Jobinpods will even give you a copy of the MP3 Interview that they recoded with your employees to use on your own web site. In short, they broadcast your jobs. It’s called jobcasting.

Heres a Job thats posted through jobinpods http://jobsinpods.com/2007/03/21/career-path-series-executive-assistant/

Youtube:

Youtube not only gives a voice to broadcast your jobs but also gives a video preview of the work environment and a video of what present employees think of that company. This would be the right approach to target the candidates who are in youtube community. Youtube also gives you a URL to post in your own website. When these resources are available why not use them.

"Youtube gives you more than a voice in the job market"

Check out the different branding that top companies gives to the aspiring candidates.

CIA recruitment

LAPD recruitment

Sun Microsystems

Google (This explains how it has to be done. A very concrete way of branding)