I got the funniest spam email from Accolo today! Let me tell you about it because this is the perfect example of what NOT to do when contacting candidates.
Now... I normally get tons of spam and in fact I've talked about this before, and before that, which is why I totally recommend SpamArrest (click for a 30 day free trial). But this message made it through my first level of protection and got caught in one of my other filters. However, it was so funny I thought I would share it with my friends.
Note that I took out the name of the company because I don't want to embarass Accolo's client on account of their RPO's mistake...
SUBJECT: Regional Field Analyst job with [Company Name Withheld]
Shally - [at least they got my name right]
We at [Company Name Withheld] are looking to find the right person to fill a Regional Field Analyst role at our company's Atlanta, GA office. [and they got my location right too] Based on your experience with technical support and business machines, we believe this may be of interest to you or someone you know.
[technical support??? business machines???]
[who, me???]
A brief description follows. If you are interested or know someone who might be, you can give us more details about your experience or refer someone at [hyperlink withheld]. At [hyperlink withheld], you will also find a more detailed job description.
Regards,
The [Company Name Withheld] Recruiting Team
The very generic and unappetizing job description followed. Despite the fact that they totally got my background all wrong (come on - tech support?) - I would say they at least targeted the right geography, and the did get my name right... but that's the end of the plus side.
On the minus side we have the fact that the sender is using a false name. Unless they can produce an employee named Phil Jobs (a.k.a. Fill Jobs get it?) then this is fraud plain and simple. Oh - and yeah it violates the CAN-SPAM act, by the way. It doesn't matter that I have an opt out - as soon as the senders identity is falsified, it becomes an illegal message:
"It bans false or misleading header information. Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email. "
Well, enough fun for the day, I have to go back to preparing for the big event at ERE next week.
Oh - and [Company Name Withheld] if you know who you are maybe its time to get an RPO that's not using illegal tactics :)
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comments
Carrie Baggs
posted 4/12/2007 at 5:22 p.m. PT by Steven Rothberg
If Phil Jobs is illegal, then is John Sumser's use of Carrie Bags also illegal even though his list is 100 percent opt-in? I've never taken offense to John's use of a pseudonym and wouldn't take offense to Accolo's either as long as someone there actually answered my email should I reply back. Did you test the Accolo email to see if it bounces or is answered?
Steven, your point makes no sense....
posted 4/12/2007 at 6:16 p.m. PT by Martin Snyder
Phil Jobs is illegal if you DONT opt in, because it then violates CAN-SPAM act. If John's list is opt-in, he can call himself whatever he wants. What is not crystal clear about that?
Accolo needs to use a real name with non opted in addresses, or they are not complying with CAN-SPAM, period- anyone's level of offense is not relevant.
Wow...I guess...
posted 4/12/2007 at 9:32 p.m. PT by Sherry Karr
that means I cannot use my recruiting name of Candida Recruta any long...shucks....
or my other one
posted 4/12/2007 at 9:33 p.m. PT by Sherry Karr
Anita Placement
Pen Names are Cool
posted 4/13/2007 at 1:49 a.m. PT by Shally Steckerl
Oh I'm not offended at all, just amused!
I think creative pseudonyms or pen names are cool, fun, and can be great ice breakers. I also know quite a few recruiters who use several pen names or aliases online and not their given names, but there is a real person behind suck aliases, and they are not a "catch all" anonymous "inbox" device like in this example.
Anita Placement reminds me of Anita Job which is a variation of one of my favorites, Ivana Job. Eric Jaquith turned me on to that one at one of the projects we worked together, and we've both used it in some fun, successful ways. For example, we used the email alias Ivana.Job@ for people who subscribed to our clients career related newsletter, thus it was an opt-in list.
Fake names on usolicited emails are in direct vioation of the CAN-SPAM act. Though I have not asked John for his opinion on this I would be shocked if he thinks this is acceptable. In my experience John is not a big fan of spam, much less illegal spam.
