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Mobilegeddon Has Arrived. How Do You Rank Now?

by Apr 21, 2015, 10:49 pm ET

Screen Shot Google mobile friendly searchDid you notice any change in visitor traffic to your website today?

An untold number of sites have, the result of Google changing how it ranks search results for users on a mobile device.

Today Google unleashed its newest search ranking update, giving priority to mobile-friendly sites and demoting those that aren’t.

keep reading…

It Gets Weirder: Philadelphia Police Recruiting Video

by Apr 21, 2015, 4:04 pm ET

Screen Shot 2015-04-21 at 12.46.00 PMOne reader emailed me after I posted that Frozen recruiting video out of Norman, Oklahoma, and asked, “Is that for real?”

You may have the same question this time around. keep reading…

To Become a Business Partner, HR Needs an ‘Extreme Makeover’

by Apr 21, 2015, 6:49 am ET

Deloitte global talent trends chartHuman resources, as a business unit and as a profession, is failing to meet the expectations of business leaders. Not only is this true in North America, where HR has for years been yearning for the proverbial seat at the table, but it’s every bit as true in the rest of the world.

In blunt terms, Deloitte’s 2015 Human Capital Trends report says, “HR is not keeping up with the pace of change in business. Today, there is a yawning gap between what business leaders want and the capabilities of HR to deliver.”

The report declares the need for an “extreme makeover” for HR to be one of the 10 most important human capital trends this year. It’s not the first time retooling HR has appeared as a priority among the business leaders and HR professionals surveyed (3,300 respondents in this report from 106 countries). keep reading…

Capitalizing on the Employee Referral Goldmine

by Apr 20, 2015, 5:50 pm ET

FREE ERE Webinar: Wednesday, April 22 at 2 p.m. EDT

Employee referrals remain the number one source of hire, but many companies aren’t capitalizing on this goldmine. They’re failing to make the most of an existing program, or they don’t even have an ERP in place at all.

A truly effective referral program is high-touch and is part of a bigger picture; a culture of engaged, invested, and collaborative employees. But how to choose, and manage a program that will work for your company?

In this webinar, we’ll explore the ERP factors that really matter including increasing the number of high-quality and relevant referrals, engaging employees in the talent acquisition mission and partnering with hiring teams on targeted campaigns.

Join our free webinar on Wednesday, April 22 for practical insights into some of the more nuanced aspects of building and managing a robust ERP.

Our speaker, Jessica Max, will share her experience of what works, and what doesn’t, when it comes to getting the most out of your ERP. She’ll walk through some common ERP complaints and offer tips, ideas, and examples of more creative employee referral generation.

This webinar will fill up fast. Register now for free to reserve your seat for April 22.

Date/Time:  Wednesday, April 22 at 2 p.m. EDT

Registration link:

Sponsored by:  iCIMS

On April 21 You Could Lose Big If Your Careersite Is Not Mobile Friendly

by Apr 16, 2015, 10:02 pm ET

Google mobile rankingsSometime on April 21 your career site, the one you worked so hard to get on Google’s first search page, may disappear down the rabbit hole, banished to page two, three, or worse.

Next Tuesday is when Google implements a new ranking system that rewards sites that are mobile-friendly by elevating them in its search results. The flip side of that is the bad news for any website that isn’t mobile-enabled — it will fall in the rankings.

Exactly how bad will it be? Until Google’s new ranking algorithm is switched on, we won’t know for sure, but the search engine experts are calling it “Mobilegeddon” and “Mobilepocalypse.” If that seems like so much hype, consider that last year, after Google rolled-out update 4.0 to its so-called Panda ranking component, eBay lost an estimated 80 percent of its top search results. One Wall Street analyst calculated the cost at 5 percentage points of growth to the company.

History may be about to repeat itself. Only this time, worse. TechCrunch checked the mobile preparedness of all the Fortune 500 websites find only a bare majority of the sites passed muster; 44 percent failed the test. And that was a generous finding. Research firm SumAll put the percentage of unfriendly Fortune 100 sites at 67 percent. keep reading…

Good to Great: Culture-based Social Recruiting

by Apr 13, 2015, 2:09 pm ET

ERE Webinar: Wednesday, April 15, 2015 at 2 p.m. EDT

Social recruiting is about more than just having a presence on Facebook or using Twitter to alert candidates to your latest job postings. Social recruiting creates a real opportunity for recruiters to go beyond the expected and become  trusted talent leaders. It’s a chance to use your company’s brand and build a community of potential hires already sold on your business and your culture.

Join us for a free webinar on Wednesday April 15 to learn how you can get the best out of social recruiting and take your skills to the next level.

