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Local events are a fantastic source of leads for prospects in fields where there is otherwise little online footprint. For example, in fields such as Accounting, Finance, Nursing, Law and Medical, among others, you may find individuals who occasionally blog or participate in online communities, but such individuals are not as plentiful as in other industry sectors.
Many continuing education companies employ local experts to teach recertification courses. These courses can be found online but frequently behind dynamically generated content which makes it “deep web” content not picked up buy regular search engines. However, the content of those sites can be easily found with just a little bit of digging around.
Take, for example, Tax Accountants. Lorman.com is offering 98 local training events over the next three months in just about every state in the US and province in Canada. If you are looking for someone in Sales & Use Tax in Arizona, look no further than here: http://www.lorman.com/seminars/seminar_faculty.php?pid=186496&tid=&sid=. Each course lists a bio on the faculty presenting the course, and there are hundreds of people listed in these bios. Simply find the topic or city of interest, and look up the faculty.
Lorman.com teaches other course as well, in areas such as: Employment & Labor, Workers Compensation, Payroll, Benefits, Constructions, Environmental Services, Water Law, Public Works, Land Development, HV AC, Medical Records, Nursing, Insurance, Banking, Collections, Sales, Manufacturing, and a few others.
If instead you seek Financial Attorneys specializing in Probate Law, check out this event
http://www.nbi-sems.com/seminfo/nbi-moreinfo.asp?session-id=46101 and look at this faculty http://www.nbi-sems.com/seminfo/nbi-EvtBio.asp. Or maybe you are looking for Nurses? http://www.crosscountryeducation.com/cce/conferences/bootcamp/faculty.jsp. Or say you work for a Children’s Hospital and need Coders: http://www.codingconferences.com/pediatric08s.htm or Speech Pathologists like Julianne http://www.audioeducator.com/industry_conference.php?id=1009.
Yeah, it is just that easy.
Oh and sometimes you find not just the instructors but also participants, particularly when the training company publishes “testimonials” such as the dozens found on this HV AC training company’s page: http://www.americantrainco.com/about_Company.aspx.
Cheers,
Shally
LinkedIn | My Bio | MSN | Skype
P.S. Sign up for our best-ever webinar June 25 1pm EST (next week): "A Deep Dive on Advanced Sourcing Search Strings!"
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Glenn is the undisputed "king of search string." In the ever changing fast paced world of Internet sourcing there are those who are highly skilled in applying techniques, and with that gain a competitive advantage, but among those there are a rare few with the ability to adapt and create new techniques on the fly. Glenn is chief among them and has been practicing what he preaches for many years, creating and testing new techniques which have become the gold standard of Internet research. He has been right there with me since the very first moment I realized there were others out there who shared my passion for recruitment research. We have collaborated vastly over the years, with the end product of such collaboration undoubtedly being greater than a sum of its parts.
This is why I am very pleased that ERE has made it possible for Glenn to share his wisdom with all of us during a one-of-a-kind webinar, "The Sourcer's Daily Dozen: E-Sourcing Methods from a Recruiting Research Guru." There is no cost to attend this event because it is underwritten by ERE and the sponsor, Jobscience.
If you have any interest in sourcing, this is an event you absolutely must attend. Glenn will be demonstrating the fastest no-cost methods to find resumes outside of the job boards by geography, # of direct reports supervised, and other criteria. He will show you how to find relevant, unblinded LinkedIn and other social network profiles quickly, even ones beyond your 3-degree network.
Over the last five years Glenn and I have collaborated on a number of effective bookmarklets, or browser scripts, that make is possible for you to run complex strings without having to remember all the boolean syntax and special search engine commands, and get ongoing, new relevant results automatically. During this event Glenn will be highlighting a few of those and letting you know how you can install them into any browser. Also during his session you will learn how to find alternative company names, job titles, and jargon that will reveal hidden leads.
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ERE scooped the story before we had time to send out the press release! Big news, my gentle readers, JobMachine and Arbita are merging.
Late in the end of the 20th century I arrived at the conclusion that sourcing was more than merely a way for me to meet my recruitment goals by finding talent unavailable in mainstream sources, it was to be my chosen career.
