I ruffled some feathers with my post about a method for contacting candidates directly via SMS (kind of like email to their mobile phones) which got a bunch of comments. I even drew some negative attention from the big cheesiness. Glenn also picked up the concept and enhanced it quite a bit.
But that's all I heard about it, until now...
From the Fort Wayne News Sentinel I read:
"Text messaging — the ability to send email-like notes via cell phones — has emerged with I-Pod force in the recruiting world in the last few years, in part to offset phone call restrictions. Players and coaches are impacted."
This is actually an article about sports recruiting - coaches trying to engage with young players to get them to join their team - but this is every bit relevant to recruiting. After all, don't we go after the "superstars" in our own fields? The article goes on to say:
"The NCAA limits coaches to one phone call a week during contact periods. There are no limits on text messaging and emails with one exception — no contact of any kind is allowed during the July evaluation period.
“Text messaging has been great because of access to recruits,” Painter said. “You can have dialogue. You can find out if somebody is interested in your school. It lets you save time and put your energy toward somebody who wants to come to your school.”
Props to Jeremy for alerting me to this one. It seems that sports recruiters have been doing the SMS thing for quite some time! Maybe its time we professional recruiters took a page out of their textbook!
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comments
Employers Are Using SMS to Recruit Students and Recent Graduates
posted 7/17/2006 at 7:22 p.m. PT by Steven Rothberg
Shally,
This is definitely an issue that recruiters (third party and corporate) are going to need to come to grips with if they are going to be successful in their efforts to recruit Gen Y. As one of the owners of CollegeRecruiter.com, I can assure any of my Gen X brethren or boomer elders (sorry, couldn't help it) that Gen Y considers email to be too slow. Does that mean that recruiters should send text messages to the cell phones (SMS) of Gen Y candidates? Not without permission.
A great article was recently published by Media Life Magazine on the growing use of SMS to promote products and services. See http://www.medialifemagazine.com/artman/publish/article_5998.asp . I feel strongly that most recruiters would be more successful if they thought and acted more like the sales people that they are and should be and less like the administrators that many other people in human resources are and should be. Rather than selling a product or service to a customer, you're selling a career opportunity to a candidate. And for Gen Y, SMS is part of that picture -- if you have their permission.
Steven Rothberg, President and Founder CollegeRecruiter.com career site http://www.CollegeRecruiter.com
Implicit Permission
posted 7/17/2006 at 10:42 p.m. PT by Shally Steckerl
Here's some more thought provoking questions:
Do the coaches have the athlete's permission? They certainly don't have permission to call them but they are free to email and SMS...
If a candidate's cell phone number is on their Monster resume does a recruiter who purchased a Monster account have permission to SMS them?
What if the resume is posted on the candidates home page?
If you send me an email with your cell phone number in the signature file do I have to contact you first for permission before I call you? What if you handed me your business card at a trade show? What if you gave it to a co-worked of mine and I got it form them?
If I can call you, why can't I send SMS? What if the card you handed to someone else ended up in JigSaw or Zoominfo or any one of a thousand other vendors who sell leads?
What would recruiting be like if we had to ask for permission before we called anyone to ask them if they are interested in moving forward with their career? If you can't pursue top talent then how do you make you hiring numbers? How do you ensure a diverse slate of candidates is presented? How do recruiters contact the 120 million candidates who don't use job boards to post their resumes or apply through corporate career pages?
Just some thoughts...
Playing devil's advocate...
posted 7/18/2006 at 8:35 a.m. PT by Erica Steffenson
I'm a candidate, and my resume includes my cell phone number. To call me on my cell is free as I have a rather large number of "any time" minutes. Unfortunately, text messages cost me money, even to receive. I think, as a candidate, I'd be a little annoyed to pay for text messages I didn't ask for or initiate.
(This is the only thing that makes me hesitant to get onboard with the SMS trend...)
Good Points!
posted 7/18/2006 at 9:13 a.m. PT by Brenda Lepi
Shally,
As usual, you make some very good points! I love to text message someone from my computer and usually only do so when they have invited me. Erica also makes a good point...I pay for my sons to be on our family plan and it is not fun to see text charges on the bill each month. Knowing that any of the text messages came from military or athletic recruiters would lead me to block the service....they can call the old fashioned home number....but, on the other hand, knowing that a great corporation had messaged one of them with a job offer would make me happy! So, I guess I sit on both sides of the fence.
