ERE.net » Mike Vangel http://www.ere.net Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Wed, 22 May 2013 10:45:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Your Company’s Employer Brand Could Be the Victim of an Identity Thief http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/ http://www.ere.net/2013/02/20/your-companys-employer-brand-could-be-the-victim-of-an-identity-thief/#comments Wed, 20 Feb 2013 11:37:14 +0000 Mike Vangel http://www.ere.net/?p=30570 identity thiefIn the comedy movie “Identity Thief,” mild-mannered businessman Sandy Patterson (played by Jason Bateman) travels from Denver to Miami to confront the deceptively harmless-looking woman (played by Melissa McCarthy) who has been living it up after stealing Sandy’s identity. It’s a funny movie and in its first weekend it grossed over $34 million dollars at the box office.

However, in real life identity theft is no laughing matter. Ask anyone who has had to put their lives and their credit scores back together after it has happened. Companies can be the victim of identity thieves, too. Examples of the detrimental effects of “brandjacking” include cancer patients duped by fake Avastin, construction workers jeopardized by counterfeit equipment and safety products, and in general, the World Health Organization says online sale of counterfeit medicine is a public health risk that could result in deaths due to hazardous chemicals and improper handling of drugs.

Lately with the great increase of jobseekers using search engine aggregators and search engine marketing to search for jobs to advance their careers, many companies’ employer brands are now also the victims of identity thieves. (more…)

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