Despite any legal issues - I think this is a great example of what NOT to do in a few other important ways. Primarily because they completely missed the mark. They are emailing me to solicit my interest in an opportunity that is not even remotely matched with my backgroud. Beyond that, lets say I actually was a tech support person, how impressed am I with an employer that is not only recruiting "by proxy" but also anonymously? What does that tell me about how interested they really are in me? Don't job seekers already have a negative opinion of the "HR Black Hole" and here is this company trying to recruit without even using a real person? Talk about being treated like a number and not an individual!
BTW I did test the alias and go no bouce, or reply, but I am looking forward to ther reply when their clients read this blog :)
Cheers, Shally
Or....
posted 4/13/2007 at 8:09 a.m. PT by Sherry Karr
Shally, perhaps Accolo just has such a high opinion of you that they think you could do anything?
Maybe you should send them the resume of Anita Lobotomy to contact for their technical support position.
On a serious note - nice post, funny, but a good reminder about CAN-SPAM.
Ivana Spamalot
posted 4/13/2007 at 9:32 a.m. PT by Shally Steckerl
I love it! Anita Lobotomy!
After picking myself up off the floor my mind wandered to the new Monty Python broadway show Spamalot
Shally I don't think that is what is meant by the illegal headers.. Headers in this case usually means the details of the originating source of the emails, which generally include the IP address.
It goes beyond the standard to, from, subject but more along the lines of quoted - "Email headers are the lines at the top of an email message that are used by servers on the Internet as they deliver the message The most important header when you want to complain about spam is Received:, which tells you the route the message took when it was sent to you"
In this case the orginating domain name was accurate, as was the email address. It identifies that Ron sent the email.
Recently I have had the misfortune of becoming educated on this matter since someone was spoofing my domain name to send spam. The San Diego AG computer crime lab is handling my situation for me.
The using my domain name, sending the mass emails spams, of which some were bouncing back to me, and the use of a fraudulent email address (mine, as I did not originate the emails)makes it all illegal. Hope we catch this predator...
So, in this case, not sure if the Can Spam really applies..
Thanks for inviting me to this post - Hope this helps Karen
And IMHO, the From: is part of the header thus if that is fictitious false then the header is false or misleading.
But not as misleading as how quickly I would get disqualified during my job interview for a technical support role ;)
LOL!!
In defense of my boy Phil Jobs
posted 4/13/2007 at 7:00 p.m. PT by Matt Cooper
Hi Shally -
Thanks for highlighting our outreach -- I can't think of a better place to debate the merits of Accolo's ability to deliver great candidates than on your distinguished blog. In 2006, we made over 1,100 unique full-time hires with 16 Recruiting Consultants. For more than half of the hires, we presented the candidate in 8 days or less. According to Staffing.org, only 71% of hiring managers are satisfied with their recruiting support. Accolo's average is 95%.
As several have pointed out on your blog, there's nothing illegal about our emails. The use of Phil.Jobs is a joke meant to lighten the mood of an industry that takes itself WAY too seriously, as your blog illustrates quite well. We're just trying to enjoy ourselves, and it is our hope that most recipients understand that the last thing we are trying to do is misrepresent our identity.
However, if we were, we think that Phil Jobs would look something like this:
You'll note that in the email we ask you for referrals. You are clearly not a good fit for the job, but there is a strong probability that you know a technical person in the Atlanta area that may be interested. The resume you have on your website indicates you have a high probability of knowing technical people. Outreach to our network is the #1 source of hires for our clients and in Q1 2007 alone, we had over 2,500 documented referrals for our clients’ jobs. We've contacted you 6 times since June of 2006, primarily for our own internal technical recruiting positions. We're doubling in size every 12-18 months, so let us know of any good technical recruiters with strong writing skills.
As for responding to emails to Phil.Jobs, every email to Accolo gets a response within 36 hours. Every day, we answer hundreds of candidate questions, refer them to other jobs, and do what is needed to make sure that everyone receives respect, follow through and closure, regardless of the outcome. When we receive an email that is less than positive, it escalates up the chain to me.
