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Advice and How-Tos

Revealing the Factors That Restrict the Recruiting of STEM Women (Part 2 of 2)

by and Aug 18, 2014, 12:20 am ET

STEMThis is the final part of a two-part research-based series that is designed to reveal and describe the four categories of factors that restrict the recruiting of STEM women (i.e. women with degrees in Science, Technology, Engineering, or Math) into high-tech firms.

In part one we highlighted Category 1, the lack of a short-term impact associated with efforts to increase the supply of STEM women, and Category 2, the top barriers that restrict STEM women from applying for and accepting new jobs. Our research and analysis indicates that there are two more major categories of factors that inhibit STEM women from changing jobs. Those factors will be covered in Category 3, the corporate cultural frustrators that discourage STEM women from being recruited into new jobs, and Category 4, biases against women in the hiring process of high-tech firms.


CATEGORY 3 — The corporate cultural frustrators That Discourage STEM Women From Being Recruited Into New Jobs keep reading…

Don’t Listen to the Naysayers — You Do Need Creatives

by Aug 15, 2014, 12:56 am ET

Screen Shot 2014-07-03 at 9.57.56 AMIf you’re not a “creative,” you’ve probably been annoyed by a creative’s lack of organization or follow-through at some point. You may even be reveling in the recent onslaught of articles arguing that creative employees only waste time and money.

But no matter how “Type A” you are, you can’t afford to overlook creatives’ potential in this increasingly innovation-focused market. keep reading…

How to Get More Your Job Ads More Attention on Job Boards

by Aug 14, 2014, 12:22 am ET

Screen Shot 2014-06-26 at 12.36.54 PMHiring is a complex process, but optimizing it is surprisingly simple. Before posting your job listings online, consider asking yourself “Is this job ad grabbing the attention of applicants?” as well as “Is this job ad gaining the right exposure online?”

Placement is crucial to finding the right candidates, and using the right actions words will drive response. Ad development requires diligent keyword research and an understanding of your competition.

Here are some things you need to know about hiring optimization for job boards.

Understanding Your Competition

Take the time to research your competition. Find out what they are doing to generate attention with their job listings. Read over their job listings to identify the terms they are using — including the job titles. Compelling information for a job listing is found within the first sentence or two. Target those keywords and start naturally integrating them into your job listings to see an improvement in the visibility of your ads.

To create an ad that clearly targets the right market, you need to know the research keywords associated with your target pool. Active job seekers will use search engines to find jobs. Search engines work primarily through keywords. To have effective advertising you need to first have effective keywords. Choose keywords related to the job description and title, as well as the city and state in which the company is located. Including location is particularly important because it allows individuals searching locally to be funneled to your ad, as well as people from out of state hoping to find employment in your specific area. keep reading…

What Successful Recruiters Are Doing Right

by Aug 13, 2014, 12:02 am ET

team_leader_free_stock_photo_bYesterday I listed seven operational habits that characterize unsuccessful recruiters. In this second part, I examine not only the actions that distinguish the successful recruiters, but also the talent mindset that must be adopted. It is the capacity to embrace a “paradigm shift” in your recruiting philosophy that really determines how successful you will be in your talent acquisition efforts.

First, let’s stop fooling ourselves.  keep reading…

What Unsuccessful Recruiters Are Doing Wrong

by Aug 12, 2014, 12:12 am ET

 recruitment-sample-mdMost strategic recruiters seek to optimize the three most important factors in talent acquisition — cost, time, and quality. However, that objective is often impossible to accomplish because recruiters continue to use outdated talent processes which were designed back in the 1980s.

Stephen Covey, in his ground-breaking best seller — 7 Habits of Highly Effective People – introduces timeless principles that form the framework of the changes that individuals must adopt to become more effective. But, before one can embrace the seven habits, Covey proposes adopting of a “paradigm shift”– a change in perception and interpretation of how the world really works. Similarly, recruiters must be willing to adopt a paradigm shift in how they view the world of talent acquisition — if they hope to be successful in sourcing, recruiting, and hiring the very best talent in today’s war for talent.

