Curious as to the impact of social media on your search-engine profile? Try this experiment: Go to a search engine and type in “(your company) careers” into the search field. If you’re most companies, you may get one or more entries that may or may not point a job-seeker to the correct website. ... [full article »]
Jim Durbin
Articles by Jim Durbin...
Tripling Traffic to Your Careers Site With a Facebook Account?
RehabCare’s Social Media Success
Companies are waking up to the need for social media, but very few have done more than dip a toe in a pool. Today, I’m going to introduce you to a company that did a cannonball in the deep end, and is still coming back for more. (Disclaimer: This company was a client of mine... [full article »]
Recruitment Marketing Is The New Black
Way back in the 20th century, I learned an important fact about recruiters. We’re all salespeople. There are good salespeople and bad salespeople, but every recruiter has to be in sales if they are to function. This is not up for discussion. We sometimes dance around the premise, but recruiting is essentially the selling... [full article »]