From: Shally Stecker Sent: Thursday, April 12, 2007 3:33 PM To: Phil Jobs Subject: RE: SPAM-LOW: Regional Field Analyst job with [Company Name]
You have GOT to be kidding me! "Phil Jobs" - nice one! I'm blogging about this one :)
Oh and then i'm passing this along to a few blacklists too just for good measure :)
Shally
I generally save the blacklist-threat-from-industry-wags emails for later in the day, so I apologize I'm just now getting back to you.
I hope that you will one day have the opportunity to meet us -- we are a fun, creative, caring group of people that think we can make a measurable improvement in the recruiting process for all stakeholders.
I hope that you take this response in the lighthearted manner in which it is meant, but we do appreciate you taking a serious look at this. We are always looking for ways to improve our process and technology. I'm happy to discuss your concerns in more detail -- thanks for the feedback and open forum.
Matt Cooper Vice President - Strategy & Operations Accolo, Inc. mcooper@accolo.com 415-755-1201
And a quick shout out to Martin Snyder -- hope all is well in Cincinnati.
Matt my Vandy Man
posted 4/13/2007 at 8:27 p.m. PT by Martin Snyder
I'm in Cleveland Matt but no worries- it’s all flyover country anyway :-)
Aside from being one of the smoothest cats I’ve ever met, Matt knows his business and is pretty much telling us that email marketing is a critical part of what Accolo does. As such, Matt clearly knows that having a from:name that uses the syntax of a person’s name is important to his yield.
Phil Jobs is more than a little light humor; he is the key to thousands and thousands more emails being read and not whacked by automated systems looking for syntax not suggestive of a person name.
The question remains: is using Phil Jobs as the sender name to unsolicited addresses violate CAN SPAM? Shally believes that it does, and I concur.
A simple review of the CAN SPAM act’s text, particularly the definitions section, leaves zero wiggle room, even for someone of Matt’s dexterity.
“(8) HEADER INFORMATION- The term 'header information' means the source, destination, and routing information attached to an electronic mail message, including the originating domain name and originating electronic mail address, and any other information that appears in the line identifying, or purporting to identify, a person initiating the message.”
My suggestion would be for Accolo to appoint an email “czar” from time to time and use that person’s name as the sender. When that name becomes overly exposed and yield drops, then Accolo could use another name or revise the exact spelling/presentation of that name.
In that way, they could maintain decent yield but also comply with the law, because Phil Jobs does not appear to be legal. But I can’t practice law without a license, even in the blogosphere, so it’s probably up to the government to have the last word on this one.
Industry wags don’t faze Matt, at least until late in the day !
CAN-SPAM applies to commercial emails soliciting a product or service
posted 4/13/2007 at 10:24 p.m. PT by Matt Cooper
Ahh, Cleveland -- the Sunshine State. Beautiful place.
There are a lot of misconceptions about CAN-SPAM, which applies to commercial emailers advertising a commercial product or service. We are simply asking if, based on your background, you know anyone that may be interested in a legitimate job opportunity.
If the emails were to come from "recruiting@accolo.com" or "jobs@accolo.com" would this debate never have occurred? I would view an email sent from a rotating Accolo "czar" that never actually reads the emails to be deceiving. CAN-SPAM doesn't really seem to be the issue here.
The email address we use does not impact our yield, and doesn't change the fact that we support our clients' jobs in a way that is fair and open to all parties. The hundreds of candidates that get interviews and jobs every month or refer jobs to their friends are pretty happy to receive them. Membership in our voluntary, opt-in referral network grows at 30% per quarter.
Bad Typo - but, was thinking about this and what Steve said - think Steve made a good point - consider this, everyone in an office could each use info@, sales@, contact@, jobs@ in the Name part of the email from with a unique initial or something right?
But, what makes it all unique is the actual email address and IP number - that belongs to the individual, and as long as that is accurate to be able to remove oneself, that is the kosher part.
I have a question on Spam and recruiting - do you think it will eventually lose its effectiveness? Especially with more and more individuals and companies getting aggressive about their spam? Have you seen this happening?