Brenda Lepick bl934@msn.com
Computer to Cell Phone and unlimited minutes
posted 7/18/2006 at 9:21 a.m. PT by Shally Steckerl
Many "media plans" for "web enabled" phones come with unlimited SMS so I believe as that grows the price per ping will become a non-issue. In the mean time, its as much a risk as it used to be back when people paid for dialup Internet by the minute. Yes, there was a time when if you were at a hotel you would be paying per minute to connect and get your email! I think in many other countries they still pay per minute, even for broadband. I think that sounds as absurd to us now as the "pay per SMS" will do to us in a few years.
Oh yeah, and one more thing, we have to pay for the paper and ink or ribbon on the fax machine yet we still keep getting junk faxes.
I guess my point is, this is a technology that is here to stay and like the article clearly states there is a whole generation of people who prefer texting over calling, or are at least much more comfortable with it. So, as recruiters, what ever the rules are we choose to abide by, we need to learn to apply this technology or we will go the way of the junk faxers still trying to get me to buy a condo in Florida by forcing me to print a page about it every week ;)
Eggregious or Eggfective?
posted 7/18/2006 at 11:21 a.m. PT by Colin Kingsbury
My thoughts on the subject posted on my blog (do trackbacks here work?):
Is any contact good contact?
posted 7/18/2006 at 12:10 p.m. PT by Shally Steckerl
Dave assured us that trackbacks work, but in case they don't Colin suggests that any contact is good so long as you spell their name right... ok he doesn't really say that :) What he does say, over there on his blog is that sending email to SMS (or texting candidates) could be dangerous to a recruiter's reputation.
Yes, of course I agree it could be.
So could sending spam, or UCE, or leaving bad voicemails, or telemarketing, or calling too much, or being rude, or contacting the wrong candidate for a job... or any number of other things recruiters can do to marr their reputation.
The fact of the matter is SMS is not always going to cost the recepient. It doesn't cost me anything to get them right now as I have a media plan with unlimited SMS. Many people with web enabled phones get those plans. Plans like that will become mainstream and recruiters who use SMS effectively (avoiding the same negative results they avoid by using email and the phone effectively) will have yet another tool in their arsenal to reach candidates.
We can't ignore technology for fear of using it incorrectly. If we did that then there would be no progress. The trick is to learn to use technology correctly and appropriately and get the most out of it.
I know this is a controversial subject. After all that is how I started my blog post. There will be people on both sides of the argument. My objective is to raise awareness about this subject not to "take sides" or to encourage recruiters to do something that can hurt their reputation. There's a whole industry out there where this technology has already taken root and I wouldn't be surprised if it takes off in our field as well. If it goes away, then great, no problem there. It will go the way of the fax. But what if it doesn't? Shouldn't we know about it and be prepared, and learn how to use it?
SMS Blog Entry at MN Headhunter
posted 7/18/2006 at 3:18 p.m. PT by Steven Rothberg
Thought you'd appreciate seeing a blog entry about using SMS for recruiting that I posted to the MN Headhunter's blog at http://www.mnheadhunter.com/mh/2006/07/is_cell_phone_t.html .
Steven Rothberg, President and Founder CollegeRecruiter.com career site http://www.CollegeRecruiter.com
True that some may have free SMS, but many don't - how do we know who is and who doesn't..
Also if we consider how many recruiters may get this idea and go hmm, this could work for me too, so now the individual isn't just getting an SMS from You but from 10's of others as well....
Cheesman made some great points, hey, I don't like regulation, but we keep doing something because it makes us "great salespeople" and it causes problems and irritations, people get upset.. well regulation does occur..
Oops, that's right,there is regulation on SMS messaging already.. Yeah Really, check this out -
http://www.geek.com/news/geeknews/2004Jul/bpd20040726026159.htmVerizon Wireless has grown tired of SMS spammers causing annoyance and unwelcome charges to its customers' monthly bills, and the company has finally decided to so something about it by filing a lawsuit against Jacob Brown and 50 unknown spammers referred to in the lawsuit individually as "John Doe." The company is also suing on the grounds of the Computer Fraud and Abuse Act. As people have relied more heavily on their mobile phones than their land line phones, the handhelds have become an ever enticing target for spammers and telemarketers; it's nice to see Verizon Wireless is doing something about the abuse (in addition to already blocking about 50K SMS spams per day). This is also another example of why a wireless phone directory is a bad idea and why Verizon Wireless is opposed to the concept
This was in 2004 they have a huge one right now, for a about 100 Million, and they also won one in 2001 against Acacia National Mortgage
Regulation was adopted regarding Spam and SMS not long after.. Part of the Spam ACT
Also a New twist Reported in April 2006 AOL, Earthlink, Microsoft, and Yahoo, have filed another bunch of lawsuits against spammers. What makes this round interesting is that AOL has filed the first ever lawsuit against against spam that targets Instant Messenger clients, or spim.