Our  speaker, Nicky Gibson, will share her expertise in all aspects of social recruiting including how to partner with your internal marketing team, create and drive brand advocacy, and use your company’s mission and culture to engage the talent you want to hire.

Recruiters who want to go from good to great by making the most of social recruiting opportunity can join us for free on April 15.

This webinar will fill up fast. Register now for free to reserve your seat.

Date/Time: Wednesday, April 15, 2015 at 2 p.m. EDT

Registration link:

Sponsor:  Cornerstone OnDemand

3 Things to Learn From L’Oreal’s Attraction Strategy

by Apr 10, 2015, 5:46 am ET

l'orealLate last year, L’Oreal presented its talent attraction strategy at the LinkedIn Talent Connect event in London. If you didn’t attend or haven’t seen this presentation, you can view the video here. This stood out to me above all of the other presentations, because if there’s one thing a lot of companies have forgotten about, it’s the experience. And what L’Oreal have created with that simple concept is nothing short of incredible.

As recruiters, our job is to find talent to fill requisitions, but quite often we forget about the importance of things such as branding or candidate experience. And with all of the other tasks we need to get done, it’s a challenge to put our mind to concentrating on the bigger picture — making your company stand out and attractive to talent.

Here’s what you can learn from L’Oreal’s example: keep reading…

Jobcase: a Place for Those Not at Home on LinkedIn

by Apr 9, 2015, 11:57 pm ET

jobscoreIn a world of 100,000 (more or less) job boards and their socially focused progeny, there’s one for practically every occupation, industry, and personal interest.

The few big players — Indeed, CareerBuilder, SnagAJob, SimplyHired among them — count their monthly visitors in the millions and their dollars in the double-digit millions. The majority of commercial career sites, though, gross less than a million annually and have far fewer visitors in a year.

When they’re not worrying about what Indeed will do to their business, they’re worrying about what LinkedIn will do. Or about each other.

It makes you wonder why anyone, let alone a former Wall Street fund manager, would want to jump into the business.

But that’s what Fred Goff and a group of his associates have done, this week cutting the ribbon, so to speak, on a job board he insists is no more a job board than is LinkedIn. He describes as a community for those for whom the LinkedIn mold isn’t the right fit. keep reading…

Time to Fill Average Now at 27 Working Days

by Apr 8, 2015, 9:24 pm ET

Dice time to fill 2.2015The national time-to-fill average rose in February to the highest level in 15 years. keep reading…

A Recruiting Technology Vendor Now Has Its Own Recruiting Video

by Apr 8, 2015, 5:03 pm ET

Screen Shot 2015-04-08 at 1.46.23 PMThe fast-growing startup ZipRecruiter, which blogs about hiring itself and is expanding into onboarding and eyeing a larger suite of recruiting and HR services, is out with a video of its own. keep reading…

In the Bay Area, a Dot-com-era Job Site Is Getting New Life

by Apr 7, 2015, 6:22 pm ET

Screen Shot 2015-04-07 at 3.00.06 PMWhile in the middle of the U.S. is celebrating its Daily Herald victory and a truck driver job site is officially launching, on the West Coast a once-well-known career site is quietly reviving itself for the latest Silicon Valley/San Francisco talent gold rush. keep reading…

Increased Recruiting Spending Gets You in the NCAA Tournament and Improves Business Results

by Apr 6, 2015, 5:53 am ET

Screen Shot 2015-04-02 at 12.58.03 PMThe data is in and it’s clear that heavy spending on recruiting is critical if a university wants to get into the men’s NCAA tournament. This positive correlation between recruiting spending and success in sports should be noted by corporate recruiting leaders because it could help support their business case for increased corporate spending on recruiting.

The impact of heavy spending on recruiting in men’s basketball is clear and hard to refute. The eight teams that have gotten into the tournament each year over a five-year period spent an average of three-and-a-half times more on recruiting than teams that never made the tournament over those same five years. The top three schools that spent the most on recruiting each spent approximately $2 million per year (Kansas, Louisville, and Kentucky), which was more than 30 times the average recruiting budget of the schools that never made the tournament. An excellent analysis conducted by USA Today “found a correlation between schools that spend big on recruiting and schools that had success making the NCAA tournament from 2010 to 2014.”

