Local events are a fantastic source of leads for prospects in fields where there is otherwise little online footprint. For example, in fields such as Accounting, Finance, Nursing, Law and Medical, among others, you may find individuals who occasionally blog or participate in online communities, but such individuals are not as plentiful as in other industry sectors.

Many continuing education companies employ local experts to teach recertification courses. These courses can be found online but frequently behind dynamically generated content which makes it “deep web� content not picked up buy regular search engines. However, the content of those sites can be easily found with just a little bit of digging around.

Take, for example, Tax Accountants. Lorman.com is offering 98 local training events over the next three months in just about every state in the US and province in Canada. If you are looking for someone in Sales & Use Tax in Arizona, look no further than here: http://www.lorman.com/seminars/seminar_faculty.php?pid=186496&tid=&sid=. Each course lists a bio on the faculty presenting the course, and there are hundreds of people listed in these bios. Simply find the topic or city of interest, and look up the faculty.   

Lorman.com teaches other course as well, in areas such as:   Employment & Labor, Workers Compensation, Payroll, Benefits, Constructions, Environmental Services, Water Law, Public Works, Land Development, HV AC, Medical Records, Nursing, Insurance, Banking, Collections, Sales, Manufacturing, and a few others.

If instead you seek Financial Attorneys specializing in Probate Law, check out this event

http://www.nbi-sems.com/seminfo/nbi-moreinfo.asp?session-id=46101 and look at this faculty http://www.nbi-sems.com/seminfo/nbi-EvtBio.asp. Or maybe you are looking for Nurses? http://www.crosscountryeducation.com/cce/conferences/bootcamp/faculty.jsp. Or say you work for a Children’s Hospital and need Coders: http://www.codingconferences.com/pediatric08s.htm or Speech Pathologists like Julianne http://www.audioeducator.com/industry_conference.php?id=1009.

Yeah, it is just that easy.  

Oh and sometimes you find not just the instructors but also participants, particularly when the training company publishes “testimonials� such as the dozens found on this HV AC training company’s page: http://www.americantrainco.com/about_Company.aspx.

 

Cheers,

Shally 

LinkedIn | My Bio | MSN | Skype

 

 P.S. Sign up for our best-ever webinar June 25 1pm EST (next week):  "A Deep Dive on Advanced Sourcing Search Strings!"