When I started at this Sourcing hardly existed as a function, much less a dedicated role. Back them many though it was impossible to build a successful career entirely upon sourcing. I recognized early on I wanted to leave a professional mark in this world by inspiring a generation of sourcers, and raising the overall level of our industry. I am fortunate to have had so many friends and mentors who have lit the trail I follow, and have lent to me strong shoulders on which I stand.
Since the summer last year (when we found out Sammy Jo was on her way, I began soul-searching to decide which of three directions I would take. As I did that I also began having conversations with my close friends, business advisors and mentors and asked them for pros and cons on each of my three choices. My choices were:
1. Continue growing organically and slowly
2. Merge with an organization that could provide us the infrastructure we needed to grow
3. Scale back to a more manageable "lifestyle" business that made just enough to live on but would not grow
As I had conversations with my advisors it became painfully clear that Option 1 - organic growth - was potentially disastrous because my small company of five employees was already suffering from diminishing bandwidth and serious growing pains which would only increase. Several of my advisers had taken that option in their own businesses and each of them inevitably crashed and burned out.
Option 3 was scary because I had the desire to continue on the trail and shrinking just did not go along with my goals. That left Option 2 but the few I approached wanted to buy me and as many of you know I am just not for sale. When I brought up this topic with Don Ramer he never offered to buy me. In fact, he said Shally, you dont need me, and I dont need you, so if we were to join forces it would be perfect! which lead to a conversation about our core values and business models. We arrived at the conclusion that our two organizations had a chance of affecting a sea change in the industry if we banded together. That kind of change is something in which we are both deeply passionate. After a couple of visits to each others HQ and collaborating on a few joint projects it became obvious that a merger on the level of true partnership and collaboration was the obvious choice.
So here we are today and I would like to use this blog as a way to have a conversation with my friends out there in Cyberspace who may have questions about what, if anything, this means to them. Please also read our official Press Release: http://jobmachine.net/merger along with John Zappe's scoop on ERE's InsideRecruiting here:
http://www.ere.net/inside-recruiting/news/arbita-and-job-machine-merge-182329.asp then come back and let me know your thoughts on all of this.
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You inbox can get out of control, particularly when you are traveling to conferences and away from your office for a few days. Since I just got back from the Spring ERE and am now headed out to the Australasian Talent Conference I thought some of my fellow travelers would find this blog post timely.
With a daily average fluctuating between 500 and 700 new messages in my Outlook, Auto responders, Junk Mail and Filtering are simply survival tools for me, specially after long trips when I'm officially working but away from my computer during large parts of the day.
The SEND button is overused and much of what skirts around your spam blocker and manages to land in your inbox is fluff. Some mail youll definitely want to keep, even a bit of resume spam can be useful in the future, but other mail is total junk you want to delete unread. However, what about all those messages which require your action? Like good resumes among the bad spam, solid business opportunities could also be lost to inbox bloat.
Like me you may use Outlook but most advanced email programs today offer you solutions to help with inbox bloat. I have been using Outlook for the last ten years and have developed quite the expertise on filtering email using the Organize function and the Rules Wizards. Most email providers, like mine, employ robust, top of the line enterprise grade spam filters, which capture a vast majority of the real trash. What I need is a system that helps me organize and prioritize the pieces that are not clearly trash so I can quickly pick out the real opportunities from the marginal.
For that, I use Folders, Colors, Views and the Junk Mail feature in Outlook. These features are available by selecting Tools in your Outlook, and from that menu choose Organize. Here are some efficient ways to deal with professional, non-commercial, inbound mail, whether it is resume spam, solicited leads or unsolicited announcements:
FOLDERS
I use the folder tab to select from specific senders to go in designated folders. Messages from friends and family go in the Private folder, messages from newsletters I subscribe to go in their respective folders for each newsletter. I do the same with emails from LinkedIn and other online networks. I even create folders for each campaign and automatically move all incoming replys to that particular campaign folder.
COLORS
I filter messages from specific senders by coloring them in groups like gray for pseudo-junk, red for internal messages from my co-workers and anything marked Urgent, blue from my close friends, yellow for news, green for external business and so on. You get the picture! It is much easier to distinguish the messages this way and take appropriate action.