Karen
Point taken but... I wag
posted 4/14/2007 at 10:41 a.m. PT by Shally Steckerl
Nice photo! And thanks for joining me here. I appreciate a good debate, particularly since I'm such a wag :)
OK - Lets say I could "stretch" my definition of "not spam" to include the cold, impersonal info@ and sales@ etc. though quite frankly unless they are used for sending out announcements, newsletters and such I just don't see how personal communication can begin from a generic address like that. And also that would mean its opt-in, not opt-out. But, yes I can see it as not spam. I still think a real name would be better.
For example, I send out announcemnts about events, conferences, etc. but I use my real name. When I send email to candidates, even if its a "cold email" or initial contact (i.e. not opt-in a.k.a. unsolicited), I also use my real name.
Your point about having send me several emails... well, are you trying to say that because I never opted out of your emails then that means you have an opt-in list? Not clear on that one, and not sure what having sent me prior unsolicited emails has to do with this. I think that's just plain posturing, which is OK, but not really relevant to the debate.
I have no issue with fun, creativity and enjoying what you do. I enjoy what I do and email marketing is a gigantic piece of our industry. In fact, email marketing is an issue I have defended vocally many times and been personally attacked about.
As you can see from my comments prior to yours, I have also used the "Ivana Job" name for certain things. However, my two simple points remain and though you have braved an explanation you have addressed neither with satisfaction:
1)
You are directly, commercially soliciting to a completely incorrect audience.
You say you are simply asking for referrals. That is no correct. You are directly soliciting my interest... and also asking for referrals. Your email states "we believe this may be of interest to you" and then again, twice in one sentence in the very next paragraph "If you are interested" and "you can give us more details about your experience" meaning you are directly interested in me for this particular role.
My advice to you is to change that when you are emailing "less active" candidates, particularly if your email is intended as a referral solicitation as you now claim that in retrospect yours does.
2)
My interpretation is that Phil Jobs is within this context a false header in a commercial email.
I'm no attorney either, and I'm not going to sue anybody over commercial email but I agree with Martin's response. I believe that false header information is directly covered by the CAN-SPAM act.
Your comment that the act "applies to commercial emailers advertising a commercial product or service" is slightly off the mark in this case. You are a commercial product and service. You make money from the product of making placements for your clients. There's nothing wrong with that, go ahead and make your money, everyone should be able to go make some money, but you are most definitely commercial. If a corporate recruiter sends out such an email they don't stand to make a profit form the placement so perhaps then they could use that counterpoint. Yes, they get paid to do their job, but they don't generate income for themselves with the placement like you do, hence this doesn't fit your situation.
Beyond CAN-SPAM it is my personal belief that in this modern age where information is so easily accessible the perception of impropriety, the mere hint of it, should be enough to deter certain behaviour. I don't think we should even have to invoke the CAN-SPAM act to make a legitimate business rethink its mass email strategy.
That said, you asked me for a favor. Because you are a real person asking for a real favor I would be happy to referr you a few recruiters with strong writing skills if that's sincerely what you want and you aren't just saying that to "win points in a debate." I have always been very open in supporting my fellow recruiters and even though I may have issue with this one email that doesn't mean we can't all learn from it and move on, still friends.
If you are sincere I would even go as far as offer to help you craft a better mass email process so that wags like me don't get their waggers in a bunch when they get emails from Phil or Ivana.
Question - if I had not blogged about this would you have really taken the time to respond to my email? You say you would within 32 hours, but with my rush to get this on the blog I'm wondering if forced a public reaction instead of a private one. Geting a reaction was my intent. I ask because haven't gotten a message yet, and yes, I did check the spam folders. If you are sending out a response its possible that is being blocked by servers because I did check some of those blacklists and that particular IP was already listed in a few. You may want to look into that.
Oh - one last thing because I can't let this slip past un-noticed. Lets take a look at your "stats" about hires, not intended as free advertisement of your services I'm sure...
16 people to make 1,100 hires is 68 hires per person. I know dozens of recruiters who make well over 70 hires per year, unaided and with no spam. I have personally done that in a corporate environment, as have many of my peers. In fact, I have clients in healthcare, retail and banking with recruiters making on average 300 hires per person per year, and some more.
