Employment Branding 1.0 was a monologue. Employment Branding 2.0 is a conversation. And the conversation is happening real time with smart organizations participating proactively to create connections, conversations, and relationships to begin building a sustainable talent advantage. The choice to participate is an option. The choice around how participation (or lack of) impacts the external... [full article »]
Ryan Estis
Articles by Ryan Estis...
4 Ways to Look at the Strength of Your Brand
by Ryan Estis Feb 10, 2009, 5:44 am ET
Even in a recession, employment branding is still counts. During times of instability where employee trust and loyalty are eroded through short-term cost cutting and job shedding, employee engagement plummets. Many employers in return can count on employees’ feeling less connected to the organization, and being less productive. But even in a crisis where 2.6 million... [full article »]