VIEWS
I set aside a period in the mid-morning just before lunch, with a cup of coffee, to go through my email and start with selecting my views. I select the view by "Conversation Topic" or Thread. This lists messages with common subjects all together, and this way can take action on or delete entire threads at once without having to comb through the whole mess. Next, I go to the view by "Sender" and again can review all the messages from one person and either take action, move to a folder for later or delete them. Finally I choose the "Sent To" view which sorts all of what's left in a list which lets me view if they were sent to my work or private account, or if I was just copied on a message to someone else, or if its a message to a list or group. This is a great view because I can see whom the message was sent to and it is not always sent directly to me. If I am not the only one in the TO: box then it is quite likely that the message is of less priority, unless of course it is from a client, co-worker, or someone I know well. For example, messages to a list are addressed to the list and sorted that way unless they were private messages sent directly and only to me. I then take action on all the ones where my primary address is the only one in the TO: box, then I look at my other email accounts, then I sort through the ones where I was copied, and finally I glance through the ones that are from services like lists, groups, LinkedIn, Plaxo and so on. This works best if you have or can set up aliases like jobs@yourcompany.com. It also works great with multiple email accounts.
There are three other organizational aids to help you control inbox clutter: the Junk Mail processing feature, flags, and the built-in Rules Wizard.
JUNK
To access the Junk Mail settings simply hold down the right mouse button while you hover over an email message. You will see a menu where one of the choices is the Junk Email organizer. Select this and you can enter Junk Email Options where the systems lets you manage junk messages and adult content that makes it through your spam filters. I choose to move them - they go in a Junk Email folder so I can keep them on record in case A) it gets out of hand and I want to take action or B) it turns out later they were erroneously marked as spam and it is a real email. You can also right click on a message and mark the sender as a Junk. This way you build your junk sender list on the fly. You can always edit this list yourself and download updates from Microsoft.
When you right click on a message in your inbox one of the Junk Email choices immediately accessible is Add sender to Blocked Senders List. What this does is move that email address to a list of addresses that you are Outlook will block. In the future, any messages from that sender will be treated as junk and either deleted, or moved to the Junk folder depending on what you choose under Junk Email Options.
FLAGS
Some time ago, I took a course in time management where I learned that to be effective handling items on my desk I should only pick them up once and either A) delegate, B) take action or C) create a task. With Outlook Flags, I can do the same thing in my inbox. I can sort by flag status; assign flags with one of six colors. By right clicking on the flag icon on my message in the inbox view, I can quickly assign a color, create a task reminder, or delete the flag. You can create your own arbitrary category for each color. For example, mine are:
- Red: Urgent Action pending on my part, item requires my attention and has a tight deadline
- Orange: Action required on my part, and theres a loose due date but it is neither firm nor impending
- Yellow: Item requiting further discussion with someone else before I can take any action
- Blue: Item where I am awaiting response or feedback from someone else and the item needs my follow up before it can be completed
- Purple: anything that is for the record or FYI like info to read or look at but such that it doesn't require any action on my part
- Green: item that has received an automated response via my Rules Wizard
In addition to colored flags for messages, I can also add a reminder to the flag. This reminder can have no due date, or it can pop up a notification at a date and time I choose. Once the alert comes up, or at any time once I take action on the item I can mark it completed, clear the flag, or even change the due date. Some default tasks are built into the flag interface. The ones I find myself using frequently are: call, follow up, FYI, reply and review, but I can also type in my own reminder text like Call Bob to see if hes still interested and so on. Finally, you can sort your inbox by color of flag, or use views to see only specific flags and even sort them by due date.
RULES WIZARD
Spam will never completely cease but with the Rules Wizard, you have quite a bit of control. You may know some of the more common features like the Out of Office Assistant, which is actually a preset rule, but there are a vast amount of activities you can manage with the Rules Wizard, limited only by your imagination. Here are a few ideas on things the Rules can do, taken from my own settings:
You can use Rules Wizard to:
- Create alerts that show up on your desktop
- Create tasks and to dos or reminders for specific messages, senders, subjects, emails with certain keywords
- Craft automatic replies (auto responders)
- Distinguish internal from external mail
- Expire or move mail after a certain number of days
- Filter all the items from a mailing list, group or source like Linked, Plaxo, newsletters, etc.
