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Jody Ordioni

In her role as President of BRANDEMiX, Jody leads the firm in creating brand-aligned workforce communications that connect employees to cultures, companies and business goals. She engages with HR professionals and corporate teams on how to build and promote employer brands, and implement best-practice talent acquisition strategies across all media and platforms. A frequent speaker at HR conferences and events, Jody also facilitates workshops and training to internal recruitment and leadership teams. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. Her personal mantra is "one brand" and her mission is to integrate marketing, internal communications and social media to foster a seamless brand experience through the employee lifecycle. Please visit http://brandemix.com for more information!

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Do Companies Make the Most of Their Employer Brands?

by Nov 18, 2014, 6:44 am ET

Campaign marketing managerBranding goes beyond messaging and includes a company’s products and services as well. The same goes for employer branding. Can Yelp employees rate their jobs on Yelp? Do Glassdoor Employees rate their experiences on Glassdoor? Can you drop your resumé into a Dropbox to apply for their jobs?

Can You Apply for a Job at Twitter With a Tweet? keep reading…

How Career Websites Have Evolved

by Sep 7, 2014, 10:23 pm ET

The idea of a discrete website solely for recruiting goes back only about 15 years, but a lot of innovation has taken place in that time. By making their own advances and following the latest technology, smart recruiters have created compelling destinations for job seekers. Here’s a quick look at how careers websites have evolved and where they’re headed next — and how you can be part of the conversation. keep reading…

Employer Branding Beats Consumer Branding for Young Job-Seekers

by Aug 5, 2014, 12:29 am ET

Screen Shot 2014-07-21 at 7.31.34 AMTwo studies recently came out that provide interesting perspectives on how a brand is viewed by the general public and by young workers looking to start their careers. These surveys illustrate both the connection and disconnection between branding and employer branding.

The first study was conducted by CoreBrand, which annually surveys more than 10,000 business decision-makers from the top 20 percent of U.S. businesses. This is a survey of peers, not of average consumers. It determines two factors: Familiarity, based on whether respondents could name a brand’s verticals or subsidiaries; and Favorability, based on respondents’ opinions of the brand’s overall reputation, perception of management, and investment potential. CoreBrand considers brands with the highest scores in both categories to be the “Most Respected.” The top 10 of 2014 are: keep reading…

Social Recruitment Engagement — How do You Measure Success?

by May 21, 2014, 5:02 am ET

I recently highlighted some social media recruiting tools that help you reach and engage your ideal candidates. But how do you measure that “reach” and “engagement”? Which metrics mean success in terms of finding high-quality hires and justifying your spend? This week, I help you find the ROI of social recruiting.

Find Metrics That Matter keep reading…

Check Out These Recruiting Tools

by May 14, 2014, 12:01 am ET

bullhornRecently, I showed you how Jobvite’s latest survey revealed that recruiting via social media is increasing. Ten percent of respondents said they found their “favorite or best” job through Facebook; 6 percent found it through LinkedIn and 5 percent through Twitter. As for recruiters, 94 percent of them are on LinkedIn and 65 percent are active on Facebook — and, most importantly, 78 percent say they’ve made a hire through a social network.

In addition, social media is a great way for recruiters to engage passive candidates. There are some great new tools that integrate social media into your talent acquisition efforts. Here are my favorites. Before I start, let me say that this isn’t an exhaustive list meant to exclude; it’s merely meant as some good examples! keep reading…

Are You Ready for the Changes Coming to Social Media?

by Apr 16, 2014, 5:17 am ET

Screen Shot 2014-04-13 at 6.16.22 PMMaybe it’s spring cleaning. Virtually every major social network is changing its interface or functionality.

Twitter Becomes More Like Facebook keep reading…

How 25 Years of the Internet Has Re-Shaped HR

by Mar 20, 2014, 5:52 am ET

The Internet is celebrating its 25th birthday this week. 1989 was also the year the Berlin Wall came down, protests rocked China’s Tiananmen Square, “The Simpsons” debuted on TV … and HR was changed forever.

The Internet has transformed employer branding, internal communications, and talent acquisition in ways we hardly imagined in 1989. Many of the changes — even the beneficial ones — were disruptive, forcing HR professionals to alter how they operated. In honor of the Internet’s silver anniversary, I thought I’d look at the challenges brought about by two-way computer revolution — and how HR has adapted.

