If you are not advertising or are not a member of online social networking sites then I would just quit your job now and move to Tahiti.

They will never go away. They are multiplying as we speak. They gain more members by the minute. These members are potential talent for you. If you are invisible to the talent that frequents these sites, then they are obviously invisible to you.

Some include myspace.com, friendster.com, tribe.net, ryze.com, orkut.com, facebook.com and many others. Have you heard of any of these?

Ok, so at least you are on ERE.net…if that is all, that is a step in the right direction.

Get out of your comfort zone and visit myspace.com and create a profile right now. I dare you. Just don't forget to come back and finish reading the blog.

Why do you think jobster.com is so successful and proves to be a valuable tool for so many recruiting departments in the world? Don’t know? Maybe you should check out jobster.com as well.

I asked an acquaintance of mine, Jennifer, if she knew about myspace.com or facebook.com. She answered that she would never let her 13 year old on either of those sites. When asked why, she indicated it was a breeding ground for sexual predators. For those of you who are like Jennifer, they aren't anything like the above mentioned. They are online social networking sites with profiles, groups, blogs, bulletins, classifieds and much more. My company has a profile for recruitment purposes on myspace.com. I have my own page and pretty much everyone I know has one. It's even helped me connect and stay in contact with old friends. 

Sure there is swearing and partial nudity, but over the past two years, they've created policies and procedures for monitoring explicit material. I also believe that monitoring starts at home. If your 13 year old isn't aware of these dangers or what to do in a sticky situation, then don't blame Myspace.com, you know who's to blame.

Gen X and Gen Y respond well (respond being the key word here) to interactive messaging and on-demand exclusive content. When they are engaged by a message and are redirected directly back to your career site, you're effort was successful. Chances are you will receive communication from this individual. And if your branding is up to par, communication will only be from those who have self-selected themselves into the process.

Visit: www.myspace.com/nasrecruitment

View the recruitment video of a day in the life of an Account Manager.

If your marketing department cites that having a page on myspace.com is a brand integrity issue, show them the next statement and challenge them to check it out.

 
Some of the world’s most guarded brands are utilizing myspace.com. There is US Army, Pepsi Cola, State Farm Insurance and US Marine Corp to name a few. Try it…visit www.myspace.com/usarmy. How’s that for branding?