He brings the tradeshow experience to recruiters who may have never been to a real event, and packs four hours of real content between a light breakfast, and yes, a free lunch. His notion: bringing 125 recruiters together at no cost to themselves on a regular basis will naturally lead to good business activity and fun for all concerned. Sponsors do pay (somebody always has to pay, but John will need to be extra clever to figures that one out!) but the only expected ROI for a sponsor is the genuine and appreciated halo effect arising from doing something in a true community spirit (and the ritual giving away of schwag, of course).
If its Tuesday and its Cleveland, lament not: its a fine town and we are going to have a great time.
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