Now Steven, may I pick a bone with something with what you said.. regarding recruiting and sales - Gee, didn't recruiters do well prior to SMS, Email, cel phones.. and I mean Really well.. Do we have to break laws, partake in unethical behavior or ask like Used Car Sales People, or ambulance chasers to be a good recruiter?
Seriously - How Did recruiters ever become or even exist prior to the wonderful world of the internet. Gee I don't know. Hey, I know a Million Dollar recruiter who uses Very little internet.. really - I don't like to either, very little. Can't recall the last time I used a job board, and guess what I made 2 Placements this week. 2 candidates - 2 Placements. No, I am not amazing.
Old school recruiting - what is wrong with that.. Really, it is easy, quick and effective.
Wonder why they never reinvented the wheel.. maybe it is because it works.. it is the same with Old School Recruiting.. It WORKS folks, and NO we don't have to be aggressive, use offensive and frustrating tactics that create resentment, hositility, and possibility for Regulations...
Oh that's right, I forgot, again, re - SMS - there already is a law in place..
I cut and pasted this from one of the analysis for a bill on Regulation regarding spam and it is interesting reading ---
" Some say that spam threatens the future of one of the greatest technological advances in recent times. What began as a minor nuisance has become a costly obstacle for the business community and an invasion of privacy in the home. Due to the onslaught of spam, some people have chosen to abandon e-mail and return to more conventional means of communicating. Reportedly, in Japan, many people are canceling their cell phone services and using traditional telephones because 90% of text messages are now spam. It is ruining e-mail as a fast, effective communication tool, something that could have serious economic repercussions. The cost of spam in the United States already is astronomical, and will continue to rise as spam increases exponentially. According to Senate Committee testimony, the cost to businesses in lost productivity will be $10 billion in 2003, and will likely reach $75 billion by 2007 if something is not done. The cost to Michigan businesses in 2003 will be $350 million. Businesses also will spend $653 million nationally in 2003 on e-mail filters, a cost that is expected to rise to $2.4 billion by 2007. These figures do not include the money businesses must spend on technicians to repair system crashes or fix the damage done by viruses originating in spam. Additionally, internet customers must pay higher rates for increased bandwidth and the cost of processing the barrage of e-mails flooding the network. Bulk e-mail can contribute to slower internet connections. Also, spam presents a unique problem for businesses because an employee inadvertently could open an e-mail containing inappropriate or adult content, thereby subjecting the employee and the company to claims of creating a hostile work environment and sexual harassment.
While businesses and residents have collectively lost billions of dollars due to spam, it costs spammers very little to send the messages. They can purchase a list of 10 million e-mail addresses for $1,200, and, operating on several computers in their basements, can send millions of e-mails in a matter of hours. Spammers often see the civil fines that currently can be imposed upon them as a cost of doing business, thereby hindering the effectiveness of current laws in curtailing spam. The penalties prescribed under the bill would increase their cost of business"
Recruiting is not spam
posted 7/18/2006 at 9:50 p.m. PT by Shally Steckerl
Karen, with all due respect, I understand where you are coming from and that there are laws against spam but legitimate recruiting email communication is just not spam.
This is not a conversation about spam. I am, have always been, and continue to be a big anti-spam campaigner so please don't confuse my comments on effective, acceptable business communication with unsolicited commercial messages. Even if you don't like the Internet or use it very little, you and I are both members of this Electronic Recruiting community which explores new ideas and technologies. In my blog I like to explore and discuss ideas. I don't preach and I don't police. I sincerely appreciate and agree with your call to caution, but there is nothing illegal about communicating with prospective candidates. Your well founded arguments about spam are after all about spam and recruiting is not spam any more than sales is telemarketing.