- Filter junk mail that makes it into your mailbox
- Flag items for future activities
- Forward specific senders or topics to your mobile phone or to an assistant
- Handle messages forwarded from another user's mailbox
- Mark specific emails as read
- Search for phrases in messages
- Sort messages by mail account
- Turn emails into tasks, contacts or calendar items
Windows Library offers a great primer on using the Rules Wizard here: http://www.windowsitlibrary.com/Content/191/17/toc.html
The list of people who use email grows so quickly that we will have to deal with ever-increasing volumes of real email, never mind the Spam. Many of these features are also available in other email clients besides Outlook. Look under the Help menu of your program for items relating to Organization or Rules. Please visit jobmachine.net for hundreds of other recruitment and sourcing tips and if you have any questions send me an email and it will be colored green, marked urgent, moved to a folder and selected under the unread messages view ;)
Shally
P.S. New - our three best-selling Webinars on one DVD!
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I'm very excited about LinkedIn's new release from last night.
When you do a search and see someone's employer in their profile, you can now click on some of those companies and see a summary page of competitive intelligence!
Over 160,000 profiles of companies will show this feature and any user can see them. The company profile contains a succinct overview of a company's industry data in combination with LinkedIn data, and it pulls information from Capital IQ.
What do you see here?
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A list of all that company's employees to which you are connected
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A list of RECENT HIRES from that company! (also from your network)
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A list of people RECENTLY PROMOTED at that company! (also from your network)
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A list of companies were people CAME FROM before they were hired to this company!
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A list of companies people GO TO when they leave this company!
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A list of companies that this company's employees are "most connected" to!
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What locations do most of the company's employees live in!
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The company's most common job titles
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From what universities the company hires the most
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The average tenure for people at that company (how long they last)
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And a distribution of AGE and GENDER at that company!
And soon you will also be able to add, to your company page, the following:
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A list of targeted jobs, recruitment videos, and other promotional material for recruitment efforts
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Information about your company's products and services
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Company images
WOW!!!!
Shally
P.S. Our LinkedIn master class is now on DVD! And check out all these free resources on LinkedIn.
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Thursday, February 28, 2008
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If you haven't logged into LinkedIn lately you will be surprised when you do because they have now activated their new interface which had been in beta testing.
I find it easier to navigate LinkedIn now, with less clicks to get to what I want. In fact, you can now add a people search module right to your LinkedIn Home Page that shows you any new profiles matching your criteria! This is effectively a "pervasive" search meaning that it acts as an agent and will show you any new results matching your criteria. You can search by Company and Title.
How?
When you log in, on the right hand side right below the advertisement you should see the default modules "ProfileViews" along with a few others like "People" and "Answers." Below that there's button to "Add a module" with a plus sign to the left of it. Hover over that button with your mouse and click on "People Search" and this will now display a search by Company and Title right on your home page. Enter the criteria then click the save button and this new search will always appear on your home page. You can add a few of these to match your most critical research projects.
I'm still holding out for the ability to search through my incoming requests though...
How do you feel about the new face lift?
Cheers,
Shally
Shally
P.S. Our LinkedIn master class is now on DVD!
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Thursday, February 28, 2008
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If you haven't logged into LinkedIn lately you will be surprised when you do because they have now activated their new interface which had been in beta testing.
I find it easier to navigate LinkedIn now, with less clicks to get to what I want. In fact, you can now add a people search module right to your LinkedIn Home Page that shows you any new profiles matching your criteria! This is effectively a "pervasive" search meaning that it acts as an agent and will show you any new results matching your criteria. You can search by Company and Title.
How?
When you log in, on the right hand side right below the advertisement you should see the default modules "ProfileViews" along with a few others like "People" and "Answers." Below that there's button to "Add a module" with a plus sign to the left of it. Hover over that button with your mouse and click on "People Search" and this will now display a search by Company and Title right on your home page. Enter the criteria then click the save button and this new search will always appear on your home page. You can add a few of these to match your most critical research projects.