For example, it has been my experience that “average” to “good” recruiters follow similarly dated talent strategies:  keep reading…

Revealing the Factors That Restrict the Recruiting of STEM Women (Part 1 of 2)

by and Aug 11, 2014, 12:52 am ET

STEMWe are deeply disturbed at the “there’s little we can do” attitude of the leadership at most major tech firms towards increasing the number of STEM (i.e. Science, Technology, Engineering, Math) women recruited into their firms. The leaders of these firms seem to think that their posting of shallow diversity metrics was sufficient. Because males dominate many of the high-tech leadership roles, it’s a bit arrogant for them to assume that they know and understand the barriers that STEM women face.

Instead, we propose they use a more scientific approach that uses survey research techniques to identify the actual barriers that STEM women face when applying for a job in a high-tech culture. Only after you pinpoint the actual barriers can executives then take the precise steps necessary to mitigate or overcome those barriers. Rather than waiting for these hesitant leaders at high-tech firms to act, we have been conducting our own interviews and survey research with the goal of identifying each of the barriers that STEM women recruits face. Our research has found that there are four categories of factors that contribute to the STEM women recruiting problem.

They are 1) the weak supply; 2) the perceived barriers that restrict them from applying for jobs; 3) the negative male culture that frustrates and discourages women; and 4) the biases against women embedded in most corporate hiring and promotion processes.

In this part 1 of a 2-part article, we will address the first two categories, the weak supply of STEM women, and the perceived barriers that restrict STEM women from applying for jobs.  keep reading…

Recruiting in Cyberspace

by Aug 8, 2014, 12:35 am ET

Screen Shot 2014-08-01 at 2.38.42 PMSusan’s interview was coming to an end. Overall, she felt pretty good about it. She realized she could have done a better job of making eye contact a couple of times early on, but she had been nervous and it had taken her a while to loosen up. However, she was confident that she had nailed the high fidelity simulation component and the questions were all pretty much what she had expected.

Susan made a point of thanking the three-person interview panel (Janet, the company’s VP of engineering, and her two deputies, Bill and Huang) and making sure no one had any final questions for her.

Then she disappeared. keep reading…

The 10 Steps to Take With Your Applicant Tracking System

by Aug 6, 2014, 12:22 am ET

WARNING: Do not read this article unless you want to increase:

  1. Your online shares and referrals
  2. Job distribution and visibility to passive candidates
  3. Candidate response rates
  4. Recruiter productivity when requisition loads are heavy and inbox recruiting is the primary activity (The activities described below have reduced time-to-offer by over four days.)
  5. Traffic to your career site
  6. The total number of unique applicants into your ATS each month (the following activities have also resulted in the addition of over 20,000 new applicants in one year.) keep reading…

Metrics for STEM Women – a Critical Examination of the High-tech Approach

by and Aug 4, 2014, 5:21 am ET

STEMThere has been a great deal of publicity lately surrounding the lack of STEM women at high-tech firms. Unfortunately, we have to give two thumbs down to the diversity data from each of the top high-tech firms that have publicly released their numbers. Although the firms’ intentions were good, the limited scope of the metrics that they revealed do not provide the necessary information that STEM women need in order select which firm to join or the right information needed in order to encourage them to actually apply for a different tech job.

High-tech firms have two basic reasons for attempting to hire and retain more STEM women into key roles. keep reading…

The Pros and Cons of Texting for Talent

by Jul 31, 2014, 5:07 am ET

Screen Shot 2014-07-10 at 9.18.31 AMMany HR departments are at a crossroads with their recruiting effort, wondering how to improve staffing and wondering which technologies they should implement into their process. Using texting as a means of candidate communication is an option being explored by a growing number of firms. But for every supporter there is a critic — and for good reason.