Additional Indications of the High Impact of Recruiting keep reading…

New Job Board, Campaign Launches in South Dakota

by Apr 3, 2015, 8:04 pm ET

Screen Shot 2015-04-03 at 4.58.35 PMSioux Falls, South Dakota has launched a new, mobile-friendly job site playing up the town’s 2,000 open jobs. keep reading…

March Has Smallest Job Gain in More Than a Year

by Apr 3, 2015, 9:54 am ET

Econ data March 2015U.S. employers slowed hiring in March to the smallest gains since December 2013, adding a mere 126,000 jobs, far below the 245,000-250,000 predicted by labor economists. The unemployment rate was unchanged at 5.5 percent. keep reading…

This New Marines Recruiting Video Literally Breaks Down Barriers

by Apr 2, 2015, 5:29 pm ET

Screen Shot 2015-04-02 at 2.07.34 PMYou’ve read about the U.S. Air Force’s new visuals and a hard-hitting piece from the U.S. Navy. Now it’s the Marines’ turn.
keep reading…

Actively Creating a Passive Candidate Pipeline

by Apr 2, 2015, 4:25 pm ET

Passive candidates aren’t waiting for you to call. They’re busy in their current positions and may or may not be thinking about their eventual next role. But you need to create a pipeline of passive candidates to meet current and future recruiting needs. How can you reconcile the two situations?

The key to having a passive candidate pipeline begins and ends with your network. This webinar will cover how talent acquisition professionals can develop and maintain an active network. We’ll look at the importance of building and marketing your personal brand to create relationships and how you can help these relationships grow into your passive candidate pool.

Join our free webinar on Thursday, April 9, for great tips on how to build relationships and create opportunities for a passive candidate pipeline.

Our expert speaker Jeff Newman will share his experience in developing and maintaining a pipeline, and the dos and don’ts of building long term relationships with passive candidates.

This webinar will fill up fast. Register now for free to reserve your seat for April 9.

 Date/Time:  Thursday, April 9, 2015 at 2 p.m. EDT

Registration Link:

Sponsored by: SmartRecruiters

The Recruiters’ Guide to Managing Hiring Managers

by Apr 1, 2015, 5:27 pm ET

The relationship you have with your hiring managers is critical to successful recruiting. Keeping them engaged in the process and up to date with your strategy can make all the difference to them and you. However no matter how great your talent as a recruiter, you’re bound to hit a roadblock with your hiring managers from time to time.

This webinar will walk you through some of the common issues that all recruiters face when working with hiring managers and some ideas for making your hiring processes and relationships more strategic and seamless.

Join our free webinar on Wednesday, April 8, to learn how to build successful partnerships with hiring managers and to proactively address common issues.

Our speaker, Misty Sutton, will share her experience of working with hiring managers and some best practices for building more strategic partnerships. She’ll provide tips on developing communications plans, engaging managers in hiring strategy, providing honest feedback from candidates and proactively addressing other issues.

This webinar will fill up fast. Register now for free to reserve your seat for April 8.

Date/Time:  Wednesday, April 8, 2015, at 2 p.m. EDT

Registration Link:

Sponsored by:  ZALP

Economists Wonder: Is Job Growth Slowing?

by Apr 1, 2015, 1:49 pm ET

ADP march 2015Is job growth slowing? Economists are asking that question after ADP’s monthly National Employment Report this morning said that 189,000 private sector jobs were created in March, the smallest increase since January 2014.

“There are some good reasons to think that the job growth has slowed, that we’re not going to see monthly job gains of 300,000 for a while,” Mark Zandi, chief economist of Moody’s Analytics, said after the report was released. Moody’s prepares the report in partnership with ADP.

Economists were expecting the report to show about 225,000 new private sector jobs last month, which would have been only somewhat of an improvement over February’s 214,000 new jobs, revised up slightly from an initial 212,000. keep reading…

List Maker to Create List of Recruiting Lists

by Apr 1, 2015, 12:01 am ET

Screen Shot 2015-03-11 at 12.35.51 PMIn one of the more curious decisions the talent-acquisition field has seen — perhaps as unusual as that Raleigh recruiter who in 2011 refused human contact — a recruiting vendor has decided to make a list of the 100 most influential lists of recruiting influencers.

Synergy List Vector Management will analyze each of the many, proliferating lists of who’s influential in the recruiting field, and generate one big list that will simply rank other recruiting influencer lists. “If you love lists,” says Sheila E. Tartefly, director of robust solutions at Synergy List, “you’ll love our top 100 list of lists. You’ll have a better feel for which thoughts the thought leaders are thinking about that you should really give some thought to.”

In talent acquisition, lists have been controversial. keep reading…

Familiar BizDev Face Becoming Advisor to HR/Recruiting Technology Companies

by Apr 1, 2015, 12:01 am ET

Screen Shot 2015-03-31 at 3.09.33 PMYou probably know how many startups have recently sprouted up in the talent-acquisition and human resources technology field. Now, those startups, and any other recruiting/HR tech company that wants to grow quickly, have another consultant of their own. keep reading…