Presenting candidates in 8 days is great, but in comparison staffing firms would starve if they took that long. External partners are sometimes called upon to provide results within hours.
You do have exceptional client satisfaction rates. Congratulations! How about a white paper to tell us how you manage to keep 9.5 out of 10 people happy? I think many pepople here would love to know that.
Phil, er... Matt, I hope you take this in the helpful, constructive and informative manner in which it is meant.
Sincerely Industry Wagger
My closing comments
posted 4/14/2007 at 2:04 p.m. PT by Matt Cooper
Couple of responses to clarify, then I'd love to connect with you next week to discuss.
1) We respond to everyone, with the exception of emails that don't necessarily warrant a response ("thanks for contacting me, but not interested right now"). The delay in your case was I was trying to decide the most appropriate response to our company being trashed in a public forum by someone I didn't know much about. I like to do my homework. We contacted you at 11:02am on Thursday, you responded at 3:33pm, and it was forwarded to me at 5:32pm. We don't always respond by email -- we will also pick up the phone, and log the occasional blog response. They key is that there is a human at the end of each communication, regardless of the header.
2) You are not part of our opt-in network. One measure of the appropriateness of our emails is the number of people that opt-out (both active network members and others). Over the last year, our opt-in membership has grown by 87,089 people. Our broader network of potential non-member referral sources (like you) has grown by 109,850. Over the same period, the number of people from both categories that have asked not to be contacted totals 85 -- we made you #86. Our email outreach is not perfect, but it's pretty good.
3) I completely agree with you on the issue of impropriety versus CAN-SPAM. Compliance with the letter of the law does not necessarily translate into appropriate and ethical communications. This debate will be incorporated into our constant efforts improve how we target, deliver and explain our messaging. Our intentions are honest, the job opportunities our real, and there are a lot of people that stand to benefit from an improvement in our process.
Thanks again - hope to speak with you live next week.
Matt
no #1 or #2 satisfaction but ok 10-4 #86 over and out
posted 4/14/2007 at 5:47 p.m. PT by Shally Steckerl
I am glad to know humans are watching the robots - that's very important and something I would always recommend. After all, robots only misbehave when we're not supervising them :)
Even though my removal was not requested, that's quite alright since my addition never was either. Besides, I always wanted to be a number, and 86 is perfect. In fact, its quite appropriate. Readers who have worked in foodservice will know exactly what I mean! ROTFLMFAO!
Strange that after carefully considering my resume and sending me 8 emails you still say you knew nothing about me, but ok, I can see past that. Trashed though? No way. Called out, maybe, to point something out. There's no malice. A trashing would have pointed out things about malformed headers, used your clients name, given you no praise at all, and completely left out the humor. This is no trashing, but I'm glad you're sensitive.
I assume the response to my two points will come privately, so I won't be dissapointed yet. I guess I'll see you in San Diego then :)
#86 over and out.
Nice Job on this Shally
posted 4/15/2007 at 8:58 a.m. PT by Martin Snyder
N/T
Nice Job on this Shally
posted 4/15/2007 at 8:58 a.m. PT by Martin Snyder
N/T
Phil is wearing the wrong hat!
posted 4/17/2007 at 7:21 p.m. PT by Sherry Karr
Shouldn't he be wearing an OSU hat? Not Texas! Matt: wasn't Accolo the company that had that big hairy guy in the spoof commerical washing the car and eating a hamburger (based on the Paris Hilton one I think)?
Oh that was funny....I was wondering if it is Phil's cousin.
"Awesome" Strategy: Just Buy A List And Forward Everyone An Email With A Non-Fit Job
posted 4/18/2007 at 8:52 a.m. PT by cancel cancel
I used to get these non-fit emails from Accolo all the time - even after changing my email address, I started getting them again less than 2 months later. To clarify, it's not just Accolo, though - it's most of the high-volume agencies that claim a "huge database", "a better process", or "9.5 clients out of 10 love me".