You know me well so you know that I too am an old school recruiter. Old school recruiting is about networking but not everyone wants to network all the time so even in our treasured old school there is still rejection no matter what the approach or medium. Recruiters interested in networking do well to remain tool-neutral, using every and all tools that make sense for their particular business. What may not be agreeable or work with one set of candidates may be very welcome and effective with another.
Steve posted this over on his blog:
"Cell phone text messaging to potential job seekers is leading edge and costly. But the phenomenal response rates and ability to precisely target this highly sought after, tech savvy, generation is very exciting."
Thank you Steve, that is exactly what I am passionate about. Exploring new, exciting opportunities!
Implied permission and cell costs
posted 7/19/2006 at 7:51 a.m. PT by Colin Kingsbury
The cost point is a red herring. Cell phones cost money if you go over plan minutes. How do you know your call isn't the one that will go ten minutes over the limit, costing the candidate $5?
You don't, but presumably the candidate is OK with it, or they wouldn't have put their cell # on their resume.
And I too reply with respect - One's mans not spam, is another man's spam.
Colin, great point - but my argument to this - Candidates put a cel phone number on their resume as they are expecting a phone call, not an email. With a Call they Can decide NOT to answer the call, and let it go to voice mail. With an SMS that isn't the case.
As I said earlier if all recruiters were to do this, can you imagine how much "spam" ;) their candidates will recieve.
Granted Shally, you may have honorable intentions, as may other recruiters, but now if the candidate has his resume on a network, and 30 recruiters contacted him via SMS can you imagine the overload?
Also remember the Spam ruling on this states specifically that we can only SMS individuals if they HAVE given us permission to do so. If they haven't then that is considered Spam, especially if they don't know you from Adam.
The SMS spam ruling is a bit different from that of Regular spam, and that has a lot to do with the cost. We can't assume that we are the only individuals SMS the candidate now can we..
Yes, this is all so innovative, and new, but as steve said it is costly to the candidate, then why would we want to put the candidate through that expense, isn't that Selfish? Really?
When a candidate puts his cel phone number online, he isn't also telling us hey this is my cell phone number 555-555-55555 and by the way I'm using Verizon.. now are they?
You use minutes to check voicemail
posted 7/19/2006 at 7:56 p.m. PT by Shally Steckerl
In most plans you have to use minutes to check voicemail.
Recruiting is not spam.
Not everyone has SMS enabled phones.
A tool is just a tool. The art is in how it is used, the finesse is in how well its used.
Opportunities and welfare
posted 7/19/2006 at 7:58 p.m. PT by Shally Steckerl
If you are focused only on candidate welfare then isn't an opportunity to forward their career in their best interest?
Start a New Trend Among Candidates
posted 7/19/2006 at 9:45 p.m. PT by Brenda Lepi
How about we as recruiters, educate the candidates and start a new trend? On some job boards, the candidates have a check box of how they would like to be contacted...stay with me here....if word spreads, as it usually does, job boards can add an extra check box for candidates who don't mind being contacted via text message. Soon, it would become common knowledge for a candidate to add that little bit of information to their resume, the same way email addresses came into play. Just an elementary thought, I can see all points of view in this discussion.
With good intent and Respect, not to pull down a great concept SMS is considered Spam when used W/O the individuals permission. The FCC's mobile phone and pager spam rules (fall under the TCPA) are tougher and are DIFFERENT than that of the Regular Spam Law - there must have been already a relationship established with the individual, or given us their Consent BEFORE sending messages.
Spam does not cost me directly, but SMS will cost me directly. Thus the difference. Also, remember you will Not automatically know which Carrier the individual has his cell phone Through, thus we have to fish for it... if we are fishing, we don't have permission. Right?
But anyways, the concept is good, the idea is great.
Think Cheesman really hits it on the head...
Brenda, that is a good idea. If someone gave that permission It would be awesome. That way We don't have to look up or try to discover which carrier they are using, and they gave us the authority to send us their info.
http://www.bankrate.com/brm/news/pf/20010814a.asp great articl about this.. little old, as the bill did pass.. but it explains why the bill came into play
Trackback
posted 7/20/2006 at 8:35 a.m. PT by Shally Steckerl
Maybe trackbacks aren't working - I know this "hot thread" has been picked up by several of my blogging peers but I see no trackback.
Dave?
