We've all been there.

 

You come up with a great new company-wide recruiting initiative. Something that's going to bolster your employee referral program. An idea that's going to make your company employees spring to life and start referring individuals left and right. It's the very thing that going to reinforce the recruiting anthem, "always be recruiting."

 

Problem is, no one in your company seems to know a thing about it.

 

Navigating the choppy waters of communicating within your company culture can be mission impossible if you don't know three key things:

 

Know your audience. Be one with your culture.

There are two different perceptions of company culture. Who you think you are...and then who you truly are. If you work in a fast paced culture full of people moving at the speed of light, you need to craft a campaign that is easy to digest and respond to. Don't think five course meal. Think...gogurt (that lovely yogurt in a squeeze tube that children still manage to make a mess with).

 

This does not mean sacrifice quality. It means make the quality succinct.

 

 

Email is a blessing and a curse. It's a blessing because we use it to communicate everything, quickly and efficiently. It's a curse for the very same reasons. Every company initiative from the big charity campaign to the new sales initiative gets communicated by way of your inbox. Not to mention the flood of general work email we all receive.

 

Touch your audience in every place they live. Through their paychecks, through the intranet (make sure your intranet is NOT the black hole of lost content), through meetings, events and their voicemail systems. Keep the message consistent across all channels nearly to the point of annoyance. (Think of any commercial you HATE, but manage to remember the jingle for)

 

If your audience is detail driven - then give them details. If they aren't? Keep it short and simple - and direct them to where they can go, to get those cumbersome details.

 

The worst words to ever hear?

 

 

Don't let this happen to you.