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Michael McNeal

Michael McNeal (michael@purecarbon.com) is the Chief Industry Evangelist and co-founder of PureCarbon. Michael McNeal has been involved in fast-paced, high-volume staffing within the high-tech industry for the past 16 years. He became senior director of corporate employment worldwide for Cisco Systems in June 1996, where he developed a recruitment strategy modeled after successful business and marketing strategies. McNeal often speaks at national conferences about non-traditional recruitment methods and how the Internet can be used to remain competitive, and was recognized with Fast Company magazine?s "Who?s Fast ?99" award (issue 20). PureCarbon is the creator of JobPlanet, which was recognized as a "Top Ten Human Resource Product" of 2000 by Human Resource Executive magazine. More information about PureCarbon and JobPlanet can be found at www.purecarbon.com.

Michael McNeal RSS feed Articles by Michael McNeal...

Don’t Mistake Activity for Results

by
Michael McNeal
Mar 1, 2002

Recently I’ve noticed companies are taking advantage of the lull in their hiring efforts to do something useful. I’ve talked to companies who are evaluating procedures, drafting workforce plans, and selecting and implementing staffing technology solutions ó all in anticipation of more hiring to be done down the road. I applaud these efforts and think... [full article »]

Take Responsibility, Don’t Wait for Direction!

by
Michael McNeal
Jan 29, 2002

In some ways, we recruiters feel we have limited control over who our companies hire. We find the best candidates for the job, and then its up to the hiring manager to make his or her best decision, right? Wrong! We have a whole lot more influence then we want to admit. Most of the... [full article »]

OFCCP: Friend or Foe?

by
Michael McNeal
Dec 4, 2001

If anything has ever kept a staffing director up at night, it’s worrying about an OFCCP audit. Or, worse yet, the fear of bad PR, or maybe even a lawsuit that may result from bad audit results. But the reality is that if your company truly believes in being an equal opportunity employer, then you... [full article »]

Competition for your Internal Candidates

by
Michael McNeal
Oct 11, 2001

We can all agree that the development of internal employees is good for your company. Promoting internal growth generates enthusiasm and productivity among your internal talent and provides opportunities in cases where employees might otherwise leave the company. But problems arise when hiring managers and/or recruiters compete for the same employee – and ultimately jeopardize... [full article »]

What’s Hot and What’s Not in Recruiting

by
Michael McNeal
Jul 31, 2001

We’ve all seen the recruiting industry change drastically over the past 10 years. Technology has changed the way we do our jobs (just as it has changed the way we do business in general). Equally important, the recognition of “people” as the driving force behind the success of a company has begun to elevate our... [full article »]

Your University Recruiting Program: Now’s the Time to Take Stock

by
Michael McNeal
Jun 26, 2001

Corporate recruiters could take note from the way university recruiting programs are often reassessed and fine-tuned. Each year, university recruiters take advantage of the cyclical nature of the university recruiting process to ramp up and evaluate processes and procedures. (I was going to call it “downtime” but the university recruiter inside of me screamed…) But... [full article »]

Your Corporate Employment Technology: Build or Buy?

by
Michael McNeal
Apr 19, 2001

In talking with different companies about their staffing needs, I often come across companies who are considering building their own employment technology. This can include anything from a corporate employment website to a back-end enterprise solution such as Peoplesoft or SAP. I think we can all agree that, on top of almost anything you can... [full article »]

Forget What the Dictionary Says: Retention Comes Before Recruiting

by
Michael McNeal
Mar 13, 2001

In the buyer’s recruiting market of the past several years, our urgency to get open positions filled (what I like to call “cheeks in seats”) has sometimes overshadowed other, more fundamental considerations. But now that the market has been tamed ever so slightly, it’s time to devote attention to the things that might have suffered... [full article »]

Applicant Tracking Systems vs. Front-end Systems: What’s the Difference?

by
Michael McNeal
Feb 20, 2001

In talking with companies large and small about their staffing problems, I consistently come across one recurring theme: confusion. There’s confusion about how to identify and effectively plan for staffing needs. There’s confusion about how and when to implement solutions. And there’s confusion about what solutions to implement in the first place. I can’t say... [full article »]

What to Expect From Your Recruitment Advertising Agency: A Response to Dr. John Sullivan

by
Michael McNeal
Jan 22, 2001

As scary as it might sound (just kidding, John and I are friends), I found myself in support of Dr. John Sullivan’s overall premise last week (in his article, “Recruitment Ad Agencies: Most Don’t Get It”), in which he discussed how Recruitment Advertising Agencies (RAA’s) are uniquely positioned to offer guidance and delivery to some... [full article »]

Swimming with the Global Candidate Pool

by
Michael McNeal
Jan 16, 2001

Staffing today and tomorrow cannot be discussed in ten bullet points. So what follows is a philosophical discussion – almost a Dennis Miller-like rant – about an idea whose time is near. I hope you’ll join me as we walk into the future for a bit… At this point, we all painfully feel that there’s... [full article »]

Driving Traffic to Your Employment Website

by
Michael McNeal
Dec 5, 2000

Most of us have done it before: proudly unveil a glitzy new employment website, and the response is a resounding silence. The truth is that even the most attractive employment website doesn’t insure a flood of job seekers. You must provide a compelling reason for people to visit the site, and employ marketing tactics that... [full article »]