It Would Take Only One Leader
posted 7/20/2006 at 8:37 a.m. PT by Brenda Lepi
If one leader in the industry..say Monster would add a check box..."Do you want to be text messaged about a job op", the whole industry would catch on. And, it would be a fantastic tool to contact candidates.
As recruiters, we can talk it up to people and conduct unofficial surveys, by getting feedback from candidates.
Everyone Have a Great Day! Brenda
I'll suggest it
posted 7/20/2006 at 10:07 a.m. PT by Shally Steckerl
Brenda that is a fantastic idea! The next time I speak with Neal Bruce I'll ask him if they would consider doing that. I will also ask a few other friends in the "job board industry" about it, thank you!
I totally get what Cheesman and Karen say about using SMS when contacting people you have relationships with. That makes sense and I believe that is what the article was talking about. I think as a recruiter being able to connect this way with candidates who like and want to use SMS will differentiate us and strengthen relationships. I also agree with Karen that caution is necessary when contacting people as they may not wish to be contacted in this way.
I may have more of a "techie" inclination because I've spent the last few years focusing on the high tech industry. In my industry people like email and SMS. Also in Europe and Asia it has taken off quite a bit and is even used more than the "voice" part of the phone. That's why I think this is a cool communication tool. I know folks in other industries may not like it, or may not have the right kind of cell phone or media plan, but like with any other technological advance it can be used both appropriately and innapropriately. The innapropriate use of SMS as a first contact tactic can backfire - unless like Brenda suggests we know in advance people are open to such communication. But the appropriate use of is can make a good, ethical recruiter, stand out among.
Thanks to Karen and Joel we have been warned about its innapropriate use, in particular with initiating contact. All I want from this blog is to introduce things which advance us and our industry so if you consider its appropriate use then you could also consider this a great positive advance in candidate relationship building.
So, I say, proceed carefully as this is one technology to keep a watchfull eye on.
shally - urt1 ;0)
posted 7/20/2006 at 11:02 a.m. PT by Amitai Givertz
PLZ 4GV ME yr blog pst – I FOMCL + PML. So mch so BRBGP. Ok BAK. Shally, CMON YBS – JstCllMe no trnsl8 4 emp brnd. Can LtsGt2gthr aftr u txt mi yr rez? A3? OTOH sm1 might SPK 2 U L8R w/o txt thr rez 1ST. SWG – won’t work, Shallywag!!!
Huh? http://www.smsglossary.com/definitions.html
My 1 1/8 cents
posted 7/20/2006 at 11:10 a.m. PT by Scott Axel
While I haven't used text messaging for recruiting I regularly use AOL, Yahoo and MSN's instant messengers to recruit. Only if I am having problems tracking down a candidate and I see on a candidates resume an email address from either of those services. It will work about 50% of the time. Most cases I find their son or daughter online and pass the message through them and cross my fingers. I can definitely see using text messaging as a means to accomplish this as well. I don't believe cost is a factor. I only use about 50 per month so I have not bought the unlimited text messaging package from my provider. Text messages cost me 10 cents each.
Really enjoyed our conversation - Yes I do agree with you and Brenda this is indeed a GREAT Tool, indeed especially with the authority of the candidates.
Brenda, you really have a great idea there, and I bet that many job boards will pick up that suggestion.. it ain't a bad one at all.
Sorry folks, I really wasn't trying to poo poo a good idea, guess I don't write as well as I think.. Like Shally and I discussed, there are some people who will go ooh, great idea to network and blast out 5000k SMS to all their linked in, Jigsaw, or Address Book contacts...
There is where Verizon will come in and say hey there, we don't like that, and now it won't be as attractive for that recruiter.
So please forgive me, sometimes I push the bar on the aspect of caution!
Thanks for your patience. Karen
pushing the bar
posted 7/20/2006 at 7:09 p.m. PT by Scott Axel
Karen- I think you are just a realist not a poo poo'er
:)
granted I think the second would be much more of a conversation starter on your business cards!!
Spam - wasted advertsing dollars - Bad Manners
posted 7/25/2006 at 9:45 a.m. PT by Josie Erent
I have to admit.........I thought the idea is pretty good......but when companies call to sell jobs or products on someones cell phone ....that is going a bit to far.
Companies waste vast amounts of money advertising on Monster and other general job boards that can be better used to hire top notch corporate staffing talent.
We all seem overly concerned about spam. I do not see anyone concerned about increasing RUDE CORPORATE BEHAVIOUR EXPECIALLY IN THE HR DEPARTMENTS.
