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Dr. Wendell Williams

Dr. Wendell Williams is one of those rare individuals with both on-the-job experience and the academic expertise to back it up. He has held positions in line, staff, and executive management. He has worked on production lines, managed work groups of all sizes, established large training departments, managed two companies, and consulted with hundreds of organizations. He holds a B.S. in Industrial Management, MBA, MS, and a Ph.D. He is a professional test developer who can expertly apply psychological principles to solve selection and promotion problems. He has been widely quoted both nationally and internationally and is a ERE featured columnist. He holds memberships in the American Psychological Association, The Society for Industrial and Organizational Psychology, and the Association for Research in Personality. His website is www.ScientificSelection.com, and his phone number is (770) 792-6857.

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The Big Data HR Fad

by
Dr. Wendell Williams
Jun 19, 2013, 6:45 am ET

Screen Shot 2013-06-12 at 9.08.04 AMNothing excites organizations like another fad. The latest one happens to be a thing called “Big Data.” Big Data refers to collecting so many performance numbers that understanding them becomes difficult. Some people suggest Big Data be applied to HR, which brings me to my point. While Big Data might work for managing things and numbers, how can it apply to something few understand, let alone manage and measure … like human performance?

Human performance is A + B = C … that is, something stimulates the employee/manager (A), he/she does X or says Y (B), and the result is either good or bad (C). For example, a manager might have two problem employees (A), he/she talks to them (B), and later, everything is all better (C).

Sound simple? Sure, we can often record results (C), and sometimes we can even record the problem (A), but what the heck happened in the middle? Shouting? Warning? Exploring differences? Coffee chats? Bribery? Threats? Blackmail? Extortion? Something else? keep reading…

What Not to Ask In an Interview

by
Dr. Wendell Williams
Apr 19, 2013, 5:11 am ET

stoolYou have read all about what to ask in an interview as well as magic questions that will solve all your hiring problems. What about what not to do?

Make no mistake. An interview is not an opportunity to GetToKnowYa, but rather a verbal test. It has subject matter, questions, and answers that are scored. But you need to ask yourself: just exactly what are you testing for? The ability to answer silly questions? Whether you want to be friends? Whether you can trip up or intimidate a candidate? Haven’t you seen the thousands of books candidates read to fake their way through an interview?

How about learning whether the candidate has the right set of job skill s? You know, so you don’t have to waste everyone’s time?

If You Don’t Know What You’re Looking for, Any Question Will Do keep reading…

The Black Hearts and White Knights of Pre-Employment Testing

by
Dr. Wendell Williams
Mar 4, 2013, 1:07 am ET

You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. — Abraham Lincoln

Honest Abe must have known about hiring tests. You see, the results of a foolish test will always show-up as soon as someone takes a closer look. Foolish tests make bad candidates look good on paper, but crash on the job; and, they make good candidates look bad on paper … but never get a job offer.

Like Abe said, you can’t fool everyone all the time.

I call the difference between good and bad hiring vendors “Black-Hearted” and “White-Knights.” A White-Knight vendor presents thorough research showing its test predicts job performance with a very high degree of accuracy. White-Knight vendors always report jobs, demographics, charts, tables, subjects, correlations, and probability of being wrong. They are very dull. A Black-Hearted vendor presents happy-user stories that are very light on real data and heavy on nonsense numbers.

You might ask why they do this. Well, I guess they might be reluctant to say anything negative; they don’t know how to develop a professional quality test; they don’t know any better; they don’t care; or, a little of all the above.

Right or Wrong, Never in Doubt keep reading…

Lessons from Great Coaches and Other Myths

by
Dr. Wendell Williams
Jan 9, 2013, 6:45 am ET

Screen Shot 2013-01-08 at 7.18.29 AMEvery so often someone publishes an article about lessons learned from great coaches, offering advice about how to select people. Sorry, this is useless nonsense.

Great coaches don’t work with players who pass an interview. Their players are thoroughly pre-screened by skilled talent scouts who watched each and every one of them excel at the game. Only the best and most talented players ever got to meet the coach. In the corporate world, coaches would be similar to line managers. Talent scouts are represented by recruiters. But the analogy ends with titles.

HR recruiters in the corporate world don’t use tryouts, so they don’t really know whether candidates can do the job. Line managers are generally promoted into their job because they were good individual contributors, so about 70% don’t have any coaching skills at all. Just imagine what a team would be like if talent scouts used corporate recruiting methods: “Are you fast? Yes. Agile? Yes? What kind of barnyard animal would you most like to be?” And, if coaching consisted of “Do what I tell you.”