Employer Branding keep reading…

Social Recruiting: Too Important for Interns

by Feb 4, 2014, 12:33 am ET

At ah HR event earlier this month, I advised organizations on adding more social media to their 2014 talent acquisition efforts. Since then, I’ve heard from many organizations who told me, “We’ve assigned our intern to handle that.”

That’s a mistake. Here’s why. keep reading…

Learnings from ERE’s Creative Excellence Awards Webinar

by Jan 28, 2014, 12:01 am ET

Screen Shot 2014-01-27 at 6.16.33 AMLast month Brandemix was fortunate enough to co-host the CEA awards presentation, along with ERE’s Todd Raphael.

The CEAs are an award program designed to recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns. Each entry is judged by a panel of the finest creative and professional talent from across the country, of which I was one.

As context for the awards ceremony, Todd and I did some research on 2014 recruiting trends, much of it already familiar to readers of ERE, particular John Sullivan’s illuminating articles. In case you weren’t able to attend, here are some of the important learnings you might have missed. keep reading…

Employer Branding: Recruiters Help You Tell the Right Story

by Nov 20, 2013, 6:33 am ET

Right now, the biggest trend in recruiting is employer branding, crafting the promise your company makes to its employees. And the biggest trend in marketing is brand storytelling, using content, examples, and experiences to bring your brand to life in the mind of consumers.

Combining these trends can bring a powerful presence to your talent acquisition. But it’s not always straightforward. keep reading…

1 Brand: Build an Employer Brand Fortress by Integrating With Your Corporate Brand

by Oct 4, 2013, 6:16 am ET

Employer branding has been heating up. According to last year’s LinkedIn report on U.S. 2012 recruiting trends, recruiting leaders are fearful their competitors are investing more heavily in employer branding than they are. No surprise. Employer branding done well brings in qualified candidates who are pre-sold with your organization’s mission, vision, and work rewards, making a recruiter’s job much easier. For larger organizations, having a well-articulated employer brand architecture ensures consistency or messaging- where everyone, from employees to recruiters, is singing in one voice.

There is one question that gets asked repeatedly, in every employer branding workshop that we hold.  “But where does our employer brand fit with our corporate brand?” keep reading…

How to Become an Employer of Choice

by Jul 15, 2013, 6:08 am ET

A recent Gallup study found that only 47 percent of American workers are completely satisfied with their jobs. A MarketTools study found that 21 percent of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers.

How do you make them look at you? More importantly, how do you make your current employees stay with you?

Or, in short, how can your company become an employer of choice?

Becoming an employer of choice means that applicants are eager to work for you, that people envy your employees, that you receive unsolicited resumes, and that your most talented workers stay with the company throughout their careers.

It’s the holy grail for every employers. So do you achieve it?

There’s no single answer to that question. In fact, coming up with the answer may require answers to more questions. Here are a few you should tackle: keep reading…

Game on for Employee Gamification

by Apr 26, 2013, 5:12 am ET

Screen Shot 2013-04-20 at 5.10.32 PMWhile speaking at a recent HR conference in Las Vegas, I had occasion to meet Jane McGonigal, game designer, speaker, author, and probably the world’s biggest advocate for gamification, the idea of adding game incentives like points and prizes to non-game activities.

While within the HR community gamification is still catching on (I find a number of my clients don’t even know recognize the word) gaming, in all forms, is incredibly popular. When the latest Call of Duty video game was released in November, one in four workers planned to call in sick. Look at it from a productivity standpoint: The amount of hours it took to create all of Wikipedia’s content in 12 years … is spent every three weeks playing Angry Birds.

During Jane’s keynote speech, she cited the 2012 Gallup study that found that 71% of American employees aren’t fully engaged in their work, making it “impossible to innovate” and costing $30 billion in lost productivity annually.

It’s no surprise that she believes gamification can help. Evidently she’s not alone. A study by gamification company Gigya showed that gamification increases website engagement by 29 percent, website commenting by 13 percent, and social media sharing by 22 percent. Here are some recent employee gamification success stories. keep reading…

Avoid the 3 Biggest Employer Branding Pitfalls

by Apr 17, 2013, 5:06 am ET

doritos-logoAs major brands like Goldman Sachs and Zynga have stumbled into PR crises, I thought it might be useful to help your company avoid the most common employer branding mistakes.

