One of the hottest young businesses right now is a little (but big) company in Boston, MA known as CollegeBoxes.com.  Founded in 2004 by Scott Neuberger and Josh Kowitt (both are in their mid-twenties), the company offers college shipping and storage services to over 48 colleges around the United States and posted $2 million in revenues in the past year.

Kowitt and Neuberger are both examples of Gen Yers who have been inspired by an entrepreneurial spirit.  Because they know that most Gen Ys share this same entrepreneurial spirit, they decided that grooming future free agents was the approach they would take in attracting young workers into the company.  Every campus they reach has a student who runs the operation on that campus.  And, to keep building a strong company and increase their exposure, Collegeboxes provides the training and support needed to help students launch, build, and maintain a lucrative operation while still in school. 

Scott and Josh are featured in the book (Millennial Leaders), which I co-authored with three colleagues.  I have spent a great deal of time with these two men, and there is one thing I can say for sure…they are not trying to “sit” on their employees.  They know that when their college campus employees graduate, they will be moving on from CollegeBoxes.  However, they believe in cultivating the entrepreneurial spirit of Generation Y.  They also are firm believers in developing future business leaders for our world, and they are very gracious and giving of their time and talents.  This abundant mindset and free agent spirit are getting CollegeBoxes.com noticed by colleges around the country and by well respected media including Entrepreneur.com, Inc.com, the Wall Street Journal and USA Today.

So…if you want to know what to do to attract Gen Y talent, check out what CollegeBoxes is up to.  You might just learn something new!