Sure, texting can improve the candidate experience and speed up the process when handled properly. However, many firms do not have the infrastructure or resources to implement a centralized texting platform, integrated solution, or structured texting campaigns. In many cases, without a thoughtful strategy, texting for talent can become a major detriment to an organization’s recruitment brand.

Let’s take a look at the bright side of texting for talent: keep reading…

Retention — The Top 10 Ways a Manager Can Identify Who Is About to Quit

by Jul 28, 2014, 12:49 am ET

There are few things that are more shocking to a manager then to have one of their top-performing employees suddenly quit on them. Some managers have described it as the equivalent to a “kick in the gut.” It is a shock not only because losing a key employee will damage your business results, but also because managers hate surprises, and as a result, they frequently wonder how they missed the signals that this person was going to leave.

Employee turnover is always an important issue, but most managers are unaware of the fact that overall, turnover rates went up 45 percent last year. And because I am predicting that they will go up at least 50 percent this year, individual managers should be aware of the precursors or warning signs that can indicate that an employee is considering looking for a job, so they can act before it’s too late.

After 20+ years of research on predicting turnover, I have found that if you approach the problem systematically, you can successfully identify which individual employees are likely to quit with an accuracy rate of over 80 percent. Firms like Google, Xerox, and Sprint, as well as several vendors, have developed processes for identifying who might quit. But for most managers, you must realize that you will simply have to develop your own identification process. So if you know of a manager who is worried about turnover, pass this list of turnover predictors to them so they won’t be surprised when their next employee announces that they are quitting.

The Top 10 Ways a Manager Can Determine if an Employee Is Considering a Search for a New Job keep reading…

Rejected Candidate Referrals and the Candidate Experience

by Jul 23, 2014, 12:38 am ET

Screen Shot 2014-06-03 at 5.11.44 PMWhat are your RCR ratios?

If you are not familiar with RCR, it stands for Rejected Candidate Referral.  The metrics are simply the ratio of RCRs in your candidate pool against other sources.

I love this metric for two reasons.

First, just because someone doesn’t get the job doesn’t mean they can’t be a source of referrals. Second, it is a bellwether metric for your overall candidate experience. Simply put, candidates who had a great experience, regardless of the result, will be more likely to refer others than those that did not have a good experience.

See, simple. Recruiting is not rocket science. I know there have been volumes written discussing candidate experience. Companies can and do invest significant time, money, and effort in creating highly curated candidate experiences. I can appreciate that work, and I have seen the value in having an experience that sets a company apart. The thing that bothers me is that like so many things we as humans touch, there is a bias towards over-complicating things.

Candidate experience can be summed up in one word: keep reading…

Recruiter Development as an Exercise in Cooperation: Donate Yourself!

by Jul 22, 2014, 12:25 am ET

Screen Shot 2014-06-03 at 5.11.44 PMIf you work in recruiting in any capacity, ask yourself this question: “When was the last time someone really invested in making me better?”

Then give yourself the responsibility of that development for someone/everyone around you.

Why would we do that? Who has time for that? Where should I start? If this is what comes up top of mind, you might owe it to yourself to put some thought into this topic. I’ll tell you why I think it’s not only a business imperative but a preservation technique as well. keep reading…

The Last Strategic Recruiting Frontier — Sourcing Using Consumer Data

by Jul 21, 2014, 12:08 am ET

Recruiting leaders are constantly looking for strategic opportunities, which admittedly are rare in this progressive field. There is only one big missed opportunity in strategic recruiting and that is …  keep reading…

How to Start Planning for Recruiting Gen Z

by Jul 17, 2014, 12:56 am ET

Screen Shot 2014-07-02 at 12.57.22 PMDigital Generation. Gen Z. Silent Generation. Second generation in the Millennial cohort. The “coming demographic tsunami.”

However you refer to them, Generation Z (born 1995-2010) is the young, fresh round of talent you’ll be recruiting very soon, which will be a different experience than generations before them.

Gen Z was born into a digitized economy and, according to a study by New York-based marketing agency Sparks & Honey, 37.8 percent hope to “invent something that will change the world.”