It amazes me how companies comtinue to treat their employees, customers, shareholders and yes recruiter in like dirt............ and then make a big fuss about spamming...........
Lets not make mountains out of mole hills......After all it seems companies are doing a good job annoying people already...................Lets welcome new ideas so that Corporate recruiting can become relevant to the corporate equation........otherwise........it is headed to extinction like the dinosaur. Companies will be forced to use outside 3rd party agencies whether they like it or not................ because they simply cannot function as a bare bone department...........with untrained individuals waiting for resumes in response to $100,000 advertising Job Ads posted on Workopolis.
Spam - wasted advertsing dollars - Bad Manners
posted 7/25/2006 at 9:45 a.m. PT by Josie Erent
I have to admit.........I thought the idea is pretty good......but when companies call to sell jobs or products on someones cell phone ....that is going a bit to far.
Companies waste vast amounts of money advertising on Monster and other general job boards that can be better used to hire top notch corporate staffing talent.
We all seem overly concerned about spam. I do not see anyone concerned about increasing RUDE CORPORATE BEHAVIOUR EXPECIALLY IN THE HR DEPARTMENTS.
It amazes me how companies comtinue to treat their employees, customers, shareholders and yes recruiter in like dirt............ and then make a big fuss about spamming...........
Lets not make mountains out of mole hills......After all it seems companies are doing a good job annoying people already...................Lets welcome new ideas so that Corporate recruiting can become relevant to the corporate equation........otherwise........it is headed to extinction like the dinosaur. Companies will be forced to use outside 3rd party agencies whether they like it or not................ because they simply cannot function as a bare bone department...........with untrained individuals waiting for resumes in response to $100,000 advertising Job Ads posted on Workopolis.
Spam - wasted advertsing dollars - Bad Manners
posted 7/25/2006 at 9:45 a.m. PT by Josie Erent
I have to admit.........I thought the idea is pretty good......but when companies call to sell jobs or products on someones cell phone ....that is going a bit to far.
Companies waste vast amounts of money advertising on Monster and other general job boards that can be better used to hire top notch corporate staffing talent.
We all seem overly concerned about spam. I do not see anyone concerned about increasing RUDE CORPORATE BEHAVIOUR EXPECIALLY IN THE HR DEPARTMENTS.
It amazes me how companies comtinue to treat their employees, customers, shareholders and yes recruiter in like dirt............ and then make a big fuss about spamming...........
Lets not make mountains out of mole hills......After all it seems companies are doing a good job annoying people already...................Lets welcome new ideas so that Corporate recruiting can become relevant to the corporate equation........otherwise........it is headed to extinction like the dinosaur. Companies will be forced to use outside 3rd party agencies whether they like it or not................ because they simply cannot function as a bare bone department...........with untrained individuals waiting for resumes in response to $100,000 advertising Job Ads posted on Workopolis.
SMS SPAM
posted 8/1/2006 at 2:10 p.m. PT by Peter Gold
SPAM: To indiscriminately send unsolicited, unwanted, irrelevant, or inappropriate messages, especially commercial advertising in mass quantities.
"The [CAN-SPAM Act], which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "transactional or relationship message" – email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship – may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act."
Is it, isn't it...
posted 8/2/2006 at 2:59 a.m. PT by Peter Gold
Either way, I will be using SMS as part of our marketing activities in the UK. To receive a text does not cost so recipients will have less of an issue. They can choose to receive premium texts but this is a different proposition anyway.
We have a number of ideas around SMS so regardless of the views on this post, SMS is big in the UK and more likely to get a response than voice!!
I see that Spam is mentioned a lot, as well as the Can Spam Act.. this isn't regulated only by CAN Spam... it is regulated by Telephone Consumer Protection Act of 1991. This is the one that really is the biggest problem
Under the CAN Spam, it has it's own li'l section, does Not apply as under regular Spam.. The CAN-SPAM Act, simply states that it isn't cool to send unsolicited emails to mobile devices without the express prior authorization of the recipient. Also some states have adopted their own laws especially and recently, some states have enacted Instant Message spam laws known as "anti-spim
The biggest difference is the issure of cost to the individual who is receiving the messages.. Not so much the clogging of the inbox..
Anyways a great idea.. guess it works well if you have a relationship with the individuals before hand, and have their permission
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