I'm still holding out for the ability to search through my incoming requests though...
How do you feel about the new face lift?
Cheers,
Shally
Shally
P.S. Our LinkedIn master class is now on DVD!
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Tuesday, January 29, 2008
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You could learn from this fellow Open Networker!
Amassing more LinkedIn Groups on his profile than any other recruiter alive, Randy has assembled what has to be the most impressive LinkedIn Groups collection I have ever seen.
He started with a few tips he picked up from my LinkedIn webinar where I teach some hacks on how you can find groups to join, but it seems Randy took my advice very seriously and in fact has taken it to a whole new level. It appears he has pretty much mastered the art of joining groups. In addition to my hacks he also started looking for profiles with large lists of groups, and adding those groups to his profile.
As a result, Randy is now a Power Networker! With such a broad network, Randy would be a great addition to your list of contacts. You can invite him to connect with you here just enter his email address (rbailey AT stephire DOT com) and click send, then check out his profile.
HINT: How did Randy add all those groups? He right-clicked on each of the icons under the Additional Information section of a profile and selected "Open in new tab" or "Open in new window" then simply accepted the invitation to each of those groups :)
Shally
P.S. Take this master class about LinkedIn!
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On February 8th at 1pm US EST I will be presenting an exclusive 90-minute "how-to" webinar on utilizing the most advanced search strings I have ever created. NOTE: You don't need Diver to take advantage of this webinar, and... I don't get any commission for copies sold, but after this session you are going to wonder how you can get by without using this amazing sourcing automation tool.
This is NOT a software demo! This is a very advanced search engine sourcing class for serious researchers who want to automate the time-consuming, repetitive, and tedious task of downloading resulst from search engines.
During the session I will go over how I build advanced deep web search syntax to source resumes and prospect ledas. This is unlike anything you have seen me do before (unless you went to SourceCon).
For example, did you know you could use Diver to download a big list of names free from JigSaw using a simple Google hack?
Try this in Diver (of course, replacing with your own target company):
site:jigsaw.com intitle:in.jigsaw's "COMPANY NAME"
Just one page of results will get Diver to click through to JigSaw and inhale a bunch of results. They don't have phone numbers but those are easy enough to get once you have the names :)
When: Friday, February 8th 1-2:30 pm US EST
Should you attend?
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Yes, if you are an advanced researcher interested in honing your skill with the most effective passive lead generation search strings available anywhere...
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Yes if you are a busy recruiter, sourcer or researcher interested in automating the trivial nature of downloading contacts results pages
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And DEFINITELY YES if you are considering purchasing Diver and want to know its true capacities
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And ABSOLUTELY YES if you are already using Diver and want to get the most out of it
What you will learn:
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How to use search engines to find hard-to-find candidates in seconds
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How to reduce 8 hours of finding rsums and online prospects to 15 minutes
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How to source hard-to-find leads direct from within specific companies
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How to apply laser focused search techniques that you can use on just about any search engine
For attending the webinar, you get:
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A free 14-day trial of Broadlook Diver (this is double the regularly available trial period)
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$150 off of the regular purchase price of Broadlook Diver (cannot be combined with other offers)
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One year of Contact Capture for free (a $209 value)
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Plus, a special custom set of my Super Sourcing Search Strings you can load right into the Diver application
Cost (incl. training materials) is only $149.97 per line!
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Tuesday, January 22, 2008
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I plan to cover some LinkedIn hacks, tips and tricks. Plus. if its anything like our last event then we'll get some very good questions so I plan to also do tons of Q&A after the 60 min presentation.
One thing I'm going to go over is how to find LinkedIn Groups. With the new release groups are easier than ever to create, and of course they have become easier to join. For example, here's a nice listing: http://MyLinkGroups.com. But with groups added every day there's a few things we can do to find them using search engines. One example of that is just to Google this:
intext:www.linkedin.com/e/gis
But come to the webinar and we'll go over how to use the above, plus a couple of other techniques to find groups.
Its $89 per line, 60 min plus plenty of Q&A after, and we may also be able to recor it so we can make a DVD available! See you there.
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