’t had a single problem at work. keep reading…

‘I Just Let Children Know That I Care’

by Jun 2, 2014, 3:45 pm ET

Screen Shot 2014-06-02 at 12.40.42 PMThe school system in East Baton Rouge, Louisiana, isn’t rich, but it does have a couple things in its favor: a go-getter recruiting leader, and some cute kids to star in a four-minute video.

Perry Productions made the video, featuring children asking to be inspired, and teachers saying things like, “I just let children know that I care and everything else falls into place.”

It cost the school district $1,200, including shooting, editing, and voice over, and took about 25 hours to shoot it at six schools in the parish.

Recruitment Manager Daphne Donaldson brought equipment into buildings and helped out with other set up.

“For the price,” Donaldson says, “it was worth it and it was an opportunity for me to learn.”

I’ve embedded it below. keep reading…

No Words Were Needed in This Intense Police Recruiting Video

by May 21, 2014, 6:59 pm ET

midlandThis new video starts off slow, with soft music, a smiling police officer, and a children’s cartoon character.

What comes next are handcuffs, drugs, high-speed chases, and explosions.

It’s all for jobs in the Midland, Texas, police department. The video is below.

keep reading…

Recruiting Leaders Share a Few Tips to Increase Candidate Engagement

by May 8, 2014, 5:05 am ET

We all know it’s getting easier to identify candidates. Now the biggest challenge is getting those candidates on the phone or to reply to messages we send them. Last month, at ERE Spring 2014, I asked a few recruiting leaders to share tips on improving candidate engagement.

The themes recommended include: research the candidates you are approaching, personalize voicemails messages to candidates, and involve all of your employees. Watch the entire video below. keep reading…

A Little Preview of ERE’s Spring Conference in San Diego

by Apr 3, 2014, 4:29 pm ET

Screen Shot 2014-02-24 at 7.45.24 AMDavid Lee, a speaker at ERE’s spring conference in San Diego on employment branding, joins Gerry Crispin in talking about this month’s event.

Find out:

  • The technology topic that surprised us by polling as recruiters’ No. 1 issue
  • What’s keeping recruiting leaders up at night
  • Why some recruiting practitioners are reluctant to share their stories
  • Which organization puts people with little to no marketing experience in charge of hundreds of millions of dollars in recruitment marketing campaigns keep reading…

Adidas Unveils Intense New Branding Video

by Nov 27, 2013, 9:34 am ET

Screen Shot 2013-11-27 at 6.29.03 AM“When you love what you do, it’s not really work.”

That’s what one person says in a new employer branding video from adidas, one that … well, if it doesn’t make you want to get off the couch and do something active, nothing will.

The video-makers, according to an adidas blog, asked employees, “Why did you join? What really keeps you here? And what inspires you most about being here?”

It weaved those answers into a (visual heavy, in typical adidas style) video that’s about a minute and a half long.  keep reading…

Measuring Quality Hires

by Nov 15, 2013, 6:35 am ET

Quality-of-Hire-Metrics-Shanil-KaderaliData analytics are getting more important. Companies are using data to better understand and improve their customer relationships, operational, business, and workforce outcomes, and competitive positioning.

This is no different for HR and even more specifically talent acquisition. Quality of hire is the critical decision-support metric that can help HR and hiring leaders determine if they are bringing the right workforce into your organizations to drive business results.

To add to my article on hire quality, I put together this video. keep reading…

Foosball, Purple Squirrels, and Speed Dating: A summary of our roundtable discussions at Menlo Ventures on hiring in the startup world

by Nov 14, 2013, 6:27 am ET

Screen Shot 2013-11-04 at 10.13.44 AMI recently participated in a great roundtable discussion (video at the bottom of this post) on recruiting for startups, sponsored by Menlo Ventures and moderated by Jim McCarthy. On the panel with me was Manuel Medina of GroupTalent, Jon Bischke of Entelo, and Todd Raphael of ERE.

Each of our companies is bringing something unique to help disrupt the recruiting space: Readyforce for its attention to linking college students with startups and technology companies, Entelo as a metric-based recruiting tool, and GroupTalent as a high-end job board for software developers. And of course, ERE as a medium to bridge recruiters with the trends and companies like ours.

As startups, we recognize that managing our precious resources of limited cash and employees’ time to find the elusive purple squirrels requires a serious game plan. Here are three of the top takeaways from our discussion that can help firm up your recruiting: keep reading…

This Silicon Valley CEO Can Handle a Little Argument in an Interview … and a Little Gray Hair

by Sep 26, 2013, 6:14 am ET

Adi_HeadshotRather than make sure all interviewees are on the same page with the company, Adi Bittan, a startup co-founder & CEO, actually wants to see how they disagree.

Yes, Bittan, CEO of a company called Owner Listens, deliberately puts candidates in a position where they’re at odds with someone, just to see how they handle it.

Bittan and I talk about this in the video below. We also tackle why Silicon Valley seems to hire the young, and why she is more open to older workers.

Lastly, we talk about something she feels is a misperception about working parents. It’s about 11 minutes long, below. keep reading…

Now Hiring: No Experience Required

by Sep 25, 2013, 6:31 am ET

Bethany-PerkinsYou know how it works: if the candidate has the right number of years of experience, doing the right things at the right company in the right industry, voila! They make it through the applicant tracking system.

That’s not quite the case at one company, called Software Advice. Bethany Perkins heads up human resources and recruiting at the Austin, Texas, organization that’s not fixated on what many others are.

She and I talk about what criteria she looks for in a candidate — if experience is not the be-all-end-all — and how she judges whether people meet that criteria. We also touch on whether a college degree matters or it doesn’t.

The eight-minute video is below. keep reading…

New Hershey’s Video Talks Candidly About a Recruiting Job

by Jul 25, 2013, 2:38 pm ET

My friend Bryan Chaney let me know about a new and very interesting video from Hershey’s, where you hear candidly about a talent acquisition job, and a little about the selection process. keep reading…

You’re Religious? You’re Hired!

by Jun 25, 2013, 5:35 am ET

Tim Tebow-PRN-099734The New England Patriots say that Tim Tebow’s “spirituality” was a factor in his hiring … as a football player. Yes, his spirituality.

Sure, a person’s personal life can play a role in hiring. But we don’t always admit it. Ron Katz and I talk about this in the video below. We also get into how Tebow’s signing may be a sign of the times in terms of:

  • The blurring of work and life
  • Employers’ greater knowledge of job candidates’ personal lives
  • The tension between hiring for “fit” and hiring for diversity

It’s 11 minutes, below. keep reading…

Edelman’s New Careers Video Stars 8 Really Cool Employees

by Jun 5, 2013, 5:46 pm ET

Screen Shot 2013-06-05 at 2.36.41 PMI don’t know Edelman’s Cassel Kroll — VP of digital media strategy — but I know he looks really cool in a hat. So does Jimmie Stone, EVP and creative director.

They and a half-dozen other employees of PR giant Edelman star in this new video about working at Edelman. Edelman’s global and U.S. marketing teams came up with the idea for the video, and made it in about three weeks. The goal was to showcase the variety of new sorts of jobs that recent hires are doing at the firm.

It’s a bit more than two minutes, below. keep reading…