As part of the Big Bad Recruiting Blog Swap, today's post is
brought to you by Frank Mulligan.
On the surface,
community seems like a fairly straight forward concept. It is vital to the
success of sites like ERE so it should be worth a quick exploration.
As Yvonne
LaRose recently pointed out when she
was a guest on this blog, community is a place where people with common
interests can mingle and support one another. A place that creates some form of
unity.
But who's idea of unity.
If we come at this
from the point of view of the culture of the members we can see that one group's
idea of community might well be different from another's. The Well is a well known
online community but it is very much different from The Rotary
Club.
In the context of
the individualistic, future-forward 'Western World' a community may be conceived
as a collection of individuals coming together to pursue their own personal aims
through cooperation with others. Membership in the community amplifies the power
of the individual. Even if there is a degree of compromise on aims the
individual can achieve much more inside the group, as opposed to doing it
himself. How many individuals could put an end to a disease as the Rotary Club
is close to doing with Polio?
In very few
communities do people pretend that they are doing it purely for the 'Community'
or the group. At best, communities express enlightened self-interest, at worst
naked self-interest masquerading as cooperation. Most communities that we belong
to combine both strands. The enlightened community tends to survive and the
self-interest community eats itself alive or changes into another form that is
aligned with its members needs.
And In The
East....
In China,
online
communities are rare and almost exclusively for the one-child policy generation,
the China equivalent of Generation Y.
For this
generation most interaction is online and community is just an extension of what
they are doing already; blogging, emailing and sending SMSs. Some individuals
seem to experience a sense of community from this kind of interaction but the
feeling is really just the product of multiple one-two-one communication
channels. Few people actually come together to form a real community, and when
they do it is usually built around business issues.
The barriers to
the creation of a real community in China seem to stem from a basic shyness among
professionals in China and a lack of familiarity with honest peer to peer
communications with anyone other than family and school friends. There is a
strong
sense of not wanting to stick out. Even by email. The one-child policy is a big
factor as this tends to create isolated individuals that further feeds the
issues above.
Of course, at the
same time there are forces working in the opposite direction. An initial
discussion in my office generated some interesting results. The preferred modus
operandi in China is to avoid failure at all costs so the focus was on why
communities would eventually work.
Specifically,
people cited some reasons for optimism:
- China's one-child
population is very wired. They have mobiles, broadband internet, Ipods etc. and
so they are used to communicating with multiple individuals daily. At the moment
they do this one-to-one but over time they may begin to see the value of
extending the model to build communities
- China took to the
Bulletin Board much quicker than other countries. This model is still strong in
China and could provide a springboard to new, more open communities based on a
social software or an industry portal model.
- Companies in China
are moving more and more to the matrix model of management. This is a community
on a micro-scale and we may see people taking this thinking into their social
and public lives.
- There is a strong
stated desire among Chinese professionals for 'Community', of any kind. The most
common response that I received to my communications on this issue was,
'Community? Sounds great. Where do I sign up?'
- The business
potential of the community model and the arrival of the international social
software sites. These sites are still currently restricted to speakers of
English but local sites are beginning to appear.
- There is the
possibility that some smart individual in China may build a community based on
slightly different model from the ones that we have seen and it may take off
like LinkedIn and OpenBC did.
Hope springs
eternal. I'm so hopeful I have started to build my own community.
********************************
Frank
Mulligan is the Managing Director
of Talent Software, a
Recruitment Process Outsourcing (RPO) provider based in Shanghai, China. He has
lived in China for over 10 years and in a previous life worked in executive
search. His community will be centred around the needs
of HR people. Frank is an optimist.