Yep, organizations seem to think advice from great coaches them all they need to know about candidate skills. But have you ever considered how great people are really selected? keep reading…

8 Questions to Measure Your Behavioral Interviewing Competence

by
Dr. Wendell Williams
Nov 27, 2012, 5:54 am ET

If you think Behavioral Event Interviews consist only of questions, think again. Highly structured interviews have a long history of accurately predicting success. In some studies they are rated on a par with intelligence tests. But, and I do mean “but,” BEI accuracy depends on whether your entire system works together. Let’s start by looking at how interview practices vary from the worst to the best. keep reading…

Building an 80% Sales Force, Really!

by
Dr. Wendell Williams
Sep 27, 2012, 5:49 am ET

photo - http://www.flickr.com/photos/chorwedel/1480165668/I can’t begin to estimate the amount of nonsense used to select salespeople: show me your wage reports; sell me the pencil; what animal best describes you; what is your greatest strength; describe your weakness; show me the fire in your belly …

It’s junk. All junk. Sales managers know it. And management knows it. If it was any good, 90% of all salespeople would be problem-free.

Reality Check

But first, let’s do a reality check. If most of your salespeople are meeting expectations, or achieving a reasonable quota, then whatever process you are using to hire, keep it up. Nothing else will make a difference. But, if you are among the majority of sales managers who just can’t seem to build a sales force of top producers, then keep reading.

Swing … and a Miss!

Sales is a tough profession. It requires more and better skills than most jobs. I know because I have been assessing and training salespeople and sales managers for an embarrassingly long time. And, aside from changes in the type and nature of the product or service, I’ve discovered all salespeople need the same five KSA’s (some KSA’s more than others). Unfortunately, when I assess them, the majority of salespeople only display two of them. keep reading…

Is Your Hiring Test a Joke?

by
Dr. Wendell Williams
Aug 23, 2012, 10:09 am ET

When something looks good on the surface, but completely without merit, it is called a joke. You might not have thought of this before, but many hiring tests fit that bill. I’m talking about tests that deliver numbers and data that look good on the surface, but do nothing to predict candidate job success … in other words, scores do a better job predicting vendor sales than employee performance. Let me explain why, beginning with how professionals develop a hiring test.

What Works: Professional Standards

Professionals always start with a job theory that sounds something like this: “I believe factor X affects job performance.”

Next, they draft some X items and give their test to hundreds of people, tweaking and tuning the items along the way. Then they use one or more methods to test whether scores are directly associated with job performance; for example they might give their test to everyone upon hiring, ignore the scores, and later compare test scores to job performance. This is called predictive validity. They could also give their test to people already on the job and compare test scores to job performance. This is called concurrent validity. Both methods have their pros and cons.

Drafting a stable, solid, and trustworthy hiring test takes months of writing, editing, running studies, and systematically examining the guts of the test at both the item and factor level. This is the only way to know test scores consistently and accurately predict job performance.

Bad Joke Examples keep reading…

Lose a Good Salesperson: Gain a Bad Manager

by
Dr. Wendell Williams
Aug 8, 2012, 10:15 am ET

It’s a common mistake. Promote your best salesperson, gain a bad manager, and lose both. Why does this keep happening? Sales were great and his/her top performance attracted attention, but nothing prepared you for the bad manager part. Well, there are some very clear reasons. keep reading…

Managers Need You to Screen Out the Weakest Candidates

by
Dr. Wendell Williams
Aug 1, 2012, 2:17 pm ET

Thus grief still treads upon the heels of pleasure; Married in haste, we may repent at leisure. –William Congreve, 1693

If you work from a job description only to find it does not correctly define candidate requirements; if you send multiple candidates to the hiring manager only to him/her complain about wrong-skilled people; if turnover stubbornly stays high; if too many people fail training programs; if newly promoted managers fail on the job; if 80% of salespeople produce only 20% of sales, or if half the people you hire tend to sink to the bottom of the pool, then William Congreve defined your problem over 300 years ago.

Put another way, any organization that uses poor or inaccurate hiring processes is doomed to suffer the long-term consequences of poor employee and manager performance.

Cost

What would you do with a department whose decisions resulted in a 10-50% annual defect rate? That’s the estimated cost of turnover; job mistakes; too many people doing too little work; quality defects; poor customer service; barely acceptable productivity;  low sales; and, so forth that came from using typical hiring practices.

