Organizations of all sizes are finding more success with social media recruiting. I’ve sifted through the latest social recruiting data and found some of the most popular posts on Facebook, Twitter, and YouTube. Here’s how brands engaged job-seekers with social media content and how you can use similar tactics to find top talent.
Publix Serves the Public on Facebook
One of my favorite posts this week comes from Publix. The company held its first annual “Publix Serves Day,” in which employees from 125 stores in six states volunteered in their communities. The company explained the philosophy behind the event in its Facebook post on April 17: Since the chain’s founder believed in the importance of giving, the company wanted to honor his memory with its own charity work. The services ranged from “painting and landscaping to cooking and educating and everything in-between.” The post itself was a Facebook album of 22 photos from the various events.
The result was 187 likes and 16 comments — 10 of which were photos posted by employees, each of which got their own additional likes. Other results include enormous community goodwill, improved employee morale, and priceless company PR. The Facebook photo album itself — merely announced through the post — has more than 1,000 likes.
How you can be like Publix: keep reading…