I recently predicted that Facebook will eventually destroy LinkedIn. Today, that prediction came closer to reality as the world’s largest social network announced a partnership with national employment services and the U.S. Department of Labor. According to Facebook’s official statement, the Social Jobs Partnership goal will be “to facilitate employment for America’s jobless through the... [full article »]
Jody Ordioni
In her role as President of BRANDEMiX, Jody leads the firm in creating brand-aligned workforce communications that connect employees to cultures, companies and business goals. She engages with HR professionals and corporate teams on how to build and promote employer brands, and implement best-practice talent acquisition strategies across all media and platforms.
A frequent speaker at HR conferences and events, Jody also facilitates workshops and training to internal recruitment and leadership teams. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. Her personal mantra is "one brand" and her mission is to integrate marketing, internal communications and social media to foster a seamless brand experience through the employee lifecycle.
Articles by Jody Ordioni...
Google+ or Minus? The Question Remains
by Jody Ordioni Oct 16, 2011, 4:45 am ET
Do you have a Google+ account? Forty million people do, according to Google CEO Larry Page. But are you using it? That’s a very different question. Metrics, trends, and public opinion are all showing that Google’s new social network simply hasn’t caught on. Let’s look at the numbers. Data analytics company Chitika has shown that, after... [full article »]
Campus Recruiting? Remember, It’s One Big Brand
by Jody Ordioni Sep 13, 2011, 5:23 am ET
In honor of back to school time, let’s check out what’s new on campus. I’ve long-advised clients who desire to keep ahead of the technology curve to follow the trends in campus student enrollment. Now there’s another reason to head back to school. If your responsible for your company’s campus recruiting efforts, Natasha Singer’s recent... [full article »]
Why Facebook Will Destroy LinkedIn
by Jody Ordioni Aug 16, 2011, 5:48 am ET
The Wall Street Journal recently published a story by Joe Light that highlighted certain employers, such as Waste Management, finding more recruitment success on Facebook than on LinkedIn. “Facebook hires account for less than 1% of the total hires companies are making,” Light noted, quoting Jobs2Web’s recent analysis. “But if current growth trends continue, Facebook... [full article »]
Just When You Thought You Were Cool, Augmented Reality Bytes HR
by Jody Ordioni Apr 18, 2011, 1:35 pm ET
You’ve already created a careers page that’s separate from your main site. You even have a mobile site. You’re posting news and photos on your Facebook careers page and talking to applicants on your Twitter careers profile. You’ve set up your company’s Careers tab on LinkedIn and put videos of your office life on YouTube.... [full article »]
New Ways to Make Permission Marketing Work For You
by Jody Ordioni Feb 25, 2011, 5:33 am ET
Google, Yahoo, and Bing have made great advances in targeted marketing, allowing brands to focus on their most prized demographics. But none of them can yet answer the most important question: does a particular person actually want to buy your product? That’s where permission marketing comes in. Coined by best-selling marketing guru Seth Godin, it... [full article »]
Recruiters, You Could be Killing Your Employer Brand
by Jody Ordioni Jun 23, 2010, 5:47 am ET
A close friend of mine landed the job of her dreams last week. Competition was fierce, the testing process was exacting, and the interviewing process connected her with very impressive representatives of the firm. Yet when the offer package came, there was a significant typo, which could have translated into several thousand dollars of unintentional... [full article »]
Your Digital Employer Brand: Reputation Management in a Digital World
by Jody Ordioni May 16, 2010, 10:06 am ET
According to a study conducted by Microsoft earlier this year, 70% of surveyed HR professionals in U.S. (41% in the UK) have rejected a candidate based on online reputation information. Don’t be surprised, but your candidates doing the same thing. In recent years, in most industries (healthcare and IT notwithstanding), the rise in unemployment created... [full article »]
Twitter vs. Yammer in the War for Workplace Knowledge Sharing
by Jody Ordioni Apr 20, 2009, 12:29 pm ET
It’s only April but I’ve already failed to keep my New Year’s Resolution. Back in December I vowed to consolidate my digital footprint. (If you’ve been following me on Twitter, you already knew that.) Like the Berlin Wall, I was going to tear down the divider between my business and personal life. If my cousin... [full article »]
It’s Web 2.009: Is your company’s career portal keeping up?
by Jody Ordioni Apr 7, 2009, 5:40 am ET
Congrats to my buds at Yahoo for winning ERE’s prestigious 2009 award for best corporate careers website last week. This accomplishment is particularly impressive in light of the type of questions they had to answer as part of the evaluation process. “How has the site has paid off or contributed to improved profits, better employees,... [full article »]
The ROI of Primary Research
by Jody Ordioni Mar 27, 2009, 2:30 pm ET
Coming up on the second weekend of the NCAA tournament, I am happy to report that I’m in first place in my pool of 35 basketball fanatics. I won two years ago and I’m looking to repeat the performance. The funny thing is that I don’t even follow the sport. My personal secret is my... [full article »]
