What’s that mean to you? Well if you're investing in recruiting in facebook a classified type banner add / text add is probably not going to work. According to the application trends you're better off with a silly game where you bonk your boss on the head, or a flesh eating talent zombie - you folks "goofing of" on facebook know what i'm talking about! ;)
Earth day is a great time to take a hard look at how we can reduce waste and preserve our planet. I've always been a big fan of the paperless office and though we're not there yet think there are some simple things that we can do. A friend of mine Bella Patel a senior recruiter from Booz Allen shared some tips for the office I thought I'd pass along-
- shut down your computer when you leave work. easy! it takes 100-300 trees to offset the emissions given off from ONE computer being left on all year!
- print on both sides of a paper. or if not completely necessary, don't print the document at all.
- unplug infrequently used office items - shredder, space heater, etc.
- use your favorite reusable mug for that cup of coffee. not those Styrofoam cups next to the coffee machine.
And finally you don't need to print out every resume you look at! I've been surprised by the number of old school recruiters who simply have to have paper print outs of everything.
I'm working on a an artilce for a Microsoft Partner Magazine on Diversity Recruiting... Some great articles here on ERE and thought I'd blog my abstract for any feedback - thanks in advance! Specifically quick action items that you've seen impact diversity recruiting would be greatly appreciated.
Diversity in Recruiting >> How to increase your teams performance and quality of hires by focusing on what’s most important and understanding the needs of a diverse workforce
1)Buy in and diversity at the top – the most critical element to a successful diverse workforce, executives must be committed and diversity needs to exists in all levels of the organization.
2)Culture – corporate identity, companies culture is defined by its core values and purpose >> these along with performance profile should determine job fit, not race, gender, age, or lifestyle.
3)Attracting and Retaining diverse candidate – speak their language, understand their unique needs, unite with commonalities
4)Simple things you can do today – three quick take aways to get you
Not to be a totally Star Trek geek - but remember the Borg remember how they were all connected and shared their thoughts? Well thats what twitter essentially does...
It takes me about three times to hear something before it really sink in and being involved in both the tech Microsoft realm and the Recruiting world when something crosses over I jump on the band wagon fast! When I read Dave's blog and saw the twitter link couldn't help but finally sign up.
Twitter has done just that - its here / crossed the chasm / over the tipping point. I was amazed at last years Microsoft world wide conference when a friend of mine a Microsoft competitor analyst first showed me twitter on this PDA - he was connected to a group of other analyst that were all a the conference and sharing instant information on sessions, people and events - event simple things like "food is better upstairs" "check out Jacks session on Unified Com 2pm" like an exclusive real time chat room.
Will do more exploring and share as I discover- anyone with tips on how tweeting best practices please ping me.
Just recieved a number of invites to NotchUp - looks like an interesting concept. Companies PAY candidates for interviews.... the site is www.notchup.com - curious if anyone has heard or seen much on this.
updated 1/29
after posting this entry Chris Novosielski from Webtechtools sent me this link with more analysis of notchup from John Zappe:
When I heard ERE bought Fordyce Letter as a 3rd party agency owner I was very excited. Then when they announced that the new website would have content I thought to myself here we go, finally more 3rd party content on ERE.
Sadly I was disappointed to find the content is two years old and the only way to get fresh material is through a printed version. I'm ashamed to admit on the 3rd party side my brethren are slightly behind on the technology and process side. Masters of sales techniques, creative and more aggressive then our corporate cousins... but some of us actually embrace technology. We go to websites for FRESH content and like our content delivered electronically! I hope this is only a short term thing and that soon the Fordyce Letter content and community is fully integrated within the innovative ERE model!
I know I've seen a couple articles and post about social networking sites and how folks should be careful about what they post... so when I recently read this article on a Facebook group called "Thirty Reasons Girls Should Call it a Night" with over 172K members who post pictures of themselves and their girls on binge drinking nights it got me thinking... http://www.cnn.com/2007/HEALTH/12/10/face.book/index.html
Now I wonder is if fair to discriminate against someone for a rough night out? Many of us have been in embarrassing situations, most of us don't post toilet hugging pictures online but should employers search these sites and can they legally use this in making a hiring decission? And is it fair to discriminate against women for behavior that is considered acceptable for men?
With the holidays quickly approaching now is a great time to reach out to those candidates that you have been recruiting throughout the year and have in the hopper (a term i freely stole from Shally) Any candidate that would have been a great hire however for whatever reason (your end or there's) an offer and hire was not made. Now you should be keeping track of these folks and engaging them in some way. If you are now is a great time of year to reach out to them. A couple things that may make them more open to reconsider your company and offer:
There is a psychological seasonal depression that 9% of northern Americans suffer in the winter. Simply put we get sad when there less sunlight. So if you are in Florida or California and willing to relocate folks now is a great time. Even if you are in a cold area people are more open to suggestion and may consider opportunities they otherwise would not.
Lets face it holidays are tough, I read once that American's favorite holiday was the 4th of July. I agree completely nothing like kicking back a couple brews and letting out the pyromaniac in you. Now Xmas is a different story, between all the shopping, family and expectations its a difficult time.
3. New Year’s Resolutions
Everyone reevaluates the year they've just had looks ahead. Many people want great challenges, to achieve more and to make more money. In that evaluation if you have something to offer that would help people achieve their resolutions the timing is perfect now.
So get out those holiday cards or emails, say or do something nice for the candidates you have in the hopper and give them a little brightness in this stress full holiday season while reminding them who you are and the great opportunities you have to offer!
Read a couple articles last week on the impact on worker productivity of Cyber Monday (the black Friday online). I am a libertarian techn-evangelist and believe everyone ought to have the right to use the internet freely at work and where ever they are however what do you do when people abuse this freedom? ....
The old adage trust but verify seems to be the best bet. People using company resources on company time will be monitored, the advances in technology have made it so that a three year old can practically silently monitor website usage, emails, IMs and with viop calls. Does that mean you should spy on your employees? NO - It DOES mean that it should be made clear to employees that at work, on company time and company equipment - what they do the company has the right to know.
Give them freedom but make sure its not being abused by verifying how that freedom is being used. And if it continues to be abused then block away, but block wisely, some sites like Facebook, MySpace can be tools or can be terribly abused.
Recruiting for the Future: Integrating Sales & Marketing for Recruiting Success Stephen Lowisz, President and CEO, Qualigence Stephen_Lowisz.ppt [1.27MB] Stephen_Lowisz.zip [911KB]
It's funny everyone is embracing CRM and one to one marketing techniques, areas where I've seen tremendous progress in recruiting since I've been in the industry. The technology and mindset is shifting. Almost all the presentations mentioned some of these elements but the ones I've noted above had more tactical information and things that you can take away and apply.
Check out the presentations, and have a great thanksgiving!
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