Disney is getting at the heart of what Gen Y wants in an employer with their college recruiting program, promoting “living, earning and learning” with Disney. 

The modern day internship program focuses on recruiting college students for internship programs which in turn offer college credit.  The program is being offered in over _____  schools around the country and is becoming quite successful in building a loyal group of future careerists for the company.

The company markets based on a list of benefits that speaks to the heart of Gen Y:

• Building transferable skills (relationship building, problem solving and communication)
• Networking opportunities
• Educational opportunities which offer new courses that combine academic theory with the Disney experience
• Real world experience 
• Global friendships

Disney also offers potential students a view of a first class video, taking college students an emotional journey down memory lane (through the theme park and to relive movie scenes) which speaks to Gen Y’s need for diversity, a true experience and an opportunity to live in a “metropolis of fun” while they are learning.  Hey…we all want that, right!

So, check out what Disney is up to with this program.  Great ideas abound!