While you pray your line managers aren’t reading this article, consider the following. keep reading…

360 Degree Feedback. Not.

by
Dr. Wendell Williams
Mar 16, 2012, 5:13 am ET

NASA photo taken in Vienna by Peter Wienerroither (U. Wien)

You might have read about something called 360-degree feedback. Depending on who you read, it gets good, bad, or ugly reviews. People generally agree that performance feedback is a good thing, so what goes wrong? How can feedback from multiple raters possibly be a bad thing? Why do organizations generally toss it out after a few tries? After the initial shock and awe, why does it usually die on the vine? The reasons are quite simple. keep reading…

Bad Tests and Fake Bird Seed

by
Dr. Wendell Williams
Feb 1, 2012, 5:30 am ET

An old Gary Larsen cartoon once showed a kindly old lady hand-feeding birds in her back yard. Off to the side was a sack labeled with words that read something like: “Fake birdseed. Great fun! Birds just can’t figure it out!”

Fake bird seed represents many vendors’ test claims … and, what users don’t know about birdseed and test validity can cost them a fortune. Test validity does not mean people like the test; or, the test has zero adverse impact; or, the EEOC approves; or, the test looks sexy. Validity means test scores consistently predict some specific aspect of job performance. For example, if high scores predict more mistakes, then low scores should predict fewer. Validity predicts on-the-job performance … both ways.

Reputable test vendors (i.e., those who follow professional test development standards) eagerly show controlled studies of test results … and, welcome questions about them. Bird seed vendors enthusiastically produce client testimonials … andget defensive when questioned. How can testimonials be unacceptable? For the same reason you cannot trust political ads. They have an agenda and are seldom supported by facts. Here is an example using a sales job: keep reading…

Questions Every Corporate Recruiter Should Ask

by
Dr. Wendell Williams
Dec 20, 2011, 1:42 pm ET

Throughout the year I get many questions from readers, recruiters, HR, and vendors. In this end-of-the-year article, I’ll list a few of the most frequent ones. keep reading…

Ridiculist: More Silly Recruiting Ideas

by
Dr. Wendell Williams
Nov 18, 2011, 12:53 pm ET

I owe the term “Riduculist” to Anderson Cooper. Every so often he discusses something so silly it defies explanation. This article deals with an email solicitation I received recently that was so ridiculous, I laughed out loud.

Job Failure and Job Success

My profession is studying jobs and designing tests/exercises/interviews that measure both skills and attitudes. Extensive job experience and exhaustive graduate studies have brought me into contact with hundreds of managers in large corporations. One of my first activities has always been to interview people, either in the job or supervising the job, and ask: “What are all the reasons employees succeed or fail in this job?” The following responses are typical:

Can’t manage time, Makes bad decisions, Can’t get along with people, Doesn’t seem to care, Can’t sell, Can’t lead others, Poor communicator, Not honest in dealing with people, Poor communication with customers, Poor planner, Doesn’t follow up, Can’t learn new information, Poor attitude, Doesn’t show initiative, Can’t see the forest for the trees, Doesn’t consider enough information, Never anticipates consequences, Has poor judgment, No tact, Not a “people person,” Ignores deadlines, Inflexible, Doesn’t like the work, Not a team player, Doesn’t support organizational goals, Can’t see the big picture, Can’t make a decision, Bad fit

Now that we know what people who supervise (and do) the job say, let’s look at how HR usually answers the same question: keep reading…

HR is Dead! Yes? No? Maybe? (Hint: It’s up to you)

by
Dr. Wendell Williams
Oct 20, 2011, 5:37 am ET

Politicians claim they never let a good crisis go to waste. Reacting to crises is how people take advantage of opportunities that might otherwise be overlooked. But, have you ever thought about how that applies to HR? Or, maybe you have not kept up with the trend to eliminate internal recruiters.

Professional recruiters are citing an increasing number of independent studies claiming there is no difference in employee quality between internal and external recruiters; so, they argue, why should organizations hire full-time internal recruiters when external ones deliver the same results … cheaper? If I were an executive looking for ways to reduce costs, that argument would resonate with me. keep reading…

7 Obstacles to a Dream Workforce

by
Dr. Wendell Williams
Aug 25, 2011, 5:59 am ET

In this article, an abridged version of one coming up in the Journal of Corporate Recruiting Leadership, I’ll describe how and why hiring and promoting the best people is usually undermined by seven common organizational obstacles.