The connected quality of the older Millennial generation will only be amplified by Gen Z, so be prepared to adjust your recruiting strategy as you begin to connect and communicate in new ways when you start recruiting Gen Z: keep reading…

Creative Ways to Keep Your Interns Working for You

by Jul 15, 2014, 1:38 am ET

2014_AC_CIS_What_MattersWhat’s the difference between university and experienced hire recruiting?

It’s more than just the age of the applicants.

The purpose of university recruiting is generally not to immediately fill a job or internship. It is to build your employment brand on campus in front of students who will apply to your company’s entry-level job or internships … eventually. It is about keeping track of the students you want to attract and then putting on your marketing hat to continue your brand engagement with them.

One way to make that happen:  keep reading…

What’s New With ‘Peer Review’ and What It Means to You

by Jul 15, 2014, 12:49 am ET

Screen Shot 2014-06-17 at 6.44.44 AMNew websites are being created where the technical talent your company is seeking (and often struggling to find) will be going to publish and discuss their work, evaluate other people’s work, and collaborate with their peers on new work.

These sites are underused or not used at all by most talent acquisition departments. They are fertile ground for those who understand the rules of engagement.

The Start of Peer Review keep reading…

15 Ultra-bold Recruiting Practices — Are You Falling Behind Your Competitors?

by Jul 14, 2014, 12:29 am ET

Screen Shot 2014-07-10 at 3.10.08 PMby Trena Luong and John Sullivan

In case you haven’t noticed, the world of corporate recruiting has become so intense that formerly rare aggressive and ultra-bold recruiting practices are now becoming mainstream. Of course as a professional, you know that you have an obligation to keep up with the latest practices, but your outdated recruiting approach is damaging your firm. Are you willing to explain to: your managers why you can’t hire top performers?;  your employees why they can’t work alongside the very best?; your customers why your products have outdated features?; and to your shareholders why your company can’t grow because of its inability to recruit top talent?

For a busy manager or recruiting professional, realize that the recruiting bar is being raised every day. Because we specialize in advanced recruiting practices, we have put together a quick list of examples of ultra-bold recruiting practices in order to demonstrate just how aggressive and bold recruiting has become. Each bold practice takes only a minute to scan and we assure you that most will be startled with how much recruiting has changed.

The Top 15 Ultra-bold Recruiting Practices keep reading…

How Recruiters Can Create Successful Partnerships With Hiring Managers

by Jul 11, 2014, 12:01 am ET

Screen Shot 2014-07-10 at 1.24.13 PMRecruiters and hiring managers’ shared goal is to fill positions with top talent. So why do they often end up frustrated with each other? Most often, it’s because hiring managers and recruiters have different perspectives and approaches when it comes to hiring.

The only person you can change is you. Take on the responsibility to be a guide, to provide value by serving to help the hiring manager succeed, and in doing so, create a spirit of partnership. Here is some guidance to help you forge a successful working relationship with hiring managers. keep reading…

Speed. Price. Quality. Are Your Recruiters Sacrificing One of the Above?

by Jul 10, 2014, 12:33 am ET

Screen Shot 2014-06-26 at 12.02.37 PM

There’s a well-known project management challenge: “fast, good, cheap: pick two.” It succinctly captures the dilemma that project managers face as they try to achieve their goals at the right speed, price, and quality. In this triangle of competing priorities, it seems impossible to optimize all three at the same time, leaving the project manager with hard choices to make. They know:

  • To get something quickly of high quality, it will not be cheap
  • To get something quickly and cheaply, it will not be high quality
  • To get something cheaply that is high quality, it will not be quick

The best project managers know that to make the right choices, they have to understand which priority is most important to the project, and ultimately, their decisions must be aligned with the priorities of the organization.

This doesn’t just apply to project management. With the increased demand and dwindling supply of high quality candidates, recruiters are finding themselves in the same dilemma trying to meet the needs of their hiring managers. keep reading…