Three suggestions: keep reading…

No Headcount for Social Recruiting? How to Get the Funds You Need

by Apr 15, 2013, 12:37 am ET

It appears that social recruiting is here to stay. The social recruiting site options are growing in number (I pity the person managing a global social recruiting campaign) and the expectations for a great candidate experience are mounting.

While most of the surveys, statistics, and comments I’ve read from Jobvite, CareerXroads and ERE (there are already 18 articles this year with the tag social recruiting) seem to indicate that the jury is still out on its effectiveness, one thing’s for sure. To do it well takes a passion, a strategy, and a lot of time. And time is a commodity.

There are many lucky companies who have dedicated support people to manage the process, but most of the corporate recruiters in my network either squeeze it in among other tasks, or assign it to their latest intern. In either of those two cases, strategy may fall to the wayside.

As you plan budgets and headcounts, here are two very compelling arguments that you might be able to present to your CFO to get some dollars to support your social efforts. keep reading…

Dollars to Donuts: Time for a New Analogy

by Apr 2, 2013, 5:38 am ET

dollars to donutsWe’re all familiar with the funny image that goes by various names, but is basically “Social media explained with donuts.” As a reminder, the full list is here.

Companies, including my own, use the “Donut List” to simplify the major social sites to novices. But as these sites add features and move to our mobile devices, the differences aren’t all that clear. keep reading…

Yahoo and Best Buy’s Moves Reflect Changes in Their Businesses and Faith in Their Workforces

by Mar 8, 2013, 7:12 pm ET
working from home.jpg

working from home — a lost luxury?

Telecommuting has been all over the news this week and many of us think it has been blown out of proportion.

First, Yahoo CEO Marissa Mayer changed the company’s policy that allowed employees to work (sometimes entirely) from home. Yahoo tried to put the story in perspective with a press release that said, “This isn’t a broad industry view on working from home. This is about what is right for Yahoo right now.”

Just a few days later, Best Buy announced that it would eliminate its renowned Results-Only Work Environment, a program that allowed corporate employees to work when and were they chose, as long as the quality of the work met the company’s standards. Like Yahoo’s change, it’s not a total ban, but corporate employees are now expected to work 40 hours a week and come into the office “as much as possible.” Best Buy spokesperson Matt Furman said, “Bottom line, it’s ‘all hands on deck’ at Best Buy and that means having employees in the office as much as possible to collaborate and connect on ways to improve our business.”

So — bored or not — do you think Yahoo and Best Buy doing the right thing? I do. keep reading…

Social Media and Short Attention Spans

by Feb 5, 2013, 5:55 am ET

vineSince the beginning, Twitter users, including me, have at times been stymied and frustrated by Twitter’s seemingly arbitrary character limit, which redefined social media.

Now Twitter aims to shift the paradigm for visual sharing as well with Vine, an app for sharing six-second videos. Is it the perfect balance between Instagram’s single images and YouTube’s long videos? Is it the best of both sites? The worst?

For me, the bigger question is: How much shorter can our content get? keep reading…

4 Things to Make Sure Your Boss Knows About Employer Branding (the 5th Is Optional)

by Oct 16, 2012, 5:52 am ET

Employer branding is the new black.

According to George Anders’ recent article on Forbes.com, LinkedIn is spreading the word about the significance of having a strong employer brand, and at the same time providing more tools and resources to help companies promote one on their platform.

This is great news for talent acquisition professionals who are on the front lines of trying to win the hearts and minds of top talent everywhere. And while there are many who question the economic recovery, U.S. unemployment levels have dropped to a three-year low and in the IT sector, many companies are offering employees up to $10,000 in referral bonuses. The message is clear: it’s time to look at your employer brand.

So you’re not Apple, Amazon, Deloitte, or Disney. Don’t despair. That doesn’t mean you can’t have an employer brand or employer value proposition of your own.

Here are four things to tell your boss when you’re putting it into your 2013 budget. keep reading…

Social Media Marketing Simplified

by Sep 11, 2012, 5:01 am ET

Monetize, optimize, reciprocity, and even, yes, engagement. Ever come out of a social media marketing planning session with your head spinning? This new frontier has created all kinds of vague buzzwords.

Surely posting 140 characters isn’t as complicated as all those words imply?

Don’t let the jargon throw you. Marketing, branding, and selling on social media boils down to three basic questions:

Do People Like You? keep reading…