Aurecon has C-suite buy-in

The term “employer brand” has been around for a while, but the branding game has changed radically in recent years.

It has been said many times on ERE that in days past, employer brand meant one-way messaging pushed out to the marketplace, while now it’s the highly social, public reverberation of what people think, feel, and share about a company as a place to work.

So who’s minding the “talent brand” store? (more…)