Briefly, it helps to think of organizations this way: you can hire and promote 100 people whom 20% are high-quality, 20% low-quality, and the rest so-so; or, you can hire and promote 100 people, of whom 90% are top-notch. The first situation is the norm. It’s what you get when obstacles get in your way. The second option is the exception. keep reading…

Leaky Hiring Tests

by
Dr. Wendell Williams
Jul 20, 2011, 5:14 am ET

Is your hiring test leaky? I mean, does it pass too many unqualified candidates? I recently did a search for “hiring tests.” Google turned up 84 million listings, Yahoo about 70 million, and Ask … well, I stopped counting after 106 pages. By any standards, selling “hiring” tests is a big business. But, there is a big difference between a good hiring test and a leaky one.

photo by Harry Wood

Leaky tests pass-through marginal performers and, depending on the type of job (unskilled, semi-skilled, professional, managerial) they can cost organizations between 10% and 50% of annual payroll. In other words leaky hiring tests can be the single most expensive mistake organizations can make.

Here are some common-sense guidelines to dry-up leaky tests.

Self-Reported Data Leaks

A leaky hiring test often begins by asking employees to answer items describing him or herself. It might be given to your own employees or to people around the country with the same job title. Scores are collected, averaged, and used to screen job candidates. Sounds good, right? Wrong. keep reading…

If It Does Not Cause, You Need to Pause

by
Dr. Wendell Williams
Jun 30, 2011, 5:01 am ET

Do the vast majority of people who pass your personality tests turn out to be exceptional performers? If you answered “no,” then your tests aren’t testing. Recruiters and hiring managers are led to believe people who pass their personality tests will be successful. Unfortunately, practical experience shows that about 50% of employees and 70-80% of managers still fail to meet expectations. It’s a hard concept to grasp, but don’t be fooled by statements like: “The XYZ is not a hiring test … but it can be used to help make hiring decisions.” That’s like saying, “Ignore the rattle … the snake’s harmless.”

Cause? What Cause?

Here is an example of traits often found in personality tests: dominance, compliance, extraversion, judgment, sensitivity, curiosity, conscientiousness, humility, and determination. First, we’ll show you a silly-science example: 1) divide producers into groups (e.g., high and low performers); 2) give both groups the same personality test; 3) see which scores differ; and finally, 4) use candidate scores to predict group membership.

After impressive number-crunching, suppose the A-list group had higher average dominance, compliance, and extraversion scores; the B-list group had higher average curiosity, conscientiousness, and determination; and, both had the same average judgment, humility, and sensitivity scores. Is this enough evidence to use the results for selection or promotion? Noooo.

Lies, Damn Lies, and Statistics

Anyone can compare two sets of numbers and tell you whether they correlate; but, it takes careful study to know whether A actually leads to B. keep reading…

Who and What Can You Trust These Days?

by
Dr. Wendell Williams
Apr 6, 2011, 1:15 pm ET

A few days ago, John Hollon wrote a short blurb about the growing population of HR “experts.” I could not agree more. I blame it on public exposure from the Internet. The web has made it possible for almost anyone with a computer and an opinion to claim expertise. So how do we separate expertise from strong opinion? It’s not easy. In my case, it took studying jobs and developing selection tests to discover the clues. It’s embarrassing to admit they were there all the time …I just never thought about it until I had to measure them.

Rungs of Expertise

Expertise is ladder-like. The first rung is a pair of hands; i.e., people who make a living doing what the client asks. Usually they have some practical experience with the subject (e.g., they know slightly more than their clients); but, they are actually just skilled individual contributors. You might think of them as knowing how to use the most common Word features. keep reading…

Hiring Salespeople: Pitch or Woo?

by
Dr. Wendell Williams
Jan 24, 2011, 2:45 pm ET

In my last article about hiring salespeople I focused on the need to evaluate trust pre-hire. In this article, I’ll discuss the need to evaluate candidates for questioning skills, and why this skill is more effective than delivering a sales pitch. But some might be asking where I learned this stuff. keep reading…

Hiring Salespeople: Trust or Consequences

by
Dr. Wendell Williams
Jan 19, 2011, 1:03 pm ET

This is a time when many organizations are scrambling to produce sales. Some will be successful and some will not. Sales success and trust-building skills go hand in hand; yet, a salesperson’s ability to develop and maintain trust often goes unmeasured in the pre-hire phase.

Fundamental Sales Abilities

Put on your customer hat. Do you enjoy listening to a salesperson blab? Feel like you are in a verbal contest with someone whose only objective is to get your money? Get frustrated when a salesperson does not take the time to understand your situation? These are symptoms of poor sales hiring practices. keep reading…