Shally, I imagine that Phil or Matt (or anyone else at Accolo) isn't really drafting the email in the first place. It's a spam system designed to email everyone that has the word "technical" or "business" in their resume. If you throw a bunch of garbage at the wall, sometimes a little bit sticks. Sure, someone has to hit, 'Begin Emaling', or 'Begin Spamming', or 'Send Now', but to them, they're just hitting a button. There will be casualties, like you or me receiving the garbage, but why would they care?
I guess the question becomes how much targeted recruiting a firm like Accolo does, meaning outside of high-volume email contact. It's like having some junior recruiter that has to make 100 calls a day calling you on your cellphone and saying, "Shally, I see you've worked with MS Word and have seen a forklift - we have a programming position we want to submit you to." I imagine that if a client pays a 30% fee, there's a lot more real headhunting. If it's a 20% fee, it might be a mass spam effort, hoping to have a pearl pop out of a million emailed oysters.
The point to me is at what point your marketplace perception as a staffing firm gets damaged beyond repair due to mass emails? It gets to the point that you just hit delete when you see the name of certain companies in the subject line.
I found it Joshua
posted 4/23/2007 at 4:09 p.m. PT by William Johnson
Joshua, I found the blog on my own so no need to reply on the ere. It's interesting to me that you did not recant your personal experience with Accolo on the ERE thread about candidate treatment. I show you in our system with 1 email address and we would have in you twice if we did indeed add your new address to our affiliate network.
You could have opted out after the first email you received but I see that you did not. I went ahead and changed your setting so you will not be contacted by us going forward. I guess that would make you #87. The list has not grown this quickly, ever....
We consider the highest art of recruiting to be: -Targeted sourcing -Crafting a job description that speaks to the right person for the position -Crafting screening questions and open ended questions that actually help identify the person who has the greatest likelihood to succeed in the role we are hiring for. -Giving every candidate who applies feedback and closure regardless of their qualifications of the position -Building life long relationships with the people we come in contact with by showing them respect
The automation in the background lets our Hiring Consultants focus on these areas. As you and many others pointed out on the ERE; you are unable to focus on some of these areas because there are not enough hours in a day. You wrote, “What I would like to throw out there is the very simple concept of diminishing returns. Imagine a simple S-Curve analysis - if you spend anything above a certain amount per candidate application, there is diminishing return.” I would like to throw out the fact that we (Accolo) figured out how to do this without the diminishing return.
We are striving to make this whole mess we call recruiting a better more humane process for everyone involved. Nothing is perfect but we think we are getting it right by our candidate feedback, our revenue growth, client retention rate, and hiring manager satisfaction ratings. I think everyone at Accolo is sensitive to anyone who feels like we are doing something wrong and we make adjustments to improve our process on a daily basis.
As for Shally, I thank you for pointing out your experience with the email you received from us. We work hard but can't get it right every time. If you let us know we will review and adjust as necessary to strive towards our goal of 99.99% perfection!
Thank you,
William
Oh and Sherry
posted 4/23/2007 at 4:13 p.m. PT by William Johnson
Phil is wearing the wrong hat! posted 4/17/2007 at 7:21 p.m. PT by Sherry Karr
Shouldn't he be wearing an OSU hat? Not Texas! Matt: wasn't Accolo the company that had that big hairy guy in the spoof commerical washing the car and eating a hamburger (based on the Paris Hilton one I think)?
Oh that was funny....I was wondering if it is Phil's cousin.
That was Accolo. Eugene is considered part of the Accolo family. By the way that was my car and I still have 2 dents on the roof to prove it!
Best,
William
Phil is wearing the right hat! Hook 'em!
posted 5/4/2007 at 12:30 a.m. PT by Jocelyn Donegan
Enjoyed reading this you guys! =)
I DO think it's amazing how much time it feels like is spent via email and blog, explaining where we were really coming from, or what it is we really meant. Sometimes, I don't think all of this virtual communication really speeds up the real communication process at all... heheh... And...I'm a video-game playing, movie camera loving, computer tech...so it's not like I don't respect the power of technology. It just seems like people assume so much about people's tone, and it's hard not to. Anyway - night night... got hooked reading online - you'd think I'd get tired of staring at the computer screen, but not tonight.
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